Agri Marketing articles from November 2008

Agri Marketing archives from November 2008

Transition time, again.(FOR OPENERS)(Column)
November 1, 2008... A month ago while traveling through Iowa, I was struck by a sight that was going to be the basis for this column. I met a convoy of semis heading north hauling huge propellers and turbines to a wind field that was being constructed. They...

Intervet/Schering-Plough Corporation.(AT CLOSING NEWS)
November 1, 2008... Intervet/Schering-Plough Corporation names Raul E. Kohan as Sr VP/President of its Animal Health unit. Kohan joined Schering-Plough in 1984 and most recently served as Deputy Head of Animal Health and Sr VP, Corporate Excellence and...

Latham Hi-Tech Hybrids.(AT CLOSING NEWS)
November 1, 2008... Jim Heckman joins Latham Hi-Tech Hybrids, Sheffield, IA, as Nat'l Sales Mgr. He was with NuTech Seeds and has been with Wyffels Hybrids. [ILLUSTRATION OMITTED]

Mustang Seeds, Madison, SD, acquires Coyote Brand Seeds, Bridgewater, SD.(AT CLOSING NEWS)
November 1, 2008... Mustang Seeds, Madison, SD, acquires Coyote Brand Seeds, Bridgewater, SD. The full-line agricultural seed company has served the Dakotas, MN, IA and NE since 1963.

The Council for Agricultural Science and Technology (CAST) releases a new CAST Commentary, "Convergence of Agriculture and Energy: III. Considerations in Biodiesel Production.".(AT CLOSING NEWS)
November 1, 2008... The Council for Agricultural Science and Technology (CAST) releases a new CAST Commentary, "Convergence of Agriculture and Energy: III. Considerations in Biodiesel Production." The paper reviews the technology of biodiesel production in the...

Vermeer Corporation.(AT CLOSING NEWS)
November 1, 2008... Vermeer Corporation promotes Ed Lapthorn to Nat'l Salels Mgr, Forage Products Group. He was Global Acc'ts Mgr, and joined the company in 2000 as area manager for its Environmental Products Div. [ILLUSTRATION OMITTED] He succeeds...

Old National Bank and Trust's farm management division, Danville, IL, merges its professional farm management, real estate sales, and appraisal businesses with Farmers National Co. (FNC), Omaha, NE.(AT CLOSING NEWS)
November 1, 2008... Old National Bank and Trust's farm management division, Danville, IL, merges its professional farm management, real estate sales, and appraisal businesses with Farmers National Co. (FNC), Omaha, NE. Joining FNC as full-time employees are...

AgCall, Calgary, AB, purchases Growth Stage and will incorporate its new GeoInfluencing technology and methodology into its range of customer influencing services that it offers to the North American agriculture, food and bioenergy sector.(AT CLOSING NEWS)
November 1, 2008... AgCall, Calgary, AB, purchases Growth Stage and will incorporate its new GeoInfluencing technology and methodology into its range of customer influencing services that it offers to the North American agriculture, food and bioenergy sector. ...

AGCO.(AT CLOSING NEWS)
November 1, 2008... Adrian Crisp is promoted to District Dir for the Midwest U.S. Division of AGCO. He was Gen'l Product Mktg Mgr for Challenger High HP Tractors and since the integration of AGCO's sales and marketing organization in 2006, he has had...

Wilbur-Ellis Company purchases the assets of Ripon Farm Service, LLC, a full-service agricultural fertilizer and crop protection distributor in Ripon, CA.(AT CLOSING NEWS)
November 1, 2008... Wilbur-Ellis Company purchases the assets of Ripon Farm Service, LLC, a full-service agricultural fertilizer and crop protection distributor in Ripon, CA. The transaction is expected to close by December 31, 2008 and will result in Ripon's...

Patz Sales, Inc., Pound, WI, will officially change its name to Patz Corporation.(AT CLOSING NEWS)
November 1, 2008... Patz Sales, Inc., Pound, WI, will officially change its name to Patz Corporation on January 1, 2009.

Bunge purchases the assets that J.R. Short Milling Company used in its traditional corn dry mill operations as well as the assets to operate its specialty product line.(AT CLOSING NEWS)
November 1, 2008... Bunge purchases the assets that J.R. Short Milling Company used in its traditional corn dry mill operations as well as the assets to operate its specialty product line. The purchase does not include J.R. Short's pellet division. The plant...

