Agri Marketing articles from May 2008

Agri Marketing archives from May 2008

A decade later ... and the future.(FOR OPENERS)
May 1, 2008... While interviewing the 2008 AgriBusiness Leader and Marketer of the Year NAMA honorees (see the accompanying Supplements), it struck me that the world of agribusiness in North America changed forever precisely one decade ago. The first...

Five years ago (2003).(THIS MONTH IN AgriMarketing)
May 1, 2008... * AGCO's Jim Seaver is named NAMA Marketer of the Year; Hilmar Cheese Co.'s Richard Clauss is named NAMA AgriBusiness Leader of the Year at the association's annual convention held in San Diego, CA. * Josh Turney joins Farm Journal Media....

Ten years ago (1998).(THIS MONTH IN AgriMarketing)
May 1, 2008... * Pioneer Hi-Bred sells its remaining two million shares of Mycogen Corp. to Dow AgroSciences for $40.1 million. * Al Hietala retires as Chmn of Colle & McVoy. * Case Crop. acquires Tyler Industries, Benson, MN. It had sales of $66...

Twenty years ago (1988).(THIS MONTH IN AgriMarketing)
May 1, 2008... * Best of NAMA judges include: (employer at the time): Roger Randall (Farm Journal), Den Gardner (Mona Meyer), Greg Nickerson (Bader Rutter), Vern Albright (DuPont), Tina Cannon (American Cyanamid), Steve Engle (Rhea & Kaiser), and Neil...

Intrepid Potash, Inc., Denver, CO, goes public with an offering of 30,000,000 shares at $32.00 per share under the symbol IPI.(AT CLOSING NEWS)
May 1, 2008... Intrepid Potash, Inc., Denver, CO, goes public with an offering of 30,000,000 shares at $32.00 per share under the symbol IPI. On its first day of trading, shares closed at $50. In 2003 the company acquired the potash assets of Mississippi...

Channel Bio Corp.(AT CLOSING NEWS)
May 1, 2008... Channel Bio Corp., a part of American Seeds, Inc., a Monsanto holding company, names Jim Zimmer, CEO. He had been VP of Monsanto's U.S. Branded Business. [ILLUSTRATION OMITTED] He replaces Aline Funk who has taken a position with The...

Tessenderlo Kerley Inc.'s (TKI).(AT CLOSING NEWS)(Pete Barrows,Kurt Volker)(Brief article)
May 1, 2008... Tessenderlo Kerley Inc.'s (TKI) NovaSource crop protection unit adds Pete Barrows as Int'l Business Dir/Prod Mgr for Surround. He had been with BASF and FMC. Kurt Volker joins as Dir of Prod Development. He had been with Syngenta. ...

McCormick International USA, Inc.(AT CLOSING NEWS)
May 1, 2008... Rodney Miller is named CEO of McCormick International USA, Inc. [ILLUSTRATION OMITTED] Prior to joining McCormick last year, Miller served as CEO of Montana Tractors. He has also been with Mahindra, Valtra and Long Agribusiness.

Newsham Choice Genetics, W. Des Moines, IA, and Groupe Grimaud, based in France, enter a long-term strategic alliance.(AT CLOSING NEWS)(Brief article)
May 1, 2008... Newsham Choice Genetics, W. Des Moines, IA, and Groupe Grimaud, based in France, enter a long-term strategic alliance. Under the terms of the agreement, Grimaud takes an important interest in Bucolica BV, the Netherlands-based company...

Syngenta will build a new biotech research & technology center in Beijing, China.(AT CLOSING NEWS)
May 1, 2008... Syngenta will build a new biotech research & technology center in Beijing, China. Its focus will be on early-stage evaluation of GM and native traits for key crops such as corn and soy in the areas of yield improvement, drought resistance,...

Adayana.(AT CLOSING NEWS)(Mike Jackson)(Brief article)
May 1, 2008... [ILLUSTRATIONS OMITTED] Mike Jackson is named Pres/CEO of Adayana. He is the founder and head of Indianapolis-based ABG, Inc., which was acquired by Adayana in 2005 and succeeds Adayana founder Rajiv Tandon as CEO. Tandon remains Chmn...

