Direct Marketing articles from July 2001

Direct Marketing archives from July 2001

Market Smart.(Direct Marketing Association honors creator of Direct Marketing Flow Chart)(Brief Article)(Column)
July 1, 2001... My Dad will be included in DMA's Hall of Fame at this years Annual Conference in October. I received a very nice letter from Bob Wientzen, President, The DMA, last week notifying me of the nomination. I couldn't be happier. Bob asked, in his...

DM Generated $1.73 Trillion in U.S. Sales Revenue Last Year.(direct marketing)(Brief Article)(Statistical Data Included)
July 1, 2001... Growth in direct marketing sales continues to outpace overall sales growth in the U.S. by 54 percent, according to a new Direct Marketing Association report. Through 2005, overall direct marketing sales growth is forecast at 9.6 percent...

Ad Industry Giants Form Online Media Exchange.(Brief Article)
July 1, 2001... In an effort to make the buying and selling of advertising time and space more efficient, Interpublic Group of Cos. Inc. (www.interpublic.com) Omnicom Group Inc. (www.omnicomgroup.com) and WPP Group Plc (www.wpp.com) have formed a new company...

USPS Raises Rates Again.(United States Postal Service)(Brief Article)
July 1, 2001... In an effort to reduce a loss that could top $2 billion this year, the U.S. Postal Service has unilaterally increased postage rates 1.64 percent on average. The increases, which took effect on July 1, 2001, are on top of the increases that took...

Online Ad Revenue Growth Sluggish.(in fourth quarter of 2000)(Brief Article)(Statistical Data Included)
July 1, 2001... In the fourth quarter of 2000, online advertising growth in the U.S. was markedly lower than historical levels, up only 9 percent over the third quarter of 2000, the Interactive Advertising Bureau (IAB) reports. Internet advertising in the U.S....

Potter Named 72nd Postmaster General.(John E. Potter)(Brief Article)
July 1, 2001... The Chief Operating Officer of the U.S. Postal Service John E. "Jack" Potter has been named the 72nd Postmaster General of the United States by the USPS Board of Governors. He succeeds William J. Henderson, who left the office on May 31 after...

Forrester Study Highlights CRM Cost Culprits.(customer relationship management)(Brief Article)
July 1, 2001... A new report by Forrester Research argues that the CRM costs of retail catalogers, manufacturers, and regional banks are skyrocketing due to overlapping product offers and poorly coordinated spending. However, the study suggests that companies...

Upromise Loyalty Program Offers College Savings Plan.(Upromise Inc.)(Brief Article)(Company Profile)
July 1, 2001... Working to address parents' near-universal desire to send their kids to college, Upromise, Inc. has launched a new loyalty program that will contribute a percentage of a customer's spending into a college savings account. By registering a...

Anonymous Web Browsing Threatens Profiling Practices of E-Marketers.(Brief Article)
July 1, 2001... A new Winterberry Group study reveals that consumer-tracking technologies, including cookies and embedded scripts, face an emerging challenge in the form of anonymous Web browsing (AWB) services. AWB services allow consumers to remain anonymous...

6.1 Million Brazilians Will Be Online By Year-End 2001.(Brief Article)
July 1, 2001... A new e-Marketer report forecasts that 6.1 million Brazilians will be actively using the Internet by year-end 2001 up from 3.9 million users in 2000. And this number is expected to increase to 16.4 million users by 2004. (eMarketer's definition...

Amazon To Take Over Borders.com.(Borders Group Inc. partners with Amazon.com Inc.)(Brief Article)
July 1, 2001... In an effort to revamp its struggling e-commerce business, Borders Group Inc., the second-largest U.S. bookseller, has partnered with Internet retailing giant Amazon.com inc. to relaunch Borders.com as a co-branded Web site powered by...

FTC Says Fraud Threatens Growth of Internet.(Federal Trade Commission)(Brief Article)
July 1, 2001... During a recent Senate Finance Committee (www.sennte.eov/[sim]finance/) meeting, the Federal Trade Commission testified that the growth of the Internet promises enormous benefits to consumers and the economy, but that "there is a real danger......

Survey Spotlights E-Merchants' Opinions On Online Fraud.(Brief Article)
July 1, 2001... A new survey conducted by The Worldwide E-Commerce Fraud Prevention Network (www.merchantfraudsguad.com) reveals that nearly half of its members consider online fraud a significant problem; but 70 percent agree that fraud prevention tools can...

