Agri Marketing articles from May 2007

Agri Marketing archives from May 2007

Product stewardship.(FOR OPENERS)(new technology introduced in agricultural market place)(Brief article)
May 1, 2007... The new technology that has been recently introduced to the ag marketplace, and that which is on its way, is truly revolutionary. It has allowed crop yields to thrive, in spite of what Mother Nature has thrown its way, be it drought, insects,...

Salute to Eldon White.(Eldon White has joined the Texas and Southwest Cattle Raisers Association)(Brief article)
May 1, 2007... In this issue, we announce the news that NAMA's Exec VP Eldon White has joined the Texas and Southwest Cattle Raisers Association. We wish him the very best as he takes over the leadership of the 130-year old organization. It has truly been a...

Five years ago (2002).(THIS MONTH IN AGRIMARKETING)
May 1, 2007... * Bayer acquires Aventis agrochemical unit for $6.4 billion. In 2000, the unit had $540 million in sales. * The Agricultural Publishers Association joins the American Business Media association, which forms the new Agri-Council unit to...

Then years ago (1997).(THIS MONTH IN AGRIMARKETING)
May 1, 2007... * Garst Seed Co. releases the first corn hybrid that is resistant to both IMI and liberty herbicides. * ARI Network Services and RAPID release an Allied Industry Directory to support electronic commerce in the ag industry. * Major...

Twenty years ago (1987).(THIS MONTH IN AGRIMARKETING)(Agri-News Publications)(Best of Show)(Brief article)
May 1, 2007... * Lynn Barker is promoted to VP Sales/Mktg at Agri-News Publications. * Ciba-Geigy (C-G) wins NAMA's 1987 Best of Show for its "Weathering The Storm " TV campaign which shows the company's support for the American farmer. C-G Ad Mgrs are...

USA Rice Federation.(AT CLOSING NEWS)
May 1, 2007... Betsy Ward is named Pres/CEO of the USA Rice Federation. Ward served for two years as the USA Rice VP for domestic and international promotion before becoming Exec Dir of the Hardwood Federation in Washington, in May 2005.

Chemtura Corp.(AT CLOSING NEWS)
May 1, 2007... Chemtura Corp, Middlebury, CT, announces a restructuring in which it will have four, rather than the current six, business units. Group Presidents are: Crop Protection--interim Greg McDaniel. Polymer Additives, which will include the...

BASF and Monsanto Company announce a joint research, development and commercialization collaboration in plant biotechnology focusing on high yielding crops and crops that are more tolerant to adverse environmental conditions.(AT CLOSING NEWS)
May 1, 2007... BASF and Monsanto Company announce a joint research, development and commercialization collaboration in plant biotechnology focusing on high yielding crops and crops that are more tolerant to adverse environmental conditions. The two...

Destron Fearing.(AT CLOSING NEWS)(appointment of Sue Brown )(Brief article)
May 1, 2007... Destron Fearing, St. Paul, MN, announces the addition of Sue Brown as Product Mgr. For the past six years, Brown has owned and operated Brown + Associates, a virtual agency specializing in brand development, strategic planning and...

Schering-Plough Corporation announces it will acquire Organon BioSciences N.V., the human and animal health care businesses of Akzo Nobel N.V. and parent company of Intervet.(AT CLOSING NEWS)
May 1, 2007... Schering-Plough Corporation announces it will acquire Organon BioSciences N.V., the human and animal health care businesses of Akzo Nobel N.V. and parent company of Intervet. Organon BioSciences has top-line sales of nearly $5 billion. On...

Alpharma Inc.(AT CLOSING NEWS)
May 1, 2007... Alpharma Inc. moves its headquarters to Bridgewater, NJ. It had been in Ft. Lee, NJ. New address and phone number are: Alpharma Inc., Grande Commons, 440 U.S. Highway 22 East, 3rd Floor, Bridgewater, NJ 08807, Ph: 908/566-3800.

The National Corn Growers Association (NCGA) requests Syngenta not to release seed with the Agrisure Rootworm trait (MIR 604), which has not received full approval in Japan and currently lacks regulatory approval in most major export markets.(AT CLOSING NEWS)
May 1, 2007... The National Corn Growers Association (NCGA) requests Syngenta not to release seed with the Agrisure Rootworm trait (MIR 604), which has not received full approval in Japan and currently lacks regulatory approval in most major export markets....

