Agri Marketing articles from May 2009

Agri Marketing archives from May 2009

Progress?(FOR OPENERS)
May 1, 2009... These are challenging times, once again, for many segments of the agricultural industry. The misnomer of the H1N1 flu virus threw a left hook at the pork business just as it was beginning to successfully live with high feed prices. The...

Agri Marketing magazine.(FYI NEWS & NOTES)
May 1, 2009... [ILLUSTRATION OMITTED] Members of Agri Marketing magazine's Editorial Advisory Board and special guests gather following its annual meeting held in conjunction with the NAMA convention. (L to R) Seated: Rodney Miller, McCormick, Int'l;...

Special EPA award.(Brief article)
May 1, 2009... [ILLUSTRATION OMITTED] EPA presented Arysta LifeScience with its "Ozone Layer Protection" at a special ceremony held a the Kennedy Center for the Performing Arts in Washington, D.C. Shown are: Gary Gerdemann, Peritus Public Relations...

Deere & Company announces a major reorganization which combines its Agricultural Equipment Division and its Commercial & Consumer Equipment Divisions into a single unit called the Worldwide Agriculture and Turf Division.(AT CLOSING NEWS)
May 1, 2009... [ILLUSTRATION OMITTED] [ILLUSTRATION OMITTED] Deere & Company announces a major reorganization which combines its Agricultural Equipment Division and its Commercial & Consumer Equipment Divisions into a single unit called the Worldwide...

J.R. Simplot Co.(AT CLOSING NEWS)
May 1, 2009... J.R. Simplot Co. promotes Garrett Lofto as Pres of its AgriBusiness Group. [ILLUSTRATION OMITTED] He was most recently VP, Wholesale Sales and succeeds Bill Whitacre, who was named the company's CEO.

22 agricultural organizations have asked the full Sixth Circuit Court of Appeals to rehear a landmark pesticide case even as the EPA, a party to the case, declined to do so.(AT CLOSING NEWS)
May 1, 2009... 22 agricultural organizations have asked the full Sixth Circuit Court of Appeals to rehear a landmark pesticide case even as the EPA, a party to the case, declined to do so. A January opinion on National Cotton Council of America vs EPA...

Syngenta.(AT CLOSING NEWS)
May 1, 2009... [ILLUSTRATION OMITTED] [ILLUSTRATION OMITTED] Syngenta names Jack Bernens as Head of Technology Acceptance in N.A. He was Head of Industry Relations. Rex Martin is promoted to Head of Industry Affairs. He was the State Gov't...

Farm Market iD releases an update of its Turf & Ornamental database now representing almost 210,000 companies and facilities who purchase equipment, seed, chemicals, fertilizer and other products and services.(AT CLOSING NEWS)
May 1, 2009... Farm Market iD releases an update of its Turf & Ornamental database now representing almost 210,000 companies and facilities who purchase equipment, seed, chemicals, fertilizer and other products and services. The company also releases its...

Purdue University.(AT CLOSING NEWS)
May 1, 2009... April Sauer joins the Center for Food and Agricultural Business at Purdue University as its Managing Dir. [ILLUSTRATION OMITTED] She comes to the center from a career in health care operations, most recently opening a medi-spa in...

Frontier Hybrids joins AgVenture, expanding the brand to TX, NM, OK and KS.(AT CLOSING NEWS)
May 1, 2009... Frontier Hybrids joins AgVenture, expanding the brand to TX, NM, OK and KS. The company will maintain its sales, office and production staff. Headquarters are in Abernathy, TX. Trent Ryan is the company's Pres. VP Sis & Mktg is Jim...

Conservation Technology Information Center (CTIC).(AT CLOSING NEWS)
May 1, 2009... Conservation Technology Information Center (CTIC) elects its new executive board: Chmn--Timothy Healy, AGROTAIN Int'l; Past Chair--Chris Foster, John Deere; 1st Vice Chair--Dr. Harold Reetz, Foundation for Agronomic Research; 2nd Vice...

