Direct Marketing articles from August 2000

Direct Marketing archives from August 2000

E-customer intimacy!(Brief Article)(Column)
August 1, 2000... I think the information business may be going too far. Privacy is a huge issue. Customers files are all over the place and the new game is to get even more information to counteract the "mass dumping" of communication to them. Everyone and...

I Become an e-Vangelist.(e-mail and e-marketing)(Brief Article)(Column)
August 1, 2000... The challenge for direct marketers is to use e-mail responsibly, and also carefully. But by all means, use it as much as possible--I promise you will be amazed at the results. Dear readers, brothers and sisters, friends and neighbors, ...

E-Tax Moratorium Vote Shifts To Senate, FTC Recommends Web Regulation.(Brief Article)
August 1, 2000... With the approval by a key Congressional committee to extend the current moratorium on Internet taxes to 2006, and with the moratorium's anticipated passage in the U.S. House of Representatives, the focus on the taxation of Internet sales and...

Direct Marketing Industry Faces Political Challenges.(Brief Article)
August 1, 2000... Recently, at The DMA Government Affairs Conference in Washington, H. Robert Wientzen, president and CEO of The Direct Marketing Association, told attendees that the $1.5 trillion U.S. direct and online marketing industry is facing significant...

E-Commerce System For Printers and Publishers Expands to Europe.(Brief Article)
August 1, 2000... printCafe, the leading provider of comprehensive business-to-business electronic commerce systems for the printing industry, has launched its Web-based services in Europe; printCafe's subsidiary companies now serve more than 24 countries...

VentureDirect Merges B2B Online Direct Marketing With Direct Mail.(Brief Article)
August 1, 2000... VentureDirect Worldwide (www.venturedirect.com) has launched B2BFreeNet, the first business-to-business free offer portal that allows advertisers to target vertical markets in 23 industry channels such as architecture, accounting, sales and...

Ryder Probes RDA's Past Problems.(Thomas O. Ryder, chairman and CEO of Reader's Digest Association, Inc. )(Brief Article)
August 1, 2000... Speaking at this year's Direct Marketing Days in New York, Thomas O. Ryder, chairman and CEO of Reader's Digest Association, Inc. (RDA), outlined the association's failure in the mid 90s to adapt to the challenges of the new economy and to...

New Application Jumpstarts Online Permission Marketing Programs.(Web-based application for online permission marketing)(Brief Article)(Product Announcement)
August 1, 2000... Responsys.com, a leading provider of online permission marketing solutions for e-commerce, is offering free public beta availability of Responsys Jumpstart, a Web-based application for online permission marketing. Responsys Jumpstart allows...

New Service Provides Real-Time Focus Group Results Online.(Brief Article)
August 1, 2000... ActiveGroup and InsiderAdvantage.com have launched ActiveInsider, the nation's first government affairs primary research facility for politicians, corporations and other public-related entities. ActiveGroup is the pioneer in delivering live...

Pitney Bowes and Poste Italiane Introduce Internet Postage in Italy.(Brief Article)
August 1, 2000... Pitney Bowes Inc., a developer of mailing technologies and Poste Italiane, one of the world's largest post offices, have formed a strategic alliance to bring Internet postage to Italy. This marks the first Internet postage program to be...

High Powered Alliance Demonstrates Wireless Internet Services In China.(Brief Article)
August 1, 2000... Chinese Internet commerce platform Best-of-China.Com (BCC), content manager R.R. Donnelley (RRD), IBM/China, Motorola Inc., and Internet publishing solution company Roundpoint, recently partnered to demonstrate a broad range of wireless...

New Alliance Offers Alternative to Multilingual Call Centers.(Brief Article)
August 1, 2000... The European Call Center Alliance (ECCA) has been established to meet the needs of companies that have call centers serving different European language territories. Five European investment agencies, each of them specialists in the call center...

Telemarketing Leader Offers E-Businesses Telesales Service.(Brief Article)
August 1, 2000... The Aftermarket Company, a telemarketing industry leader, has launched a new service that provides e-commerce sites live professionally-trained sales consultants. Entitled e-Contact (R), the service combines a variety of Internet technologies...

DMA Reports Strong Increases in Direct Response Agency Billings.(Direct Marketing Association Direct Response Agency Billings Report)(Brief Article)(Statistical Data Included)
August 1, 2000... Eighty-two percent of direct response agencies have reported increased billings for 1999 over 1998, according to The 2000 Direct Marketing Association Direct Response Agency Billings Report. Driven by a strong U.S. economy and a surge in...

