Agri Marketing articles from September 2008

Agri Marketing archives from September 2008

Risk and reward.(FOR OPENERS)(Brief article)
September 1, 2008... Agriculture has always been subject to risks and rewards. Today, when asked how things are going, most ag producers respond, "Costs are too high." Two years ago they said, "The prices I'm receiving are terrible." For veterans of...

This month in AgriMarketing.
September 1, 2008... Five Years Ago (2003) * AdFarm opens its new office in Calgary, AB. * Jim Thrift, joins the Agricultural Retailers Assoc. as VP/Regulatory Policy and Corporate Relations. * Following its acquisition of American Cyanamid, BASF...

New Holland Agricultural Equipment.(AT CLOSING NAMES)
September 1, 2008... [ILLUSTRATION OMITTED] New Holland Agricultural Equipment names Barry Engle Pres/CEO. He assumes the position from CNH Pres/CEO Harold Boyanovsky. Engle has worked in the automotive industry since 1992, holding a variety of positions...

Dow AgroSciences LLC (DAS) acquires Dairyland Seed Co.(AT CLOSING NAMES)
September 1, 2008... Dow AgroSciences LLC (DAS) acquires Dairyland Seed Co., West Bend, WI, and Bio-Plant Research, Camp Point, IL, a business affiliated with Dairyland Seed with a primary focus on the licensing of soybean, alfalfa and wheat germplasm. Tom...

Arysta LifeScience Corporation.(AT CLOSING NAMES)(Brief article)
September 1, 2008... Dr. David Jones is appointed NonExec Chmn of Arysta LifeScience Corporation. He will chair the Arysta LifeScience board of directors, support shareholders and management in development of company strategy, and monitor strategy...

Eli Lilly and Company announces that Covance Inc., one of the world's leading drug development services companies, will buy and operate Lilly's Greenfield Laboratories located in Greenfield, IN.(AT CLOSING NAMES)
September 1, 2008... Eli Lilly and Company announces that Covance Inc., one of the world's leading drug development services companies, will buy and operate Lilly's Greenfield Laboratories located in Greenfield, IN. In addition, Lilly finalizes plans to lease a new...

The ag market analyst and consulting firm Phillips McDougall (www.phillipsmcdougall.com) issues its annual update on the animal health industry.(AT CLOSING NAMES)
September 1, 2008... The ag market analyst and consulting firm Phillips McDougall (www.phillipsmcdougall.com) issues its annual update on the animal health industry. It reports, "In 2007, the animal health market increased by 13.8% to be valued at $19.87 billion....

Mycogen Seeds.(AT CLOSING NAMES)
September 1, 2008... [ILLUSTRATIONS OMITTED] Mycogen Seeds announces that Stephen Smith has been promoted to Nat'l Sls Mgr and Keith Porter has been promoted to Agronomy Services Leader. Greg Cannon has expanded his responsibilities in his position as...

Prairie State Technology Center.(AT CLOSING NAMES)(Brief article)
September 1, 2008... The Prairie State Technology Center, specializing in precision ag training is established in Champaign, IL. Spearheaded by Precision Ag Equipment Co. and Crop IMS, the center features the use of GPS data collection and GIS software training...

Faegre & Benson.(AT CLOSING NAMES)
September 1, 2008... Faegre & Benson LLP, Minneapolis, MN, launches an industry-focused, cross-practice group to enhance its support of clients in the food, agriculture and biofuels industries. The firm's clients currently include Cargill, DuPont, Pioneer,...

Case IH will sponsor a concert tour by country music superstar Craig Morgan.(AT CLOSING NAMES)
September 1, 2008... [ILLUSTRATION OMITTED] Case IH will sponsor a concert tour by country music superstar Craig Morgan. The collaboration follows up on the success of Morgan's hit song "International Harvester" with a cross-country tour that celebrates the...

Corn College 2008.(FYI NEWS & NOTES)
September 1, 2008... [ILLUSTRATION OMITTED] More than 400 farmers, from 23 states and Canada, graduated from Farm Journal's first-ever Corn College the first week of August. Held in two sessions at Farm Journal's test plots in Bloomington, IL, the event...