The National 4-H Council will hold its first Ag Science Summit in St. Louis, MO, Wednesday, June 10.(AT CLOSING NEWS)
May 1, 2009... The National 4-H Council will hold its first Ag Science Summit in St. Louis, MO, Wednesday, June 10. The event is designed to bring together some of the nation's top thinkers to discuss agricultural science and solutions for cultivating a...

United Sorghum Checkoff Program.(AT CLOSING NEWS)
May 1, 2009... The newly formed United Sorghum Checkoff Program (USCP) names Virgil Smail as Exec Dir. [ILLUSTRATION OMITTED] He was with the National Association of Wheat Growers Foundation, and most recently with ConAgra Foods. Also joining...

Kubota Corp.(AT CLOSING NEWS)
May 1, 2009... Kubota Corp. names Satoshi Iida Pres/Kubota Tractor Corp. He has been with Kubota Corp. for 29 years, most recently as Pres, Kubota Europe. He takes over for Tetsuji "Mike" Tomita, who is named Kubota Corp.'s Div Pres, Farm and...

United Fresh Produce Association.(AT CLOSING NEWS)
May 1, 2009... United Fresh Produce Association appoints Ray Gilmer as VP, Comms. [ILLUSTRATION OMITTED] He was with the BASF and prior FL Fruit & Vegetable Association.

The Anderson Inc.(AT CLOSING NEWS)
May 1, 2009... The Anderson Inc.'s Pres/CEO takes over as Chairman of the company, replacing Dick Anderson who had been with the organization since 1947. The company signs a definitive purchase agreement to acquire the Fertilizer Division of Hartung...

The 2009 Ag Media Summit (AMS) which is being conducted jointly with the International Federation of Agricultural Journalists (IFAJ), will bring together an estimated 700 agricultural communicators from around the world for a program of workshops, panel discussions, tours and networking opportunities.(AT CLOSING NEWS)
May 1, 2009... The 2009 Ag Media Summit (AMS) which is being conducted jointly with the International Federation of Agricultural Journalists (IFAJ), will bring together an estimated 700 agricultural communicators from around the world for a program of...

Latham Hi-Tech Hybrids, Inc., Sheffield, IA, announces the purchase of all commercial soybean seed assets of Latham Seed Co., including its production and research facilities and its sales operations.(MARKETING NEWS)
May 1, 2009... [ILLUSTRATION OMITTED] Latham Hi-Tech Hybrids, Inc., Sheffield, IA, announces the purchase of all commercial soybean seed assets of Latham Seed Co., including its production and research facilities and its sales operations. The new...

SipcamAdvan.(MARKETING NEWS)
May 1, 2009... SipcamAdvan, Durham, NC, names Adam E Burnhams as VP, Mktg for Sipcam Agro USA, Inc. and subsidiaries Advan and Sostram. He was with BASF and has been with American Cyanamid and Shell.

Texas AgriLife Research, a part of the Texas A&M University system, receives the largest private donation of cotton technology from Monsanto.(MARKETING NEWS)
May 1, 2009... Texas AgriLife Research, a part of the Texas A&M University system, receives the largest private donation of cotton technology from Monsanto. The donation, which includes about 4,000 cotton molecular markers and associated information,...

Bayer CropScience (BCS) acquires BioNem, a biological nematicide product line from Agrogreen, Israel, a business unit of the Minrav Group.(MARKETING NEWS)
May 1, 2009... Bayer CropScience (BCS) acquires BioNem, a biological nematicide product line from Agrogreen, Israel, a business unit of the Minrav Group. [ILLUSTRATION OMITTED] Kamel Beliazi Beliazi is named Pres/CEO of BCS Canada. He was head of...

Dow Agro Sciences (DAS) and Syngenta announce an agreement to cross license their respective corn traits for commercialization within their branded seed businesses.(MARKETING NEWS)
May 1, 2009... Dow Agro Sciences (DAS) and Syngenta announce an agreement to cross license their respective corn traits for commercialization within their branded seed businesses. Additionally, DAS will receive global non-exclusive licenses with stacking...