Millard and ActivMedia Conduct Online Direct Marketing Survey.(2nd Annual Survey of Direct Marketing Online)(Brief Article)
August 1, 2000... Direct marketers took part in a global e-commerce research study across all online industries. This is the second year the research was conducted by Millard Group and ActivMedia Research. Entitled "2nd Annual Survey of Direct Marketing...

Quality Service Management Merges With Consortia.(Brief Article)
August 1, 2000... Quality Service Management, Inc (QSM), a customer care and customer relationship management solutions company and Conortia Ltd., a data-driven database marketing organization, have merged to offer a more complete end-to-end CRM solution for the...

Big Bang To Offer Rocket Science Clickthru Report.(online advertising and promotions service)(Brief Article)
August 1, 2000... Big Bang, a patented hybrid online ad network will offer its patent-pending Rocket Science Clickthur Report as a part of its online advertising and promotions services. Big Bang has also entered into an agreement with Interviewing Service of...

Donnelley Offers E-CRM Solution and Enhanced Consumer File.(Brief Article)
August 1, 2000... Donnelley Marketing is offering a new Internet direct marketing and e-CRM solution. Entitled BizConnect, the solution leverages Donnelley's database of 12 million businesses with its infoConnect matching software to enable B2B Internet...

Vermont New Hampshire Direct Marketing Days Update.(Brief Article)
August 1, 2000... "Seven keys to success" was the message, William Dean, W.A. Dean & Associates, gave to the attendees of this years Vermont New Hampshire Direct Marketing Days in Burlington. Merchandising, customer relationship management, innovation,...

Knowledge Impact Develops E-Knowledge Portal For Clarify.(Brief Article)
August 1, 2000... Knowledge Impact, a leading provider of e-learning and performance support solutions, will develop Clarify eTraining, an e-knowledge portal for end-users that will be bundled with the next version of Clarify's eFrontOffice applications....

R.R. Donnelley Online Services Launches New Identity As Red Rover Digital.(Brief Article)
August 1, 2000... R.R. Donnelley Online Services, a leading provider of Web solutions for merchants and publishers, has launched a new name and brand strategy as Red Rover Digital (www.redroverdigital.com). Accelerating the success of Donnelley's original Online...

Anchor Computer Acquires Mirus.(Brief Article)
August 1, 2000... Anchor Computer, Inc., a leading provider of software solutions for the direct marketing industry, has acquired Mirus Ltd., a provider of software solutions for direct marketing and printing. Founded in 1985, Mirus is respected for its...

USPS Launches Electronic Courier Service.(Brief Article)
August 1, 2000... The U.S. Postal Service has launched the Post Electronic Courier Service, PosteCS[TM], a global electronic document delivery service that enables users to securely send documents via the Internet. Consumers can visit www.usps.com to register...

The Direct Marketing Club of Southern California Makes Changes.(Brief Article)
August 1, 2000... The Direct Marketing Club of Southern California (DMCSC) is launching a new name, a new Web site and a whole new look; the new name is Los Angeles Direct Marketing Association (LADMA). Rebuilding plans for the association will focus on...

Solving Problems.(Brief Article)
August 1, 2000... "Of course it's insane. That's why it's the only sane thing to do." Yossarian in Joseph Heller's novel, Catch-22 "You can't have the exit seats or bulkhead on the plane because they assign them the day of departure." "The...

Clueless, Hopeless, and Spendthrift: Automotive Marketing, 2000.
August 1, 2000... Recent mailings from the auto industry will make you wonder why they are way off "strategy"--any strategy. In a world of constant flux, some things stay the same. The automotive marketing process and purchase experience, for example....

Catalogers Go.com: How To Do It Right Online.
August 1, 2000... Catalogers have immediate advantages when going online. See how two well-established catalog retailers carefully matched their "catalog image" to their "Web look" to build their brand and customer base. If you are a cataloger, chances are...

Generation Y--Not Just "Kids".
August 1, 2000... One of the biggest mistakes that marketers can make is ignoring the generation Y market--one that is some $600 billion strong. Of the $6.5 trillion dollars spent annually by consumers in the U.S, some $600 billion is spent by members of...