American Business Media Agri-Council.(FYI NEWS & NOTES)(Brief article)
September 1, 2008... [ILLUSTRATION OMITTED] Board members of the American Business Media Agri-Council gather following their meeting held at the Agricultural Media Summit near Tampa, FL, last month. The Council announced it will be hosting its annual...

Syngenta Seeds.(FYI NEWS & NOTES)
September 1, 2008... [ILLUSTRATION OMITTED] Construction has begun on Syngenta Seeds' new North American headquarters building in Minnetonka, MN. Here, event speakers are with one of the building's construction beams they signed. (L to R) Jim Boerboom,...

Monsanto's Mobile Greenhouse.(FYI NEWS & NOTES)
September 1, 2008... [ILLUSTRATION OMITTED] Monsanto's new Roundup Ready 2 Yield soybeans hit the road this summer in a unique traveling 28-foot long Mobile Greenhouse filled with plants at various growth stages. The unit appeared at over a dozen large...

Sumitomo Chemical Company, Ltd.(MARKETING NEWS)
September 1, 2008... Valent U.S.A. Pres/COO Trevor Thorley is promoted to Exec Officer of its parent company Sumitomo Chemical Company, Ltd. [ILLUSTRATION OMITTED] Thorley will continue his roles at Valent, while remaining Gen'l Mgr for the Region Americas...

Cheminova.(MARKETING NEWS)(Brief article)
September 1, 2008... Cheminova moves the headquarters for its ANZAC Region and the headquarters for Cheminova, Inc. to One Park Drive, Research Triangle Park, NC. It had been located in Wayne, NJ. New members of the Cheminova Management team include Brent...

Monsanto Canada.(MARKETING NEWS)
September 1, 2008... Lisa Safarian is named Pres/Gen'l Mgr of Monsanto Canada. She had been Reg'l Bus Dir for the company's North/Central region. She replaces Sean Gardner who relocates to the company's headquarters to head Monsanto's global chemistry business....

Select Sires.(MARKETING NEWS)
September 1, 2008... Select Sires names Lyle Kruse VP/U.S. Mkt Development. He will be working with Select's ten member co-ops to design growth and development strategies. Chris Sigurdson replaces Kruse. Sigurdson was one of Select Sires' first interns and was...

BASF Crop Protection.(MARKETING NEWS)
September 1, 2008... BASF Crop Protection plans to invest more than $225 million in additional capacity to meet the growing demand for key crop protection products in the coming years. The two-year expansion project will increase capacity at production facilities...

Brock Grain Systems.(MARKETING NEWS)
September 1, 2008... Darren Zink is named Strategic Acc'ts Mgr for Brock Grain Systems. [ILLUSTRATION OMITTED] He will work with grain companies, ethanol producers and national design and construction firms to market Brock's full line of grain equipment.

Wyffels Hybrids.(MARKETING NEWS)
September 1, 2008... Wyffels Hybrids promotes Matt Barnard to Recruitment and Skill Development Mgr. He will manage the recruitment of team members for the Wyffels sales and marketing force, as well as organizing the on-boarding training programs. He has...

Becker Underwood.(MARKETING NEWS)
September 1, 2008... Becker Underwood announces expansion in the production capacity of its St. Joseph, MO, facility to meet the increasing demand for inoculants for soybeans, peanuts, peas and lentils grown in North America. The project will nearly triple the...

GEA Group Aktiengesellschaft, parent company of GEA Westfalia Surge, acquires Norbco, Inc., Westmoreland, NY.(MARKETING NEWS)
September 1, 2008... GEA Group Aktiengesellschaft, parent company of GEA WestfaliaSurge, acquires Norbco, Inc., Westmoreland, NY. Norbco has been the sole and exclusive supplier of conventional heavy- and medium-duty milking parlor stalls to GEA WestfaliaSurge....

Greenleaf Genetics.(MARKETING NEWS)
September 1, 2008... Greenleaf Genetics names Dr. Dana Eaton, as Head of Product Dev. He will be responsible for identifying and sourcing new genetic and trait materials, managing product introgression and creating cutomer offers. [ILLUSTRATION OMITTED] He...