U.S. agricultural equipment industry.(AT CLOSING NEWS)
May 1, 2007... A new study reports the U.S. agricultural equipment industry generates over $82 billion in economic activity and is responsible for nearly 250,000 jobs in all 50 states, and industry exports represent a major source of revenue for U.S....

Wilbur-Ellis Company acquires Krech Dakota Airspray's retail agronomy business, Huron, SD.(AT CLOSING NEWS)
May 1, 2007... Wilbur-Ellis Company acquires Krech Dakota Airspray's retail agronomy business, Huron, SD. The Huron location will continue as the headquarters for the operations which includes seven retail locations.

Monsanto Company comments it is disappointed that a preliminary injunction will stop the sale of Roundup Ready alfalfa to farmers.(AT CLOSING NEWS)
May 1, 2007... Monsanto Company comments it is disappointed that a preliminary injunction will stop the sale of Roundup Ready alfalfa to farmers. The injunction was issued in a lawsuit currently pending due to a court ruling that the USDA had failed to...

New Holland.(AT CLOSING NEWS)(appointment of Troy Price)(Brief article)
May 1, 2007... New Holland North American sales names Troy Price as VP of Sales. Price most recently was VP of N.A. Sls and Mktg for CNH Capital's agricultural and construction sales and marketing finance operations. On a interim basis, Lorenzo...

MachineryLink, Inc., Kansas City, MO, and Agri-Trend Agrology Ltd., Red Deer, AB, announce they have entered into a co-marketing agreement which gives Canadian farmers access to MachineryLink's harvest equipment cost analysis tools and Managed Lease programs for late model combines.(AT CLOSING NEWS)
May 1, 2007... MachineryLink, Inc., Kansas City, MO, and Agri-Trend Agrology Ltd., Red Deer, AB, announce they have entered into a co-marketing agreement which gives Canadian farmers access to MachineryLink's harvest equipment cost analysis tools and Managed...

BouMatic acquires Strangko A/S, a leading dairy equipment manufacturer with headquarters in Varde, Denmark.(AT CLOSING NEWS)(Brief article)
May 1, 2007... BouMatic acquires Strangko A/S, a leading dairy equipment manufacturer with headquarters in Varde, Denmark. BouMatic has also introduced several new products recently, including two new robust parlor systems and a line of hoof care products...

DuPont announces its subsidiary Pioneer Hi-Bred International, Inc. has successfully concluded its patent infringement dispute with Genome and Agricultural Biotechnology (GAAB), LLC.(AT CLOSING NEWS)
May 1, 2007... DuPont announces its subsidiary Pioneer Hi-Bred International, Inc. has successfully concluded its patent infringement dispute with Genome and Agricultural Biotechnology (GAAB), LLC, over in-plant protection against soybean cyst nematode. ...

Testing by the U.S. Department of Agriculture's (USDA) Animal and Plant Health Inspection Service (APHIS) confirms the presence of trace levels of genetic material not yet approved for commercialization in Clearfield 131 (CL131) rice seed.(AT CLOSING NEWS)
May 1, 2007... Testing by the U.S. Department of Agriculture's (USDA) Animal and Plant Health Inspection Service (APHIS) confirms the presence of trace levels of genetic material not yet approved for commercialization in Clearfield 131 (CL131) rice seed. ...

Floating hospitality suite.(FYI NEWS & NOTES)
May 1, 2007... One of the more memorable hospitality suites at this year's Commodity Classic was Successful Farming's (SF) yacht. Shown here are the welcoming crew, including (L to R) SF's Jana Rieker, the yacht's owners Michael Frazier and his wife Mell...

Top management panel.(FYI NEWS & NOTES)
May 1, 2007... At last month's 2007 National Agri-Marketing Association's (NAMA) Conference and Trade Show, a panel of agri-marketers shared their comments on "What Keeps Senior Managers Awake" at night. Participants included (l to r) Travis Dickinson,...

Agrimarketing's board meets.(FYI NEWS & NOTES)(Brief article)
May 1, 2007... The 2007 AgriMarketing editorial advisory board met last month. Attending the meeting were (l to r, front row) Bob Wilhelm, AdFarm; Tommy Keith, John Deere Crop Insurance; Erika Brandt, AgCareers.com, and Bev Larson, NK Brand seeds. Back row:...