Trimble acquires the assets of Tru Count, Inc., Ames, IA, and announces it will become part of its Agriculture Division.(AT CLOSING NEWS)(Brief article)
November 1, 2008... Trimble acquires the assets of Tru Count, Inc., Ames, IA, and announces it will become part of its Agriculture Division. Tru Count is a leading manufacturer of air and electric clutches that automate individual planter row shutoff and are...

Pioneer Hi-Bred and Farms Technology, LLC, announce e-PitSM, a new proprietary service technology available through www.MarketPoint.com that will simplify and speed up grain commodities hedging for buyers by providing concurrent electronic hedge orders and cash commodity transactions.(AT CLOSING NEWS)
November 1, 2008... Pioneer Hi-Bred and Farms Technology, LLC, announce e-PitSM, a new proprietary service technology available through www.MarketPoint.com that will simplify and speed up grain commodities hedging for buyers by providing concurrent electronic...

Syngenta acquires U.S. flower seeds producer, Goldsmith Seeds, Inc., Gilroy, CA, for $74 million.(AT CLOSING NEWS)
November 1, 2008... Syngenta acquires U.S. flower seeds producer, Goldsmith Seeds, Inc., Gilroy, CA, for $74 million. It will maintain the Goldsmith brand in the market under the Syngenta Flowers umbrella. The company signs an agreement to acquire SPS...

ABM executive breakfast.(FYI NEWS & NOTES)
November 1, 2008... [ILLUSTRATION OMITTED] Bill Polian (2nd from right), President of the Indianapolis Colts was the featured speaker at the American Business Media Agri-Council's annual executive breakfast held in conjunction with the FFA convention last...

Syngenta media event.(FYI NEWS & NOTES)
November 1, 2008... [ILLUSTRATION OMITTED] Syngenta's Crop Protection and Syngenta Seeds jointly hosted over 50 representative of the agricultural, specialty crop and professional markets media for a three-day overview of its activities. The event was held in...

AD award winners.(FYI NEWS & NOTES)(Brief article)
November 1, 2008... [ILLUSTRATION OMITTED] Agri-marketers evaluated the ads and articles within the September issue of AgriMarketing in a study conducted by Readex Research. Two ads tied for the highest score. AgriMarketing Publisher Lynn Henderson...

NAFB panel.(FYI NEWS & NOTES)
November 1, 2008... [ILLUSTRATION OMITTED] A panel of agri-marketers presented their thoughts at the annual National Association of Farm Broadcasting's (NAFB) annual convention on how they and the media can work together effectively. Shown (l to r) are...

JSI Parent, Inc. acquires Jimmy Sanders Inc., a Cleveland, MI, company that owns and operates 43 retail farm centers located in MI, AR, TN, and LA.(MARKETING NEWS)
November 1, 2008... JSI Parent, Inc. acquires Jimmy Sanders Inc., a Cleveland, MI, company that owns and operates 43 retail farm centers located in MI, AR, TN, and LA. Included in the sale is the company's interest in the Light, AR, seed plant, the company's...

Valent U.S.A. Corporation.(MARKETING NEWS)
November 1, 2008... Valent U.S.A. Corporation promotes Kevin Hammill to VP/Business Operations. He was Sr Dir of Mktg. [ILLUSTRATION OMITTED]

Bridgestone Firestone North American Tire, LLC reorganizes its Bridgestone Americas Holding, Inc.'s tire businesses in the Americas.(MARKETING NEWS)
November 1, 2008... Bridgestone Firestone North American Tire, LLC reorganizes its Bridgestone Americas Holding, Inc.'s tire businesses in the Americas. The new operating unit will be known as Bridgestone Americas Tire Operations. Kenneth L. Allen is promoted...

Bayer Animal Health.(MARKETING NEWS)
November 1, 2008... Following the recent FDA approval of BaytrilR 100 (enrofloxacin) Injectable Solution for the treatment and control of swine respiratory disease (SRD), Bayer Animal Health adds three swine experts to its sales and veterinary technical services...

BASF grants Nufarm Americas Inc. an exclusive license to the trademark and marketing rights.(MARKETING NEWS)
November 1, 2008... BASF grants Nufarm Americas Inc. an exclusive license to the trademark and marketing rights of its Weedmaster herbicide in the U.S.