Kemin AgriFoods North America.(MARKETING NEWS)
September 1, 2008... Cody Swam joins Kemin AgriFoods North America as Product Mgr, responsible for the marketing strategy of KemTRACE brand Organic Trace Minerals. He had been with John Morrell & Co.

GfK and dmrkynetec form a joint venture merging GfK's animal health businesses in France and the U.K. into dmrkynetec.(MARKETING NEWS)
September 1, 2008... GfK and dmrkynetec form a joint venture merging GfK's animal health businesses in France and the U.K. into dmrkynetec. GfK takes a minority share position in dmrkynetec. GfK's U.K. business will be relocated to dmrkynetec's existing...

Doosan Infracore International.(MARKETING NEWS)
September 1, 2008... Doosan Infracore International moves into its new global headquarters in Charlotte, NC. Doosan Infracore Int'l was established following the $4.9 billion acquisition of Bobcat, Utility Equipment and Attachment from Ingersoll-Rand Company,...

Bunge North America.(MARKETING NEWS)
September 1, 2008... Bunge North America creates a business unit to distribute and market fertilizer products (NP&K). Bunge will source the commodities domestically and internationally for sale to domestic dealers and cooperatives. Olavo Dietzsch is named to...

Wasche Farm Management, Fargo, ND, merges its real estate sales, farm management, and appraisal business with Farmers National Company.(MARKETING NEWS)
September 1, 2008... Wasche Farm Management, Fargo, ND, merges its real estate sales, farm management, and appraisal business with Farmers National Company. Wasche was founded in 1954 and manages 18,500 acres.

Gowan Company acquires the rights to Dow AgroSciences' global zoxamide fungicide business.(MARKETING NEWS)
September 1, 2008... Gowan Company acquires the rights to Dow AgroSciences' global zoxamide fungicide business, marketed primarily under the brand names ZOXIUM, GAVEL, ELECTIS, UNIKAT and HARPON.

Mott Grain & Agronomy.(MARKETING NEWS)
September 1, 2008... [ILLUSTRATION OMITTED] Mott Grain & Agronomy, Mott, ND, is the national winner of the 2008 "Environmental Respect Award." The award, sponsored by CropLife magazine and DuPont Crop Protection, are the agricultural industry's highest...

The Context Network forms an alliance with the private equity firm.(MARKETING NEWS)
September 1, 2008... The Context Network forms an alliance with the private equity firm, Paine + Partners and will provide agricultural analytical support to it.

Yara International ASA enters into an agreement to acquire Canadian nitrogen producer Saskferco for CAD $1.6 billion.(MARKETING NEWS)
September 1, 2008... Yara International ASA enters into an agreement to acquire Canadian nitrogen producer Saskferco for CAD $1.6 billion. Saskerco was jointly owned by Mosaic Co. and Investment Saskatchewan.

Dale Venner founds AgXecutives Search Inc.(MARKETING NEWS)
September 1, 2008... Dale Venner founds AgXecutives Search Inc. The personnel search firm focuses on positions within the crop input, grain, feed, commodities, and biofuel sectors. For more information visit www.agexecutives.com or call 319/560-6427.

Miller St. Nazianz, Inc. sells its Miller pull-type product line to Fast Distributing, Mt. Lake, MN.(MARKETING NEWS)(Brief article)
September 1, 2008... Miller St. Nazianz, Inc. sells its Miller pull-type product line to Fast Distributing, Mt. Lake, MN. Fast will build the Miller 500 gallon pull-type sprayer in its current configuration and offer it along with their full line of pull-type...

AGROTAIN.(MARKETING NEWS)
September 1, 2008... Carrie Doza is promoted to Mktg Comms Mgr at AGROTAIN. She has worked in various marketing and sales support positions, most recently the role of Mktg Specialist. [ILLUSTRATION OMITTED]

USDA.(MARKETING NEWS)(United States. Department of Agriculture)(Brief article)
September 1, 2008... U.S. farmland values reached record highs in 2007, according to USDA, averaging $2,350/A, a 9% increase over 2006. The largest increase was in the Northern Plains (16%) and the lowest was in the Northeast (2%). Cropland rose to a record...

