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Direct Marketing articles from February 1995
This publication focuses on direct marketing alternatives and it features many case studies, as well as information on enterprise budgets and promotion/publicity.
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Direct Marketing archives from February 1995
Metromail biz practices under scrutiny. (Metromail Corp.)
February 1, 1995... A class-action lawsuit could cost Metromail $10 billion, according to the Los Angeles lawyer heading up the case. Attorney Daniel Platt filed papers on behalf of three clients in a class-action lawsuit against Metromail, the Lombard,...
Automatic self-starters. (headlines for direct marketing advertisements)(part 4)
February 1, 1995... The Final self starters, to help you sell your product or service.
Why do this? Why spend my time and yours ferreting out "stock" beginnings or headlines for ads and brochures? Shouldn't whatever we're selling dictate the headline?
Of course...
The future of mail order. (part 2)
February 1, 1995... Sigmund Kiener identifies major global trends and challenges to may order companies, and constructs a scenario of marketing in the 21st Century.
(The following article is the second part of a two-part series. The text is excerpted from a...
Successful marketing on the Internet: a user's guide. (part 1)
February 1, 1995... In this first of two articles, we will explore how to get started marketing on the Internet and examine related background issues. Next month, we will examine two successful case histories oF companies that have prospered on the Internet....
Customer Bonding and the information core.
February 1, 1995... When you choose customer bonding as your strategic marketing model, long-term customer loyalty becomes your primary goal, informing every choice you make about your marketing mix.
Reaching qualified customers and gaining their trust is getting...
Ideas to increase your business.
February 1, 1995... While there is no one formula for success, the author shows some of his most profitable ideas.
Through the years, certain ideas worked for us. Others failed. What makes one idea succeed and others fail? There's no magic formula. But if they...
Restaurants discover frequency marketing. (Spectrum Foods Inc.'s Table One program) (Cover Story)
February 1, 1995... San Francisco's Spectrum Foods tares a tip From the airlines - and serves up a hot customer rewards program.
Although their industries might seem worlds apart, airlines and restaurants have essentially the same goal - putting people in seats....
The roots of direct marketing. (part 1)
February 1, 1995... While more companies are using direct marketing than ever doesn't mean they are doing it well. Direct marketer extraordinaire Ed Nash brings us back to basics so we can grow again.
In past speaking engagements and in my books, I have tried to...
In the mail. (American Family Publishers; Publishers Clearing House)
February 1, 1995... This month, the author examines the good and the bad in recent mailings created by the American Family Publishers and Publishers Clearing House.
I worry about American Family Publishers. The years pass, and ancient Ed McMahon gets older and...
Copy headliner compliance more than mere terms of art.
February 1, 1995... There are certain words that will catch your targeted customer's eye and make them want to read on. Using these words effectively is often essential to get an individual to stay on the phone or open your envelope as they go to the essence of the...