Monsanto.(MARKETING NEWS)
November 1, 2008... Monsanto announces staff changes in its U.S. Business Support Communications team. Mimi Ricketts is named Corn Comms Lead. She joined the company this summer and had been with the Nat'l Corn Growers Assoc. Ben Kampelman is appointed...

Agri-Business Solutions, Peoria, IL, a marketing, financial management and crop insurance consulting firm, changes its name to Water Street Solutions.(MARKETING NEWS)
November 1, 2008... Agri-Business Solutions, Peoria, IL, a marketing, financial management and crop insurance consulting firm, changes its name to Water Street Solutions. The name was selected to differentiate the company from others serving agriculture with...

Bayer Environmental Science.(MARKETING NEWS)
November 1, 2008... Jimmy Johnson is named Fungicide Business Mgr for the Green Business group of Bayer Environmental Science. He will also serve as the Bayer golf industry lead. [ILLUSTRATION OMITTED]

Cargill AgHorizons and Wells Fargo launch the new grain-equity tool Elite-HEDGE that will be available in all markets they jointly serve.(MARKETING NEWS)
November 1, 2008... Cargill AgHorizons and Wells Fargo launch the new grain-equity tool Elite-HEDGE that will be available in all markets they jointly serve. The tool enables growers to leverage the value of their deferred-delivery grain sale commitments to...

Dow AgroSciences LLC (DAS) acquires Renze Hybrids Inc., Carroll, IA, and Brodbeck Seed, Wabash, IN.(DOW AGROSCIENCES NEWS)
November 1, 2008... Dow AgroSciences LLC (DAS) acquires Renze Hybrids Inc., Carroll, IA, and Brodbeck Seed, Wabash, IN. In the Renze agreement, DAS will acquire all sales, marketing and agronomy assets and its soybean production assets. The Renze brand will...

In memoriam.(MARKETING NEWS)(Obituary)
November 1, 2008... Former Chmn of the Board of Syngenta AG, Heinz Imhof, passed away in Geneva on October 10, age 66, after a long illness. He led the Syngenta Board from its creation in November 2000 until his resignation in 2005. [ILLUSTRATION OMITTED]

Direct Contact, Inc. (DCI).(MARKETING NEWS)
November 1, 2008... [ILLUSTRATIONS OMITTED] Direct Contact, Inc. (DCI) adds Roger Wilson to its full time staff. He had been serving as a Project Contractor to the firm and previously was with Dow Chemical and Elanco. Bob Wells, CCA, joins the company as...

Novus International.(MARKETING NEWS)
November 1, 2008... Novus International appoints Stephanie Gable as Ruminant Mktg Mgr. [ILLUSTRATION OMITTED] She was with Fort Dodge Animal Health and has also worked for Bayer CropScience, Missouri Soybean Association and Colle & McVoy. Nik Surfer...

Yara International.(MARKETING NEWS)
November 1, 2008... Yara International names Jorgen Ole Haslestad as Pres/CEO, replacing Thorleif Enger who has retired. Yara obtains approval under the Investment Canada Act for its proposed acquisition of all of the outstanding shares of Saskferco Products...

Cargill awards $499,000 to the World Soy Foundation (WSF), a program of the American Soybean Association's World Initiative for Soy in Human Health (WISHH).(ASSOCIATION NEWS)
November 1, 2008... Cargill awards $499,000 to the World Soy Foundation (WSF), a program of the American Soybean Association's World Initiative for Soy in Human Health (WISHH). The funding will be used to implement nutritional programs in Central America,...

North American Equipment Dealers Association (NAEDA).(ASSOCIATION NEWS)
November 1, 2008... The North American Equipment Dealers Association (NAEDA) unveils its Power Pro Program which offers accreditation to dealers who operate their businesses under a universal set of standards that measure sales and service performance.

The Badger National Agri-Marketing Association (NAMA) Chapter donates $500 to the building of the University of Wisconsin-Madison NAMA Awards Tree, a three-dimensional wall display in the form of a tree that recognizes the accomplishments of the student chapter over the past 30 years.(ASSOCIATION NEWS)
November 1, 2008... [ILLUSTRATION OMITTED] The Badger National Agri-Marketing Association (NAMA) Chapter donates $500 to the building of the University of Wisconsin-Madison NAMA Awards Tree, a three-dimensional wall display in the form of a tree that...