Live Customer Interaction and the Internet Join in "Internaction".(Brief Article)
August 1, 2000... One of the surest ways to turn me into a buyer is to provide excellent customer service before, during and after the sale. If I am treated well by a sales representative, receptionist or business associate, my desire to continue a relationship...

How To Breathe Life Into Your Catalog Products.(Brief Article)
August 1, 2000... What can a catalog do for a product that a retail store can't? A catalog can literally bring a product to life right before your eyes with the right words and presentation. In a retail store, seldom will you find a salesperson who will tell...

Update on Safe Harbor for International Data Transfer.(European Data Protection Directive)(Brief Article)
August 1, 2000... After months of discussion between the European Union and the United States, agreement seems finally to have been reached on the "safe harbor" principles that will allow data to be transferred between and within organizations based in the two...

Want Customer Testimonials? Start "Spurfing"!(Brief Article)
August 1, 2000... In part 2 of a 4-part series the author explains how to take the first steps in gathering useful testimonials for future use. If you're a loyal reader, you know who makes the decisions in my household. So when I tell you that I was raised...

America's Experience With Census 2000.(changes in public attitude and behavior during Census 2000 promotion)(Brief Article)
August 1, 2000... A new survey captures changes in the public's attitudes and behavior during the Census 2000 promotion campaign and the controversy over the long form. InterSurvey tracked the American public's exposure--through advertising, community...

Plotting Your Global Strategy.(international direct marketing)(Industry Overview)(Statistical Data Included)
August 1, 2000... Overcoming the fear of international direct marketing is the biggest hurdle a company can face. Here in part one of a two-part series, the author lays the groundwork for marketers considering their international options. It's become almost...

Pulling New Clients To the Professional Services Firm.(marketing professional services)(Industry Overview)
August 1, 2000... If you're waiting for word-of-mouth to create more business for your professional service firm, you'll be waiting indefinitely. Here is how to become the professional "of choice." It's taken long enough, but the professional services field...

Ideas for Better Circulation Management.(keeping circulation direct mail costs down, building response)(Brief Article)
August 1, 2000... * Two circulation pros offer some quick tips on how to keep circulation direct mail costs down, while building response. 1. Combining components If you can't print various versions of a direct mail component, at least try to combine...

Cold Calling for Women.(calling techniques)(Industry Overview)
August 1, 2000... Whether you are a beginner or a seasoned cold caller looking to improve your skills, the author offers some specific advice on your calling techniques. * Tip #1 The first and most important tip is: Be yourself. No one wants to deal...

Startsampling.com Provides Demographics and Direct Feedback on Packaged Goods.
August 1, 2000... StartSampling, Inc. (www.startsampling.com) is transforming traditional sampling by offering consumer packaged goods manufacturers precision demographics combined with direct feedback. The results are higher conversion rates, the elimination of...

New Global Web Community Targets Foreign-Born Americans.(Netsperanto.com)(Brief Article)
August 1, 2000... Netsperanto.com is offering the first network of global Web destinations catering to foreign-born and second generation U.S. Americans. These Web destinations provide frequently updated home-country news and localized community resources for...

Ubrandit.com Offers Brandable Financial Information Site.(StockStudy.com)(Brief Article)
August 1, 2000... Ubrandit.com has launched a fully brandable financial information Web site template entitled StockStudy.com. The StockStudycom template includes stock quotes and charts, portfolio management services, exclusive editorial content, public company...

VirtuallyThere.com Facilitates Travel Planning.(Sabre[R] Virtually There offers real-time itinerary, travel information and destination content)(Brief Article)
August 1, 2000... Sabre[R] Virtually There (www.virtuallythere.com), a new personal travel Web site, offers travelers a real-time itinerary, travel information and destination content. When travel has been booked via a Sabre[R] Connected travel agent, travelers...

CanDo.com Debuts Lifestyle Destination For People With Disabilities.(centralized resource)(Brief Article)
August 1, 2000... CanDo.com is offering the first centralized resource and Web destination created for the global community of more than 750 million people with disabilities. The site provides original reporting, relevant lifestyle information, online shopping,...

Websitephotography.com Develops High Impact Images For Small E-Businesses.(individualized images of a company's product, service or facility)(Brief Article)
August 1, 2000... Targeting small e-businesses that need to show customers what they are buying, Websitephotography.com produces high impact images that were previously available only to major advertising agencies. These individualized images of a company's...