In memoriam.(MARKETING NEWS)(Paul Zimmerer founder of Lindsay Corporation)(Obituary)
September 1, 2008... Lindsay Corp. founder Paul Zimmerer, 94. In the early 1950s, working out of his blacksmith shop in Lindsay, NE, he developed a series of innovative irrigation products allowing farmers to irrigate tall corn with less labor. ...

AGROTAIN International, St. Louis, MO, selects AdFarm U.S. as its marketing communications agency of record for the U.S. agricultural business.(AGENCY NEWS)
September 1, 2008... AGROTAIN International, St. Louis, MO, selects AdFarm U.S. as its marketing communications agency of record for the U.S. agricultural business. "The move represents a continued expansion of the AGROTAIN International business and an Increased...

Osborn & Barr Communications (O&B) forms a new public affairs division.(AGENCY NEWS)
September 1, 2008... [ILLUSTRATIONS OMITTED] Osborn & Barr Communications (O&B) forms a new public affairs division. Co-leaders for the division are Katie Smith, who most recently served as Dir of the Missouri Department of Agriculture and Neil Caskey, who...

Ron Scherer, founder and Pres of Ron Scherer & Co., a marketing communications firm located in Columbia, IL, reports he has sold the business and is reducing his activities at the company.(AGENCY NEWS)
September 1, 2008... [ILLUSTRATION OMITTED] Ron Scherer, founder and Pres of Ron Scherer & Co., a marketing communications firm located in Columbia, IL, reports he has sold the business and is reducing his activities at the company. Scherer worked for DeKalb...

Mullen, Winston-Salem, NC, is named the integrated marketing communications agency for BASF U.S. Crop Protection.(AGENCY NEWS)
September 1, 2008... Mullen, Winston-Salem, NC, is named the integrated marketing communications agency for BASF U.S. Crop Protection. The agency's work will include branding, advertising, public relations, digital strategy, direct marketing and media planning...

Bayer HealthCare, Animal Health.(AGENCY NEWS)
September 1, 2008... Bayer HealthCare, Animal Health names Woodruff Sweitzer as the agency of record for all brands across companion and food animal markets in Canada. Team members include: Susan Groeneveld, Acc't Supvr; Lindsay Kennedy, Acc't Exec; Colleen...

Brad Bremer, Kristi Drum, Neila Hodgins and Heather Murphy join Quarry Integrated Communications USA.(AGENCY NEWS)
September 1, 2008... Brad Bremer, Kristi Drum, Neila Hodgins and Heather Murphy join Quarry Integrated Communications USA. Robert Ferguson, Quarry USA Pres says, "The new additions expand Quarry's services in the key areas of public relations and client...

Bader Rutter.(AGENCY NEWS)(briefs)(Brief article)
September 1, 2008... Josh Sova joins Bader Rutter as Ass't Acct Exec on the Merial account. He worked for The Promotions Network. Sara Pellowski joins as Ass't Acct Exec on the Dow AgroSciences account. She previously worked for Ron Sonntag Public Relations,...

The American Agricultural Editors Association.(AGENCY NEWS)
September 1, 2008... The American Agricultural Editors Association (AAEA) announces the winners of its annual MarComm awards. First place winners include: * News release: Martin Williams/Pfizer Animal Health * Advertorial: The Progressive Farmer *...

Manitoba news.(CAMA UPDATE)
September 1, 2008... As summer comes to an end, the Manitoba Chapter of the Canadian Agri-Marketing Association (CAMA) has been busy at work planning for our 2008-2009 season. Key amongst the planning topics are: Programming--with a mandate to keep our...

CropLife America (CLA).(ASSOCIATION NEWS)
September 1, 2008... William Kuckuck joins CropLife America (CLA) as Exec VP/COO. He most recently served as Exec VP/COO of the American Farmland Trust and has been with Tyson Foods Int'l and Ralston Purina Asia/Pacific. [ILLUSTRATION OMITTED]

American Angus Association.(ASSOCIATION NEWS)
September 1, 2008... Don Laughlin is named Dir/ Member Svcs for the American Angus Association. He has represented the association and its entities as Reg'l Mgr for the past 28 years.

