Direct Marketing articles from July 1999

Direct Marketing archives from July 1999

Are you considering going global?(Publisher's Viewpoint)(FEDMA Forum in Strasbourg, France)(Column)
July 1, 1999... Omaha Steaks going international? Their name says it. Omaha Steaks International. Maybe. Why not? The possibilities are there for them to do it, according to those who spoke at this year's revamped FEDMA FORUM, in Strasbourg, France, April...

Internet continues to change shopping habits of consumers.(Web consumers)
July 1, 1999... The Internet continues to definitively change the shopping habits of a majority of Web consumers, according to a new survey focused on marketing issues released at the recent @d:tech.SanFrancisco conference. Titled the "World Wide Internet...

Harte-Hanks Market Research announces results of customer loyalty study.
July 1, 1999... Harte-Hanks Market Research announced that it has compiled the results from its National Syndicated Study of Customer Loyalty. Final results show that over 70 percent of study respondents do not see a clear benefit in being loyal, despite the...

Coalition of Internet organizations to help consumers fight spam, save money.(unsolicited commercial e-mail)
July 1, 1999... ChooseYourMail.com, SAFEeps, the Coalition Against Unsolicited Commercial E-mail (CAUCE) and the Forum for Responsible Ethical E-mail (F.R.E.E.) have launched a new joint consumer assistance project enabling consumers to recycle their "spare"...

Cataloging for entrepreneurs: "The Fine Art of Defensive Mailing.".(entrepreneur-owned catalogers)(Industry Overview)
July 1, 1999... Of the 10,000 to 11,000 catalogs in the U.S., an estimated 90 percent are run by entrepreneurs. These articles explore cataloging from their unique standpoint... this month, how to defend yourself from disasters in the mail. If you're like...

NFL team scores big with DM game plan.(direct marketing program launched by the Indianapolis Colts of the National Football League)(Cover Story)
July 1, 1999... When the Indianapolis Colts needed to increase ticket sales they weren't afraid to tackle all the possible avenues of direct response. Any coach will tell you that football games are won or lost at the line of scrimmage. The same is true...

Branded!(increased demand for private label products)(Industry Overview)
July 1, 1999... "Private label will grow as retailers search for a way to differentiate themselves from competitors." - Willard Bishop Consulting Question: What is a brand? Answer: Something that exists in the minds and actions of the customer...

A crisis communications plan - a vital element in Y2K readiness.(year 2000 transition problem)
July 1, 1999... It pays to plan ahead for crises like a Y2K problem because they can have a devastating impact on your entire business operations, not just the computer-operated aspect. The computer gurus have been working for months to plan for the...

Re-thinking direct mail for the 21st century.
July 1, 1999... A discussion of Direct Mail Topography[R] and Direct Mail Hygiene[R] - points to keep in mind when creating direct mail. There's more to it than meets the eye! Direct mail lives large, and lives small. Both its large life and its small...

Top legal issues in Internet planning.
July 1, 1999... Self-Regulation Will Constitute Our Future Legal Framework In Internet Commerce Over the long haul, culture determines law, not vice versa.(1) Our future will increasingly be influenced by the cybercognizant who are creating a cyberculture...

Does your copy need more work? Reviewing the last copywriting steps.
July 1, 1999... My intent when I'm working on a copywriting project is to bring it to the "nearly final" stage when it is submitted to the client. The reason why I call it the nearly final stage is because rarely is it wise to assume that the first draft...

Session one: the novice, the hack & the pro - the three levels of creative mastery.
July 1, 1999... Can you be more creative? The author offers ideas on why we need more creativity and describes the traits of a creative person, in part one of a multi-part series. Welcome. I have called this Creative Summit to address a pressing issue...

2001. A direct marketing odyssey.
July 1, 1999... I'd like to share some of my thoughts on the changes that are coming to direct marketing, and how we will have to adapt to them. Remember the movie "2001: A Space Odyssey?" Remember Hal, the insane computer that took over the space ship?...

An Amazon.com story: lessons learned!(online bookstore)(Company Profile)
July 1, 1999... The author says he sees key elements to Amazon.com's success that have been undervalued by observers. He takes the time to point them out. In July of 1995, Amazon.com opened for business. What began as a simple cyber discount bookstore...

WWW.listsanddata.com.(includes related article on ThinkDirectMarketing)(list and data buyers go online)(part 2)(Industry Overview)
July 1, 1999... As list and data buyers go online new "infomediaries" add value to the buying equation as list and data buyers go online. In this ongoing marketing technology series, we look at how the Internet is changing the way marketers are running...

Hot tips and inside secrets in direct mail.(part 1)
July 1, 1999... The author presents some tried and true advice for successful direct mail, some of which you may have forgotten. Increase your direct mail response rate by 30 percent to 40 percent. Include a letter. This single sheet of paper can...

Panasonic reaches verdict on courthouse campaign.(campaign to sell videoconferencing facilities to the county courthouse system)(Company Profile)
July 1, 1999... When Panasonic tried to market an unconventional product, they took to untraditional means to get the job done. When it comes to creating a successful marketing campaign, it often takes more than a little savvy and creativity to come up...