Business History articles from January 2003

Business History archives from January 2003

The Emergence of Modern Marketing: international dimensions.(Industry Overview)
January 1, 2003... In entitling this collection of essays 'The Emergence of Modem Marketing' we are referring to the characteristics of persistent, systematic, and increasingly widespread marketing methods adopted by businesses from the nineteenth century...

Madame Tussaud and the business of Wax: marketing to the middle classes.
January 1, 2003... Wax has been used to represent the human body for more purposes than any other medium, from the crafting of saints and demons to necro-erotic fantasies. It has been crafted into funeral effigies since at least 3000 BC. Body parts have...

Purposive strategy or serendipity? Development and diversification in three consumer product companies, 1918-39: J. & J. Colman, Reckitt & Sons and Lever Bros./Unilever.(Industry Overview)
January 1, 2003... In a recent review of the literature concerning business leadership and decision-making, Naomi Lamoureaux referred to the temptation for historians to offer rational narratives, to be preoccupied with the optimal, and to disregard historical...

Closing the deal: GM's marketing dilemma and its franchised dealers, 1921-41.(General Motors)(Company Profile)
January 1, 2003... Since the early years of the automobile industry, dealers have mediated between manufacturers and motorists. With a smile and a handshake, they stood ready to sell you a car. They promoted new features and styles; negotiated the price of a...

Foreign multinationals and inovation in British retailing, 1850-1962.(Industry Overview)
January 1, 2003... That foreign direct investment (FDI) largely benefits host economies has almost become a truism in modem economics as multinationals are mostly seen to introduce new technologies and organisational innovations into host countries. Recent...

Building knowledge about the consumer: the emergence of market research in the motion picture industry.(Industry Overview)
January 1, 2003... The aim of marketing is to make selling superfluous. The aim is to know and understand the customer so well that the product or service fits... and sells itself. Peter F. Drucker (1) Culver City, August 1944. Producer David O....

'Times change and we change with them': the German advertising industry in the Third Reich--between professional self-interest and political repression.
January 1, 2003... Prominent West German advertisers who had worked under the Nazis looked back on the Third Reich with highly ambivalent feelings. In 1981 Harry Damrow, former Hoechst advertising chief and a leading member of post-war professional bodies in the...

The Economic Development of Modern Japan. (Review Article).(Book Review)
January 1, 2003... STEVEN TOLLIDAY (ed.), The Economic Development of Modern Japan, 1945-95 (Cheltenham, UK and Northampton, MA: Edward Elgar, 2001. Vol. 1. Pp.xxviii + 698. Vol. 2 xxxi + 663. H/back ISBN 1 84064 585 7 (2-volume set), [pounds sterling]315, $460)....

Business Structure, Business Culture and the Industrial District: The Porteries. (Book Reviews).(Book Review)
January 1, 2003... ANDREW POPP, Business Structure, Business Culture and the Industrial District: The Porteries, c. 1850-1914 (Aldershot: Ashgate, 2001. Pp.296, H/back ISBN 0 7546 0176 5, [pounds sterling]45). The history of the North Staffordshire pottery...

Brunel: The Life and Thnes of Isambard Kingdom Brunel. (Book Reviews).(Book Review)
January 1, 2003... R. ANGUS BUCHANAN, Brunel: The Life and Thnes of Isambard Kingdom Brunel (London: Hambledon & London, 2002. Pp.xxiv + 294; illus.; maps. H/back ISBN 1 85285 331 X,[pounds sterling]19.95). This book aims at providing the first fully...

The Lancashire Working Classes. .(Book Review)
January 1, 2003... TREVOR GRIFFITHS, The Lancashire Working Classes, c.1880-1930 (Oxford: Clarendon, 2001. Pp.392. H/back ISBN 019 924738 2, [pounds sterling]50). The experience of the Lancashire working classes, as Trevor Griffiths refers to them, is...

Technology, Industrial Conflict and the Development of Technical Education in 19th-Century England. .(Book Review)
January 1, 2003... BERNARD CRONIN, Technology, Industrial Conflict and the Development of Technical Education in 19th-Century England (Aldershot: Ashgate, 2001. Pp.xiv + 301. H/back ISBN 075460313 X, [pounds sterling]55). In this book, Bernard Cronin, a...

Woollen Manufacturing in Yorkshire: The Memorandum Books of John Brearley, Cloth Frizzer at Wakefield .(Book Review)
January 1, 2003... JOHN SMAIL (ed.), Woollen Manufacturing in Yorkshire: The Memorandum Books of John Brearley, Cloth Frizzer at Wakefield, 1758-1762, Yorkshire Archaeological Society Record Series, Volume CLV for the Years 1999 and 2001 (Woodbridge, Suffolk and...