Nutrients for Life Foundation.(ASSOCIATION NEWS)
November 1, 2008... The Nutrients for Life Foundation launches its "Fertilizer is Life's Main Ingredient" advertising campaign in Washington, D.C., in an effort to raise public awareness of fertilizer's role in food production. Campaign materials are being...

Renewable Fuels Association (RFA).(ASSOCIATION NEWS)
November 1, 2008... Jim Redding joins the Renewable Fuels Association (RFA) as VP, Industry Relations, serving as the chief point of contact for RFA member companies and others in the biofuels industry. He has been with Aventine Renewable Energy, Inc. ...

National Sorghum Producers.(ASSOCIATION NEWS)
November 1, 2008... Shelee Padgett joins the National Sorghum Producers as Member Svs Dir. [ILLUSTRATION OMITTED] She had been serving as the Chief of Staff for the Indiana State Department of Agriculture and has worked for Texas Sweet, a commodity...

Farm Foundation.(ASSOCIATION NEWS)(Sheldon Jones appointed as vice president)(Brief article)
November 1, 2008... The Farm Foundation names Sheldon Jones as its new VP. He was Deputy Commissioner of the Colorado Dept. of Agriculture. Prior, he was Exec VP of the Agri-Business Council of Arizona and Dir of the Arizona Dept. of Agriculture. He...

The American Seed Trade Assn (ASTA), and Seed Programs, Inc. (SPI) partner with Ronald McDonald Charities of Tampa, with their "ASTA Gives Back" program as part of ASTA's 48th Vegetable & Flower Seed Conference.(ASSOCIATION NEWS)(Conference news)
November 1, 2008... The American Seed Trade Assn (ASTA), and Seed Programs, Inc. (SPI) partner with Ronald McDonald Charities of Tampa, with their "ASTA Gives Back" program as part of ASTA's 48th Vegetable & Flower Seed Conference, which will be held this February...

National Corn Growers Association.(ASSOCIATION NEWS)
November 1, 2008... The National Corn Growers Association names Janice Tolley as the organization's Washington, D.C.-based Comms Mgr. She was Ass't Press Secretary at the USDA. Prior, she served as Press Ass't in the U.S. House of Representatives Committee on...

United States Potato Board.(ASSOCIATION NEWS)
November 1, 2008... Kathleen Triou joins the United States Potato Board as its VP, Domestic Marketing. [ILLUSTRATION OMITTED] She was most recently with Seismicom and has been with Perishables Group, BPRI Group, Almond Board of California and E&J Gallo...

The National 4-H Council elects James C. Borel, Group VP for the DuPont agricultural businesses DuPont Crop Protection and Pioneer Hi-Bred, as Chair of its Board of Trustees.(ASSOCIATION NEWS)
November 1, 2008... [ILLUSTRATIONS OMITTED] The National 4-H Council elects James C. Borel, Group VP for the DuPont agricultural businesses DuPont Crop Protection and Pioneer Hi-Bred, as Chair of its Board of Trustees. James P. Tobin, Leader of Industry...

$10,000 raised for the Ginty Jocius "Journey of Growth" fund.(ONTARIO NEWS)
November 1, 2008... Members of the CAMA Ontario Chapter recently raised $10,000 for the Ginty Jocius "Journey of Growth" fund. In addition to direct cash donations, a live and silent auction was held in conjunction with the CAMA meeting at Canada's Outdoor Farm...

Funk in-coming president.(ONTARIO NEWS)(Brief article)
November 1, 2008... The Ontario Chapter has a new President, Justin Funk. Justin is the managing partner of Agri Studies Inc., an agriculturally-focused education, marketing research, and strategic planning firm, which he owns and runs in partnership with his...

2008/09 Board of Directors.(ONTARIO NEWS)
November 1, 2008... President--Justin Funk, Agri Studies Inc. President-Elect--Andrew Bawden, Farms.com Past President--Colin Smith, UAP Director of Membership--Linda Parry, Bark Communications Director & Membership Asst.--Rob Porchak, POD...