National Ag Day awards.(FYI NEWS & NOTES)
May 1, 2007... The celebration of National Ag Day began on Thursday, March 15, 2007, with a luncheon on "The Convergence of Food and Fuel" at the National Press Club in Washington, D.C. Shown above are representatives from a few of the events sponsors (l...

Adam Skolnik joins the International division of Valmont Industries as VP of International Project Business.(MARKETING NEWS)
May 1, 2007... Adam Skolnik joins the International division of Valmont Industries as VP of International Project Business. Prior to joining Valmont, Skolnik served as Pres of Senninger Irrigation and was instrumental in their expansion into international...

CLAAS.(MARKETING NEWS)(Brief article)
May 1, 2007... CLAAS is sponsoring an around the world journey on one of its tractors to raise funds for the CARE charity, an organization that tackles the underlying causes of poverty. In 300 days, Matthias Lause, Bad Dribung, Germany, is expected to...

Monsanto states letters from more than 500 concerned individuals have been submitted to the U.S. Food and Drug Administration (FDA) and Federal Trade Commission (FTC) requesting action to stop deceptive milk labeling and advertising.(MARKETING NEWS)
May 1, 2007... Monsanto states letters from more than 500 concerned individuals have been submitted to the U.S. Food and Drug Administration (FDA) and Federal Trade Commission (FTC) requesting action to stop deceptive milk labeling and advertising. The...

The Progressive Agricultural Foundation, Birmingham, AL, creates the Methamphetamine Awareness Program.(MARKETING NEWS)
May 1, 2007... The Progressive Agricultural Foundation, Birmingham, AL, creates the Methamphetamine Awareness Program. Monsanto, Agriliance, Agrium, PotashCorp and the Rosen Family Foundation have joined forces to provide financial support for creation...

A multi-state, multi-disciplinary research and education program for the Midwest dairy industry has been launched by ten Midwestern land-grant universities and will be headquartered in the University of Illinois Department of Animal Sciences.(MARKETING NEWS)(Brief article)
May 1, 2007... A multi-state, multi-disciplinary research and education program for the Midwest dairy industry has been launched by ten Midwestern land-grant universities and will be headquartered in the University of Illinois Department of Animal Sciences....

WestfaliaSurge, Naperville, IL, announces the acquisition of J. Houle & Fils Inc., the leading manufacturer of livestock manure-handling equipment in North America.(MARKETING NEWS)
May 1, 2007... WestfaliaSurge, Naperville, IL, announces the acquisition of J. Houle & Fils Inc., the leading manufacturer of livestock manure-handling equipment in North America. Houle will operate independently as a sister company to WestfaliaSurge,...

Agrium Inc. announces it has acquired a 19.6% equity position in a Chinese specialty fertilizer company, Hanfeng Evergreen Inc. (Hanfeng) for $63 million.(MARKETING NEWS)
May 1, 2007... Agrium Inc. announces it has acquired a 19.6% equity position in a Chinese specialty fertilizer company, Hanfeng Evergreen Inc. (Hanfeng) for $63 million. In addition, Agrium has the opportunity to participate in a proposed joint venture...

Montana Tractors.(MARKETING NEWS)
May 1, 2007... Montana Tractors, Springdale, AR, announces Ted Wade, Vice Chmn and Co-Owner of the company will assume the responsibilities of CEO. Montana Tractors also promotes Tom Patterson to VP of Mktg & Sls, creating two new RSD positions, one for...

KINZE Manufacturing, Inc. and Ag Leader Technology, Inc. partner to develop new planting technology that significantly improves the precision and control of rowcrop planters while expanding the farmer's crop management capabilities.(MARKETING NEWS)
May 1, 2007... KINZE Manufacturing, Inc. and Ag Leader Technology, Inc. partner to develop new planting technology that significantly improves the precision and control of rowcrop planters while expanding the farmer's crop management capabilities. The...

Broin Companies announce they will build their 30th ethanol production facility near Fostoria, OH.(MARKETING NEWS)
May 1, 2007... The Broin Companies announce they will build their 30th ethanol production facility near Fostoria, OH. In other news, the Broin Companies announce their name change to Poet. Poet President and CEO Jeff Broin says they wanted a name...