Purdue University.(AT CLOSING NEWS)
May 1, 2008... The Center for Food and Agricultural Business at Purdue University names Megan Sheridan as Mktg Mgr. She had been with the National Swine Registry and Purdue. Sheridan will manage the marketing campaigns for various professional...

Dow AgroSciences.(AT CLOSING NEWS)(Brent Stauffacher,Doug Barker)(Brief article)
May 1, 2008... Dow AgroSciences names Brent Stauffacher SmartStax Product Mgr where will lead its marketing and hybrid planning and coordinate its launch activities. Doug Barker is named the SmartStax Research and Development Project Lead. He will align...

The Andersons acquires Douglass Fertilizer & Chemical, Inc., Maitland, FL, as an addition to its Plant Nutrient Group.(AT CLOSING NEWS)
May 1, 2008... The Andersons acquires Douglass Fertilizer & Chemical, Inc., Maitland, FL, as an addition to its Plant Nutrient Group. Douglass President Joe Hodges, and former Chairman of the Agricultural Retailers Assoc. (ARA) says, "This is a great...

Intercontinental Exchange (ICE).(AT CLOSING NEWS)
May 1, 2008... Intercontinental Exchange (ICE) appoints Brad Vannan Pres/COO of ICE Futures Canada, ICE's wholly-owned Canadian futures exchange. He most recently was VP at Agricore United.

Dr. Owen J. Newlin receives the 2008 Iowa State University "True and Valiant" award.(AT CLOSING NEWS)
May 1, 2008... Dr. Owen J. Newlin receives the 2008 Iowa State University "True and Valiant" award. [ILLUSTRATION OMITTED] The award recognizes an individual's life long service, generosity, and distinction that have helped transform the University....

Minneapolis Grain Exchange.(AT CLOSING NEWS)
May 1, 2008... The Minneapolis Grain Exchange names Rita Maloney as Mgr of Mktg, Comms and Media Relations, working directly with brokers and other marketing partners to promote the Exchange. [ILLUSTRATION OMITTED] Most recently, she worked at WCCO...

Agrium Inc. enters into an exclusive agreement to acquire a 70% equity position in Common Market Fertilizers S.A. (CMF), one of Western Europe's largest fertilizer distribution companies.(AT CLOSING NEWS)
May 1, 2008... Agrium Inc. enters into an exclusive agreement to acquire a 70% equity position in Common Market Fertilizers S.A. (CMF), one of Western Europe's largest fertilizer distribution companies. CMF has annual sales revenues of $500 to $600...

BASF expands seed treatment.(FYI NEWS & NOTES)
May 1, 2008... [ILLUSTRATION OMITTED] BASF hosted a "Science Behind Seed Treatments Symposium" in conjunction with last winter's Commodity Classic. The company reported promising research results on its upcoming fungicide seed treatments for corn and...

Beef at the marathon.(FYI NEWS & NOTES)
May 1, 2008... [ILLUSTRATION OMITTED] Beef checkoff representatives exhibited at the Sports and Fitness Expo that was held in conjunction with last month's Boston Marathon. They served over 7,000 samples of the new Roast Beef & Veggie Wraps to marathon...

New food chain chart.(FYI NEWS & NOTES)
May 1, 2008... [ILLUSTRATION OMITTED] At its annual Celebration of Agriculture dinner held at USDA's Whitten Building in Washington, D.C., the Agricultural Council of America (ACA) debuted its new "Food/Fiber/Biofuels" flow chart. Shown are (l to r)...

AdFarm gathers at NAMA.(FYI NEWS & NOTES)(National Agri-Marketing Association)
May 1, 2008... [ILLUSTRATION OMITTED] The National Agri-Marketing Association's (NAMA) annual Conference provided a convenient venue for some of the AdFarm staffers to gather around their prized mascot--a 1949 pickup truck affectionately named...

Monsanto.(MARKETING NEWS)
May 1, 2008... Monsanto will invest up to $196 million over the next 18 months at its glyphosate manufacturing facility in Luling, LA, to increase its global capacity of Roundup and other glyphosate-based herbicides production. It also plans to build a...

Great American Insurance Group.(MARKETING NEWS)
May 1, 2008... Great American Insurance Group promotes Jim Muething to Pres of its AgriBusiness Insurance Division. He has been with the company since 2001.