Study Profiles Network Publishing Trends.(Brief Article)
July 1, 2001... A new study sponsored by Adobe Systems, Inc. (www.adobe.com), EDS (www.eds.com), Hewlett-Packard (www.hp.com) and Nokia (www.nokia.com) assesses the potential impact and prevailing trends of the network publishing industry. (Network publishing...

My Life as a Customer, or Why "CRM" Is the Biggest Hoax in Business.(lack of customer service on the Internet)
July 1, 2001... Customer Relationship Management, to echo Voltaire's famous wisecrack about the Holy Roman Empire, is neither about customers, nor relationships, nor management. It's about technological euphoria, buzzwords, and spin. No one is easier to...

How To Produce a Top-Quality Catalog in the Shortest Possible Time.
July 1, 2001... The author offers 11 battle-proven tips on how to produce a top quality catalog in the shortest possible amount of time. In a perfect world, every catalog project would have plenty of production time. But in reality, for reasons...

Getting Ready for Real-Time Marketing: Part Three.(different methods of direct marketing using on and off-line methods)
July 1, 2001... "In the future, you're not going to be able to tell the difference between a printing press and a computer. They will merge together so you have extraordinary target marketing opportunities available to you-if you collect the right...

Unsolicited Telemarketing Calls Decline in Australia.(Brief Article)
July 1, 2001... * This year, the number of outbound calls made from Australian call centers has dropped to half of what it was previously with the emphasis now on inbound customer service. New research from Australia shows that while the call center...

Patient Privacy in an Information Age.
July 1, 2001... Implementing the new HIPAA in your customer relationship management programs. It's official. The medical privacy section of The Health Insurance Portability and Accountability Act (HIPAA) of 1996 as released in late December 2000 was...

Why Do They Do That?(a look at bad catalog space use and bad advertising)
July 1, 2001... An every-so-often column that wonders why businesses do what they do. Why don't DM groups help small retailers? The morning mail contained a 56-page catalog from a trade association listing courses offered for folks interested in...

Postcards From the Edge.(using postcards in direct mail campaigns)
July 1, 2001... Here are some clever ways that postcards can do an effective and entertaining job. My favorite comedian Steven Wright tells a joke about a friend who sent him a postcard. On the picture side, there was a beautiful shot of the planet...

Creating a Dynamic Performance Development Program.(managing your telemarketing team)
July 1, 2001... Whether your customer contact center is a sales or customer service operation, it is mandatory that your staff be judged and motivated to perform at and above standards. Developing a serious and clear improvement program is one important step...

How Your Mood Affects Your Writing.(tips for good copywriting)(Brief Article)
July 1, 2001... "I think a writer should be joyous, and an optimist..." said George Gribbin (Young & Rubicam) many years ago during an interview. I wouldn't challenge his statement at all; he's absolutely right, even today. In fact, I doubt any copywriter...

Wood Chips and Lazy Writers.(tips for good copywriting)(Brief Article)
July 1, 2001... About twelve years ago, I went through a woodworking phase. You see, I had admired solid wood furniture all my life. The gentle curves of an oak chair. The subtle grain of a maple desk. The rich color of a walnut bureau. I concluded that...

Winning Back a Lost Customer.(tips on re-marketing a lost customer)
July 1, 2001... The key to success is understanding lost customers and having a well-conceived win-back plan. We have often listened to stories like this one, which we heard from an advertising account executive for a major news magazine: Yesterday, I...

Staples to Merge Catalog and Web Operations.(Brief Article)
July 1, 2001... Working to better serve the needs of its cross-channel shoppers, Staples, Inc. will merge its small-business and consumer catalog operation, called Direct, with Staples.com. Staples has found that its shoppers are increasingly purchasing...

United Launches 26 Country-Specific Wireless Sites.(United Air Lines)(Brief Article)
July 1, 2001... United Air Lines has created customized Web sites for each of the 26 countries it serves, with access available to all wireless and wired Internet-enabled devices. The country-specific versions of United's Web site offer fares and tickets in...