John Deere acquires Conserva Pak Seeding Systems from Vale Farms Ltd., Saskatchewan, Canada.(MARKETING NEWS)
May 1, 2007... John Deere acquires Conserva Pak Seeding Systems from Vale Farms Ltd., Saskatchewan, Canada. Vale Farms Ltd., will continue to market and support existing Conserva Pak branded products for the remainder of the spring 2007 seeding season....

Dow AgroSciences LLC announces a realignment of its field sales territories and responsibilities.(MARKETING NEWS)(Financial report)
May 1, 2007... Dow AgroSciences LLC announces a realignment of its field sales territories and responsibilities. Sales representatives now will service both crop protection products and its line of range and pasture herbicides. The Range & Pasture sales...

The Alamo Group Inc. announces it has acquired Henke Manufacturing Corporation.(MARKETING NEWS)
May 1, 2007... The Alamo Group Inc. announces it has acquired Henke Manufacturing Corporation. The former principal owners of Henke, Todd Lawson, Matt Hood and Win Zoellner, will remain active with the company as it becomes part of Alamo Group's North...

The North Dakota Department of Agriculture, and the U.S. Environmental Protection Agency (EPA), announce the approval of the first U.S. and Canada joint label for a pesticide product under the North American Free Trade Agreement (NAFTA).(MARKETING NEWS)
May 1, 2007... The North Dakota Department of Agriculture, and the U.S. Environmental Protection Agency (EPA), announce the approval of the first U.S. and Canada joint label for a pesticide product under the North American Free Trade Agreement (NAFTA). ...

Komie Hossini joins Bayer CropScience Canada, as Corp Comms Specialist.(MARKETING NEWS)
May 1, 2007... Komie Hossini joins Bayer CropScience Canada, as Corp Comms Specialist. Hossini will be responsible for a number of PR initiatives including managing the Intranet and the new Canadian Internet Web site.

Syngenta announces the acquisition of the Fischer group, headquartered in Germany, specializes in the breeding and marketing of flower crops.(MARKETING NEWS)
May 1, 2007... Syngenta announces the acquisition of the Fischer group, headquartered in Germany, specializes in the breeding and marketing of flower crops. Fischer is highly complementary to Syngenta Flowers, bringing leadership in three of the ten...

Carhartt.(MARKETING NEWS)
May 1, 2007... Carhartt, Dearborn, MI, introduces a new line of durable and comfortable workwear especially for Rural lifestyle women. The line will be widely released to Carhartt's North American retailers this month. For more information, contact...

Randy Podany joins ABG as a Dir on the Alignment Solutions team.(MARKETING NEWS)
May 1, 2007... Randy Podany joins ABG as a Dir on the Alignment Solutions team. As Dir, Podany will lead strategy projects and coach members of ABG's strategy team. With more than 20 years of experience in consulting and operations improvement, Podany...

BASF.(MARKETING NEWS)
May 1, 2007... Farmers nationwide who purchased the BASF herbicide POAST, may now be eligible for cash benefits from a $62.5 million fund established from a class action lawsuit. The lawsuit claims BASF fraudulently marketed the same herbicide as...

Scott Whitman, Minneapolis MN, announces the launch of AgriLife Studios, offering custom assignment photography and campaign-ready stock images to the ag production and rural lifestyle market.(MARKETING NEWS)
May 1, 2007... Scott Whitman, Minneapolis MN, announces the launch of AgriLife Studios, offering custom assignment photography and campaign-ready stock images to the ag production and rural lifestyle market. AgriLife Studios teams Whitman, a veteran...

Farmland prices in the western Cornbelt continue to soar.(MARKETING NEWS)(Brief article)
May 1, 2007... Farmland prices in the western Cornbelt continue to soar. Landowner newsletter reports: For the second time in two months, another piece of prime Iowa farmland sold for more than $6,500 an acre in late March. The buyer is a farmer who...

AdFarm announces the acquisition of the consulting division of Issues Ink, Winnipeg, MB, which focuses on providing agribusiness insights to strengthen business and marketing performance.(AGENCY NEWS)
May 1, 2007... AdFarm announces the acquisition of the consulting division of Issues Ink, Winnipeg, MB, which focuses on providing agribusiness insights to strengthen business and marketing performance. Robynne Anderson, the current Pres of Issues Ink...

