Direct Marketing articles from August 1995

Direct Marketing archives from August 1995

Web site 'hits' viewed vague as measurement. (advertising)(Direct Intelligence)
August 1, 1995... Web Site "Hits" is too vague a term to be considered an accurate measurement of Internet activity, according to officials from the Magazine Publishers of America (MPA), who are pushing for a standardized method of gauging activity on the Net. The...

Speaker calls Internet 'birth of a new dial tone.' (Modem Media senior partner G.M. O'Connell)(Direct Intelligence)
August 1, 1995... Calling the Internet "a birth of a new dial tone," G. M. O'Connell, founding partner of Modem Media, described the emergence of the Internet when opened a recent "How To Market On The Internet" conference, co-sponsored by Direct Marketing...

Thirty things I learned about retail direct mail in thirty years.(Retail)
August 1, 1995... Most businesses spend more money to find new customers than they do to retain current ones. The author explains how to make this situation, and others, more profitable. In Bob Stone's new book, "Direct Marketing Success Stories" from NTC...

I'll quote you ... if you've said something useful. (testimonials)(Creative Strategies)
August 1, 1995... Everyone in our business recognizes the power boiling in a testimonial that specifies what the testimonial is endorsing...and the flab softening the impact of a testimonial that substitutes a variation of "I like it" for a specific. What we...

Hopelessly devoted to you: loyalty is a powerful two-way street!(Marketing Database)
August 1, 1995... What is a Loyalty program? And... how can you make it work for you? A marketing database program is the most effective way to build loyalty, increase customer frequency, improve customer retention... and boost sales! It gives you a large...

Internet marketing that works for customers.(Interactive Marketing)
August 1, 1995... In the latest in a series of articles on interactive marketing, the authors demonstrate how effective use of the Internet changes the balance of benefits between customer and marketer. Interactive marketing technologies transform and redefine...

100% delivered. (direct mail marketing)(List Management)
August 1, 1995... Mailings are expensive. There are so many aspects to them that do not occur to mailers living as they do with the memory of reading about the Pony Express. When mailing hundreds of millions of pieces of mail, every envelope that does not arrive...

Intimations of mortality masked as a direct mail solicitation.(In the Mail)
August 1, 1995... The letter is impeccable - the very model of the mid-1990s direct mail letter. It goes way beyond reader-friendly. Seething with portent, the envelope fairly flew into my trembling hands. Reality bit, hard. It was happening. It happens to every...

How emerging artificial intelligence technologies will affect direct marketing.(Intelligence Technologies)
August 1, 1995... The future comes fast. In the approaching decade, developing breakthroughs in emerging information technologies are poised to contribute exciting new applications and tools to the direct marketing industry. This article profiles three emerging...

New mail order system revs up fulfillment and fuels profits. (Motor Sports By Mail mailing service)(Mail Order)(Cover Story)
August 1, 1995... In mail order, the race is always to the swift. So when fulfillment in a large mail order business slows to a crawl, it's time to rev up with a new technological approach to get back on the road quickly. This was the challenge facing David...

Databasing in the 90s: data and what we're doing with it!(Marketing Database)
August 1, 1995... The kind of technological developments we have seen during the last decade has offered business a virtually unlimited sandbox of data in which to play. It has stimulated the most creative juices of the business mind, and in many cases resulted in...

Let your voice be heard in the postal rulemaking process.(The Postal System)
August 1, 1995... It's not very often we have the opportunity to affect the future for ourselves and our associates in the mailing community. We have that golden opportunity now and it won't last for very long. Postal rulemaking is at a critical turning point...

New York state court of appeals misreads the commerce clause.(Legal Outlook)
August 1, 1995... The U.S. Supreme Court clearly held (emphasis my own): "Like other bright-line tests, the Bellas Hess rule appears artificial at its edges: Whether or not a state may compel a vendor to collect a sales or use tax may turn on the presence in the...