Agrium Inc. reaches an agreement with the Federal Trade Commission (FTC) on the terms of a consent decree which Agrium says it is optimistic will allow for the closing of the acquisition of UAP Holding Corp.(MARKETING NEWS)
May 1, 2008... Agrium Inc. reaches an agreement with the Federal Trade Commission (FTC) on the terms of a consent decree which Agrium says it is optimistic will allow for the closing of the acquisition of UAP Holding Corp. It is undertaking the...

Ceres, Inc., Thousand Oaks, CA, will market its agricultural seed and traits under the trade name Blade Energy Crops in the U.S.(MARKETING NEWS)(Brief article)
May 1, 2008... Ceres, Inc., Thousand Oaks, CA, will market its agricultural seed and traits under the trade name Blade Energy Crops in the U.S. Pres/CEO Richard Hamilton, says, "Blade will be the first multi-crop seed brand supplying the new market for...

Kemin AgriFoods North America.(MARKETING NEWS)
May 1, 2008... [ILLUSTRATIONS OMITTED] Kemin AgriFoods North America, Des Moines, promotes Jeff Murphy to VP, Sales. He started with Kemin in 1998 and previously has been with Bioproducts, Inc., ADM and Feed Specialties Co. Kristi Krafka is promoted...

Bayer CropScience and Monsanto enter into an exclusive agreement on a new fungicide seed treatment for corn.(MARKETING NEWS)
May 1, 2008... Bayer CropScience and Monsanto enter into an exclusive agreement on a new fungicide seed treatment for corn. The treatment, which is expected to be commercialized in conjunction with the launch of Monsanto's SmartStax seed offering in 2010,...

Plant Health Care, Inc. (PHC).(MARKETING NEWS)
May 1, 2008... Plant Health Care, Inc. (PHC), Pittsburgh, PA, promotes Dr. Greg Lewis to VP, Corp Development. He will be responsible for acquiring new technologies, product development and registrations, together with testing and licensing activities for...

WSI, Andover, MA, a producer of weather-driven business applications, introduces WSI AgTrader, a new, comprehensive, weather service for the global agricultural commodities trading community.(MARKETING NEWS)
May 1, 2008... WSI, Andover, MA, a producer of weather-driven business applications, introduces WSI AgTrader, a new, comprehensive, weather service for the global agricultural commodities trading community. WSI AgTrader provides a single, online source...

Forward Research, Inc., St. Louis, MO, joins the global Ipsos Group.(MARKETING NEWS)(Brief article)
May 1, 2008... Forward Research, Inc., St. Louis, MO, joins the global Ipsos Group. The new entity will be known in the U.S. as Ipsos Forward Research and will merge its practice with Ipsos Reid's Agribusiness, Food, and Animal Health Division, a specialized...

AgCountry Farm Credit Services.(MARKETING NEWS)(Bob Bahl)(Brief article)
May 1, 2008... AgCountry Farm Credit Services, Fargo, ND, names Bob Bahl Pres/ CEO, succeeding Eugene Smestad who retires after 31 years of service. Bahl had been Pres/CEO of Farm Credit Services of Grand Forks. As part of the merger process between...

Diamond V.(MARKETING NEWS)(Mike Wright)(Ray Jordan)(Brief article)
May 1, 2008... Mike Wright joins Diamond V as Dir of Global Mktg where he will oversee sales and marketing efforts with emphasis on the dairy business. He was Business Mgr for ADM Alliance Nutrition. [ILLUSTRATION OMITTED] The company also adds Ray...

Eggology, a California egg-white producer becomes the only liquid egg brand to be "Certified Humane" by Virginia-based animal welfare auditing organization, Humane Farm Animal Care.(MARKETING NEWS)
May 1, 2008... Eggology, a California egg-white producer becomes the only liquid egg brand to be "Certified Humane" by Virginia-based animal welfare auditing organization, Humane Farm Animal Care. The first company to offer 100% organic and cage-free egg...

GVM.(MARKETING NEWS)
May 1, 2008... GVM, Biglerville, PA, adds Steve Ims as Reg'l and Int' Sls Mgr. He previously was with Raven Industries. Aaron Hunt joins as the Dir of Tech Sls. He had been with ZedX.

