Direct Marketing articles from July 2000

Direct Marketing archives from July 2000

One Great Success Story.(Bloomingdale's is using online and in-store transaction data to drive its marketing efforts)(Brief Article)(Statistical Data Included)(Editorial)
July 1, 2000... Bloomingdales is a marketing machine. I had heard many speeches, as far back as 1997, about their attention to customers. But what I heard this past week was mind blowing. This months Direct Marketing Club of New York's program was a...

Scholastic to Buy Grolier for $400 Million in Cash.(Scholastic Corp. acquires Grolier Inc.)(Brief Article)(Statistical Data Included)
July 1, 2000... Children's publishing and media company Scholastic Corp. will buy publishing firm Grolier Inc. for $400 million in cash. Scholastic expects the deal to boost its projected operating income by about 30 percent. In addition, the company...

J.C. Penney Chairman Retires as Retail Chain Struggles.(James E. Oesterreicher)(Brief Article)
July 1, 2000... J.C. Penney Co. Inc.'s chairman and chief executive will retire from the troubled retail chain; a search for his successor has already begun. The departure of James E. Oesterreicher comes as the Plano, Texas-based merchant struggles to fight...

Donnelley Marketing Offers Industry's Largest Consumer Database.(Donnelley Marketing Inc.)(Brief Article)
July 1, 2000... Donnelley Marketing is offering a new consumer database, [DQI.sup.3], advertised as the industry's largest, most accurate and comprehensive source of consumer demographic and lifestyle information. With the combination of Donnelley Marketing's...

WebTV Extends E-Mail Marketing To 1 Million TV Households.(WebTV Networks Inc. gets service platform from Digital Impact Inc.)(Brief Article)(Statistical Data Included)
July 1, 2000... Digital Impact, Inc. will provide a private label version of its Email Exchange platform to WebTV Networks, Inc., a wholly-owned subsidiary of Microsoft Corp. Branded as DealMail, this free, opt-in permission marketing service is now available...

New Privacy Legislation To Impact Internet Service Providers.(Bill C-6 states e-commerce must get permission from consumers before passing on information)(Brief Article)
July 1, 2000... The federal government gave final approval recently to long-awaited privacy legislation which, as a result of a little known tribunal ruling, will now extend to Internet service providers themselves. Bill C-6 lays out requirements for...

DMA Urges Congress To Adopt ACEC's Internet Tax Proposal.(Direct Marketing Association, Advisory Commission on Electronic Commerce)(Brief Article)
July 1, 2000... The Direct Marketing Association and the Association for Interactive Media (AIM) are urging Congress to implement the Advisory Commission on Electronic Commerce's (ACEC's) Internet taxation policy proposal. AIM, a subsidiary of The DMA,...

European Digital Radio Market Expected To Reach 4.7 Billion Euros.(Brief Article)(Statistical Data Included)
July 1, 2000... The European retail market value for digital radio is expected to reach over Euro 4.7 billion in five years; and a successful launch of digital radio will be seen within the next five to ten years (with at least 60 percent of the population...

Senior Mail USA to Launch Fall 2000 Mailing.(offering new products and services)(Brief Article)
July 1, 2000... Senior Mail USA, the cooperative direct marketing program to mature America, will launch its upcoming Fall 2000 mailing to 3 million income-qualified older adult households. Senior Mail USA reaches middle-income and affluent consumers age 58+...

Online Ad Space Marketplace To Expand Global Reach.(TheAdStop Inc.)(Brief Article)
July 1, 2000... TheAdStop, Inc. (www.TheAdStop.com), a central marketplace for online ad space, plans to launch versions of the concept in Russia, Korea, India, and Australia. The AdStop China and TheAdStop Taiwan are currently under development. Each...

Experian Launches Affiliate Marketing Alliance.(Experian Information Solutions Inc. teams with LinkShare)(Brief Article)
July 1, 2000... Experian has launched an affiliate marketing program to promote List OnLine, its Internet-accessible list order and fulfillment system that delivers consumer and business leads directly to marketers' desktop computers. The affiliate program is...

Freeshop.com and Nextcard Offer Co-Branded Credit Card.(Brief Article)
July 1, 2000... FreeShop.com, a leading online direct marketing network, has formed a multi-million dollar marketing alliance with NextCard, an issuer of credit cards over the Internet. Under the terms of the agreement, the companies will collaborate to offer...

Tiger North America Acquires Postal Promotions.(Brief Article)
July 1, 2000... "Alliances" seems to be the new buzz word in the direct marketing business. At this year's Canadian Marketing Association's Annual Conference, Tiger North America Inc. (TNAI) announced it's acquisition of Postal Promotions LTD (PPL), one of...

