Agri Marketing articles from September 2001

Agri Marketing archives from September 2001

FOR OPENERS.(Richard Boeker awarded settlement)
September 1, 2001... I think I should be rewarded for my stupidity... Take the case of Richard Boeker. He was recently awarded a settlement of $12 gazillion dollars(*), or something near it, for smoking his guts out -- literally. His defense -- stupidity; or...

THIS MONTH IN AGRI MARKETING ...
September 1, 2001... Five Years Ago * Monsanto announces a definitive agreement to purchase from Agripro Seeds, Inc, Shawnee Mission, Kan., its wheat germplasm and all assets of its hybrid wheat breeding program. * The 1996 Ag Communicators were announced...

BASF Plant Science.(new subsidiary)(Brief Article)
September 1, 2001... BASF Plant Science, Limburgerhof, Germany, has formed a new subsidiary, called BASF AgGenetics LLC, which will work closely with a number of established U.S. breeding companies to enlarge the available corn germplasm pool and to significantly...

Landec Corporation.(consolidates Intellicoat operations in Indiana, and Landec Ag)(Brief Article)
September 1, 2001... Landec Corporation, a Menlo Park, Calif.-based developer and marketer of technology-based polymer products for food, agricultural and licensed partner applications, announced that Landec Ag, its wholly-owned subsidiary for developing and...

Agricore and UGG, both of Winnipeg, Manitoba, Canada, agreed to a merger plan creating Agricore United, western Canada's leading agri-business.(Brief Article)
September 1, 2001... Agricore and UGG, both of Winnipeg, Manitoba, Canada, agreed to a merger plan creating Agricore United, western Canada's leading agri-business. Combining the companies will generate significant benefits for farmer-members and shareholders of...

Bunge Ltd.(initial public offering planned)(Brief Article)
September 1, 2001... Bunge Ltd. notified U.S. regulators of a public stock offering to raise as much as $317 million to reduce debt. Bunge plans to sell 17.6 million common shares between $16 and $18 each. The company could make between $282 million and $317...

Agri Marketing magazine and Doane Ag Services has moved!(Brief Article)
September 1, 2001... Agri Marketing magazine and Doane Ag Services has moved! The new address is 11701 Borman Drive, Ste. 300, St. Louis, MO 63146.

CLARIFICATION.(Correction Notice)
September 1, 2001... In the July/August article highlighting the power of print, pg. 1-6, Barry Nelson's photo was incorrectly labeled as Larry Littner. Barry Nelson is the manager of public relations for the John Deere Agricultural Marketing Center.

UPDATE.(Correction Notice)
September 1, 2001... Please note Modesto, CA as the correct location of the Nut Grower Magazine Harvest Show, to be held on Nov. 1, 2001. Please contact Joe Bertolucci at 888/382-9772 or e-mail tradeshows@westagpubco.com for more information.

Jim Hurst & Associates.(Jim Hurst passes away)(Brief Article)(Obituary)
September 1, 2001... Dear Fellow Agri-Marketers, NAMA Members and Friends, It is with some sadness, yet an abundance of fond memories, which I write to inform you of my dad's passing. Jim Hurst, of Jim Hurst & Associates died on July 8, 2001 after a brief bout...

Agriliance, LLC.(names George Thornton president and chief executive officer)(Brief Article)
September 1, 2001... Agriliance, LLC has named George Thornton president and chief executive officer. Thornton has more than 28 years of agriculture industry experience in the United States, Latin America, Asia and Australia. He has held senior leadership positions...

Phibro Animal Health.(hires David B. Gocken as vice president)
September 1, 2001... David B. Gocken has joined Phibro Animal Health, Fairfield, N.J., as the vice president of the North American business trait. Gocken has over 15 years of sales and marketing experience in the United States feed additives business. Most...

Progressive Farmer magazine.(publisher Ed Dickinson retires)(Brief Article)
September 1, 2001... Ed Dickinson recently retired from his position of publisher of Progressive Farmer magazine, which he has held since 1989. Dickinson joined the magazine as an advertising sales trainee in 1979. In 1984, he was promoted to southeastern...