The Bobcat Co. adds a new tractor assembly plant in Brooklyn Park, MN, where it is also centralizing import, export and U.S. distribution operations.(MARKETING NEWS)
May 1, 2008... The Bobcat Co. adds a new tractor assembly plant in Brooklyn Park, MN, where it is also centralizing import, export and U.S. distribution operations. Products from Bobcat's two North Dakota plants and its Litchfield, MN, accessories...

AMVAC Chemical Corp.(MARKETING NEWS)
May 1, 2008... AMVAC Chemical Corp. announces the "Best of Both Worlds Yield Bonus Contest." The contest is designed to encourage growers to document and achieve a positive yield differential when a qualifying granular insecticide from AMVAC is applied...

DuPont purchases an equity stake in Farms Technology as part of its strategy to create additional value for its customers and grain buyers.(MARKETING NEWS)
May 1, 2008... DuPont purchases an equity stake in Farms Technology as part of its strategy to create additional value for its customers and grain buyers. DuPont's business Pioneer Hi-Bred unit recently began partnering with Farms Technology to develop...

Purdue University.(MARKETING NEWS)
May 1, 2008... [ILLUSTRATIONS OMITTED] Purdue University names William R. "Randy" Woodson Provost. He had been Dean of the College of Agriculture. As Provost, Woodson will be responsible for overseeing all of Purdue's colleges and schools and related...

CLAAS of America, Inc. launches CLAAS Financial Services, LLC (CFS), which will offer exclusive financing programs to the U.S. marketplace.(MARKETING NEWS)
May 1, 2008... CLAAS of America, Inc. launches CLAAS Financial Services, LLC (CFS), which will offer exclusive financing programs to the U.S. marketplace. Already operating in 11 countries, CFS will provide customized terms and competitive rates to promote...

Performance reviews.(The Scoop on Recruiting)
May 1, 2008... Although performance reviews are often perceived as "scary," whether you are giving the review or receiving the review, they can be one of the best ways for an organization to engage their staff--if done correctly. As an employee, performance...

Reinke Manufacturing Company Inc.(AGENCY NEWS)
May 1, 2008... Swanson Russell, Lincoln, NE, is named by Reinke Manufacturing Company Inc., as its marketing communications agency of record. It will handle Reinke's public relations program, trade advertising, media planning and buying, and assist with...

Syngenta Seeds, Inc., names two agencies within The Interpublic Group--Campbell Mithun and Weber Shandwick.(AGENCY NEWS)
May 1, 2008... Syngenta Seeds, Inc., names two agencies within The Interpublic Group--Campbell Mithun and Weber Shandwick--to serve as agencies of record for advertising and public relations, respectively, for its com and soybean business programs. Weber...

Osborn & Barr.(AGENCY NEWS)
May 1, 2008... Osborn & Barr, announces it will relocate its headquarters offices from Clayton, MO, to downtown St. Louis, MO. It will occupy three floors of the newly renovated Cupples 9 Building which is on the National Historic Register. A date for the...

The Marketing Den and Heyday Communications, both located in Saskatoon, SK, merge under The Marketing Den name.(AGENCY NEWS)(Brief article)
May 1, 2008... The Marketing Den and Heyday Communications, both located in Saskatoon, SK, merge under The Marketing Den name. The newly combined company will continue to focus on high caliber advertising, communications and design. "The new partnership...

Rhea + Kaiser Marketing Communications.(AGENCY NEWS)
May 1, 2008... Rhea + Kaiser Marketing Communications promotes Deron Johnson to VP/Public Relations Dir. He manages an 18-person team while overseeing the development of PR strategy and programs for all Rhea + Kaiser clients. [ILLUSTRATION OMITTED] ...

Margie Albrecht joins Bader Rutter & Associates as Team Leader on the range and pasture, southern crops and small grains divisions of Dow AgroSciences.(AGENCY NEWS)
May 1, 2008... Margie Albrecht joins Bader Rutter & Associates as Team Leader on the range and pasture, southern crops and small grains divisions of Dow AgroSciences. Erin Simon joins the agency as an Ass't Acc't Exec working on the Dow AgroSciences and...

Digital Solutions Group.(AGENCY NEWS)
May 1, 2008... The agency's Digital Solutions Group adds Damon Sanchez as Sr Interactive Specialist. He had been with Charleston | Orwig. The agency also adds Tara Hammond as a Web Programmer/ Analyst. She most recently was a Technical Business Analyst at...