Bark Communications chosen as creative agency for the 2009 CAMA Awards.(ONTARIO NEWS)
November 1, 2008... The Ontario chapter of the Canadian Agri-Marketing Association has chosen Bark Communications (www.barkcommunications.com) to assist them in the development of the creative work for the 2009 CAMA Awards ceremony. Each chapter hosts the...

Two Rivers Marketing (TRM), Des Moines, IA, is acquired by Woodward Communications, Inc. (WCI), Dubuque, IA, a multimedia company which, among other activities, owns a number of radio stations and is publisher of the Dubuque Telegraph Herald newspaper.(AGENCY NEWS)
November 1, 2008... Two Rivers Marketing (TRM), Des Moines, IA, is acquired by Woodward Communications, Inc. (WCI), Dubuque, IA, a multimedia company which, among other activities, owns a number of radio stations and is publisher of the Dubuque Telegraph Herald...

Nicholson Kovac, Inc. (NK).(AGENCY NEWS)
November 1, 2008... Nicholson Kovac, Inc. (NK) names Scott Williams VP, Group Acc't Dir. He has worked for WHM, J Walter Thompson, Ogilvy & Mather, Campbell-Mithun and Fletcher Mayo. Aaron Deacon joins NK as Mkt Research Dir. He was with Leo J. Shapiro....

Osborn & Barr (O&B).(AGENCY NEWS)(Brief article)
November 1, 2008... Osborn & Barr (O&B) acquires several accounts and hires key employees from Drive Agency, St. Louis, MO. O&B Exec VP Michael Turley says, "It provides O&B an entry into the outdoor and recreational market, while expanding its rural platform."...

AdFarm.(AGENCY NEWS)
November 1, 2008... Jeremy Povenmire joins AdFarm as Sr Acc't Mgr on the Bayer CropScience account. He most recently was with NAFB and has also worked for StratoBlue Communications, Inc., Nicholson Kovac and McCormick Company. [ILLUSTRATION OMITTED]

Chemtura Corp.(AGENCY NEWS)(Charleston / Orwig )(Brief article)
November 1, 2008... Chemtura Corp announces Charleston | Orwig (C | O) as its marketing and communications firm. C J O will assist Chemtura's Crop Protection division with marketing current product offerings, as well as with educational efforts for crop producers...

Bader Rutter.(AGENCY NEWS)
November 1, 2008... Lori Hallowell is promoted to VP at Bader Rutter in the agency's account management and PR groups where she works on the Merial account.

Ted Haller forms Teddy Media, a company specializing in planning and placing media for ag-related organizations where he will handle AGCO's North American markets for its product lines including AGCO, Challenger, Massey Ferguson, Hesston, Ag Chem, Gleaner, Sunflower, White Planters, Valtra and Fendt.(AGENCY NEWS)
November 1, 2008... Ted Haller forms Teddy Media, a company specializing in planning and placing media for ag-related organizations where he will handle AGCO's North American markets for its product lines including AGCO, Challenger, Massey Ferguson, Hesston, Ag...

Rhea + Kaiser Marketing Communications (R+K).(AGENCY NEWS)
November 1, 2008... Rhea + Kaiser Marketing Communications (R+K) promotes Jenny Crow to Media Supvr. She began her career with the agency in November 2000, managing and executing media campaigns for Bayer CropScience and Pfizer Animal Health. She will...

The Hondo Group.(AGENCY NEWS)
November 1, 2008... Liz Heck is promoted to Acc't Supvr at The Hondo Group. Sam Monreal joins the agency as Business Dev Assoc. [ILLUSTRATION OMITTED] The agency announces an expansion of its interactive marketing services by augmenting traditional...

Blasdel Cleaver Schwalbe Communications.(AGENCY NEWS)
November 1, 2008... Vicki Henrickson joins Blasdel Cleaver Schwalbe Communications as Media Dir/Lead Media Strategist on the John Deere Agricultural Products account. Henrickson has been managing strategic media planning and placement for John Deere...

Farm Journal Media announces the launch of MyMachinery.com, a new agricultural equipment-focused Web site and a partnership with Fastline Publications, Inc.(MEDIA NEWS)
November 1, 2008... Farm Journal Media announces the launch of MyMachinery.com, a new agricultural equipment-focused Web site and a partnership with Fastline Publications, Inc. MyMachinery.com is a comprehensive site that unites the machinery channel within...

