Direct Marketing articles from January 1995

Direct Marketing archives from January 1995

Postage rates to jump.
January 1, 1995... The independent Postal Rate Commission (PRC) announced November 30 at a press conference that it had rejected USPS' request for a 10.3 percent across-the-board rate increase and made its own recommendations for increasing postal rates, including...

Automatic self-starters. (Creative Strategies)
January 1, 1995... This month, we learn that the most creative copy is not necessarily the best. As this mini-series of 40 headings for use in space ads and brochures progresses, a disclaimer may be in order: I'm not inventing these. I'm just reporting them,...

College students as current customers.
January 1, 1995... As new postal rates kick in, one cataloger/retailer targets college students through school papers - bypassing postage costs altogether. As every marketer is acutely aware, a 14 percent increase in third-class postage took effect this month....

The care and feeding of creative. (managing and inspiring creative teams)
January 1, 1995... Alan Rosenspan has been a Creative Director in three different countries. Recently, he gave this speech at the First International Copywriters ConFerence on how to manage creative teams and inspire them to do their best. I am going to reveal...

Factory outlet stores discover direct mail. (Cover Story)
January 1, 1995... Factory outlet stores have found the key to success: Name brand merchandise coupled with direct mail marketing. "The old formula for success was location, location, location. Now it's price, price, price" Terry Dunham, Value Retail News A...

The future of mail order.
January 1, 1995... Sigmund Kiener identifies major global trends and challenges to mail order companies, and constructs a scenario of marketing in the 21st Century. (The following article was excerpted from a speech given by Sigmund Kiener, member of the...

In the mail. (the best and worst catalogs during the holidays)
January 1, 1995... This month, the author takes a look at his holiday mail pieces and shows the best and worst catalogs, individual items and ordering process. On November 17, 1994, I returned from the Amazon to find the mighty river itself replicated in my...

Direct marketing in Russia.
January 1, 1995... Direct Marketing is slowly becoming a new force in a new market. "I cannot forecast to you the action of Russia. It is a riddle wrapped in a mystery inside an enigma" - Winston Churchill, 1939 Much of the mystery is now gone and this report...

Kerr: a woman of the '70s, '80s, '90s.... (Dorothy Kerr)
January 1, 1995... Vital Statictics: Dorothy Kerr Birthplace: Chicago, IL Current residence: Bayside, WI Current occupation: President, Dorothy Kerr & Associates Career goal, age 5: Wife and mother Career goal, age 21: Editor Words that best describe me are:...

People everywhere on earth are rejecting secular Utopianism.
January 1, 1995... The cognitive elite claim to be surprised by the results of November. Our election is part of a global social transformation. The U.S. was a lagging indicator due to power and privilege preserved by PACs. George Orwell said that "to see what is...