AG EDITORS LEARN ABOUT CALLISTO.(corn herbicide from Syngenta)(Brief Article)
September 1, 2001... Ag editors from around the Midwest came together for a tech briefing and plot tour focusing on new Callisto[TM] corn herbicide from Syngenta. Held at the company's Northern Regional Technical Center near Champaign, Ill., the event highlighted...

STIRLING RECOGNIZED FOR BIOTECH SUPPORT.(Art Stirling)(Brief Article)
September 1, 2001... BIOTECanada, the Ottawa-based association representing Canadian companies, universities and organizations operating in the medical, agricultural and environmental biotechnology industries, presented Art Stirling, Pioneer Hi-Bred Ltd. (Canada)...

PIONEER CELEBRATES 75 YEARS.(Brief Article)
September 1, 2001... Pioneer Hi-Bred International celebrated its 75th anniversary on June 22, 2001 in Urbandale, Iowa. The company employees "Proudly But Quietly" celebrated many years of success with several "pioneers" of the company. Three of the original...

GRADUATION DAY.(Purdue's first agribusiness graduates)(Brief Article)
September 1, 2001... The first class of Purdue's agribusiness executive MBA program graduated on August 5, at the university's West Lafayette, Ind. campus. Two years ago, the Krannert Graduate School of Management and the School of Agriculture welcomed the first...

CASE IH MAKES DONATION TO TEXAS A&M UNIVERSITY.(Brief Article)
September 1, 2001... In an effort to further research and technology on Texas' largest crop, Case IH recently donated $35,000 to the Texas A&M University Endowed Chair in Cotton Engineering, Ginning and Mechanization. The donation puts the cotton chair on its way...

RHEA AND KAISER HOSTS FUTURE COMMUNICATORS.(Brief Article)
September 1, 2001... In conjunction with the National FFA Organization, Rhea and Kaiser Marketing Communications sponsored a three-day pre-professional experience for five FFA members from across the country. The five members learned about agricultural...

AG STOCK INDEX.(agriculture industry)(Statistical Data Included)
September 1, 2001... [GRAPHS OMITTED] STOCK PRICE AT CLOSE OF MARKET Exchange: Month Ago This Month Ticker 6/29/01 7/31/01 CAPITAL EQUIPMENT, FARM MACHINERY AGCO...

NAMA LEADER'S MESSAGE.(National Agri-Marketing Association's plans for industry)(Brief Article)
September 1, 2001... Mark Twain once said "Everyone loves progress, it's change that everyone is concerned about." With today's accelerated pace of new technology, globalization, and consumerism, it is easy to see how the lines between progress and change can be...

Nearly 250 Runners/Walkers and More than 80 Volunteers/Sponsors Participate Iowa NAMA Chapter Organizes Successful Field to Food Run.(Brief Article)
September 1, 2001... A perfect summer evening, great food, hundreds of central Iowa runners and many eager volunteers and sponsors combined to make the 5th Field to Food Run a huge success. Organized by the Iowa Chapter of the National Agri-Marketing Association...

INTERACTIVE MARKETING RESEARCH ON THE `NET'.(Doane Marketing Research Inc.)(Brief Article)
September 1, 2001... As more individuals in the agricultural sector become familiar with the Internet, marketers continue to experiment with numerous ways of conducting research. Immediate survey delivery, rapid data collection and a high completion ratio are only...

SEEING THE FOREST FOR THE TREES.(environmentally sound forestry)(Brief Article)
September 1, 2001... Jim Birkemeier no longer believes traditional forestry works for forests or forest owners. The 1976 University of Wisconsin-Madison forestry grad now fosters a sustainable philosophy that preserves water, soil and wildlife, brings value-added...

LIVESTOCK MARKETS TURN IN CYCLES.(Brief Article)
September 1, 2001... The production side of the livestock markets is driven by biological cycles, which occur because of the inherent lag between the time producers decide to change production levels, and the time it takes for these decisions to impact supplies...