BEEF magazine completes a landmark National Stocker Survey (NSS) assessing the demographics, management practices and needs of the nation's beef stocker and backgrounding industry.(MEDIA NEWS)(Landmark overview)
November 1, 2008... BEEF magazine completes a landmark National Stocker Survey (NSS) assessing the demographics, management practices and needs of the nation's beef stocker and back-grounding industry. The year-long effort included stocker specialists from 11...

Brownfield, Ag News.(MEDIA NEWS)
November 1, 2008... Brownfield, Ag News names Ken Anderson Farm Dir for WaRt Agribusiness in Lincoln, NE. [ILLUSTRATION OMITTED] He was with Ayres Kahler and has worked for NC+ Hybrids Anderson and KRVN radio.

Vance Publishing Corp.(MEDIA NEWS)
November 1, 2008... Jim Yemm joins Vance Publishing Corp. as Gen'l Mgr of its Doane Advisory Services division, St. Louis, MO. He was Sr Engagement Leader for Infosys Technologies.

DTN launches a daily online commodity market commentary video, DTN Closing Market Comment.(MEDIA NEWS)
November 1, 2008... DTN launches a daily online commodity market commentary video, DTN Closing Market Comment. The videos are hosted by Chief Agriculture Meteorologist, Bryce Anderson, and feature additional expert market analysis from Senior Analyst Darin...

Penton Media's National Hog Farmer.(MEDIA NEWS)
November 1, 2008... Penton Media's National Hog Farmer magazine launches a digital edition of the magazine. The digital edition contains all of the information available in the print version plus interactive capabilities, clickable table of contents, keyword...

Lessiter Publications, Inc., increases the frequency of its Rural Lifestyle Dealer magazine, a publication launched in 2007 as a twice-a-year supplement to Farm Equipment magazine.(MEDIA NEWS)
November 1, 2008... Lessiter Publications, Inc., increases the frequency of its Rural Lifestyle Dealer magazine, a publication launched in 2007 as a twice-a-year supplement to Farm Equipment magazine. The 2009 publishing schedule will mail issues in February,...

Montana State University's College of Agriculture names Taylor Brown and Les Graham as its 2008 Outstanding Ag Leaders.(MEDIA NEWS)
November 1, 2008... Montana State University's College of Agriculture names Taylor Brown and Les Graham as its 2008 Outstanding Ag Leaders. Veteran farm broadcaster Brown is owner of Northern Broadcasting System. Graham is Pres/CEO of Les Graham and...

AgriCharts, the agricultural division of Barchart.com, Inc., offers AgriCharts AgPlus Delayed, a free service to farmers and other agricultural market participants for markets, news and weather.(MEDIA NEWS)
November 1, 2008... AgriCharts, the agricultural division of Barchart.com, Inc., offers AgriCharts AgPlus Delayed, a free service to farmers and other agricultural market participants for markets, news and weather. To register for AgPlus Delayed, visit...

DairyBusiness Communications will launch a new magazine in January.(MEDIA NEWS)
November 1, 2008... DairyBusiness Communications will launch a new magazine in January. Titled Eastern DairyBusiness, the magazine will cover the eastern half of the U.S. The company's Midwest and Northeast DairyBusiness magazines will be combined and...

Farm Progress Companies.(MEDIA NEWS)
November 1, 2008... Farm Progress Companies relocates its headquarters in the Chicago suburbs. The new address is: Farm Progress Companies, 255 38th Avenue, Ste. P, St. Charles IL 60174-5410. The telephone number remains the same at: 630/690-5600. It had...

Successful Farming (SF) magazine and John Deere win the min Integrated Marketing Awards First Place honor in Web/Online Bundling for their partner program, CropTechTour.(MEDIA NEWS)
November 1, 2008... [ILLUSTRATION OMITTED] Successful Farming (SF) magazine and John Deere win the min Integrated Marketing Awards First Place honor in Web/Online Bundling for their partner program, CropTechTour. Shown (l to r) are Scott Mortimer,...

HR best practices.(The Scoop on Recruiting)
November 1, 2008... AgCareers.com has identified five trends that agribusiness employers should consider when developing strategic human resource plans. Nearly 50 agribusiness organizations in the United States from a variety of industry sectors completed the...