National 4-H Council and the 3M Foundation announce a strategic partnership to launch "The Power of the Wind.(ASSOCIATION NEWS)(Brief article)
September 1, 2008... National 4-H Council and the 3M Foundation announce a strategic partnership to launch "The Power of the Wind," a cutting-edge educational resource that teaches youth how to use engineering principles to design and to build alternative energy...

The American Seed Trade Association presented honors at its recently held 125th Annual Convention.(ASSOCIATION NEWS)
September 1, 2008... The American Seed Trade Association presented honors at its recently held 125th Annual Convention. Gary Beil of the Minnesota Crop Improvement Association and Charles Leamons of the Texas Seed Trade Association each received its Distinguished...

Agriculture Future of America.(ASSOCIATION NEWS)
September 1, 2008... [ILLUSTRATIONS OMITTED] Agriculture Future of America (AFA) promotes Matt Bornhorst to Dir of Development where he will be responsible for directing AFA's corporate and association fundraising. Brian Friedman joins as its Program Mgr....

The Association of Equipment Manufacturers announces AG CONNECT Expo, a new international agriculture event that will showcase the latest industry innovations, products and technology and offer access to leading industry experts worldwide.(ASSOCIATION NEWS)(Industry overview)
September 1, 2008... The Association of Equipment Manufacturers announces AG CONNECT Expo, a new international agriculture event that will showcase the latest industry innovations, products and technology and offer access to leading industry experts worldwide. The...

Blimp brings innovation, enables Syngenta to touch lives.(THINKING OUTSIDE THE BOX)
September 1, 2008... In a time of declining cotton acres and an increased focus on corn and soybeans, maintaining awareness and enthusiasm about a cotton offering seemed daunting. In light of these trends, AVICTA Complete Cotton needed to draw extra special...

Penton Media, Inc.(MEDIA NEWS)
September 1, 2008... Penton Media, Inc. promotes Greg Frey to VP of its Agriculture Group. He was Group Publisher of Penton's crop publications and will now also manage the firm's livestock properties.

The Livestock Publications Council (LPC) announces the winners of its annual Critique Contest at the Agricultural Media Summit.(MEDIA NEWS)
September 1, 2008... The Livestock Publications Council (LPC) announces the winners of its annual Critique Contest at the Agricultural Media Summit. First place winners include: * Most Improved Publication: Progressive Dairyman * Association...

Cyndi Young-Puyear, of Brownfield Ag News, is named the 2008 "Service to Agriculture Award" recipient.(MEDIA NEWS)
September 1, 2008... Cyndi Young-Puyear, of Brownfield Ag News, is named the 2008 "Service to Agriculture Award" recipient. The award is sponsored by Farm Credit Services of Illinois. [ILLUSTRATION OMITTED]

Vance Publishing Corporation acquires CattleNetwork.com and CattleStore.com. from Integrated Management Information, Inc.(MEDIA NEWS)
September 1, 2008... Vance Publishing Corporation acquires CattleNetwork.com and CattleStore.com. from Integrated Management Information, Inc. CattleNetwork.com offers news and educational content across a wide spectrum of topics important to cattle, feedlot,...

Farm Market iD.(MEDIA NEWS)(Brief article)
September 1, 2008... Farm Market iD compiles a unique textual database of American agriculture for 36 years and is now adding a companion database, FMID-GEO. The new database provides a visual layout of agricultural land in the U.S. and is linked to the underlying...

Fastline Publications.(MEDIA NEWS)
September 1, 2008... [ILLUSTRATIONS OMITTED] Fastline Publications adds Jeff Gilkey as Training and Development Mgr. He has been with Gannett/ Courier-Journal and Landmark Communications. Donald Durs joins as Mktg Mgr, responsible for marketing...