Food for War: Agriculture and Rearmament in Britain before the Second World War. .(Book Review)
January 1, 2003... ALAN F. WILT, Food for War: Agriculture and Rearmament in Britain before the Second World War (Oxford: Oxford University Press, 2001. Pp.viii + 262. H/back ISBN 0 19 820871 5, [pounds sterling]40). Alan Wilt sets out to tell 'the story of...

The Myth of Mr Butskell: The Politics of British Economic Policy. .(Book Review)
January 1, 2003... SCOTT KELLY, The Myth of Mr Butskell: The Politics of British Economic Policy, 1950-55 (Aldershot: Ashgate, 2002. Pp.viii + 248; illus. H/back ISBN 0 7546 0604 X, [pounds sterling]42.50). When Mr Butskell, a composite figure of the then...

Westland and the British Helicopter Industry.(Book Review)
January 1, 2003... MATTHEW UTTLEY, Westland and the British Helicopter Industry 1945-1960 (London: Frank Cass, 2001. Pp.xiii + 241. ISBN 0 7146 5194 X, [pounds sterling]37.50). Matthew Uttley, of the Defence Studies Department, King's College, London, has...

Sport, Leisure and Culture in Twentieth Century Britain. .(Book Review)
January 1, 2003... JEFFREY HILL, Sport, Leisure and Culture in Twentieth Century Britain (Basingstoke: Palgrave, 2002. Pp.256. P/back ISBN 0 333 72687 1, [pound sterling]15.95). 'Football is not a matter of life or death; it's much more important than that.'...

City State: How the Markets Came to Rule Our World.(Book Review)
January 1, 2003... RICHARD ROBERTS and DAVID KYNASTON, City State: How the Markets Came to Rule Our World (London: Profile Books, 2001. Pp.x + 230. H/back ISBN 1 86197 310 1, [pound sterling]17.99; p/back ISBN 1 86197 416 7, [pound sterling]7.99). Roberts...

Bristol Historical Resource: CD-Rom.(Product/Service Evaluation)
January 1, 2003... PETER WARDLEY (ed.), Bristol Historical Resource: CD-Rom Bristol: University of the West of England, 2000. [pounds sterling]45; $80). Whatever its other virtues, this CD-ROM is kind on the purse and the book shelf. It brings together...

The Auditors Talk: An Oral History of a Profession from the 1920s to the Present Day.(Book Review)
January 1, 2003... DEREK MATTHEWS and JIM PIRIE, The Auditors Talk: An Oral History of a Profession from the 1920s to the Present Day (New York and London: Garland Publishing Inc., 2000. Pp.ix + 494; ISBN 0 8153 3854 6, [pounds sterling]75). The 68 auditors...

Road Haulage by Motor in Britain: The First Forty Years. .(Book Review)
January 1, 2003... THOMAS GIBSON, Road Haulage by Motor in Britain: The First Forty Years (Aldershot: Ashgate, 2001. Pp.354. H/back ISBN 0 7546 0373 3, [pounds sterling]45). A recurring theme in transport history is the absence of research and writing on the...

On the Fast Track: French Railway Modernization and the Origins of the TGV. .(Book Review)
January 1, 2003... JACOB MEUNIER, On the Fast Track: French Railway Modernization and the Origins of the TGV, 1944-1983 (Westport, CT: Praeger, 2002. Pp.xxii + 256. H/back ISBN 0 275 97377 8, $64.95). This book provides a solid, readable account of the French...

Markedsokonomiens Utvikling.(Book Review)
January 1, 2003... ROLV PETTER AMDAM, HAAKON GRAN, SVEIN OLAV HANSEN and KNUT SOGNER, Markedsokonomiens Utvikling (Bergen: Fagbokforlaget, 2001. Pp.423. P/back ISBN 82 7674 742 6, NOK 396). This new book, on the market economy's development mainly from the...

Un Capitalisme Impossible? la Gestio de la Gran Propietat Agraria a la Catalunya Contemporania.(Book Review)
January 1, 2003... RAMON GARRABOU i SEGURA, JORDI PLANAS i MARESMA and ENRIC SAGUER i HOM, Un Capitalisme Impossible? la Gestio de la Gran Propietat Agraria a la Catalunya Contemporania (Vic: Eumo Editorial, 2001. Pp. 272. P/back ISBN: 84 7602 716 8, [euro]...

