Agri Marketing articles from October 2006

Agri Marketing archives from October 2006

Agri-marketers and biofuels.(FOR OPENERS)(Brief article)
October 1, 2006... Is the biofuel industry (ethanol, biodiesel, etc.) the real and sustainable boost the ag industry needs? Some agribusinesses are seeing immediate benefit. Companies like ADM, Cargill and Bunge are knee-deep in producing the fuel...

Our first anniversary!(FOR OPENERS)
October 1, 2006... Believe it or not, it has been one year since we purchased AgriMarketing. We would like to thank our audience and advertisers for your strong support throughout the year and the future!

Five years ago (2001).(THIS MONTH IN AGRIMARKETING)
October 1, 2006... * The magazine's cover article is "Ethanol's Bright Future" in which an expert predicts that 3.5 billion gal. will be produced in three years (Actual was 3.4 billion gals.--close!). * NAMA's Awards of Excellence honorees are: Doug Headley,...

Ten years ago (1996).(THIS MONTH IN AGRIMARKETING)(Brief article)
October 1, 2006... * Ron Wulfkuhle is named Global Head of Seed Treatment for Ciba Crop Protection and relocates to its headquarters in Basel, Switzerland. * Monsanto's YieldGard gene receives its first EPA registration. * Steve Censky is named CEO of...

Twenty years ago (1986).(THIS MONTH IN AGRIMARKETING)(Brief article)
October 1, 2006... * Nicholson, Kovac, Huntley, and Welsh changes its name to NKH&W Marketing Communications, Inc. * British Printing & Communications, London, England, acquires The Webb Co. (legacy company of Prism Business Media). * American Cyanamid...

Trends in marketing spending.(Sales and Marketing Insights from Purdue University)
October 1, 2006... As a mid-size agribusiness, the allocation of your marketing dollars compared to the competition likely weighs heavily on your mind. Marketing is often one of the major differentiating factors between your product and the products of your...

Land O'Lakes Purina Mills selects Swanson Russell Associates (SRA) to provide communications and marketing services in promoting its swine division feed and products.(AGENCY NEWS)
October 1, 2006... Land O'Lakes Purina Mills selects Swanson Russell Associates (SRA) to provide communications and marketing services in promoting its swine division feed and products. SRA will provide Land O'Lakes Purina Mills with marketing communications...

Rhea & Kaiser.(Rhea and Kaiser Advertising Inc.)(Brief article)
October 1, 2006... Rhea & Kaiser announces the addition of three staff members to its Bayer Crop-Science team. Jennie Schutte joins the corn/ soybean team as Acc't Supvr overseeing integrated communication campaigns for Balance Pro, Radius herbicides, Laudis and...

Mark Moore opens an agricultural communications business under the name Moore Communications.(AGENCY NEWS)
October 1, 2006... Mark Moore opens an agricultural communications business under the name Moore Communications. Moore has 20 years of experience in agricultural communications, including writing, photography, public relations and advertising. He can be...

NMC, Inc., Verona, WI, a global organization for mastitis control and milk quality, selects Filament Marketing, LLC to assist them with association-related strategic marketing efforts, sponsorship program development and membership promotions.(AGENCY NEWS)
October 1, 2006... NMC, Inc., Verona, WI, a global organization for mastitis control and milk quality, selects Filament Marketing, LLC to assist them with association-related strategic marketing efforts, sponsorship program development and membership promotions....

Demeter Communications.(AGENCY NEWS)(appointments)(Brief article)
October 1, 2006... Demeter Communications, Champaign, IL, is launched to provide food and agricultural companies and organizations with solutions in public relations, leadership development, market research and other communications initiatives. Joining as...

Ad Alley.(AGENCY NEWS)(Brief article)
October 1, 2006... Ad Alley, a full-service "micro" advertising agency recently moved to Princeton, IL, from Chicago's west suburbs. The 15-year-old advertising and marketing communications company provides a full menu of services to a wide array of...

AgCall.(AGENCY NEWS)(Brief article)
October 1, 2006... AgCall, Calgary, names VP Sls & Mktg Arron Madson as a partner in the company which is a leading provider of peer-to-peer marketing, sales and service company for the agriculture and agri-food sector. Ed Mazurkewich joins as Dir, Bus...