BALANCING ACT.(pork industry)(Statistical Data Included)
September 1, 2001... The U.S. Pork industry Since the Crisis of 1998 It may seem like ancient history now, but it was just about three years ago when record-high production at the farm level, complicated by inadequate shackle space nationwide, drove live hog...

DAIRY DELIGHTS.(Dairy Management Inc.)(Interview)
September 1, 2001... Producers Embrace Their Own Destiny in the Global Marketplace Editor's Note: Dairy Management Inc. (DMI), Rosemont, Ill., is the nonprofit domestic and international planning and management organization responsible for increasing demand for...

PROMOTING INGENUITY IN DAIRY MARKETING.(Brief Article)
September 1, 2001... In addition to funding advertising and promotion, the dairy checkoff contributes to research and technology efforts focusing on better and safer consumer products, with the ultimate goal of increasing dairy demand. Here are a few examples: ...

PLOWING THE SOUL OF A NEW GENERATION.(Portrayals in agricultural community)
September 1, 2001... Editor's Note: Consolidation, globalization, specialization, and modernization continue to reshape the agricultural landscape. In this series of snapshots, we spotlight the newest members of the agricultural community. By harvesting their...

Specialty Agriculture.(Agriculture-related ad campaigns)
September 1, 2001... Editor's Note: The following is a behind-the-scenes look at three specialty agriculture-related campaigns that won 2001 Best of NAMA awards. CARVING OUT A MARKET Realizing health is a strong purchase motivator for consumers, the...

FACTS & FIGURES.(vegetable production)(Brief Article)(Statistical Data Included)
September 1, 2001... FACTS & FIGURES Specialty Agriculture VEGETABLE PRODUCTION BY ACRES SWEET CORN Processing Minnesota 128,000 Renville Co. 25,198 Washington ...

Specialty Ag Publications.(Marketing Services Guide to agriculture periodicals)
September 1, 2001... What is `specialty ag'? At Agri Marketing, we define it as horticulture, floriculture, fruit and nut crops, and turf and ornamental production. We realize that many broad-based farm publications, plus regional and state magazines devote...

THE FABRIC OF OUR LIVES.(Cotton television advertising campaign)(Brief Article)
September 1, 2001... During the year 2000, fully 95% of U.S. consumers saw "THE FABRIC OF OUR LIVES[R]" commercials an average of 31 times. The television advertising campaign from Cotton Incorporated, Carry, N.C., originally began in 1989 and has successfully...

LOOK WHO'S COOKING WITH CALIFORNIA RAISINS.(California Raisin Marketing Board's Web site )(Brief Article)
September 1, 2001... Over two million cooks have taken a tip from three of California's celebrity chefs and visited the California Raisin Marketing Board's Web site for raisin-inspired recipes and ideas. Thomas Keller, chef/owner of the French Laundry,...

IT'S THE CHEESE.(California Milk Advisory Board's Real California Cheese campaign )(Brief Article)
September 1, 2001... The California Milk Advisory Board's Real California Cheese campaign is said to be one of the most intensive marketing campaigns undertaken by any commodity marketing group in the country. The main goal is to create a new brand in consumers'...

A PROFIT-MAKING NUT.(California pistachios )(Brief Article)(Statistical Data Included)
September 1, 2001... The California Pistachio Commission, Fresno, Calif., is helping to spread the word that California pistachios are not only "the snack food that's not a junk food," but also the number one profit nut. How can that be? The little-known pistachio...

AGCO Corporation.(New vice president for corporate relations)(Brief Article)
September 1, 2001... AGCO Corporation, Duluth, Ga., appointed Molly Dye vice president, corporate relations. Dye will direct the public relations activities worldwide and encourage new shareholder interest in AGCO. Dye was the chief of staff in the office of U.S....