Successful Farming.(MEDIA NEWS)
September 1, 2008... Successful Farming (SF) magazine announces a major expansion of its 360[degrees] content approach in bringing products and solutions to America's farmers and agri-marketers. John Walter is named Exec Editor for SF and Agriculture Online. In...

Julie A. Brown joins DairyBusiness Communications as Nat'l Acc'ts Mgr.(MEDIA NEWS)
September 1, 2008... Julie A. Brown joins DairyBusiness Communications as Nat'l Acc'ts Mgr. She will work with advertisers and prospects in the Sunbelt region and represent the DairyBusiness magazines (Western, Midwest and Northeast) as well as Holstein World,...

Farm Journal Media acquires IMPLEMENT & TRACTOR magazine from Scissortail Productions.(MEDIA NEWS)
September 1, 2008... Farm Journal Media acquires IMPLEMENT & TRACTOR magazine from Scissortail Productions. First published in 1885, IMPLEMENT & TRACTOR (I&T) is a bimonthly publication providing news and insights for dealers, distributors, OEMs, engineers and...

Agribusiness forum becomes trends in agriculture.(National NAMA News: News and information for members and friends of NAMA)
September 1, 2008... [ILLUSTRATION OMITTED] One of NAMA's main events of the year is making some changes. To better reflect its goal of exploring the changing nature of the agri-marketing industry, the Agribusiness Forum will now be called Trends in...

Trends in agriculture: agribusiness forum gets revamped!(National NAMA News: News and information for members and friends of NAMA)
September 1, 2008... NAMA works hard to keep programs and meetings relevant and not just timely, but ahead of the curve. That's why we've changed the name of the Agribusiness Forum to directly reflect the mission of this innovative meeting to Trends in Agriculture....

Iowa NAMA hosts 13th annual Field-to-Food event.(National NAMA News: News and information for members and friends of NAMA)(National Agri-Marketing Association)(Brief article)
September 1, 2008... [ILLUSTRATION OMITTED] The Iowa NAMA Chapter hosted the "Field-to-Food Olympics" on June 21, 2008, in conjunction with the Johnston Green Days Festival. This new event evolved from previous years' 5k runs and marks 13 years of...

Badger/Chicago NAMA host Golf Outing.(National NAMA News: News and information for members and friends of NAMA)
September 1, 2008... Nearly 40 NAMA members from both the Badger and Chicago Chapters enjoyed networking opportunities and a great day of golf at the Badger/Chicago NAMA Golf Outing on May 29, 2008, at Hawk's View Golf Club in Lake Geneva, Wis. Golfers of all...

Ohio members get inside look at organic farm.(National NAMA News: News and information for members and friends of NAMA)
September 1, 2008... Ohio Chapter members toured Price Farms Organics, Ltd., in Delaware, Ohio, followed by a luncheon and chapter meeting on June 26, 2008. Price Farms Organics is a premiere organic bulk material farm licensed by the Ohio E.P.A. as a Class II...

Badger NAMA goes behind the scenes of the packers.(National NAMA News: News and information for members and friends of NAMA)(National Agri-Marketing Association)(Brief article)
September 1, 2008... Nearly 30 Badger NAMA members made the trek to Green Bay, Wis., to learn about the marketing of the Green Bay Packers on July 8, 2008. Speaker Craig Benzel, Director of Marketing and Corporate Sales for the Green Bay Packers, presented an...

Get LinkedIn[R] With NAMA!(National NAMA News: News and information for members and friends of NAMA)(Brief article)
September 1, 2008... If you're a NAMA member, there's a new benefit available to you. You're invited to join the NAMA Group on LinkedIn. Joining will allow you to find and contact fellow NAMA members on LinkedIn. The goal of this group is to help members: ...

NAMA webinars: Timely. Convenient. Cost-Effective.(National Agri-Marketing Association)(Brief article)(Calendar)
September 1, 2008... Two more exciting webinars are coming to NAMA ($35 members/nonmembers). Watch your e-mail for details! The Confluence of Social Networking and Mobile Marketing: The Value Proposition for Agribusiness (1 hour) With John Gilbert, Bader...