Woodruff Sweitzer.(AGENCY NEWS)(www. woodruffsweitzer.com)(Brief article)
October 1, 2006... Woodruff Sweitzer, Columbia, MO, launches a new Web site www. woodruffsweitzer.com. The site features custom music, animation and site textures to embrace its visitors. Each area of the project matrix on the site contains a representation of...

The Meyocks Group.(AGENCY NEWS)(appointments)(Brief article)
October 1, 2006... Craig Clasen is named Pres of The Meyocks Group advertising agency. For the past three years, Clasen has served as Pres of Hy-Vee Care, which distributes pharmaceutical products to patients in nursing homes and long-term care facilities. He...

NK Brand Seeds.(AT CLOSING NEWS)(appointments)(Brief article)
October 1, 2006... David Elser is named head of NK Brand Seeds. Most recently, Elser served as head of the Northern Field Crops business unit for Syngenta Crop Protection, following earlier roles within the company as a District Sls Mgr and Sls Training...

Arm & Hammer.(appointments)(Church and Dwight Company Inc. Arm and Hammer Div)(Brief article)
October 1, 2006... Arm & Hammer names Curt Siverling as Dir of its animal nutrition business. Siverling had led the company's parent company Church & Dwight, Commercialization and Emerging Business Division since February 2006, where he was responsible for...

DuPont and Bayer CropScience announce an agreement in which DuPont Crop Protection will acquire access to the Bayer CropScience products isoxadifen and isoxaflutole for use with DuPont's corn sulfonylurea products, including Steadfast, Accent, Stout and Resolve brands.(AT CLOSING NEWS)(E.I. du Pont de Nemours and Co. acquired with Bayer CropScience )(Brief article)
October 1, 2006... DuPont and Bayer CropScience announce an agreement in which DuPont Crop Protection will acquire access to the Bayer CropScience products isoxadifen and isoxaflutole for use with DuPont's corn sulfonylurea products, including Steadfast, Accent,...

Carlyle/Riverstone Renewable Energy Infrastructure Fund I, L.P. (CRREIF) and Bunge North America announce they will jointly build ethanol plants resulting in ultimate production capacity of several hundred million gallons per year by the end of 2008.(AT CLOSING NEWS)(Brief article)
October 1, 2006... Carlyle/Riverstone Renewable Energy Infrastructure Fund I, L.P. (CRREIF) and Bunge North America announce they will jointly build ethanol plants resulting in ultimate production capacity of several hundred million gallons per year by the end of...

New Holland.(David Clarke)(Brief article)
October 1, 2006... David Clarke is named VP of New Holland Agricultural Business in North America where he will oversee the sales, marketing and support functions of New Holland agricultural products in North America. Most recently, Clarke has served as VP New...

Monsanto announces YieldGard VT will be the name of its new, second-generation insect control technology, which is designed to provide farmers with more consistent insect control and higher yield potential.(AT CLOSING NEWS)(Brief article)
October 1, 2006... Monsanto announces YieldGard VT will be the name of its new, second-generation insect control technology, which is designed to provide farmers with more consistent insect control and higher yield potential. The initial products will be...

Case IH introduces a new logo. Says Francois Jourdan, VP Global Mktg and Brand Mgt, "Over time, our brand has become a treasured asset.(AT CLOSING NEWS)
October 1, 2006... Case IH introduces a new logo. Says Francois Jourdan, VP Global Mktg and Brand Mgt, "Over time, our brand has become a treasured asset. There's a tremendous amount of loyalty to Case IH that's been built through years of hard work by our...

Fort Dodge Animal Health.(appointment of Stephanie Gable as Product manager)(Brief article)
October 1, 2006... Fort Dodge Animal Health, Overland Park, KS, announces the addition of Stephanie Gable as Product Mgr--Strategic Initiatives, North American Sls and Mktg. Gable is responsible for developing strategic initiatives, aligning Ft. Dodge marketing...

Farm Credit Services of Missouri.(Farm Credit Services changes its name to FCS Financial)(Brief article)
October 1, 2006... Farm Credit Services of Missouri, Jefferson City, MO, changes its name to FCS Financial. FCS Financial has realigned itself to better serve the needs of a changing rural marketplace. With this new brand identity comes two new sub-brands:...