Zulunet[TM] Offers B2B E-Commerce Portal.(business to business)(Brief Article)
July 1, 2000... Designed to facilitate seamless communication and contract negotiations between buyers, sellers, financial institutions, regulatory bodies, and transportation providers, the new Internet portal, Zulunet,ne [TM] offers a real-time, open system...

NRF/Forrester Online Retail Index Addresses Big-Ticket Items.(National Retail Federation)(Forrester Research, Inc.)(Brief Article)
July 1, 2000... The National Retail Federation (NRF) and Forrester Research, Inc., have made advances in the NRF/Forrester Online Retail Index methodology; survey data has expanded to include detailed analysis of big-ticket purchases. "As spending on...

New Digital Music System Distributes CDs Via Interactive TV.(Open TV Corp. partners with World Theatre Inc.)(Brief Article)
July 1, 2000... World Theatre, Inc. (WTI) has partnered with OpenTV to develop a Digital Music Distribution (DMD) system that will allow consumers to purchase music and customize CDs via interactive television. OpenTV and WTI will provide viewers with digital...

Spiegel Group Reports Record Earnings.(Brief Article)(Statistical Data Included)
July 1, 2000... * The Spiegel Group has reported record first quarter earnings of $20.2 million for the quarter ended April 1, 2000, compared to a loss of $10 million in last year's first quarter. The company's first quarter results mark the tenth consecutive...

Knowledge Impact and Docent Integrate Online Business Education Platforms.(Brief Article)
July 1, 2000... Knowledge Impact, Inc. and Docent[TM] have partnered to offer Docent[TM]'s award-winning eLearning Management solution as part of Knowledge Impact's Web-based courseware for front office application training and performance support. The...

The Greatest Salesmen I Have Known.(Editorial)(Industry Overview)
July 1, 2000... This month begins an every-so-often, continuing series of interviews with some of the most successful and most admired salespeople. I have an "Invisible Cabinet." Whenever I have a selling problem I cannot solve, I gather the members...

Gartner Launches Monitoring Service for B2B e-Businesses.(Brief Article)
July 1, 2000... Gartner is offering a real-time monitor that enables e-businesses to react to critical changes across all business and technology areas. Gartner eMetrix powered by InfoRay provides real-time views into data housed in traditionally disparate...

FEDMA Forum 2000 and The Best of Europe Awards Postponed.(Federation of European Direct Marketing)(Brief Article)
July 1, 2000... FEDMA Forum 2000 and the Best of Europe Awards--originally scheduled for May 14 to 16, 2000 in Brussels--were postponed until November 19 to 20, 2000. "There have been a number of elements, which have, collectively, prohibited us from...

Merinta and Lycos Alliance Drives Growth In Key Online Vertical Markets.(Brief Article)
July 1, 2000... Merinta, Inc. (www.merinta.com) and Lycos, Inc. have formed an alliance to supply businesses with a new Internet Appliance solution targeted at online vertical markets such as financial services, real estate, healthcare and online gaming. The...

Nu-Era Initiates Intercontinental Cyber-Coalition.(Brief Article)(Statistical Data Included)
July 1, 2000... The Nu-Era Group, Inc. (www.nu-era.com), the St. Louis-based provider of retail fixtures and supplies, has added three foreign companies to its Global Web Services program. Developing co-branded sites with London's DZD Blyco Display, China's Ho...

Florida Direct Marketing Days Update.(Brief Article)(Statistical Data Included)
July 1, 2000... "We go to the Internet to find, search and hunt for a specific reason," said Jerry Shereshewsky of Yahoo, at this year's keynote address at The Florida Direct Marketing Association's, Direct Marketing Days. He told of the main reasons why the...

Shop2u.com Expands E-Merchandising Program.(Brief Article)
July 1, 2000... Shop2u.com, the first company to deliver full-color electronic catalogs through the Internet via e-mail, has added Macy's By Mail, The Company Store, Panache, Everything Wireless, The Swiss Colony, Sovietski Collection, ibeauty.com and...

ADVO Creates Shopwise.com Subsidiary.(for online marketing)(Brief Article)
July 1, 2000... ADVO Inc., the nation's largest targeted direct mail marketing services company, has established a new subsidiary ShopWise.com, to develop its internet-related business initiatives, including e-commerce related print advertising, CD-ROM...

"Commerce in Context" Model Builds Revenues and Customer Loyalty.(Iconomy.com service information)(Brief Article)
July 1, 2000... Iconomy.com, a provider of outsourced e-commerce for content and community Web sites, is using the "commerce in context" business model to embed relevant shopping opportunities within site content. Unlike traditional models where visitors leave...