Brighton Agency, Inc.(AGENCY NEWS)
May 1, 2007... Brighton Agency, Inc., moves its offices to 231 South Bemiston, Suite 1000, Clayton, MO 63105, 314/726-0700, Fax: 314/721-8517 For more information, visit www.brightonusa.com.

Swanson Russell Associates (SRA).(AGENCY NEWS)
May 1, 2007... Swanson Russell Associates (SRA) announces the addition of Judy Pickens as Media Planner and Jill Kreikemeier as Acc't Coordinator in its Omaha office. Pickens will work on a wide array of accounts utilizing her business-to-business and...

ICL Performance Products LP, Creve Coeur, MO, names Osborn & Barr Communications (O&B) its agency of record.(AGENCY NEWS)
May 1, 2007... ICL Performance Products LP, Creve Coeur, MO, names Osborn & Barr Communications (O&B) its agency of record. Lisa Harris is named Acc't Lead and Nicole Traycoff is named PR lead. Cathy Erickson joins the agency as Managing Dir of its...

The Hondo Group, Ft. Worth, TX, announces the opening of an office in Darlington, WI.(AGENCY NEWS)(Brief article)
May 1, 2007... The Hondo Group, Ft. Worth, TX, announces the opening of an office in Darlington, WI. The Midwest office will focus on agriculture and dairy clients. Kim Jones has been named VP over the new Midwest branch. She has been with Charleston |...

Gibbs & Soell Public Relations (G&S).(AGENCY NEWS)
May 1, 2007... Gibbs & Soell Public Relations (G&S) promotes Ann Camden and Kerry Henderson to Sr VPs. Camden and Henderson collectively have more than 23 years of G&S experience. Both have led account teams serving a variety of industries ranging from...

Charleston / Orwig, Inc.(AGENCY NEWS)
May 1, 2007... Charleston | Orwig, Inc. promotes-Laura Henke to Dir of Media Services. Her new responsibilities include administrative input and overseeing media for all cliental. Prior to Charleston | Orwig, Henke was with Sargent & Potratz and its...

Colle+McVoy, Inc.(AGENCY NEWS)
May 1, 2007... Colle+McVoy, Inc. names Alicia Patrick as Sr Interactive Strategist. Previously, Patrick was with Target Corporation and has worked for Capsule, Hanley Wood, and Larsen Design + Interactive. Brian Sandom joins the agency as Sr Interactive...

Erin Jarolimek and Carina Emil join AdFarm's, Fargo, ND, office as Acc't Execs.(AGENCY NEWS)
May 1, 2007... Erin Jarolimek and Carina Emil join AdFarm's, Fargo, ND, office as Acc't Execs. Prior to joining AdFarm, Jarolimek was Mktg Comms Dir for Progressive Ag. Emil joins AdFarm from Amity Technology, LLC, where she served as Mktg Comms and...

Agri-Pulse Communications acquires the Webster Agricultural Letter.(MEDIA NEWS)(Brief article)
May 1, 2007... Agri-Pulse Communications acquires the Webster Agricultural Letter. Subscribers to the semi-monthly, Arlington, VA-based Webster Agricultural Letter, will now receive the Agri-Pulse newsletter on a weekly basis. Jim Webster will continue to...

Farm Journal Media.(MEDIA NEWS)(appointments)(Brief article)
May 1, 2007... Farm Journal Media promotes Jim Dickrell, long-time editor of DAIRY TODAY, to Assoc Publisher. In addition to his new responsibilities, Dickrell will also continue to serve as editor of DAIRY TODAY and Elite Producer magazines. Farm...

BowTie Inc., Irvine, CA, has redesigned HobbyFarms.com, the accompanying site to Hobby Farms and Hobby Farm Home magazines (www.hobbyfarms.com).(MEDIA NEWS)
May 1, 2007... BowTie Inc., Irvine, CA, has redesigned HobbyFarms.com, the accompanying site to Hobby Farms and Hobby Farm Home magazines (www.hobbyfarms.com). Features will include livestock profiles, crops and gardening features, information on crafts...

Rick Haines, Northern Ag Network, receives R-CALF's annual "Wheel Horse Hall of Fame" Award.(MEDIA NEWS)
May 1, 2007... Rick Haines, Northern Ag Network, receives R-CALF's annual "Wheel Horse Hall of Fame" Award, presented each year to a member of the media for outstanding and consistent coverage of issues important to the organization.

