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Direct Marketing articles from April 1995
This publication focuses on direct marketing alternatives and it features many case studies, as well as information on enterprise budgets and promotion/publicity.
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Direct Marketing archives from April 1995
CADM views the future. (Chicago Assn. of Direct Marketing)
April 1, 1995... The Chicago Association of Direct Marketing got a glimpse of the future at its 1995 Direct Marketing Days. Record attendance of some 2,000 attendees, exhibitors and speakers crowded sessions on the emerging new media - interactive TV and computer...
Speakers address future of the Internet.
April 1, 1995... The Net may be a virtual world, but it is a real business environment, said speakers at CMP's High Tech Direct 2000 show in Santa Clara, California. While Silicon Valley's hardware and software suppliers remade the promise of an interactive,...
Writing magalog copy can be tricky but not difficult.
April 1, 1995... The key to writing effective copy lies in a few simple but important steps. Here they are.
Magalogs are surging back into direct response prominence. For years, health services and newsletters - especially those with a financial twist - have...
Prudential's prudent parochialism.
April 1, 1995... A case study examining the failure of insurance direct marketing resource allocation.
The January 4, 1995 memo that shattered the dream was terse. It has been decided that "...for the foreseeable future, Prudential Direct should not compete...
The return of Max Grassfield. (direct marketing for clothing store)
April 1, 1995... One retailer divided his customers into novel groups: active, not-so-active, and wives. This perceptive grouping has proven successful over and over again.
It was one year ago in this space that we wrote about Max Grassfield who runs a men's...
Budgeting for profits. (marketing)
April 1, 1995... Should budgets be established on assumptions or past results? The author shares his insights.
Every time NASA sends up another space probe I wonder why. Each time the space shuttle is launched From Cape Canaveral, I ask myself what benefits we...
Electronic relationships for the database marketer.
April 1, 1995... This month, database marketing consultants Richard Cross and Janet Smith inaugurate a bimonthly column on interactive database marketing. This month Richard examines a private on-line service that goes far beyond selling goods and services.
As...
In the mail. (direct marketing)(Direct Mail)
April 1, 1995... This month the author examines mailings touting the latest, grandest automobiles and shares some of his family's recent mail order experiences.
We last visited the world of automotive direct marketing in March 1993. Indulge me as I quote from...
Perestroika at the post office? (US Postal Service)
April 1, 1995... A reaction is setting in some quarters of direct marketing. Despite all the realities of the marketplace, and all the failed statist operations globally, there is a spirit about that the bureaucratic USPS accountable to no one, least of all, its...