Marketing solutions with sizzle--2009 Agri-Marketing Conference.(National NAMA News: News and information for members and friends of NAMA)(Conference notes)
November 1, 2008... Searching for new ways to add punch to your creative? Hunting for the best strategies to connect with audiences using new media? Or are you hungry for the latest on industry trends and forecasts for what lies ahead? You'll find all this...

NAMA announces award winners.(National NAMA News: News and information for members and friends of NAMA)
November 1, 2008... NAMA has announced the 2008 Professional Development Awards of Excellence recipients. This year, these distinguished awards recognize NAMA members for achievement in the areas of Marketing Communications, Public Relations and Sales. ...

Meet an industry leader.(National NAMA News: News and information for members and friends of NAMA)(Steve Mercer speaks about his career)(Interview)
November 1, 2008... STEVE MERCER, DIRECTOR OF COMMUNICATIONS, U.S. WHEAT ASSOCIATES, INC. What advice do you have for new professionals entering the industry? Write, write and write some more. Try not to get locked into a one-dimensional view of your...

NAMA 2008.(National NAMA News: News and information for members and friends of NAMA)(agricultural committe presidents appointed)
November 1, 2008... EXECUTIVE COMMITTEE National President Patty Travis 5MetaCom (317) 564-2008 ptravis@5metacom.com President Elect Carol Anderson Mariposa Partners (913) 323-4914 carol@mariposapr.com ...

Selling large farmers: it's darned hard work.(Sales and Marketing Insights from Purdue University)
November 1, 2008... There is little question that large farmers are different. Different from what they used to be. Different from other market segments. And different from each other. A national study of more than 2,500 large commercial producers just released by...

2008 Product of the Year: HERCULEX[R] XTRA.(2008 PRODUCT OF THE YEAR)
November 1, 2008... PAST PRODUCT OF THE YEAR HONOREES 2007: Ethanol and the Ethanol Promotion and Information Council (EPIC) 2006: Syngenta's AVICTA Complete Pak 2005: Trimble's AgGPS EZ-Steer 2004: John Deere's 60 Series combine 2003:...

HERCULEX XTRA: providing dividends to its developers and users.(2008 PRODUCT OF THE YEAR)(Company overview)
November 1, 2008... When it can be documented that users of a new technology can increase their corn yields by an average of 29.6 bushels per acre, word will get around. Mixing in an aggressive sales, marketing and communications plan, which when properly...

Bringing a bold trait package to market.(2008 PRODUCT OF THE YEAR)
November 1, 2008... The HERCULEX Insect Protection family of traits from Dow AgroSciences took in-plant protection to a whole new level. With the introduction of HERCULEX XTRA in 2006, corn growers were offered in-plant protection against more pests than any other...

Building the HERCULEX brand.(2008 PRODUCT OF THE YEAR)
November 1, 2008... Like its namesake, the mythical hero Hercules, HERCULEX[R] XTRA Insect Protection has established a brand position synonymous with strength and power. The success of HERCULEX XTRA began in 2003 when Dow AgroSciences prepared to launch its...

The crop protection industry.(OUR WORLD HAS CHANGED: Part 1)
November 1, 2008... Our world certainly has changed. In 1977, founder of Digital Equipment Corporation (DEC) Ken Olsen said, "There is no reason for any individual to have a computer in their home." By 1996, more than 70% of U.S. households had a computer, and...

An Olympic experience.(AGRI-MARKETERS IN ACTION)
November 1, 2008... How many people get the opportunity to witness the biggest traditional sporting event in history--with front row seats? Christina Harp, Account Coordinator on the Bayer CropScience account at Rhea + Kaiser Marketing Communications, knows...

Growers' voice in the boardroom.(THINKING OUTSIDE THE BOX)
November 1, 2008... The term "unknown unknown," which refers to circumstances or outcomes we may not even be aware of at a given point in time, has long been used in planning circles to refer to the risks of making decisions with limited information. It can...

State of the beef market.(FOCUS ON: MARKETING TO BEEF PRODUCERS)
November 1, 2008... STATE OF THE BEEF MARKET TEN LARGEST BEEF PRODUCING COUNTRIES--2008 Tons (billions) % of Ten Largest 1. United States 12.3 25% 2. Brazil 9.2 19 3....