Farmland Industries.(Corporate communications staff expanded)(Brief Article)
September 1, 2001... Farmland Industries, Kansas City, Mo., adds Bob Spielberger and Sarah K. Schmidt to its corporate communications staff. Bob Spielberger has been appointed communications manager. He previously served as manager of advertising and creative...

eMerge Interactive, Inc.(New interim chief executive officer)(Brief Article)
September 1, 2001... eMerge Interactive, Inc., Sebastian, Fla., has appointed Thomas L. Tippens as interim chief executive officer. Tippens, who was elected chairman of the board in May 2001, replaces Chuck L. Abraham who resigned.

Dairyland Seed.(New vice president of operations)(Brief Article)
September 1, 2001... Dairyland Seed, West Bend, Wis., recently added Peter Van Housen as vice president of operations. Van Housen will oversee the interaction of various departments and locations within the company, and will also serve on Dairyland's executive...

Deere & Company.(New chief information officer)(Brief Article)
September 1, 2001... Deere & Company, Moline, Ill., named its first chief information officer in history when Kirk E. Siefkas was appointed CIO and corporate vice president. Siefkas had been vice president, e-Business. Siefkas joined Deere in January 2001, after...

Firestone Agricultural Tire Company.(New district sales manager)(Brief Article)
September 1, 2001... Rich Fotes has beer promoted to the position of district sales manager at Firestone Agricultural Tire Company (Firestone), Des Moines, Iowa. He will fill the vacancy left by former district sales manager Wayne Birkenholz, who was promoted to...

Land O'Lakes, Inc., Arden Hills, Minn., and Purina Mills, Inc., St. Louis, have signed a definitive merger agreement for Land O'Lakes to acquire Purina Mills.(Land O'Lakes Inc. acquires Purina Mills Inc.)(Brief Article)
September 1, 2001... Land O'Lakes, Inc., Arden Hills, Minn., and Purina Mills, Inc., St. Louis, have signed a definitive merger agreement for Land O'Lakes to acquire Purina Mills. Land O'Lakes will acquire all of Purina Mills' stock at a price of $23 per share in...

Southern States Cooperative.(New restructuring and reorganization plan)(Brief Article)
September 1, 2001... Southern States Cooperative, Richmond, Va., has implemented a restructuring and reorganization plan designed to improve overall company performance. The plan includes closing some locations and consolidating others with nearby stores, as well...

Deere & Company, Moline, Ill., Yanmar Diesel Engine Co. and Kanzaki Kokyukoki Manufacturing Co. will form Transaxle Manufacturing of America Corporation, a joint venture that will manufacture transaxles for tractors and utility vehicles.(Brief Article)
September 1, 2001... Deere & Company, Moline, Ill., Yanmar Diesel Engine Co. and Kanzaki Kokyukoki Manufacturing Co. will form Transaxle Manufacturing of America Corporation, a joint venture that will manufacture transaxles for tractors and utility vehicles. The...

Doane Agricultural Services Co.(forms agricultural industry Advisory Council)(Brief Article)
September 1, 2001... Doane Agricultural Services Co., St. Louis, has formed an Advisory Council comprised of several prominent agricultural leaders. Participants in the new Council include: former Secretary of Agriculture Dan Glickman, now a partner in the...

Caterpillar Inc.(controller Robert R. Gallagher retires after 31 years)(Brief Article)
September 1, 2001... Caterpillar Inc. Controller Robert R. Gallagher retired effective August 1, 2001, following 31 years of service to the company. Gallagher joined DeKalb, Ill.-based Caterpillar in 1970 as a manager in corporate accounting. Replacing Gallagher is...

Makhteshim-Agan of North America Inc. (MANA).(Bob Hiby appointed western regional manager)(Brief Article)
September 1, 2001... Makhteshim-Agan of North America Inc. (MANA), New York, N.Y. has added Bob Higby as western regional manager. Higby was formerly western regional sales manager for Griffin LLC for 11 years before joining MANA. He will manage Western U.S. sales,...

Monsanto Company.(will simplify pricing of products producted through biotechnology)(Brief Article)
September 1, 2001... Monsanto Company plans to simplify the pricing for corn and soybean traits produced through biotechnology. Starting with the 2002 season, Monsanto will eliminate the technology fee paid to Monsanto by growers who plant YieldGard...