In memoriam.(death of Brooks McCormick )(Obituary)
October 1, 2006... Brooks McCormick (1917-2006), the last member of the McCormick family to have an active role in International Harvester passed away in his sleep in his Chicago home last month. He was the great-grandnephew of the man who invented the McCormick...

Deere's crop insurance agents meet.(FYI NEWS & NOTES)
October 1, 2006... Over 200 agents that are now carrying John Deere Crop Insurance gathered in Des Moines, IA, recently for the company's third National Agent Meeting. Addressing the group were (L to R) Eldon Gould, Administrator, USDA Risk Mgt Agency; Don...

Maca holds annual meeting.(FYI NEWS & NOTES)(Brief article)
October 1, 2006... Over 200 representatives of crop protection company distributors, manufacturers, and those affiliated with the industry gathered in St. Louis, MO, for the Mid America CropLife Assoc's annual meeting. Here, a panel of crop protection...

Colle+McVoy's new digs.(FYI NEWS & NOTES)(Brief article)
October 1, 2006... Minneapolis Mayor R.T. Rybak (center) received the keys to Colle+McVoy in honor of "City of Minneapolis Day"--a proclamation by the 130-person advertising, marketing and public relations agency to mark its first day in new offices in the...

Dow agrosciences hosts media.(FYI NEWS & NOTES)(Brief article)
October 1, 2006... Dow AgroSciences recently hosted the Midwestern ag media for the 2006 Corn Media Summit. Shown hear addressing the group is Stan Howell, VP, North American Reg'l Commercial Unit. Editors and broadcasters received updates from leading...

DuPont Crop Protection.(E.I. du Pont de Nemours and Co)(Brief article)
October 1, 2006... DuPont Crop Protection announces changes in the North America organization that will enable the business unit to better serve customers in the U.S. Dennis Crass becomes Natl Sls Mgr with responsibility for all U.S. sales. Peter Ford...

QuickFarm.(MARKETING NEWS)(Brief article)
October 1, 2006... QuickFarm, Charleston, SC, names Matt Walsh Pres/CEO. Walsh previously served as VP--Sls and Operations for the company. He replaces Steve Hall, who is stepping down but will remain on the company's board of directors. QuickFarm is an...

United Phosphorous Limited (UPL), announce that UPL purchased certain crop protection products from Bayer CropScience.(MARKETING NEWS)(Brief article)
October 1, 2006... United Phosphorous Limited (UPL), announce that UPL purchased certain crop protection products from Bayer CropScience. The respective sale and purchase agreements were signed on August 2006. The combined purchase prices total $43.5 million...

CNH.(appointments)(Brief article)
October 1, 2006... CNH names Michel Lecomte as Pres of Parts and Svcs for the whole of CNH. He had been the company's CFO. Randal Wayne Baker, the Sr VP for Logistics and Supply Chain is appointed Pres of the Case IH brand. He will retain his previous...

U.S. Bank.(appointment of Elizabeth Hund )(Brief article)
October 1, 2006... Elizabeth Hund is named to head U.S. Bank's Food and Agribusiness Division. She will be based in Denver and will oversee food and agribusiness lending for U.S. Bank in its 24-state market area. Hund, who has more than 25 years of...

JCB.(appointments)(Brief article)
October 1, 2006... JCB names Matthew Taylor its first COO. In addition to COO, Taylor will also continue to serve as Managing Dir, JCB sales. Graeme Macdonald will head up JCB's North and South American operations in his new role as Pres, JCB Inc--The...

Union Pacific Railroad.(MARKETING NEWS)
October 1, 2006... Paul Hammes is named VP/GM of agricultural products at Union Pacific Railroad. He previously was Asst VP of grain products.

AMVAC Chemical Corp.(appointment of Bill O'Neal as technical product manager)(Brief article)
October 1, 2006... AMVAC Chemical Corp., names Bill O'Neal as technical product mgr for IMPACT postemergence corn herbicide. O'Neal's background includes herbicide technical management and commercial development posts for BASF Corp., Sandoz Crop Protection...

