Direct Marketing articles from June 1999

Direct Marketing archives from June 1999

Annual Computer Software Guide.
June 1, 1999... Targeting and Reaching the Right Customers More Effectively The Annual Computer Software Guide focuses on advances in programs created for direct response marketers. It covers the areas of Business Management Systems, Interactive Programs,...

www.listsanddata.com.(benefits of the Internet to online data buyers and sellers)(part 1)
June 1, 1999... Today the Internet is serving up convenience, better service, and new profit-making opportunities to online data buyers and sellers, with promises for even greater benefits in the years ahead. The selection, payment, and delivery processes...

Beyond the coffee mug - the E-CD is not the usual incentive.(enhanced CD entertainment software)
June 1, 1999... Through the increasingly powerful combination of entertainment and technology, custom-branded entertainment software can work virtual miracles when used as a premium. Let me start with a brief outline of a direct marketing wish list, and...

SURE Fire creative strategies.(SURE-Fire Response advertising process)
June 1, 1999... Before incurring the cost of producing any communication materials, the following SURE-Fire 12-point Creative Evaluator will help confirm the advertisement, Web site or mail piece will sell. Advertising and marketing investments are...

Pressed into service.(ways for retailers to attract and keep customers)
June 1, 1999... Nearly half of the workforce in America say they'd rather have "more time than money" in their lives. What's a retailer to do to attract and keep "time-starved" consumers? Professor Albert Einstein gave a quiz to Princeton students at the...

The Internet, Amazon.com and Book-of-the-Month Club: the old, the new, and the future view.
June 1, 1999... As we glide and stumble into the New Millennium, the Internet glides and stumbles along with us, more and more every day. We all know that the Internet will be immense in its impact, and bristling with consequences, intended and...

And now a word from our sponsor.(includes related article on the infomercial business)(Cannella Response Television Inc.'s founder and President Frank Cannella)
June 1, 1999... In the unconventional, red-hot medium of direct response television, entrepreneurs can be successful one day and broke the next. Frank Cannella is one who has made it to the top and stayed there. Ever considered a career in direct response...

Bucking the writing trend: when benefits are not enough.(integrating product features and benefits in direct marketing campaigns)
June 1, 1999... When selling your product, remember that features can bring in money too, when coupled with the right set of benefits. "Sell Benefits. Sell Benefits. Sell Benefits." Ugh, not only am I getting sick and tired of selling benefits, I get the...

How to write to sell a service.(ways to effectively sell services)
June 1, 1999... Ask any copywriter and they'll tell you that writing to sell a product is easier than writing to sell a service. Why? Products are hard or tangible items you can put in front of the reader with a close-up photo. The reader knows exactly...

Permission Marketing: the way to make advertising work again.(excerpts from Seth Godin's book entitled 'Permission Marketing')
June 1, 1999... In a second and final excerpt from his new book "Permission Marketing," the author explains the five levels of permission and how each one works. The goal of the Permission Marketer is to move consumers up the permission ladder, moving...

Improve customer information - a key to catalog success.
June 1, 1999... The need for good quality customer data cannot be overstated. Simply put, if the catalog doesn't arrive or is delivered to an unqualified prospect, a sale cannot be made. With every catalog campaign, catalogers and retailers spend...

Want sales leads? Stop working so hard!(tips on generating sales leads)
June 1, 1999... If generating leads is your goal, keep the creative simple and the information brief in order to pique to prospect's interest. If I could sponsor a national conference on lead generation, I would simply fill a room with Rube Goldberg...