Labour in Retreat: Class and Community Among Men's Clothing Workers of Chicago. .(Book Review)
January 1, 2003... YOUNGSOO BAE, Labour in Retreat: Class and Community Among Men's Clothing Workers of Chicago, 1871-1929 (Albany, NY: SUNY Press, 2001. Pp.xiv + 295. H/back ISBN 0 7914 5117 8, $78.50; p/back ISBN 0 7914 5118 6, $26.95). The heterogeneous...

Cotton's Renaissance: A Study in Market Innovation.(Book Review)
January 1, 2003... TIMOTHY CURTIS JACOBSON and GEORGE DAVID SMITH, Cotton's Renaissance: A Study in Market Innovation (Cambridge: Cambridge University Press, 2001. Pp.xvi + 346; illus. H/back ISBN 0 521 80827 8, [pounds sterling]25). There are several...

Investing for Middle America: John Elliot Tappan and the Origins of American Express Financial Advisors. .(Book Review)
January 1, 2003... KENNETH LIPARTITO and CAROL HEHER PETERS, Investing for Middle America: John Elliot Tappan and the Origins of American Express Financial Advisors (New York: Palgrave, 2001. Pp.x + 265. H/Back ISBN 0 312 23398 1, [pounds sterling]32.50). ...

Fish, Law and Colonialism: The Legal Capture of Salmon in British Columbia.(Book Review)
January 1, 2003... DOUGLAS C. HARRIS, Fish, Law and Colonialism: The Legal Capture of Salmon in British Columbia (Toronto: University of Toronto Press, 2001. Pp.ix + 306; illus. Maps. H/back ISBN 0 8020 3598 1, [pounds sterling]45; p/back ISBN 0 8020 8453 2,...

The Computer Revolution in Canada: Building National Technological Competence. .(Book Review)
January 1, 2003... JOHN N. VARDALAS, The Computer Revolution in Canada: Building National Technological Competence (Cambridge, MA: MIT Press, 2001. Pp.x + 409. H/back ISBN 0 262 220644, [pounds sterling]30.95). This book is a detailed account of the...

Consumer Politics in Postwar Japan: The Institutional Boundaries of Citizen Activism. .(Book Review)
January 1, 2003... PATRICIA L. MACLACHLAN, Consumer Politics in Postwar Japan: The Institutional Boundaries of Citizen Activism (New York: Columbia University Press, 2002. Pp.xi + 322. H/back ISBN 0 123 12346 9, $45/[pounds sterling]30; p/back ISBN 0 231 12347 7,...

Ruling the Waves: Cycles of Discovery Chaos, and Wealth, From the Compass to the Internet.(Book Review)
January 1, 2003... DEBORA L. SPAR, Ruling the Waves: Cycles of Discovery Chaos, and Wealth, From the Compass to the Internet (USA: Harcourt, Inc., 2001. Pp.403. H/back ISBN 0 15 100509 5, $27). Perhaps, in the eyes of the present generation, the world has...

Technological Innovation and Economic Performance. .(Book Review)
January 1, 2003... BEN STEIL, DAVID G. VICTOR and RICHARD R. NELSON (eds.), Technological Innovation and Economic Performance (Princeton, NJ: Princeton University Press, 2002. Pp.xi + 476. H/back ISBN 0 691 08874 8, [pounds sterling]52/$75; p/back ISBN 0 691...

Merchants and Migrations: Germans and Americans in Connection. .(Book Review)
January 1, 2003... SAM A. MUSTAFA, Merchants and Migrations: Germans and Americans in Connection, 1776-1835 (Aldershot: Ashgate, 2001. Pp.xvii + 284. H/back ISBN 0 7546 05906, [pounds sterling]42.50). This is the fourteenth volume in a series in modern...

Hollywood's Film Wars with France: Film-Trade Diplomacy and the Emergence of the French Film Quota Policy. .(Book Review)
January 1, 2003... JENS ULFF-MOLLER, Hollywood's Film Wars with France: Film-Trade Diplomacy and the Emergence of the French Film Quota Policy (Rochester: University of Rochester Press, 2001. Pp.xix + 202; illus. H/back ISBN 1 58046 086 0, [pounds...

Books received.(Bibliography)
January 1, 2003... FRANCIS CONCATO and PIERRE LARGESSE, La Chambre et la Fabrique. Histoire de la Chambre de Commerce d'Elbeuf de 1861 a 1914 (Elbeuf: Chambre de Commerce et d'Industrie d'Elbeuf, 2001. Pp.422. P/back ISBN 2 9505840 1 2, no price given). ...