DuPont and Bunge announce the expansion of the companies' soy collaboration beyond food and nutrition products to include industrial applications, biofuels and other opportunities.(MARKETING NEWS)(Brief article)
October 1, 2006... DuPont and Bunge announce the expansion of the companies' soy collaboration beyond food and nutrition products to include industrial applications, biofuels and other opportunities. "Over the three years of our collaboration, we have seen the...

Osborn and Barr Communications.(appointment of Joy Johnson for National Pork Board )(Brief article)
October 1, 2006... Joy Johnson joins the National Pork Board as VP Mktg. She most recently served as VP of Mktg Strategies for Osborn and Barr Communications. Johnson's responsibilities will be focused on domestic marketing. She will manage the National Pork...

Citing possible harm to Hawaii's 329 endangered and threatened species, a federal district judge has ruled that USDA violated the Endangered Species Act in permitting the cultivation of biotech crops throughout Hawaii, and the National Environmental Policy Act by failing to conduct preliminary investigations prior to approval of the plantings.(United States Department of Agriculture)(Brief article)
October 1, 2006... Citing possible harm to Hawaii's 329 endangered and threatened species, a federal district judge has ruled that USDA violated the Endangered Species Act in permitting the cultivation of biotech crops throughout Hawaii, and the National...

Land O'Lakes (LOL) Foundation.(MARKETING NEWS)(appointment of Lydia Botham)(Brief article)
October 1, 2006... Lydia Botham is named Exec Dir of the Land O'Lakes (LOL) Foundation, the charitable arm of LOL. She replaces Bonnie Bassett, who is retiring after 10 years at the helm of the organization. She was most recently a Comms Dir within LOL Public...

Last month, more than 1,300 of AGCO Corp's estimated 1,800 North American AGCO/GLEANER and Massey Ferguson dealers, gathered in St. Louis, MO, where the company's executives announced sweeping changes in how it will be structured to serve the North American market.(MARKETING NEWS)
October 1, 2006... Last month, more than 1,300 of AGCO Corp's estimated 1,800 North American AGCO/GLEANER and Massey Ferguson dealers, gathered in St. Louis, MO, where the company's executives announced sweeping changes in how it will be structured to serve the...

Market research roundup.(FOCUS ON: MARKET RESEARCH)(seed treatments and corn rootworm)
October 1, 2006... DOANE MARKETING RESEARCH: Seed-based Solutions Gaining in Corn Market Now that new tools have arrived for controlling soil-borne insects in corn, growers have a choice: stick with conventional insecticides or move to seed treatments and...

The retention factor.(The Scoop on Recruiting)
October 1, 2006... One of your best recruiting tools is your current employees. What you do to retain them can make a world of difference to your recruiting program. Employee turnover is a commonly mentioned challenge by managers and a very costly problem to...

Manage your online content.(The Scoop on Recruiting)
October 1, 2006... On the Internet, "content is king" and you should strive to develop your own unique branded content that your target audience values. Once this has been achieved, you need to manage the content. Managing online content can be a challenge...

President's report.(National Association of Radio Farm Directors)
October 1, 2006... One of my goals as President has been to position NAFB and its members for the future. In today's marketplace the demands to deliver a positive Return On Investment for every dollar spent on advertising are greater than ever. While we can't...

"Farm and rural horizons".(convention of National Association of Farm Broadcasting (NAFB))
October 1, 2006... "Farm and Rural Horizons" is this year's theme as we gather in Kansas City for our 62nd annual National Association of Farm Broadcasting (NAFB) convention. Hopefully you have already noticed that, just as the face of the agricultural community...

New educational programming.(educational programming for attendees)(Food and Agriculture Policy Research Institute)(Brief article)
October 1, 2006... The Friday program for the NAFB Convention will move from the traditional "newsmaker" concentration to focus on educational programming for attendees. The day's first session will feature Abner W. Womack and Jack Huggins discussing "Making...

Rural lifestyle study unveiled.(Brief article)
October 1, 2006... At the 2005 convention, NAFB unveiled the results of the first wave of the Rural Lifestyle Research Project that was commissioned with Ag Media Research. Now the second (and more comprehensive) wave of this research is complete. Shortly after...