BASF Plant Science.(MARKETING NEWS)
May 1, 2009... [ILLUSTRATION OMITTED] [ILLUSTRATION OMITTED] Dr. Peter Eckes is named Pres of BASF Plant Science, replacing Dr. Kans Kast who is retiring. Eckes joined BASF in 1992 and most recently was Sr VP, Global R&D, Crop Protection. ...

POET Biorefining and the City of Sioux Falls, SD, partner to build a 10-mile pipeline.(MARKETING NEWS)
May 1, 2009... POET Biorefining and the City of Sioux Falls, SD, partner to build a 10-mile pipeline which provides methane gas from a landfill to help power the POET ethanol plant in Chancellor, SD.

Pfizer Animal Genetics moves its DNA-testing facilities.(MARKETING NEWS)
May 1, 2009... Pfizer Animal Genetics moves its DNA-testing facilities, Customer Service and Administration from Harahan, LA, to new, custom-built facilities in Kalamazoo, MI, the headquarters of Pfizer Animal Health's Veterinary Medical Research and...

Makhteshim Agan of North America, Inc.(MARKETING NEWS)
May 1, 2009... Makhteshim Agan of North America, Inc. promotes Troy Bettner to Southern Reg'l Business Mgr. Previously, he has been with DowElanco, Dow Agrisciences, and Eli Lilly.

Neogen Corporation acquires International Diagnostic Systems Corp (IDS), St. Joseph, MI, a developer, manufacturer and marketer of test kits to detect drug residues in food and animal feed, and drugs in forensic and animal samples.(MARKETING NEWS)
May 1, 2009... Neogen Corporation acquires International Diagnostic Systems Corp (IDS), St. Joseph, MI, a developer, manufacturer and marketer of test kits to detect drug residues in food and animal feed, and drugs in forensic and animal samples. A part...

A. Forrest Troyer receives the Siehl Prize for Excellence in Agriculture.(MARKETING NEWS)
May 1, 2009... A. Forrest Troyer receives the Siehl Prize for Excellence in Agriculture. His career was spent primarily as a corn breeder at Pioneer, DeKalb and Cargill. His work produced 40 commercial hybrids that sold more than 60 million units of...

Indianapolis-based ABG unites with three other learning and development firms to market its services as one brand.(MARKETING NEWS)(Brief article)
May 1, 2009... Indianapolis-based ABG unites with three other learning and development firms to market its services as one brand: Adayana. The new brand, Adayana, combines ABG; VERTEX Solutions of Falls Church, VA, and Champaign, IL; Gradepoint of Detroit,...

The best measure of value is RPM, not CPM.
May 1, 2009... [ILLUSTRATION OMITTED] RPM--Readers Per Thousand-is a better, more sophisticated way to compare media values than CPM. CPM is simply a measure of price: the page rate divided by the number of copies mailed out, in thousands. It is easy...

North American Agricultural Journalists (NAAJ) announces the winners of its awards program held in conjunction with its annual meeting.(MEDIA NEWS)(Awards list)
May 1, 2009... North American Agricultural Journalists (NAAJ) announces the winners of its awards program held in conjunction with its annual meeting. Multiple first, second and third place winners include: DTN/ Progressive Farmer-5; Reuters-3;...

Farm Journal Media (FJM) expands its Database Strategies Division, adding Dave Wilson as VP, New Business Development.(MEDIA NEWS)
May 1, 2009... Farm Journal Media (FJM) expands its Database Strategies Division, adding Dave Wilson as VP, New Business Development. He has been with Farm Market iD, Farm Progress and most recently ran his own database consulting business. Also, FJM...

Farm Progress enlarges its Nebraska Husker Harvest Days exhibit space with an additional street.(MEDIA NEWS)
May 1, 2009... Farm Progress enlarges its Nebraska Husker Harvest Days exhibit space with an additional street. Last year's show exhibit space was sold out.