Meet an industry leader: Tom Thieding, Director of Marketing Services, Rural Mutual Insurance Company, Madison, Wis.
September 1, 2008... What advice do you have for new professionals entering the industry? I believe it's important to have multi-disciplinary experience and skills in various facets of marketing and public relations, mainly strong writing skills. When...

NAMA 2008.
September 1, 2008... EXECUTIVE COMMITTEE National President Patty Travis 5MetaCom (317) 564-2008 ptravis@5metacom.com President Elect Carol Anderson Anderson/Fallen (913) 323-4914 canderson@andersonfallon.com ...

A changing industry.(The Scoop on Recruiting)
September 1, 2008... "Managing Change in a Changing Industry" by Mark Pearson, host of Market-to-Market, set the stage for what was to come and became a reoccurring theme throughout the 2008 U.S. Ag HR Roundtable held last month in St. Louis on Monsanto's campus....

Making credit part of the offering.(Cover story)(Company overview)
September 1, 2008... Providing credit to complete the sale is not exactly a new idea for marketers. In fact, history reports that to sell just his third plow, John Deere had to provide the necessary financing, which was quite a hardship for the blacksmith who...

Emerging market opportunity.(RURAL LIFESTYLE UPDATE)
September 1, 2008... Market Directions, Inc working in collaboration with the Country Living Association (CLA) and the National Agri-Marketing Association (NAMA), has strategically pulled together marketers from agriculture, finance, real estate, retail and other...

How big is the market?(FREQUENTLY ASKED QUESTIONS ABOUT THE RURAL LIFESTYLER)(Brief article)
September 1, 2008... by Bob Van Voorhis Associated Ag Publications vanvoorhis@zumatel.net In representing Farm Bureau publications that account for over two million farm and rural households, I've been keenly interested in quantifying the...

What do they buy?(FREQUENTLY ASKED QUESTIONS ABOUT THE RURAL LIFESTYLER)(Brief article)
September 1, 2008... by Julie Schwalbe Living the Country Life Julie.Schwalbe@meredith.com Nestled comfortably between the agriculture segment and the traditional metro consumer market, the rural lifestyle segment--nearly 27 million...

How do their decisions differ from farmers?(FREQUENTLY ASKED QUESTIONS ABOUT THE RURAL LIFESTYLER)
September 1, 2008... by Troy Schroeder Broadhead+Co tschroeder@broadheadco.com When you examine the purchase decisions of the lifestyle market, you have to start with motivation and depth of knowledge, both of which are quite different for the...

How do their decisions differ from urban consmers?(FREQUENTLY ASKED QUESTIONS ABOUT THE RURAL LIFESTYLER)(Brief article)
September 1, 2008... by Oscar H. Will III GRIT hwill@grit.com Grit is steeped in a 126-year-old tradition that places it in a unique position to serve the nearly 30 million households in the broader demographic. [ILLUSTRATION OMITTED] As...

Price or quality?(FREQUENTLY ASKED QUESTIONS ABOUT THE RURAL LIFESTYLER)(Mother Earth News)(Brief article)
September 1, 2008... by Bryan Welch Mother Earth News For nearly 40 years, Mother Earth News has been providing practical, hands-on DIY editorial about all aspects of country living, including detailed buyers guides for compact tractors, mowers, UTVs,...

What are their listening habits?(FREQUENTLY ASKED QUESTIONS ABOUT THE RURAL LIFESTYLER)(National Association of Farm Broadcasters)(Brief article)
September 1, 2008... by Mike Parry Nat'l Assoc. of Farm Broadcasters (NAFB) mike@nafb.com As many agri-marketers know, NAFB was early to commit to research of the rural lifestyle audience. In our national study (the first of its kind) we...

Has the mortgage crises impacted them?(FREQUENTLY ASKED QUESTIONS ABOUT THE RURAL LIFESTYLER)(Brief article)
September 1, 2008... by Eric Brown Rural Lifestyle Market LLC e-mail: ebrown@krvn.com The national mortgage problems have not had a major impact on the rural life stylers because they were not speculating in the "hot" real estate markets. While...