Three prominent broadcasters celebrate golden anniversaries!(National Association of Farm Broadcasting, Roddy Peeples, Orion Samuelson and Evan Slack)
October 1, 2006... This is a special year for three NAFB members who are celebrating 50 years with the organization. They are: Roddy Peeples, Voice of Southwest Agriculture, Dallas, TX; Orion Samuelson, WGN, Chicago, IL; and Evan Slack, Evan Slack Network,...

Technology trends in broadcasting.
October 1, 2006... Everywhere around us technology has changed the way we communicate information to our clients and customers. The latest buzzwords of the consumer radio industry have been all about "consumer-controlled content." The drive to directly reach...

2006 trade talk participants.(Directory)
October 1, 2006... Following is a list of this year's exhibitors and their contact information. AGCO CORPORATION Contact: Reid Hamre, 4205 River Green Parkway, Duluth, GA 30096-2584; (770) 813-6067; Booth: 17 AGP Contact: Jim Rodenburg, P.O....

Farm Journal Media.(Allen Moczygemba promoted )(Brief article)
October 1, 2006... Allen Moczygemba is promoted to Sr VP of Farm Journal Media. In his new position, Moczygemba will continue to oversee publishing responsibilities for the company's livestock operations, while adding new responsibilities for a significant new...

Mike Dain, has been named Farm Dir for the Oklahoma AgriNet, and Ben Buckland has been promoted to Network Mgr for Clear Channel Networks, Oklahoma City, OK.(MEDIA NEWS)(Brief article)
October 1, 2006... Mike Dain, has been named Farm Dir for the Oklahoma AgriNet, and Ben Buckland has been promoted to Network Mgr for Clear Channel Networks, Oklahoma City, OK. Dain, has been a farm broadcaster since 1984. He joined Clear Channel Ag Networks...

Hoards.(Brief article)
October 1, 2006... Hoards announces plans to build a new milking center and free stall facility for 250 head beginning this fall. The new facilities will be near the existing ones, and they will be filled with Guernseys. Its objective is to have an...

Iowa Ag Radio Network's Ken Root accompanied USDA Secy Mike Johanns last month on his visit to Iraq.(MEDIA NEWS)
October 1, 2006... Iowa Ag Radio Network's Ken Root accompanied USDA Secy Mike Johanns last month on his visit to Iraq. To read Root's account of his fascinating experience, go to www. AgriMarketing.com and scroll down to the Sept. 6 summary of his trip.

Truitt Communications, Clermont, IN, announces the creation of "Hoosier Ag Today," a series of daily radio programs hosted by veteran farm broadcaster Gary Truitt.(MEDIA NEWS)(Brief article)
October 1, 2006... Truitt Communications, Clermont, IN, announces the creation of "Hoosier Ag Today," a series of daily radio programs hosted by veteran farm broadcaster Gary Truitt. These programs will focus exclusively on the issues and events that impact the...

Prism Business Media's BEEF magazine has launched AmericanCowman.com, a new Web site focused on the needs and interests of smaller beef operations with fewer than 100 head of cattle.(MEDIA NEWS)
October 1, 2006... Prism Business Media's BEEF magazine has launched AmericanCowman. com, a new Web site focused on the needs and interests of smaller beef operations with fewer than 100 head of cattle. Pfizer Animal Health is the charter site sponsor, with...

Vance Publishing Corp.(MEDIA NEWS)
October 1, 2006... Jud Alford is promoted to Produce Group Publisher at food360, a division of Vance Publishing Corp. He had been Nat'l Sis Mgr for the Produce Group and its lead publication, The Packer.

RFD-TV.(MEDIA NEWS)
October 1, 2006... RFD-TV, the full-time TV network servicing rural America, has launched on NPS's Absolute Digital package, joining a lineup of over 60 digital video networks. The network serves over 28 million cable and satellite homes in the U.S.

Farm Press.(MEDIA NEWS)
October 1, 2006... Farm Press announces the launch of four new daily e-publications. Delivered to demographically qualified readers, the NEW Farm Press Dailies' intent is to replicate the circulation and editorial tradition of its regional print publications.

New study: agri-marketers invest over $600mm annually.(INDUSTRY FACTS)
October 1, 2006... by the AgriMarketing editors Last year, organizations supplying products and services to ag producers invested $615,150,000 in their marketing and communication activities (see Table #1), according to a new survey AgriMarketing magazine...