USPS Increases Rates for Select Categories of International Mail.(United States Postal Service)(Brief Article)
July 1, 2000... The U.S. Postal Service Board of Governors has approved rate increases for selected categories of International Mail. The affected categories include Regular Printed Matter and Small Packets to Mexico; Books and Sheet Music to all countries...

Strategic Opportunities For the "Industry" & USPS.(United States Postal Service)
July 1, 2000... USPS management believes they suffer from the stress of infinite opportunities while simply following a strategy forced on it by Congress in 1970! The marketplace cannot and will not reward this strategy. Marketplace rewards long term are...

Cataloging For Entrepreneurs: How To Build Your Buyer File Faster.
July 1, 2000... Of the 10,000 to 11,000 catalogs in the U.S., an estimated 90 percent are run by entrepreneurs. These articles explore cataloging from their unique standpoint...this month, how to grow your buyer file more quickly. I recently met with an...

Captivate Network Provides Internet Content to Office Tower Elevators.(Brief Article)
July 1, 2000... Captivate Network, Inc., the first new media company to deliver news and information to elevator passengers, has been selected by 12 leading real estate companies to provide programming to nearly 500 high-rise office buildings; collectively,...

Guby Network Launches International Campaign.(marketing)(Brief Article)
July 1, 2000... The Guby Network (www.guby.com), an Internet platform formed by the union of Latin America's most visited search engines, unveiled the first phase of its three-year, $30 million international advertising campaign. The bilingual integrated...

Assessing Web Site Effectiveness.(in marketing)
July 1, 2000... The author offers eight criteria for determining how good your site really is. I was not surprised recently when a young Ph.D candidate in business discovered, while writing his thesis on Internet marketing, that no Fortune 500 company had...

Bladder-Challenged Teenagers and the Power of Testimonials.(advertising technique)
July 1, 2000... In part one of a four-part series on testimonials we begin with the power they offer. This month's sermon is about the power of testimonials. But first, I want to tell you a about a bunch of beer-guzzling teenagers whizzing in the bushes...

DMDNY Focuses On E-Direct Marketing.(Direct Marketing Days of New York)
July 1, 2000... Direct Marketing Days In New York brought many different views of the business to one spot. The conference just happens to be the meeting place where most get together in late May. This year's conference had a totally different feel to it. From...

How To Discover Who Will Buy Your New Product.(Brief Article)
July 1, 2000... Most products wobble into the marketplace. Behind them are advertisers who hope consumers believe that their products can be either an improved replacement for a product they are using now, a solution to a long-standing problem they have been...

RESEARCHING THE FUTURE INTERNET.(Brief Article)
July 1, 2000... We do not see things as they are, we see things as we are. The Talmud Death can come quickly to a market trader: It is difficult to recognize that you're in a crisis and react to it when your business appears extremely healthy. ...

Messages, Metaphors, and Looking For Love.(Brief Article)
July 1, 2000... * The metaphors of the Internet wrap around each other like strands of DNA, perhaps bringing us a message from the distant or not so distant future, when humans and machines interpenetrate each other. The Internet changes everything. And...

Golden Age Customer Service Returns.(Brief Article)
July 1, 2000... * To turn the corner and some profits, e-tailers can attract and keep customers by adding personalized services to the Internet's convenience and cost-effectiveness. The recent volatility of high-tech stocks was a potent reminder for...

AtYourBusiness.com and ChamberBiz Create Site.(Brief Article)
July 1, 2000... AtYourBusiness.com, Inc., the first Web site offering interactive employer services to small businesses, and ChamberBiz, L.L.C have created a co-branded site that will give ChamberBiz users access to AtYourBusiness.com's full suite of services:...

401 Konnect Launches Internet 401 (k) Marketplace.(Brief Article)
July 1, 2000... 401Konnect, Inc. has launched 401Konnect.com, the first online 401(k) marketplace for brokers and plan vendors. [401Konnect.TM] is a Web-based information exchange that enables 401(k) brokers to instantly match employer preferences with vendor...

CTW Launches Interactive Online Community for School-Age Audience.(Brief Article)
July 1, 2000... Targeting the school-age demographic, Children's Television Workshop Online (CTW Online) has launched Kid City (www.kidcity.org), and Kid City Sticker World (www.stickerworld.org). This launch extends CTW Online's family programming to embrace...

Foodline.com and Evite.com Partnership Facilitates Party Planning.(Brief Article)
July 1, 2000... Foodline.com, Inc., the leading provider of diner information and reservation management technology solutions to the restaurant industry, and Evite.com, the first free Web-based service for coordinating and planning activities of all types,...

