Direct Marketing articles from January 1996

Direct Marketing archives from January 1996

Privacy group urges FTC investigation. (Electronic Privacy Information Center; Federal Trade Commission)
January 1, 1996... In a stinging letter to Federal Trade Commissioner Christine Varney, Marc Rotenberg, director, Electronic Privacy Information Center, has called for an investigation into "the misuse of personal information by the direct marketing industry" and...

The Postal Rate Commission to decide on mail changes.
January 1, 1996... The Postal Rate Commission (PRC) has heard closing arguments, and must now decide whether or not to accept USPS' proposal for reclassification of the nation's mails. Commercial mailers are strongly behind the plan, which rewards mailers who sort...

What could be more successful than telemarketing?
January 1, 1996... The quality of the outbound telemarketing experience has deteriorated over the last few years. Nothing fails like success, they say. They're right. The 1990s have been littered with the barely pulsating bodies of once unassailable companies....

How to write copy for the (gulp!) Internet.
January 1, 1996... When dilettantes and programmers replace marketers at the helm of the Internet site, form becomes paramount over substance. When you forget that the medium has to be interactive, you damage - or even destroy - response. Is a puzzlement. Here...

Larry's: a shoe-in for America's #1 men's shoe store. (Larry's Shoes)
January 1, 1996... Larry Shoes uses a wide range of basic direct marketing techniques, including the ever-popular guarantee. But theirs is different. At first glance, you think you've walked into a shoe museum. Look, over there, under glass, Judy Garland's...

Affinity cards put SunTrust in a country state of mind. (SunTrust BankCard)(Cover Story)
January 1, 1996... SunTrust issues "Cool Country" VISA cards that feature leading country music stars. Based on consumer response, fans not only want to listen to the star's favorite music, they want to live their lifestyle as well. As country artist Alan...

The Internet: it's not a proven direct marketing medium ... yet.
January 1, 1996... The Internet is undoubtedly marketing's next great frontier - but how effective will it be as a true response-oriented direct marketing medium? Part one of this series will focus primarily on the direct marketing aspects of e-mail and the...

Surfing for tea.
January 1, 1996... Since Stash Tea introduced its home page, an average of 1,000 viewers a month have visited the company's Web site. Stash Tea, known for its mail order catalog and innovative direct marketing techniques, has recently added the Internet to its...

The Internet: marketers deal with buyer perceptions through better security.
January 1, 1996... What's holding back gold fever among marketers from taking on epidemic proportions, and more consumers and business product buyers from using that technology to buy more goods and services, is a basic prerequisite for Web-based transactions...

Digital commerce: the future of retailing. (includes related article on a partially interactive concept in the United Kingdom)
January 1, 1996... International electronic retailing is now in the midst of an enormous expansion phase. There will be 60 to 70 new home Shopping channels throughout the world within the next 12 months. Almost every retailer that wants to be in business beyond...

Marketing in the '90s and into the new millennium.
January 1, 1996... DecaTrends analyzes eight trends identified by experts such as Yankelovich, Toffler, Naisbett, and other futurists that motivate consumer purchasing patterns now and into the future. A cheerful optimism and sense of post-war prosperity...

How will postal reclassification affect costs?
January 1, 1996... The USPS is offering mailers that automate a relatively better incentive than it is offering carrier route presorters to use the enhanced carrier route. The USPS filed a mail reclassification rate case with the Postal Rate Commission on March...

E-mail and voice mail: basic legal issues for corporate management.
January 1, 1996... Telecommunications and software are the infrastructure of the world's information economy. U.S. global market leadership is overwhelming because this nation has historically given free rein to entrepreneurial excellence once called Yankee...

Bill considers making payment receipt date envelope postmark date.
January 1, 1996... There is an interesting bill introduced to Congress by Congressman John McHugh (R-NY) titled "Postmarked Prompt Payment Act of 1995" - HR1963. This bill considers that the payment receipt date would be the postmarked date on the envelope, if an...