Northern Prairie hosts breakfast with Allan Johnson.(Northern Prairie Chapter of the National AgriMarketing Association )
October 1, 2006... Allan Johnson, USDA Deputy Undersecretary for Rural Development, addressed an early morning meeting at historic Bonanzaville, USA. The meeting was scheduled to coincide with the second day of the Big Iron Farm Show. The Northern Prairie Chapter...

There's never enough time.(Meg Gatti of Fastline Publications)
October 1, 2006... For Meg Gatti, marketing manager for Fastline Publications, it seems there's never enough time to do all the things that she would like to do. As a further demand on her time, Gatti serves as Mid-America NAMA Chapter president. "There are...

An awesome responsibility.(Carol Anderson )(Brief article)
October 1, 2006... It had been a while since I had made a farm visit. And there I was on the front porch with a young woman who shared stories about how she and her husband were planning to secure their future on the farm. Her husband works a full-time, off-farm...

The revitalization of an icon.(HARVESTORE)(Cover story)(Company overview)
October 1, 2006... Armed with exciting new products, a solid revitalization business plan based on extensive market research, and backed by an enthusiastic new owner, Engineered Storage Products Company (ESPC)--owner of Harvestore, Slurrystore and other related...

A new association to address the needs of the ever-growing "country living" population began operations last month.(ASSOCIATION NEWS)(Country Living Association)(Brief article)
October 1, 2006... A new association to address the needs of the ever-growing "country living" population began operations last month. The new entity is named Country Living Association and its membership is focused on individuals and families who reside in the...

The International Fresh-cut Produce Assoc (IFPA) and United Fresh Fruit & Vegetable Assoc (UFFVA) have completed their legal merger and have adopted the new name United Fresh Produce Assoc.(ASSOCIATION NEWS)(Brief article)
October 1, 2006... The International Fresh-cut Produce Assoc (IFPA) and United Fresh Fruit & Vegetable Assoc (UFFVA) have completed their legal merger and have adopted the new name United Fresh Produce Assoc. The management staff of United Fresh is headed by...

The 31st Annual Mid-Atlantic Farm Show is moving to the Cabarrus Arena & Events Center in Concord, NC, to be held Nov 2-4.(ASSOCIATION NEWS)(Cabarrus Arena and Events Center)(Brief article)
October 1, 2006... The 31st Annual Mid-Atlantic Farm Show is moving to the Cabarrus Arena & Events Center in Concord, NC, to be held Nov 2-4. Formerly held in Wilson, NC, the shift to Concord is an opportunity to attract new vendors and attendees and compete less...

CropLife America (CLA).(ASSOCIATION NEWS)
October 1, 2006... CropLife America (CLA) has named Allen "Beau" Greenwood as Exec VP of Govt and Public Affairs, responsible for advocacy and communications activities. He had served on staff of both the House and Senate Agriculture Committees.

The National Sorghum Producers (NSP) board of directors voted unanimously to proceed with the process of creating a national sorghum checkoff to fund critical research for sorghum producers.(ASSOCIATION NEWS)
October 1, 2006... The National Sorghum Producers (NSP) board of directors voted unanimously to proceed with the process of creating a national sorghum checkoff to fund critical research for sorghum producers. NSP CEO Tim Lust says substantial growth...

National 4-H Council.(ASSOCIATION NEWS)(strategic marketing communications and brand management Carr programs)(Brief article)
October 1, 2006... The National 4-H Council announces the appointment of Michael D. Carr to the position of Sr VP of Mktg Comms. Carr will head National 4-H Council's strategic marketing communications and brand management Carr programs. Carr most recently...

Upcoming meetings for Agri marketers.(Calendar)
October 1, 2006... NOVEMBER NOV. 24: Mid--Atlantic Farm Show, Concord, NC. For more information visit, www.midatlanticfarmshow.com. NOV. 5-7: 28th International Irrigation Show & Conference, San Antonio, TX. For more information visit,...

Reorganizing for the new market.(VIEW FROM THE TOP: AGCO CORPORATION)(Interview)
October 1, 2006... Name: Bob Crain Title: Sr. VPand Gen'l Mgr--North America Career: Started with Ford's tractor operations and has held various management positions within New Holland and CHH Global. Education: B.S. degree in Business Administration...