Lexis-Nexis Offers Online Corporate Linkage Database.(www.CorporateAffiliations.com)(Brief Article)
July 1, 2001... Lexis-Nexis has launched www.CorporateAffiliations.com, a corporate linkage database for business and research professionals. CorporateAffiliations.com provides online access to The Directory of Corporate Affiliations (DCA), a business...

NewldeaTrade.com Provides Free Forum For Trading Intellectual Property.(Global Commerce & Communication)(Brief Article)
July 1, 2001... Working to break down traditional geographic, industrial, and marketing barriers to the estimated $100 billion intellectual property transfer market, Global Commerce & Communication (GCC) has launched NewldeaTrade. com, a free online forum for...

Network World Launches Education Portal for IT Professionals.(learning and training portal for information technology professionals)(Brief Article)
July 1, 2001... Network World, Inc., has launched www.nwnetsmart.com, a learning and training portal for information technology professionals. The portal provides a selection of certification and training programs, seminars, and online "boot camps" for such...

New Travel Portals Target College Communities.(by Galileo International Inc. and e-Travco Inc.)(Brief Article)
July 1, 2001... By the end of 2002, Galileo International, Inc. and e-Travco Inc. will launch customized Web sites, called TravelPorts, for 200 college and university communities in the U.S. and Canada, with additional TravelPorts set to launch in the U.K. by...

Element K Offers Online Courses On E-Business.(Brief Article)
July 1, 2001... Companies can now provide employees with up-to-the-minute training in e-business skills through a new set of online courses from Element K. The newest addition to Element K's course offerings, the E-Business Library, features self-study...

DM People.(promotions, appointments)(Brief Article)
July 1, 2001... MARSH TO HEAD READER'S DIGEST EUROPE Ian Marsh has been named senior vice president of The Reader's Digest Association, Inc. (www.readersdigest.com) and president of Reader's Digest Europe. He will be responsible for managing all European...

BBDO WORLDWIDE NAMES EXECUTIVES.(Ted Sann and Andrew Robertson)(Brief Article)
July 1, 2001... BBDO North America (www.bbdo.com), a unit of Omnicom Group Inc., has named Andrew Robertson president and chief executive and Ted Sann vice chairman, chief creative officer. Robertson will work to increase collaboration between BBDO's U.S....

TAYLOR JOINS DRAFTWORLDWIDE AS EXECUTIVE DIRECTOR.(Valerie Taylor, European region)(Brief Article)
July 1, 2001... Valerie Taylor has joined DraftWorldwide (www.draftworldwide.com) as executive director, European region. She will work to drive the growth of the agency's European business, expand initiatives with multinational accounts and oversee network...

HAVAS APPOINTS SAYTHER SVP.(Colleen Sayther, senior vice president)(Brief Article)
July 1, 2001... Havas Advertising-North America (www.havas-advertising.com) has appointed Colleen Sayther as senior vice president and chief financial officer of its North American headquarters. She will oversee all of the agency's corporate controllership...

HILL, HOLLIDAY HIRES GODDARD.(Stacia Goddard will be executive vice president)
July 1, 2001... Hill, Holliday/New York (www.hhcc.com) has hired Stacia Goddard as executive vice president, managing director of relationship marketing. She will be responsible for leading the agency's New York-based Relationship Marketing division. Formerly,...

O'LEARY NAMED CHAIRMAN OF WORLDWIDE PARTNERS.(Steve O'Leary)(Brief Article)
July 1, 2001... Steve O'Leary, president of The T&O Group, an advertising, interactive and public relations agency, has been elected chairman of Worldwide Partners (www.wwpartners.com), the world's largest strategic business network of local marketing and...

FCBI PROMOTES RATLIFF TO SVP.(Mitdh Ratliff)
July 1, 2001... Mitch Ratliff has been promoted to senior vice president and general manager of FCBi, FCB New York's (www.fcb.com) digital and direct marketing division. Previously group management director of the agency, Ratliff will be responsible for...

DEUTSCH LA APPOINTS MEYER AS SVP.(John Meyer, senior vice president)
July 1, 2001... Deutsch LA (www.deutschinc.com) has appointed John Meyer as senior vice president, creative director of the agency's direct marketing arm, directDeutsch. Formerly, Meyer was executive principal, director of integration at Publicis & Hal Riney,...

