Direct Marketing articles from January 2000

Direct Marketing archives from January 2000

Frequency Marketing--What's Next?
January 1, 2000... Just as the explosion in communications speed and at-hand information due to the emergence of the Internet is drastically decreasing both product and customer lifecycles, so will the life span of new business models continue to shrink as they...

Automobile Magazine Again?(Brief Article)
January 1, 2000... I'm a car nut. Anything with wheels and a motor is fair game. Not that I have a lot. I wish I had. What does all of this have to do with direct marketing? I hope you have some time. I have a great story to tell. I was asked months ago to...

Internet to Stimulate Traditional Media Use Through 2003.
January 1, 2000... Is the internet in the process of cannibalizing traditional media? According to the 13th annual Communications Industry Forecast, just released by Veronis, Suhler & Associates, the answer is an emphatic "no". The CIF reports that by 2003,...

Final Coppa Regulations Quell Industry Concerns.
January 1, 2000... Marketers have been concerned that the Children's Online Privacy Protection Act (COPPA) may set regulations that cost too much to implement and that impede new technology as it becomes available. However, the Federal Trade Commission has issued...

DMA Addresses Online Profiling and 10-10 Long Distance Service Practices.
January 1, 2000... The Direct Marketing Association has made recommendations on the practice of online profiling at a public workshop that was co-hosted by the Federal Trade Commission and the U.S. Department of Commerce. Three different parties involved in...

House Passes Honesty In Sweepstakes Act.
January 1, 2000... Legislation that would enable government regulators to shut down fraudulent sweepstakes operators has passed in the House of Representatives, If passed in the Senate, the Honesty in Sweepstakes Act would also establish disclosure standards that...

Robin Smith Named WDMI's Woman of the Year.
January 1, 2000... Robin Smith, chairman and CEO, Publishers Clearing House (PCH), joins an elite group of women, in receiving this year's Women of The Year Award at the 15th Annual Women in Direct Marketing International [WDMI] "Woman of The Year" dinner....

Annual Asian Conference Presented by ERA.
January 1, 2000... The Electronic Retailing Association (ERA) held the 1999 Annual Asian Conference in Hong Kong and Shanghai. The conference, designed to explore Asia's expanding electronic retailing industry, focused on the political, social and economic...

Response Expo 2000 Trade Show Set For March.
January 1, 2000... Top leaders from the direct response industry--consumer product and service marketers, advertisers, agencies, and corporations--will come together at the 2000 Response Expo to create opportunities and deals that will grow their business. The...

Congress Passes Banking Reform Legislation.
January 1, 2000... Congress has passed comprehensive banking reform legislation (H.R. 10) that allows financial institutions to share selected customer information with third-party marketers provided that those customers have been notified and given the option to...

Promotional Products Appeal to Business Travelers.
January 1, 2000... A new poll suggests that promotional products effectively reach business travelers. Conducted by Promotional Products Association international. (PPAI), the poll found that 72 percent of business travelers surveyed at two airports had at least...

Proposed Legislation Concerns FEDMA.
January 1, 2000... The Federation of European Direct Marketing (FEDMA) has warned that proposed legislation submitted by the European Commission may lay obstacles in the path of electronic trade. The resolution would allow complaints about e-commerce transactions...

Silver Apple Awards Honor Eight Direct Marketers.
January 1, 2000... The 1999 Silver Apple Awards ceremony, presented by the Direct Marketing Club of New York (DMCNY), honored eight direct marketers recently: Chuck Cavanagh, president, Direct Marketing Days in New York, Inc.; Lois Geller, president, Mason &...

58k.Com: The Future of Printing Online.
January 1, 2000... 58k.com, an Internet company selling printing online has the printing world talking and maybe even a little scared. Making its debut at Graph-Expo in Chicago after six months of intense setup, 58k.com is up and running. We spoke with...

Companies Selling on the Web Say Mail Is Best for E-Commerce.
January 1, 2000... Mail plays a critical role in the rapidly growing Internet economy, according to a new study of companies conducting e-commerce. Commissioned by Pitney Bowes Inc. Mailing Systems Division, "The Role of Mail in E-Commerce Study" revealed that...

CMA First Annual Branding Conference.
January 1, 2000... Some 110 marketers converged on the downtown Toronto Convention Centre for what may be the start of a dynamic new direction for the Canadian Marketing Association (CMA)-- The First Annual Branding Conference. While a number of agencies...

Webcraft's Prepaid Phone Card Capabilities Offer State-of-the-Art Graphics In Record Time.(Brief Article)
January 1, 2000... Webcraft Inc. has announced its Prepaid Phone Card capabilities. Webcraft's recent purchase of the state-of-the-art phone card means increased registration controls, graphic capabilities and faster delivery for customers, according to product...