Ayres Kahler.(AGENCY NEWS)(Ken Anderson)(Brief article)
May 1, 2008... Ayres Kahler Brand Navigation names Ken Anderson as VP/Dir of PR. [ILLUSTRATION OMITTED] He will also serve as an Acc't Dir for several of Ayres Kahler's clients and contribute to the agency's new business task force. Anderson brings...

Tri-State Advertising Company, Inc. celebrates its 60th anniversary.(AGENCY NEWS)
May 1, 2008... Tri-State Advertising Company, Inc. celebrates its 60th anniversary. Started by W. H. Kreicker in 1948 in Warsaw, IN, the agency has provided full service B2B marketing communications to industrial, institutional and agriculcural businesses...

Jim Gresham and John Fischer form BlackFin Marketing Group, a full-service strategic marketing and marketing communications firm.(AGENCY NEWS)
May 1, 2008... Jim Gresham and John Fischer form BlackFin Marketing Group, a full-service strategic marketing and marketing communications firm. They had previously been with AdCulture. [ILLUSTRATION OMITTED] Contact info is: Jim Gresham, Pres/GM,...

Red Lizard.(AGENCY NEWS)
May 1, 2008... Tom DeSanto joins Red Lizard, San Diego, CA, as Exec VP. He had been with Aloysius Butler & Clark (AB&C) and eight years at various Philadelphia agencies.

The Independent Professional Seed Association (IPSA).(ASSOCIATION NEWS)
May 1, 2008... The Independent Professional Seed Association (IPSA) unveils a new brand and marketing initiative that will include a new logo, a new tagline and an integrated marketing campaign. The aim of the campaign is to drive home the value that...

The Progressive Agriculture Foundation (PAF) establishes an endowment from a gift it received from its founder, Jack Odle, and his wife Sheryl.(ASSOCIATION NEWS)
May 1, 2008... The Progressive Agriculture Foundation (PAF) establishes an endowment from a gift it received from its founder, Jack Odle, and his wife Sheryl. [ILLUSTRATION OMITTED] In the early 1990s, as Editor of Progressive Farmer, Odle and the...

Livestock Marketing Association (LMA).(ASSOCIATION NEWS)
May 1, 2008... The beef industry, through the checkoff-funded BQA (Beef Quality Assurance) program and the Livestock Marketing Association (LMA), releases an auction market BQA training DVD titled "Focal Point, an Auction Market BQA Guide." LMA sent the...

Fertilizer Institute.(ASSOCIATION NEWS)
May 1, 2008... The Fertilizer Institute appoints Katherine E. English VP/Govt Relations. Previously, she has been with Capitol Hill Consulting Group and the Senate Committee on Environment and Public Works (EPW). [ILLUSTRATION OMITTED]

California tomato growers vote to disband the California Tomato Commission and end the state tomato checkoff.(ASSOCIATION NEWS)
May 1, 2008... California tomato growers vote to disband the California Tomato Commission and end the state tomato checkoff. The move came after an audit of the Tomato Commission by the California Ag Department found evidence of the wide scale abuses....

The American Bankers Association (ABA) expands its members-only alliance with the Federal Agricultural Mortgage Corporation (Farmer Mac) to provide an outlet to sell home mortgage loans on rural properties situated on large parcels of land engaged in agricultural production.(ASSOCIATION NEWS)
May 1, 2008... The American Bankers Association (ABA) expands its members-only alliance with the Federal Agricultural Mortgage Corporation (Farmer Mac) to provide an outlet to sell home mortgage loans on rural properties situated on large parcels of land...

Abby Podkul joins the American Soybean Association staff.(ASSOCIATION NEWS)
May 1, 2008... Abby Podkul joins the American Soybean Association staff as its Commodity Classic Manager.

Farm Safety 4 Just Kids' (FS4JK) founder Marilyn Adams, is named "America's Greatest Hometown Hero" at Volvo's 6th annual Volvo for life awards ceremony--the top award given through the largest-ever national search for and celebration of everyday heroes.(ASSOCIATION NEWS)(Brief article)
May 1, 2008... Farm Safety 4 Just Kids' (FS4JK) founder Marilyn Adams, is named "America's Greatest Hometown Hero" at Volvo's 6th annual Volvo for life awards ceremony--the top award given through the largest-ever national search for and celebration of...