FURGELE JOINS HAMPEL/STEFANIDES.(Gina Furgele)(Brief Article)
July 1, 2001... Hampel/Stefanides (www.hsny.com) has appointed Gina Furgele as senior vice president, director, interactive marketing. A key focus of her responsibilities will be to spearhead the firm's integration with sister companies Devlin Applied Design...

COASTAL GROUP APPOINTS VP.(New vice president and creative director)(Brief Article)
July 1, 2001... The Coastal Group (www.thecoastalgroup.com), offering advertising, marketing, catalog services, direct mail and public relations, has appointed Vince Perrella as vice president and creative director, direct marketing. Perrella will launch and...

The American Snowmobiler Magazine.(Brief Article)
July 1, 2001... The American Snowmobiler Magazine list of 40,025 active subscribers (through March 2000) is now available for $80.00/M. These subscribers are serious snowmobile enthusiasts (97 percent male) between 25 and 54 years old who take frequent...

Pilots.(prospects for life and liability insurance, investments and all aviation-related offers.)(Brief Article)
July 1, 2001... The Pilots list of 678,285 records is now available for $70/M. This list includes airline transport pilots, private licenses, commercial and student pilots as well as control tower operators, flight engineers and navigators. These individuals...

The North American Affinity Clubs Special Interests by Category.(directory available)(Brief Article)
July 1, 2001... The North American Affinity Clubs Special Interests by Category list of 704,411 active members is now available for $80.00/M. The North American Affinity Clubs Men's Enhanced Database combines three club membership programs: Handyman Club of...

The Alaska Hunting & Fishing.(database ready for direct marketers)(Brief Article)
July 1, 2001... The Alaska Hunting & Fishing list of 371,207 12-month sportsmen is now available for $80/M. These sportsmen are interested in all aspects of the great Alaskan outdoors including hunting, fishing, trapping, camping, hiking, gun sports and...

The State Officials.(directory available)(Brief Article)
July 1, 2001... The State Officials list of 24,989 state government officials is available for $60/M. Covering the 50 states plus Washington, D.C., this file offers the top person in each of 137 different departments and agencies-from the Governor down to...

The Beauty Store Business Magazine Subscribers.(list for sale)(Brief Article)
July 1, 2001... The Beauty Store Business Magazine Subscribers list of 14,000 subscribers is now available for $100/M. Beauty Store Business magazine profiles the trends, new products and retailing innovations of the beauty store industry. These corporate...

The Star Struck Sports Catalog Buyers.(buyers list available)(Brief Article)
July 1, 2001... The Star Struck Sports Catalog Buyers list of 75,000 last 12-month buyers is now available for $90/M. The Star Struck catalog offers officially licensed sports apparel from over 650 teams and 36 leagues. The catalog features merchandise from...

The Aviation Maintenance Magazine.(subscriber list for sale)(Brief Article)
July 1, 2001... The Aviation Maintenance Magazine list of 31,966 U.S. subscribers is now available for $125/M. Aviation Maintenance magazine is an information resource for aircraft maintenance directors, managers and technicians with major and regional...

The Career Track HR & Training Professionals MOB's.(directory of training professionals now available)(Brief Article)
July 1, 2001... The CareerTrack HR & Training Professionals MOB's list of 26,946 HR training professionals is now available for $115/M. These recruiters, employee development and personnel professionals have attended seminars and/or purchased audio/video tapes...

Flashback '71.(some customer service practices for direct marketers)(Brief Article)
July 1, 2001... In the News: "James Cash Penney, founder of JC Penney Stores, passes away at 95." Headline: Consumerism--What to Do The Story: Chicago-based direct marketing agency Stone & Adler offers a checklist of "common sense" customer service...

Flashback '81.(marketers advised to keep existing customers coming back)(Brief Article)(Column)
July 1, 2001... In the News: "Muhammad Ali Retires From Boxing." Headline: Put Your Customer List to Work for More $$$ The Story: Columnist Luther Brock warns marketers not to be seduced by outside lists at the cost of ignoring their in-house list....

Flashback '91.(advice on finding marketing niches)(Brief Article)(Column)
July 1, 2001... In the News: "Two New York City Teenagers Sentenced for the 1989 Rape and Beating of a Jogger in Central Park." Headline: The Future of Retailing The Story: Timothy Keane, president of Retail Target Marketing Systems, Inc., argues that...