Fodors.com and AvantGo Deliver Travel Information Via Mobile Devices.(Brief Article)
August 1, 2000... Fodors.com, the online travel and information site is now available through the AvantGo mobile Internet service. Designed for travelers carrying handheld devices and Internet-enabled phones, the new mobile channel will provide quick access and...

People.(includes multiple appointments)(Brief Article)
August 1, 2000... RICH APPOINTED CEO Hanover Direct, Inc. and RS Software, Ltd. have appointed Norman Rich as president and CEO of Desius, LLC, the e-commerce software, systems and development business-to-business joint venture between the two companies....

Agency Action.
August 1, 2000... DRAFTWORLD WIDE PROMOTES LEHMAN DraftWorldwide Canada has promoted Norman Lehman to the position of president. Lehman formerly served as the agency's group creative director, relationship marketing. Prior to joining the agency, he was...

Cowboys & Indians Magazine.(subscriber list information)(Brief Article)
August 1, 2000... The Cowboys & Indians Magazine list of 56,814 subscribers is now available for $85/M. Cowboys & Indians magazine subscribers include Hollywood celebrities, numerous corporate CEO's and industry leaders. The magazine covers every aspect of the...

Champ Car.(Racer Communications publishes Champ Car list)(Brief Article)
August 1, 2000... The Champ Car list of 14,324 active paid subscribers is now available for $85/M. Champ Car, new from the award-winning publishers at Racer Communications, explores the culture of the world's fastest racing series: the CART FedEx Championship....

Healthcare Decision Makers.(directory of health care executives, product introduction)(Brief Article)
August 1, 2000... The Healthcare Decision Makers list of 69,978 executives is now available for $60/M. These executives are key contacts involved in all aspects of the healthcare industry (pharmaceutical and biotech, publishing and mail order, market research,...

Liberty Messenger Donors.(Brief Article)
August 1, 2000... The Liberty Messenger Donors list of 267,343 12-month donors is now available for $90/M. These donors are primarily upper income ($50k+) families with conservative political and Christian beliefs. Some of the major issues concerning these...

Children's Merchandise Buyers.
August 1, 2000... The Children's Merchandise Buyers list of 57,039 total file buyers is now available for $75/M. These consumers have purchased various children's products such as books, puzzles and toys geared for children ages 5 to 12. Buyers are mostly women,...

American Legacy.(African American publication)(Brief Article)
August 1, 2000... The American Legacy list of 64,304 active subscribers is now available for $100/M. American Legacy is a publication dedicated to the lives of African Americans who have made a difference in African-American history and culture. The magazine...

AOL Canada.(member list information)(Brief Article)
August 1, 2000... The AOL Canada list of 150,000 active members is now available for $120/M. AOL Canada members pay a minimum of $9.95 monthly to access a wide variety of services including e-mail, conferencing, software, interactive magazines/newspapers and...

1 Corporate Way--Business Community Masterfile.(American businesses database)(Brief Article)
August 1, 2000... The 1 Corporate Way--Business Community Masterfile of 18,060,519 businesses is now available for $50/M. The 1 Corporate Way file is a multi-sourced database of American businesses defined by skyscrapers, suburban industrial parks and parks of...

Assassination Attempt on Pope Paul VI Made in Philippines.
August 1, 2000... In the News: "Assassination Attempt on Pope Paul VI Made in Philippines," "U.S. Strength in Vietnam Reduced to Below 400,000 Men." Headline: Copy in the '70s...Tuning into a Changing Market The Story: Sol Blumenfeld, senior vice...

Deaths From Famine in East Africa Are Estimated at More Than 10 Million.(multimedia broadcasting)(Brief Article)
August 1, 2000... In the News: "Deaths From Famine in East Africa Are Estimated at More Than 10 Million," "124 Killed When North Sea Oil Rig Off the Coast of Norway Collapses." Headline: TV Affords Viable Marketing Alternative For 1980s The Story:...

Janet Adkins Kills Herself In Michigan Using 'Suicide Machine'.(marketing industry, advertising to children)(Brief Article)
August 1, 2000... In the News: "Janet Adkins Kills Herself In Michigan Using 'Suicide Machine' Developed by Jack Kevorkian," "Mayor Marion Barry's Drug Trial Opens in U.S. District Court in Washington, D.C." Headline: Consumer Kids: A New Marketing Frontier...