Meredith Corp.(MEDIA NEWS)
May 1, 2008... Tom Davis is named a VP of Meredith Corp. where he is Group Publisher, overseeing the Successful Farming, Living The Country Life and WOOD brands. He began his career at Meredith in 1978 as a sales trainee and along the way has held a number of...

Farms.com, a provider of information products and services for the agriculture and food industries, launches its redesigned Web site, www.Farms.com, which enables users to customize and personalize the site to fit their needs.(MEDIA NEWS)(Website overview)
May 1, 2008... Farms.com, a provider of information products and services for the agriculture and food industries, launches its redesigned Web site, www.Farms.com, which enables users to customize and personalize the site to fit their needs. It adds increased...

Open Range Communications.(MEDIA NEWS)
May 1, 2008... Open Range Communications, Denver, CO, has been approved to receive a $267 million loan from USDA Rural Development to provide broadband service to 518 rural communities in 17 states. The commitment by USDA and Open Range represents one of...

AgriCharts, a division of Barchart. com, Inc., announces the launch of a new free quote service for agricultural marketers.(MEDIA NEWS)
May 1, 2008... AgriCharts, a division of Barchart. com, Inc., announces the launch of a new free quote service for agricultural marketers. The new product is part of the AgriCharts Quote Product suite and is named AgPlus Delayed and can be viewed at...

Successful Farming.(MEDIA NEWS)
May 1, 2008... Successful Farming adds Marty Wolske to its sales team. He was Dir/Sls & Mktg for Miller Publishing and Feedstuffs magazine.

Penton Media's Agriculture Group launches a new online career center, AgriBizJobs.com at www.agribizjobs. com.(MEDIA NEWS)
May 1, 2008... Penton Media's Agriculture Group launches a new online career center, AgriBizJobs.com at www.agribizjobs. com. The site offers ag industry employers a growing, qualified audience of agriculture professionals, while providing industry jobseekers...

Roger Randall joins the company as its Online Sales Development Dir in its New Media Group.(MEDIA NEWS)
May 1, 2008... Roger Randall joins the company as its Online Sales Development Dir in its New Media Group. Randall will be involved in sales development for existing online products and commercializing new online technology applications for the company's...

Meister Media Worldwide.(MEDIA NEWS)(Brief article)
May 1, 2008... Meister Media Worldwide launches a redesigned corporate Web site. The site, www.MeisterMedia.com, includes links to Meister's branded Web sites, as well as information on the company's integrated media products and services. "The new Web...

The U.S. Court of Appeals rules in favor of Farm Market ID and requires USDA's Farm Service Agency (FSA) to release data on farms that participate in various payment and benefit programs.(MEDIA NEWS)
May 1, 2008... The U.S. Court of Appeals rules in favor of Farm Market ID and requires USDA's Farm Service Agency (FSA) to release data on farms that participate in various payment and benefit programs. For many years FSA routinely released data and the...

Will the good times last?(Sales and Marketing Insights from Purdue University)
May 1, 2008... Without a doubt, the production agriculture industry is experiencing some of the better times it has seen in recent years. The question on many people's minds is whether or not this trend is sustainable over the mid- to long-term. Answering...

NAMA hits a high note: March membership numbers are in, and they're even better than we estimated!(National NAMA news: News and information for members and friends of NAMA)(National Agri-Marketing Association)(Brief article)
May 1, 2008... NAMA membership had the highest single month net gain in March of 2008 since 1999--a 78 member increase! Total membership is the highest it has ever been since March of 2004. [ILLUSTRATION OMITTED] These are incredible accomplishments....

NAMA honors the best in leadership: NAMA named its national leadership award recipients at the Second General Session of the 2008 Agri-Marketing Conference held April 17th in Kansas City. Congrats to all honorees!(National NAMA news: News and information for members and friends of NAMA)(Stephanie Gable of Fort Dodge Animal Health)(Paul Redhage of IFMC Corporation)(Melissa Sanders of AdFarm)(National Agri-Marketing Association)
May 1, 2008... PRESIDENT'S AWARD Stephanie Gable Fort Dodge Animal Health [ILLUSTRATION OMITTED] The President's Award mm honors an individual who contributes in a significant way to the agenda of the National President. This year, Patty...

