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Direct Marketing articles from July 1995
This publication focuses on direct marketing alternatives and it features many case studies, as well as information on enterprise budgets and promotion/publicity.
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Direct Marketing archives from July 1995
Guaranteed! (guaranteeing of product, merchandise or service)
July 1, 1995... The overwhelming majority of supermarkets - in fact, the overwhelming majority of all retailers - do not tell the customer they guarantee their product, merchandise, or service.
Once, when my mother went to Florida in the winter, I called and...
I'll quote you ... if you've said something useful. (testimonials)
July 1, 1995... In testimonials, credibility is the key to acceptance. Here are some keys to credibility.
(Part One of a three-part article)
What's your opinion of testimonials as sales weapons? Mine is almost universally favorable...especially if they're...
Direct mail is working, maybe better than ever before.
July 1, 1995... One theory about the effectiveness oF direct mail is that Americans are now exposed to so much image advertising that they Find the specificity and straight forwardness oF direct mail refreshing.
I was astonished! Readers of this column will...
Marketing database: an art beyond science.
July 1, 1995... Because the diverse environments that marketers operate in, implementing all of the marketing database tools, methodologies, principles, and disciplines is truly an art form.
The current evolution of marketing database has been, for the most...
Modifiable software helps mail order firm sharpen management and boost sales. (Franks Cane and Rush)
July 1, 1995... The company selected an accounting and sales order package that enables it to customize the program to its specific requirements.
Franks Cane & Rush, Huntington Beach, CA, is a mail order company that imports rattan materials, including poles,...
Inbound, outbound telemarketing keeps Ryder sales in fast lane. (Ryder System)
July 1, 1995... Transportation and logistics brand leader Ryder System integrates predictive dialing and marketing database technology to convert "hottest" inquiries into confirmed truck and van rental reservations.
The use of predictive dialers is not new in...
Reclassification: the start of USPS' evaluation of automated mail performance. (Postal Service)
July 1, 1995... Much of the press you read tells you how far out of control the Post Office is becoming. Many businesses spend on a viable means of delivering their message to the American public. The Postal Service has, for the most part, delivered messages,...