CropVerifeye, an online crop monitoring and certification company based in Ft. Wayne, Ind. and Pike MAnagement Group of Alberta, Canada, an agricultural consulting agency, have signed a letter of intent to partner in several field-to-food pilot projects.(Brief Article)
September 1, 2001... CropVerifeye, an online crop monitoring and certification company based in Ft. Wayne, Ind. and Pike MAnagement Group of Alberta, Canada, an agricultural consulting agency, have signed a letter of intent to partner in several field-to-food pilot...

AmeriNet, Inc., will begin providing check processing services for iFarm Inc., Memphis, Tenn.(Brief Article)
September 1, 2001... AmeriNet, Inc., will begin providing check processing services for iFarm Inc., Memphis, Tenn. AmeriNet's unique and proprietary electronic transaction system, called Debit-it, will offer iFarm.com customers secure, online checking account debit...

Archer Daniels Midland Company.(redesigns website)(Brief Article)
September 1, 2001... Archer Daniels Midland Company, Decatur, Ill., introduced a new design to the company's Web site, www.admworld.com to provide consumers, investors and customers with the latest ADM information and news. The home page offers links to...

SHOW ME THE MONEY.(U.S. farm bills)(Brief Article)
September 1, 2001... Of the farm-bill-after-farm-bill constants -- the things that determine what goes into those pieces of legislation -- money is surely one. Dollars and policy always feed off of one another in Washington, but rarely has the balance been so...

American Crop Protection Association.(names Karen Reardon director of Communications)(Brief Article)
September 1, 2001... Karen Reardon has been named director of communications for the American Crop Protection Association, Washington, D.C. Reardon will develop communications strategies and programs that support ACPA's regulatory and legislative issues. She also...

The National Association of Wheat Growers.(appoints Daren Coppock as new chief executive officer)(Brief Article)
September 1, 2001... The National Association of Wheat Growers (NAWG), Washington, D.C., selected Daren Coppock as its new chief executive officer, to succeed current CEO Jack Eberspacher. Coppock served as the executive vice president of the Oregon Wheat...

The Trade Show Exhibitors Association.(appoints Amy Mandel as communications director)(Brief Article)
September 1, 2001... The Trade Show Exhibitors Association, Springfield, Va., has named Amy Mandel as its new communications director. Mandel will be responsible for development and management of marketing and communications programs, oversight of the association's...

Animal Health Institute.(appoints Ronald B. Phillips as vice president legislative and public affairs)(Brief Article)
September 1, 2001... The Animal Health Institute has appointed Ronald B. Phillips to the position of vice president of legislative and public affairs. Phillips, who joined the association in March as vice president of public affairs, will now be responsible for...

IRON Solutions.(appoints Kevin M. Ryan vice president finance and administration)(Brief Article)
September 1, 2001... IRON Solutions, LLC, the technology company of the Dealer Associations in North America, hires Kevin M. Ryan as vice president of finance and administration. Ryan will be responsible for overseeing all aspects of the accounting and financial...

AGRILIANCE RELIES ON PRINT.(prefers print advertising for meat industry)(Brief Article)
September 1, 2001... A little-known company set out to tackle a well-known problem with a brand-new product... and chose print to lead the charge. Agriliance, based in Inver Grove Heights, Minn., was formed early last year as the agronomy marketing business of...

KRONE ON THE `CUTTING' EDGE.(Chandler Ehrlich gave company exposure)
September 1, 2001... Underexposed Krone Is Americanized On A Limited Budget "We have a limited budget." Where have agencies heard those words before? Everywhere and too often, they will tell you. Well, this is a story about how the North American distributor...

Charleston I Orwig, Inc.(Lynn Balinas has been promoted)(Brief Article)
September 1, 2001... Lynn Balinas has been promoted to executive vice president of Charleston | Orwig, Inc. from VP, director of client services. Before joining Charleston I Orwig, Hartland, Wis. Balinas spent nearly 20 years in considered purchase marketing or...