Doubleday Diversifies, Reopens Old Headquarters.(Brief Article)
January 1, 2000... Doubleday Direct, Inc. has a creative machine that can turn out fantastic catalogs and direct mail fast, in big numbers and professionally. Sally A. Sartorio, creative director, Doubleday Direct, Inc., gave The Long Island Direct Marketing...

New Measures to Boost Consumer Confidence Online.(Brief Article)
January 1, 2000... The Canadian Marketing Association (CMA) participated in the release of "Principles for Consumer Protection in Electronic Commerce: A Canadian Framework." The Association is the industry co-chair of the government led Working Group on...

Experian Offers Real-Time Consumer Demographics.(Brief Article)
January 1, 2000... Visitor Insight, Experian's new e-commerce tool, enables marketers to identify and validate customers while they are online. When a consumer registers on a site, Visitor Insight immediately supplements the consumer information provided with...

Survey Reveals Internet Shopping Habits.(Brief Article)
January 1, 2000... A recent survey sponsored by Shop2u.com and conducted by Taylor Nelson Sofres (TNS) Intersearch revealed that affluent women (household income $50K+I who shop from catalogs make four times as many purchases on the Internet as affluent women who...

infoUSA.com Provides Free Internet Database.(Brief Article)
January 1, 2000... infoUSA.com has launched a free Internet marketing service called the Customer Analyzer. The service allows businesses to identify new customers from infoUSA.com's database of more than 11 million businesses and 195 million consumers. To...

Success Leaves Clues.(Brief Article)
January 1, 2000... How do you find success? One way: find out what made someone else successful. That's the theory behind the book, Success Leaves Clues by Drs. John Stanton and Richard George, professors of marketing at Philadelphia's St. Joseph's...

FreeShop.Com Signs Marketing Deal with BMB Direct.(Brief Article)
January 1, 2000... FreeShop.com (www.freeshopcom), a leading provider of online direct marketing services, announced an exclusive contract with BMG Direct--BMG Entertainment North America's music club division (www.bmgmusicservice.comJ. This deal positions...

Media Marketing Conferences Provide View of the Future.(Brief Article)
January 1, 2000... What marketers should be doing now, and what they can expect to be doing in the future, are the key themes of the New Media Marketing and International Direct Marketing Fair Conference and Seminar program. The 22nd annual Fair will be held...

Spiegel Reports Significant Earnings Improvement.(Brief Article)
January 1, 2000... Spiegel, Inc. reported its eighth consecutive quarter of year-over-year earnings improvement. For the third quarter, ended October 2, 1999, the company reported net income of $4.2 million, or $0.03 per share, compared with a net loss of $4.2...

Increase Response Without Changing Your Offer or List.(Brief Article)
January 1, 2000... A company executive once explained this dilemma to me: We're an old company. We have been using direct mail for many years. Our current offer has been tested over and over and it wins every time. We're always looking for new mailing lists...

Enhanced Customer Choice Is Never Negative.(in subscription clubs)
January 1, 2000... Can 10 million educated, literate adults all be wrong? This number represents those in negative option clubs at any one time. Can they be so consistently wrong over three score years? At some point, the self-anointed protectors of the public...

AFTER THE GOLDRUSH.(electronic commerce after the hype)
January 1, 2000... In the midst of all the hype, speculation, and self-interested predictions about the Internet and E-Commerce, there are three lonely facts that seem apparent and obvious--at least to me, as I write this in the waning days of the old Millennium:...

The Market Driven Organization.
January 1, 2000... Even with a clear design for a more market-focused structure and a more interactive strategy, transforming an organization is a risky proposition. By one estimate, only 30 percent of all change programs implemented by a sample of Fortune 100...

Data Mining: Beware of the Shaft.
January 1, 2000... If you've attended any database marketing conferences or have read any magazines or journals related to database marketing in the last three years, you've noticed that there is a large emphasis on data mining. In many cases, one is left with...

Cataloging For Entrepreneurs: How To Get the Most From Your Catalog Vendors.(Brief Article)
January 1, 2000... You want to get the best catalog you can from your vendors, at the lowest price. But how? As an entrepreneur, you have more direct control over your vendor dealings, than many other catalogers. The same vendor can be bad, good or...

Loyalty, Internet and Global Marketing Hot Issues.(At The Direct Marketing Association's 82nd Annual Conference and Exhibition)
January 1, 2000... At The Direct Marketing Association's 82nd Annual Conference and Exhibition held in Toronto, Canada, marketers and exhibitors from all over the globe, 14,500 in all, came to hear the latest marketing strategies that would enhance their customer...

The Future Is Dot-Comming To Radio.(Virgin Radio)
January 1, 2000... Radio listening on the Internet is booming and radio stations around the world are taking advantage. Some stations, especially those appealing to younger and college-age audiences, now trace upward to 20 percent of total listening to the...