National Hog Farmer changes the name of its electronic newsletter.(MEDIA NEWS)
May 1, 2009... National Hog Farmer changes the name of its electronic newsletter, North American Preview, to National Hog Farmer's Weekly Preview and introduces a new design. To receive a copy, go to: www.nationalhogfarmer.com.

Successful Farming.(MEDIA NEWS)
May 1, 2009... Successful Farming promotes Curt Blades to Sales & Mktg Mgr. [ILLUSTRATION OMITTED] He will direct and manage all interactive advertising and sponsorship programs online and Blades at www.agriculture.com. He will also be responsible...

min Online names Agriculture.com's "Combine Combat" one of top five B2B games.(MEDIA NEWS)
May 1, 2009... min Online names Agriculture.com's "Combine Combat" one of top five B2B games. The John Deere-sponsored game uses Deere logos as power-ups and has players collect new products as bonus points all the while informing them of product...

DTN announces enhancements to www.dtnprogressivefarmer.com offering more news commentary, blogs and online videos.(MEDIA NEWS)
May 1, 2009... DTN announces enhancements to www.dtnprogressivefarmer.com offering more news commentary, blogs and online videos. The new design includes scrolling headlines, realtime news updates, customized weather forecasts, access to articles from The...

Ogden Publications.(MEDIA NEWS)
May 1, 2009... Ogden Publications relaunches its Capper's magazine as a bimonthly glossy magazine for the rural-lifestyle community as the Midwestern companion to its sister publication Grit, which converted from a newsprint tabloid to glossy magazine nearly...

Vance Publishing Corp.'s Produce Div. (VPPD) enters into a strategic partnership with The AgPlus Network, LLC and its related entities, Associated Produce Services and FreshLink.(MEDIA NEWS)
May 1, 2009... Vance Publishing Corp.'s Produce Div. (VPPD) enters into a strategic partnership with The AgPlus Network, LLC and its related entities, Associated Produce Services and FreshLink. AgPlus will carry USDA commodity pricing data and reporting,...

www.turns 20.(MEDIA NEWS)
May 1, 2009... The World Wide Web is officially 20 years old. Wikipedia defines it as a very large set of interlinked hypertext documents accessed via the Internet. With a web browser, one can view Web pages that may contain text, images, video, and other...

McCormick Co. is chosen to develop and implement communications programs for the newly created United Sorghum Checkoff Program (USCP).(AGENCY NEWS)
May 1, 2009... McCormick Co. is chosen to develop and implement communications programs for the newly created United Sorghum Checkoff Program (USCP). Acc't Exec Jill Goodrich will direct the day-to-day work for USCP and will be assisted by a team drawn from...

The United Sorghum Checkoff Program selects Broadhead + Co to launch its domestic demand building campaign.(AGENCY NEWS)(Brief article)
May 1, 2009... The United Sorghum Checkoff Program selects Broadhead + Co to launch its domestic demand building campaign. The agency will provide domestic marketing strategy for the new sorghum checkoff program. Initially work will focus on growing the...

Reid Stella joins Woodruff Sweitzer as VP/assoc creative dir.(AGENCY NEWS)
May 1, 2009... Reid Stella joins Woodruff Sweitzer as VP/Assoc Creative Dir where he will work from the agency's Kansas City, MO, offices.

For the fourth year in a row, AdFarm is named one of the "Best Workplaces in Canada" for 2009.(AGENCY NEWS)
May 1, 2009... For the fourth year in a row, AdFarm is named one of the "Best Workplaces in Canada" for 2009. In addition, it is ranked number four on the 2009 list of Canada's "Best Workplaces for Women." The list is compiled by the Great Place to Work...

Osborn & Barr (O&B) promotes Michael Turley to CEO.(Brief article)
May 1, 2009... Osborn & Barr (O&B) promotes Michael Turley to CEO. Former CEO Steve Barr will assume the role of Chmn of a new Board of Directors that will be organized and appointed later this year. As CEO, Turley will chair the agency's current...