Ketchum.(Linda Eatherton named executive vice president)(Brief Article)
September 1, 2001... Ketchum, New York, N.Y., has named Linda Eatherton executive vice president and director of its Global Food & Nutrition Practice. She will have direct responsibility for account teams in San Francisco as well as Chicago, where she will be...

AgraQuest.(Jim Chambers, John Mitchell join AgraQuest Inc.)(Brief Article)
September 1, 2001... Jim Chambers joins AgraQuest, Davis, Calif., as director of sales & marketing, along with John Mitchell, who will serve as western business manager. Since 1997 Chambers has worked as a brand and product manager for Monsanto Company. Mitchell...

Swanson Russell Associates.(promotes Kathleen Durkin, Tracy Stanko)(Brief Article)
September 1, 2001... Swanson Russell Associates, Lincoln, Neb., has promoted Tracy Stanko to senior vice president/ director of account services, and Kathleen Durkin to senior vice president/director of creative services, both in the Omaha office. Stanko was...

Valent U.S.A. Corporation.(awards contract to Archer/Malmo Advertising Inc.)(Brief Article)
September 1, 2001... Valent U.S.A. Corporation, Walnut Creek, Calif., has chosen Archer/ Malmo of Memphis, Tenn. as its new agency of record. Archer/Malmo duties for Valent include both corporate and product-specific advertising, media, interactive marketing,...

Swanson Russell Associates.(awarded contract from Global Animal Management)(Brief Article)
September 1, 2001... Swanson Russell Associates, Lincoln, Neb., has been named agency of record for Global Animal Management Inc., a new wholly owned subsidiary of Schering-Plough Corporation, Union, N.J. The business will be handled out of SRA's Omaha, Neb.,...

Farm Journal Publishing.(Charles L. Sims retires)(Brief Article)
September 1, 2001... Charles L. Sims announces his retirement after serving for over 32 years as a sales representative with Farm Journal Publishing. He has worked in the Midwest and other territories including the West Coast. Charlie plans to spend more time on...

Farm Journal Corporation.(director of circulation named)(Brief Article)
September 1, 2001... Hillel Felder has been named director of circulation of Farm Journal Corporation, Philadelphia. In his new position, Felder will oversee the circulation of Farm Journal's magazines and the Webster City, Iowa office. Felder comes to Farm Journal...

Farm Journal.(hires Tom Lutzke)(Brief Article)
September 1, 2001... Tom Lutzke has joined the staff of Farm Journal, Philadelphia, as a publishing sales executive. Tom will be serving automotive clients in the Detroit area, as well as the company's west coast advertisers across all Farm Journal print titles:...

AgriTalk.(updated format)(Brief Article)
September 1, 2001... AgriTalk, Kansas City, Mo., introduced an updated format to provide more information, forward thinking and straight talk. Changes will include more live interaction, multiple topics per daily show and more opportunities for audience...

WLDS.(Brief Article)
September 1, 2001... Mike Adams, a 26-year veteran of farm broadcasting on WLDS, Jacksonville, Ill., and a voting member and past-president of the National Association of Farm Broadcasters, is the new host of the daily talk show. Adams takes over for seven-year...

AgriAmerica Network.(hires Dane Parish)(Brief Article)
September 1, 2001... The AgriAmerica Network has hired Dane Parish as agricultural account executive. Parish, formerly assistant publisher of Farmworld newspaper, will be responsible for local and regional marketing efforts for both AgriAmerica Network and...

Vance Publishing.(hires Jina Martin)(Brief Article)
September 1, 2001... Vance Publishing, Lenexa, Kan., has hired Jina Martin as the new assistant editor of Citrus & Vegetable Magazine and Peanut Grower. Martin was an intern at Produce Merchandising magazine before graduating from Kansas State University.

MERIAL MOVES INTO STRONGER POSITION.(company vice president Dan Kearney)(Brief Article)(Interview)
September 1, 2001... Editor's Note: Dan Kearney is vice president, ruminants of North America for Merial where he is responsible for all U.S. sales and marketing activities for Merial's large animal products across several species. AM: What factors influenced...