MarketItRight.com Automates Marketing Communications Functions.(Brief Article)
July 1, 2000... MarketItRight.com is offering an e-service for small businesses that automates marketing communications functions such as PR, advertising, direct marketing and Web site development. The site guides users through the steps of marketing...

Buyersguide.to Database Provides 120,000 Direct Links to Company Sites.(Brief Article)
July 1, 2000... Berkshire Information Systems has launched www.buyersguide.to, a database of over 120,000 direct-links to company sites featuring products and services organized in nine major categories and over 2,500 sub categories; the major categories...

People.
July 1, 2000... McKENZIE NAMED SHOPWISE.COM PRESIDENT Don McKenzie has been named president of ShopWise.com, a new subsidiary of ADVO Inc. Formerly, McKenize served as president of ADVO's MailCoups subsidiary where he led its Super Coups business to...

The J & P Cycle.(Brief Article)
July 1, 2000... The J & P Cycles list of 213,845 12-month buyers is now available for $80/M. The J & P Cycles catalog provides after-market parts and accessories for Harley Davidson owners. In addition to mechanical, engine and cycle parts, the catalog offers...

The American Historic Society Catalog Buyer.(Brief Article)(Product Announcement)
July 1, 2000... The American Historic Society Catalog Buyers list of 958,051 60-month buyers is now available for $80/M. The American Historic Society provides collectors with commemorative coins, medallions, stamps and baseball cards. These coins and...

The Plane and Pilot Magazine.(Brief Article)
July 1, 2000... The Plane and Pilot Magazine list of 88,365 active subscribers is now available for $95/M. Plane and Pilot is regarded as the information magazine for mainstream, general aviation pilots. Committed to private aviation, these pilots log more...

The Abracadata.(Brief Article)(Product Announcement)
July 1, 2000... The Abracadata list of 77,840 total file software buyers is now available for $100/M. Abracadata publishes easy-to-use and affordable software products for the consumer market including Design Your Own Home, Design Your Own Railroad,...

The America's Property Managers Masterfile.(Brief Article)
July 1, 2000... The America's Property Managers Masterfile of 70,156 property managers is now available for $100/M. This list is comprised of property managers involved in all phases of the multi housing marketplace. These decision makers have responded to...

The MarketShare Apparel Buyer.(mailing list)(Brief Article)(Statistical Data Included)
July 1, 2000... The MarketShare Apparel Buyers list of 18,020,000 apparel buyers is now available for $80/M + $10/M. MarketShare is comprised of over 150 catalog, subscription, continuity and non-profit hotline files. Selectable purchase categories include...

The SOHO Professionals Database.(small office, home office)(Brief Article)
July 1, 2000... The SOHO Professionals Database of 133,584 12-month SOHO professional participants is now available for $115/M. The SOHO Professionals Database consists of individuals who own and/or maintain small or home offices. These individuals search...

Integrated Marketing Machines: Can They Work.(Column)
July 1, 2000... If the goal is an integrated marketing machine, then we must eliminate "mass" communication. No matter where you turn in business today, you run into the hot topic of integrated marketing. Billions of dollars are now being spent each year...

National Guardsmen Kill Four Students at Kent State University, Ohio, During Demonstration Against Vietnam War.(interview with Maxwell Sroge)(Brief Article)
July 1, 2000... In the News: "National Guardsmen Kill Four Students at Kent State University, Ohio, During Demonstration Against Vietnam War" "Floppy Disk Goes on Market as Part of IBM 3740 System" Headline: The Distribution Revolution--Anatomy of Direct...

Liberian Freighter Rams Bridge in Florida's Tampa Bay, Dropping 35 People to Their Deaths.(interview with Ton Vermey, Ad/Mark Direct Marketing)(Brief Article)
July 1, 2000... In the News: "Liberian Freighter Rams Bridge in Florida's Tampa Bay, Dropping 35 People to Their Deaths." "Fearing Boycotts at Black Schools, South African Officials Ban Pink Floyd Song 'Another Brick in the Wall'" Headline: Technology of...

Discovery Astronauts Release $1.5 Billion Hubble Telescope Into Orbit.(interview with Stan Rapp)(Brief Article)
July 1, 2000... In the News: "Discovery Astronauts Release $1.5 Billion Hubble Telescope Into Orbit," "Violetta Chamorro Assumes Nicaraguan Presidency Ending Leftist Sandinista Rule." Headline: Get Ahead By Getting Involved The Story: Noting that "the...