The Hondo Group.(AGENCY NEWS)
May 1, 2009... Brenda Cavanaugh joins the WI office of The Hondo Group as Ass't Acc't Exec. She was with Accelerated Genetics and The Country Today. Joining the Fort Worth, TX, office is Jennifer Poyner as a Graphic Design Intern, and Kristen Malone...

Rhea + Kaiser Marketing Communications (R+K).(AGENCY NEWS)
May 1, 2009... Rhea + Kaiser Marketing Communications (R+K) promotes Robert Landa to VP/Exec Creative Dir. In his new position, Landa will oversee all creative directors and staff as well as the production and graphics departments. [ILLUSTRATION OMITTED]...

The MN Turkey Research and Promotion Council (MTRPC) honors Group Leaf LLC, Hudson, WI, as its 2009 Turkey Promoter of the Year.(AGENCY NEWS)
May 1, 2009... The MN Turkey Research and Promotion Council (MTRPC) honors Group Leaf LLC, Hudson, WI, as its 2009 Turkey Promoter of the Year. Accepting the award on the agency's behalf was its President Greg Leaf. [ILLUSTRATION OMITTED]

Quarry Integrated Communications.(AGENCY NEWS)
May 1, 2009... Quarry Integrated Communications introduces Idea Exchange--a new blog for marketers--to provide a platform for knowledge sharing on marketing trends and tools. For more information, see www.Idea Exchange.Quarry.com.

Karwoski & Courage Public Relations.(AGENCY NEWS)
May 1, 2009... Lori Maude joins Karwoski & Courage Public Relations and Martini Williams, Inc. as an Acc't Supvr on Pfizer Animal Health. [ILLUSTRATION OMITTED] She was with the American Gelbvieh Association.

Charleston / Orwig, Inc.(AGENCY NEWS)
May 1, 2009... Charleston | Orwig, Inc. (C/O), names Christine Rudella as an Acc't Supvr for the Pfizer Animal Genetics business and assist in strategic planning for C/O's agricultural clients. She was with Avicom Marketing Communications.

Farm Equipment Manufacturers Association's Exec VP Bob Schnell announces his retirement at the end of 2009.(ASSOCIATION NEWS)
May 1, 2009... Farm Equipment Manufacturers Association's Exec VP Bob Schnell announces his retirement at the end of 2009. [ILLUSTRATION OMITTED] VP Vernon Schmidt will assume Schnell's role at that time.

The Agricultural Retailers Association.(ASSOCIATION NEWS)
May 1, 2009... Michelle Hummel joins The Agricultural Retailers Association (ARA) as its new Dir, Mktg & Comms. She was with Osborn & Barr Communications.

25x'25.(ASSOCIATION NEWS)
May 1, 2009... 25x'25 officially launches a new blog. Visit: http://blog.25x25.org.

Nearly $500,000 has been donated to FFA through a program whereby veterinarians and animal health suppliers purchasing Pfizer Animal Health's vaccines were able to donate to a local FFA chapter of their choice.(ASSOCIATION NEWS)
May 1, 2009... Nearly $500,000 has been donated to FFA through a program whereby veterinarians and animal health suppliers purchasing Pfizer Animal Health's vaccines were able to donate to a local FFA chapter of their choice. Pfizer also will also...

National Council of Farmer Cooperatives.(ASSOCIATION NEWS)
May 1, 2009... The National Council of Farmer Cooperatives (NCFC) names Kevin Natz as a new VP. [ILLUSTRATION OMITTED] He most recently was with the U.S. Department of Natz Agriculture and prior, was with the U.S. Grains Council.

American Lamb Board.(ASSOCIATION NEWS)
May 1, 2009... USDA reports a majority of lamb industry members participating in a national referendum voted in favor to continue the Lamb Promotion, Research and Information Order (or Lamb Checkoff) program administered by the American Lamb Board.

Certified Angus Beef LLC.(ASSOCIATION NEWS)
May 1, 2009... David O'Diam joins Certified Angus Beef LLC {CAB) as Brand Extension Mgr. He previously managed The Ohio State University's Meat Sciences Lab. [ILLUSTRATION OMITTED] CAB, in conjunction with Gary West Smoked Meats, Jacksonville,...