Not Your Typical Lead Management Program.(PrimeSystems)
January 1, 2000... Attention Marketing Directors and Business Consultants: What has your lead management program done for you lately? Has it: Added $12 million in revenue? Produced analysis that allowed you to tackle a whole new market? Provided quantitative...

Rules of the Road on the Advertising Highway.
January 1, 2000... When serious claims over ads are lodged, in-house personnel and agencies are fired. Advertisers have been hit with judgments in excess of $40 million. The laws governing advertising are tools of the trade for the professional who creates and...

BRANN WORLDWIDE PROMOTES EASTHAM AND KASEFF.(Brief Article)
January 1, 2000... Snyder Communications' Brann Worldwide has promoted Dennis Eastham to president and CEO and Fred Kaseff to chief financial officer. Eastman was formerly president and COO of Brann North American Agencies. Similarly, Kaseff was executive vice...

RICHES JOINS D'ARCY.(Brief Article)
January 1, 2000... Wendy Riches has been appointed to the position of president at D'Arcy Marketing Communications Group; she will also join D'Arcy's board of directors. As president, she will oversee a global network of D'Arcy's marketing communications...

URQUHART AND MAGGIO NAMED VP.(Brief Article)
January 1, 2000... Newport Creative Communications has hired Judi Urquhart as senior vice president, marketing and operations and Steve Maggio as vice president, creative director. Formerly of Epsilon, Inc., Urquhart developed marketing programs for Epsilons fund...

LOWE REJOINS DRAFTWORLDWIDE.(Brief Article)
January 1, 2000... James Lowe has rejoined DraftWorldwide's Chicago office as senior vice president, group account director for the United States Postal Service account. Earlier, Lowe was vice president, director of strategic services at Target.Com in Chicago.

MILLER/HUBER HIRES RICHARDS AS VP.(Brief Article)
January 1, 2000... Miller/Huber Relationship Marketing has hired Chris Richards as vice president, chief strategic officer. He previously developed customer loyalty marketing initiatives for clients in the fields of information technology, financial services,...

MARKE COMMUNICATIONS ADDS STAFF.(Brief Article)
January 1, 2000... Marke Communications has appointed Nicole Ornstein as vice president, e-commerce, Donna Ferrera as associate creative director and Jennifer Manganella, Leah Davidson, Olivia Lambert and Susanna Winnberg as account executives.

FCB ELECTS SIX VICE PRESIDENTS.(Brief Article)
January 1, 2000... FCB New York has elected six vice presidents: Laura Benjamin, vice president, senior producer; Hillary Garland, vice president, associate media director; Leah Hanes, vice president, management director FCB Direct; Vanessa Hergstrom, vice...

WCJ ADDS STAFF.(Brief Article)
January 1, 2000... Wunderman Cato Johnson has added staff: Gene Meken has been named executive vice president, global finance and chief financial officer. Earlier, he worked for PepsiCo in numerous levels of domestic and international executive responsibility....

GRANOFF JOINS PASSAIC AS VP.(Brief Article)
January 1, 2000... Passaic Parc, Inc. has selected Michael Granoff as its vice president of business development. Granoff previously created his own design and production company, Eclipse Marketing Group, formerly known as GEL Design Group.

KGA APPOINTS SUMERS CFO.(Brief Article)
January 1, 2000... KGA Advertising has appointed Michael B. Sumers chief financial officer. Prior to joining KGA, he served as chief financial officer for Brooks Community Newspapers in Norwalk, Connecticut.

People.(Brief Article)
January 1, 2000... GALLO PROMOTED TO COO AT HPCI Primedia Inc.'s HPCi has promoted Jamie Gallo to Chief Operating Officer. She was previously director of special projects and interactive projects for the company. Earlier, she was a management consultant for...

How To Be Insanely Creative.
January 1, 2000... This article is excerpted from a speech given at the Creativity Conference at the Direct Marketing Association Annual Meeting in Toronto, October 1999. "The only people for me are the mad ones, the ones who are mad to live, mad to talk,...

Flashback.(Brief Article)
January 1, 2000... Marketers may still wince when they hear the name Carl Marx, but while his answer to capitalism proved untenable, his critique of the system may still offer some insight for marketers. In light of an expanding global economy, Marx correctly...

The Month Of January.(Brief Article)
January 1, 2000... '70 Honorary Title: Greed Headline: "Mail Research Upsets Notions for Hiring" The Story: The National Association of Direct Selling Companies uses direct mail questionnaire to screen out unproductive door-to-door salesboys....

Frequency Marketing--What's Next?(Brief Article)
January 1, 2000... Just as the explosion in communications speed and at-hand information due to the emergence of the Internet is drastically decreasing both product and customer lifecycles, so will the life span of new business models continue to shrink as they...