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Direct Marketing articles

2,890 total articles

This publication focuses on direct marketing alternatives and it features many case studies, as well as information on enterprise budgets and promotion/publicity.

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Direct Marketing back issues

2002	October 2002
2001	March 2001 April 2001 May 2001 June 2001 July 2001 August 2001 September 2001 October 2001 November 2001
2000	January 2000 February 2000 March 2000 April 2000 May 2000 June 2000 July 2000 August 2000 September 2000 October 2000
1999	January 1999 February 1999 March 1999 April 1999 May 1999 June 1999 July 1999 September 1999 October 1999 November 1999 December 1999
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1995	January 1995 February 1995 March 1995 April 1995 May 1995 June 1995 July 1995 August 1995 September 1995 October 1995 November 1995 December 1995
1994	January 1994 February 1994 March 1994 April 1994 May 1994

More back issues from Direct Marketing: 1 | 2

Recent articles from Direct Marketing

Direct mail gone bad.... and getting worse. (Publisher's Viewpoint).(direct mail methods)
October 1, 2002... I just don't understand. This is just plain down right ugly. No wonder the direct mail world is coming apart. Since business is so bad, we pick up our mail, Stu or myself. We're both on a double mission when we go to Garden City Post Office. One to pick up our "stuff" and also to see how...

FCC lets phone companies share customer data. (Direct Intelligence).(U.S. FCC rules for telecommunications industry)(Brief Article)
October 1, 2002... Under new rules adopted by the Federal Communications Commission (FCC) (www.fcc.gov), telecommunications carriers will be allowed to share "customer proprietary network information" with their communications-related affiliates, third-party agents and joint venture partners without the consent...

2002 online sales to grow 45% over last year. (Direct Intelligence).(in e-commerce industry)(Brief Article)
October 1, 2002... Recent figures from e-commerce research firm BizRate.com (www.bizrate.com) show that second quarter 2002 e-commerce sales grew 51 percent to $11.92 billion over second quarter 2001 online sales of $7.91 billion. This follows first quarter 2002 online sales growth of 41 percent over Q1 2001;...

Harte-Hanks releases 2002 CRM Status Report. (Direct Intelligence).(customer relationship management)
October 1, 2002... While companies' marketing communications departments (76 percent) and product marketing departments (62 percent) showed the largest gains in CRM use and expansion over 2001, companies' inside sales departments (86 percent) remained the leader in CRM use for the second consecutive year,...

74% of retailers have or plan to deploy a multi-channel retailing strategy. (Direct Intelligence).(Gartner Consulting Inc. survey)
October 1, 2002... According to a new Gartner Consulting survey retailers are embracing the concept of multi-channel retailing, including not only physical stores and catalogs, but also Web sites, kiosks and wireless channels. The survey of 375 u.s. and European retailers found that 33 percent of respondents...