USDA reports a majority of lamb industry members participating in a national referendum voted in favor to continue the Lamb Promotion, Research and Information Order (or Lamb Checkoff) program.(ASSOCIATION NEWS)
May 1, 2009... USDA reports a majority of lamb industry members participating in a national referendum voted in favor to continue the Lamb Promotion, Research and Information Order (or Lamb Checkoff) program administered by the American Lamb Board.

A cutting crisis.(Sales and Marketing Insights from Purdue University)
May 1, 2009... Budget cuts, employee layoffs, salary reductions and the list goes on. Managers are facing tough decisions that can ultimately determine whether their companies survive the current economy. They're scrutinizing every line item in their budgets,...

A manager's role.(The Scoop on Recruiting)
May 1, 2009... The saying that people don't leave jobs they leave managers has some merit. A Gallup poll of over one million employees in the U.S. found that the number one reason that people left their job was due to a bad boss or immediate supervisor. Last...

Upbeat mood and knockout sessions bring sizzle to Atlanta: 2009 Agri-Marketing Conference a hit with attendees and exhibitors.(Conference news)(Brief article)
May 1, 2009... A struggling economy couldn't dampen the spirits of the agri-marketing professionals who converged upon Atlanta for the 41st annual NAMA Agri-Marketing Conference. [ILLUSTRATION OMITTED] Positivity reigned on the trade show floor and...

AG communications endowed chair.(EDUCATION)
May 1, 2009... The agriculture industry faces many diverse challenges in today's marketplace. The need for effective communications between our industry and those it affects is even greater. Future leaders in agricultural communications are needed to...

Industry update.(Brief article)
May 1, 2009... Historically Ontario has produced more agricultural production than any other Canadian province. Over 100 commodities come from Ontario, from the cattle ranges of Grey-Bruce, to the dairy stronghold of Oxford County, the fruit belt of Niagara,...

University of Guelph.(ONTARIO NEWS)
May 1, 2009... The Guelph CAMA Student Chapter competed against 29 other universities in the 2009 NAMA Student Marketing Competition in Atlanta, GA. They chose to market Willowgrove Hill Farms hot dogs which they called "Hill Top Sizzlers." The...

Best of CAMA.(ONTARIO NEWS)
May 1, 2009... Check out the new Best of CAMA 2009 Web site at www.bestofcama.com. The new site contains information about entries, rules and regulations, hotel and travel, banquet and event details. Plan your next trip to Niagara Falls, ON, November 5, 2009....

Upcoming events for Ontario members.(ONTARIO NEWS)(Calendar)
May 1, 2009... August 18, 2009 CAMA ONtario Annual General Meeting & Golf Tournament Guelph, ON September 15, 2009 CAMA Ontario meeting at Canada's Outdoor Farm Show Woodstock, ON

Second generation at Bader Rutter.
May 1, 2009... Since its founding 35 years ago, marketing services agency Bader Rutter & Associates has built its business and reputation on a single mission: deliver breakthrough solutions that build business for its clients. This obsession with client...

Marketers report on what they expect from their agencies.(Viewpoint essay)
May 1, 2009... AGROTAIN INTERNATIONAL St. Louis, MO by Jeff Whetstine Vice President, Global Marketing After a couple of decades on both sides of the desk, here are some of the things I have learned about client/agency relationships and what...

Updates from agency leaders.(AGENCY UPDATE)(Company overview)
May 1, 2009... ADFARM Kansas City, MO www.adfarmonline.com by Bob Wilhelm Managing Director, U.S. Nothing has validated our agriculture-focused business model more than the economic volatility of the past year. In an economy like...

Largest communications agencies.(ANNUAL LISTING)
May 1, 2009... Following is Agri Marketing magazine's annual listing of the 30 largest agencies whose clients are selling products and services to agricultural producers and those involved in the industry and the rural lifestyle market. For a more...