Make NAMA stronger: a diverse membership base benefits everyone.(National NAMA News: News and information for members and friends of NAMA)(National Agri-Marketing Association)
May 1, 2008... It's no secret that a large and active membership base improves the NAMA experience for everyone. We recently checked in with NAMA chapter leaders who have strong membership numbers to discover their keys to success. Whether you are new to...

Meet an industry leader: Randy Happel, public relations associate Two Rivers Marketing, Des Moines, Iowa.(National NAMA News: News and information for members and friends of NAMA)
May 1, 2008... [ILLUSTRATION OMITTED] NAMA caught up with industry leaders and asked them to weigh in on how they're cultivating new talent and reaching out to the next generation of agri-marketing professionals. Here's what Randy Happel had to say: ...

Canadian Agri-Marketing Association (CAMA) members recently participated in the "Growing the Margins--Technology Tours for Energy Bio-products and By-products.".(ONTARIO NEWS)
May 1, 2008... Canadian Agri-Marketing Association (CAMA) members recently participated in the "Growing the Margins--Technology Tours for Energy Bio-products and By-products." Members were able to select one of two tours that showcased new leading edge...

Student Chapter participates at NAMA.(ONTARIO NEWS)(National Agri-Marketing Association)(Brief article)
May 1, 2008... The University of Guelph CAMA Student Chapter team attended the NAMA conference to present their marketing project on the Mon Cherrie Montmorency cherries. The judges found the logo and executive summary to be very attractive, loved their...

Another successful NAMA conference.(ONTARIO NEWS)(National Agri-Marketing Association)(Brief article)
May 1, 2008... [ILLUSTRATION OMITTED] Congratulations to the organizing committee of the NAMA conference. There was great feedback from the Ontario members who attended the event. It was well organized, provided useful information and they had a great...

Marketers report on what they expect from their agencies.(AGENCY UPDATE)
May 1, 2008... FMC, PHILADELPHIA, PA by Paul Redhage FMC Communications Manager There's excitement among FMC team members as we work on a growing number of new product introductions. Just five years ago, we had about four major campaigns....

Updates from agency leaders.(AGENCY UPDATE)
May 1, 2008... ADFARM, KANSAS CITY, MO www.adfarmonline.com by Nolan Berg, CEO Among all the top agri-marketing communications agencies, AdFarm is the only one that is 100% dedicated to agriculture. [ILLUSTRATION OMITTED] We're proud of...

Ag agency pioneer turns 30.(AGENCY UPDATE)(Rhea and Kaiser Advertising Inc.)(Company overview)
May 1, 2008... Rhea + Kaiser Marketing Communications (R+K) celebrated its 30th anniversary May 1, 2008. Co-founders Steve Rhea, President, and Van Kaiser, Executive Vice President/Creative Director, manage their Naperville, IL-based integrated agency along...

Largest communications agencies.(ANNUAL LISTING)(Statistical table)(List)
May 1, 2008... Following is AgriMarketing magazine's annual listing of the 30 largest agencies whose clients are selling products and services to the markets served by this magazine. There are a few items that are new this year: * Traditionally, the...

CLAAS partners with care to provide African families hope.(THINKING OUTSIDE THE BOX)
May 1, 2008... Jet setting, world travel, and global humanitarian aid campaigns are more likely to be associated with rock stars like Bono or the Hollywood elite than with a 26-year-old agricultural machinery mechanic from a small German town or a company...

Forward research joins Ipsos Reid.(FOCUS ON: MARKET RESEARCH)(Interview)
May 1, 2008... Recently Forward Research of St. Louis, MO, joined with Ipsos Reid in Canada. The two companies offer increased benefits globally to agricultural and animal health marketers. We talked with Gary Bennewies, President of Ipsos in Canada, to...

Research on creating effective ads.(FOCUS ON: MARKET RESEARCH)
May 1, 2008... The founding of Readex Research has its roots in the advertising agency business. Bob Pendergast, the President of a St. Paul, MN, agency, was asked by his client, back in the mid-1940s, the truly age-old question: "What's our advertising doing...