Direct Marketing articles from January 1999

Direct Marketing archives from January 1999

Technology pushes the limits.(marketing trends in the 21st century)
January 1, 1999... I guess with the arrival of the New Year I should write where I feel the business is headed as we approach the Millennium. So here goes. My crystal ball says electronic media is where all the buzz will be. Sorry, all other media will take a...

The state of Internet marketing - 1999.
January 1, 1999... This past year has been a time of dramatic transition for on-line marketing - and the best is yet to come. It's January 1999. All around the country, all around the world, shopping centers are closing their doors, as consumers turn to the...

Why do they do that?(outdated marketing practices)(part 6)
January 1, 1999... Number six in a series of columns asking marketers do what they do. "Do you remember Joe Bflsk?" It was over the morning breakfast that my wife asked the question. I was quick to respond. "Yes. He was a character in Li'l Abner, the...

Bloomingdale's embraces one-to-one marketing opportunities.(part 1)
January 1, 1999... In this article, the first in a three-part series, we introduce you to Bloomingdale's Susan Harvey. In this series of out-of-the-box thinkers, we will introduce you to three dynamic direct marketing professionals who intuitively know how to...

Will intellectual property rights diminish in cyberspace?(Column)
January 1, 1999... The statist mindset of EC Privacy Directives versus the U.S.'s climate of free speech has often been commented on in "Legal Outlook."(1) Europe lags further behind in Internet technologies because of its regulatory, cultural, and technological...

A galaxy of catalogs, as mass marketing takes hold.(description of cataloging practices and samples)
January 1, 1999... This year, it's been an ocean, a planet, nay, an entire galaxy of catalogs, as mailers take advantage of the resilient American economy and soon-to-increase postage rates. In the past, I've used images of floods and avalanches to describe...

Reducing your risk: what's happening in retail database marketing.
January 1, 1999... There was a recent article that allowed the reader to calculate his or her risk for developing heart disease. Your risk was based on standard factors including gender, diet, age, smoking patterns, cholesterol level and a variety of other...

Getting ready for 1999: techniques for avoiding the economic storm.
January 1, 1999... Your performance has been brilliant. The numbers have never been better. The profits are at a record level. If you're worried about anything, it's over trying to find the right people to keep up with the current sales pace. Instantly...

Virtual event, real results: B-T-B marketing via teleconference seminars.(business to business)
January 1, 1999... Marketers today must address three often conflicting objectives to be successful - showing results, shrinking budgets, and the fact that time to implement new campaigns is small due to short product life cycles and the need for faster new...

Obvious Alan.(tips in planning direct marketing strategies)
January 1, 1999... I was recently at a meeting, where we presented a series of postcards for a financial services client. The postcards talked about their team concept - the fact that they assembled groups of experts to manage their portfolios, instead of...

Cataloging for entrepreneurs: how do you stack up: doing your own competitive analysis.
January 1, 1999... Each time a customer opens your catalog, or phones in an order, or opens a package you've sent, that customer is doing a competitive analysis of you and your competitors. But have you taken the time to do a proper competitive analysis of...

Why your customers want to be part of something special.(using humanitarian causes for more effective advertising campaigns)(Column)
January 1, 1999... I don't know your customers personally, but I can tell you with confidence that they yearn to be part of something special. "What?" you ask. Anything, really. Even the simplest cause, purpose or event. You're probably most familiar with...