The coming digital revolution.(AGENCY UPDATE)
May 1, 2009... As digital technology changes our lives on a daily basis, call the same be said for those to whom we market--North American crop and livestock producers? The answer would seem to be a resounding "not yet." And, while there's no doubt that...

The basics of success honored.(2009 NAMA AGRI-MARKETER OF THE YEAR)
May 1, 2009... When Jon Anderson received the call informing him that he was chosen as the 2009 National Agri-Marketing Association's (NAMA) Agri-Marketer of the Year, "I was so surprised it took a while to believe it. There are so many in the industry that...

CAST--a voice for agriculture.(Council for Agricultural Science and Technology)(Organization overview)
May 1, 2009... The Council for Agricultural Science and Technology (CAST) is a nonprofit organization composed of 36 scientific societies and many individual, student, company, nonprofit, and associate society members. Unlike so many organizations today...

Data collection.
May 1, 2009... Market researchers have at their disposal many different methodologies for conducting survey research. Matching the best method for any particular survey requires an examination of overall objectives as well as integration of other factors...

Key research questions answered.(Viewpoint essay)
May 1, 2009... WHEN TO USE MARKET RESEARCH? by Kent Fraser, VP Stratus Agri-Marketing Inc. Calgary, AB Great marketing is all about getting the strategy right and then executing that strategy effectively. You need to know where you stand,...

Ag equipment industry update.(VIEW FROM THE TOP: Assoc of Equipment Manufacturers)(Interview)
May 1, 2009... Name: Charlie O'Brien Title: Vice President of Agriculture Services, Association of Equipment Manufacturers (AEM) since 2007, Milwaukee, WI Career: Before joining AEM, he had been with John Deere Credit his entire career. ...

Salute to NAMA's Agribusiness Leader of the Year.
May 1, 2009... This supplement to the May issue of Agri Marketing provides an in-depth look at Westbrock and the organization he is leading. ABOUT THE AWARD CHS Inc's Executive Vice President/COO, Energy, Leon Westbrock is this year's recipient of...

History of CHS and its energy unit.(2009 NAMA AGRIBUSINESS LEADER OF THE YEAR)
May 1, 2009... 1929: North Pacific Grain Growers, Inc. (NPGG) is organized as a regional cooperative, with 60 affiliated local cooperatives. 1931: Cenex, originally the Farmers Union Central Exchange, is founded January 15. 1938: The Farmers Union...

CHS Refinery Investments help fuel retailers' growth.(2009 NAMA AGRIBUSINESS LEADER OF THE YEAR)
May 1, 2009... Long before producers could pump Cenex diesel fuel into their tractors for this spring s fieldwork the decision makers at CHS had to pump money--and lots of it--into their refineries. Since 1990, CHS has invested over $800 million into the...

Expanded presence and promotion build Cenex brand.(2009 NAMA AGRIBUSINESS LEADER OF THE YEAR)
May 1, 2009... The people who install bright red-and-white pole signs and Cenex canopies are busy workers these days. Last year 135 sites joined the Cenex retail family, which spans across 22 states. At the same time, hundreds of existing Cenex...

Energy customers call Leon Westbrock true partner.(2009 NAMA AGRIBUSINESS LEADER OF THE YEAR)
May 1, 2009... BRUCE CLARK General Manager Mountain View Co-op Black Eagle, MT Leon has passion for his job and passion for seeing the people around him succeed--both those on his direct team and general managers of CHS member cooperatives....

Innovative spirit drives fuel delivery breakthroughs.(2009 NAMA AGRIBUSINESS LEADER OF THE YEAR)
May 1, 2009... Remember when "reengineering" was such a buzzword? The popularity of the reengineering philosophy in the mid-1990s led many companies to radically reconfigure their business processes for greater efficiencies--including CHS, where the focus was...

CHS helps engines run longer.(2009 NAMA AGRIBUSINESS LEADER OF THE YEAR)
May 1, 2009... CHS has a 75-year history of serving agriculture and protecting equipment both in the field and on the road. But it isn't a company that looks back. Instead, CHS is constantly monitoring what's on the horizon in terms of regulations and...