Meredith Corp. and Learfield Communications, Inc., create a joint venture to serve the rural lifestyle market.(MEDIA NEWS)
May 1, 2007... Meredith Corp. and Learfield Communications, Inc., create a joint venture to serve the rural lifestyle market. Learfield is purchasing an ownership stake in the Living the Country Life brand which will be managed jointly by the two...

Managing your second season.(Sales and Marketing Insights from Purdue University)
May 1, 2007... In a recent conversation with a west coast nursery supplier, he talked with us about working with his sales team on their off-season selling activities--a time of year he called his "Second Season." This term got us thinking about how sales...

Texas Southwestern Cattle Raisers Association.(ASSOCIATION NEWS)
May 1, 2007... The Texas and Southwestern Cattle Raisers Association, Ft. Worth, TX, names Eldon J. White as Exec VP. White was the Exec VP of the National AgriMarketing Association (NAMA), Overland Park, KS, serving the association since 1991. ...

Dr. Thomas L. Jensen joins the staff of the International Plant Nutrition Institute (IPNI) as Northern Great Plains Reg'l Dir.(ASSOCIATION NEWS)(Brief article)
May 1, 2007... Dr. Thomas L. Jensen joins the staff of the International Plant Nutrition Institute (IPNI) as Northern Great Plains Reg'l Dir. He will be based in the Saskatoon, SK, office of the Institute, with responsibility for agronomic programs of the...

The California Department of Food & Agriculture (CDFA) announces the results of the Continuation Referendum for the California Pistachio Commission (CPC) stating the California pistachio producers did not achieve the required vote to continue the CPC.(ASSOCIATION NEWS)(Financial report)
May 1, 2007... The California Department of Food & Agriculture (CDFA) announces the results of the Continuation Referendum for the California Pistachio Commission (CPC) stating the California pistachio producers did not achieve the required vote to continue...

Cattlemen's Beef Board.(ASSOCIATION NEWS)
May 1, 2007... The Cattlemen's Beef Board (CBB) names Tom Ramey CEO. He will replace Monte Reese, who retires after 17 years of service to CBB. Ramey has served as CBB's CFO for 13 years. Prior to his work for CBB, Ramey was an Audit Mgr with a major...

Tom Hance joins Gordley Associates, Washington, D.C., where he will provide government relations services for the American Soybean Association (ASA).(ASSOCIATION NEWS)
May 1, 2007... Tom Hance joins Gordley Associates, Washington, D.C., where he will provide government relations services for the American Soybean Association (ASA). Most recently, Hance served as the Federal Policy Dir and head of the Maryland Governor's...

World Agricultural Forum.(ASSOCIATION NEWS)(appointment of Raymond M. Cesca)(Brief article)
May 1, 2007... The World Agricultural Forum (WAF), St. Louis, MO, appoints Raymond M. Cesca as Pres. Previously, Cesca served as the Managing Dir of McDonald's World Trade Group, where he was responsible for reducing or eliminating McDonald's trade...

Demand for ethanol is revolutionizing ag practices.(CUSTOMER'S VIEW)
May 1, 2007... During a recent series of seminars held in Florida and Arizona for farmland investors, the president of one of the nation's leading farm management companies said the increased demand for ethanol is having huge impacts on farm-based practices...

NAMA honors the best in leadership.(National NAMA News)
May 1, 2007... NAMA has named the organization's national leadership award recipients. Awards were presented during the Agri-Marketing Conference in Dallas. President's Award Torn Taylor (High Plains Journal) The President's Award is presented...

Photo highlights from Dallas, Texas: thinking big at the 2007 Agri-Marketing Conference.(National NAMA News)
May 1, 2007... 1. Taking first place in the ABEF Golf Outing was David Lundquist, MBR Services/CHS Land O'Lakes, Sheri Seger, DTN/The Progressive Farmer, Roger Reierson, AdFarm and Matt Herman, DTN. The Golf Outing took place at the Bear Creek Golf Club. ...

Growth & renewal.(NAMA Leader Message)(Brief article)
May 1, 2007... Spring is the season of growth and renewal. It's also the season of transition for NAMA. Chapter leaders are preparing to switch roles and, although we've just finished our annual Agri-Marketing Conference, we've already begun 2008 planning....

Extending your marketing reach through peer influence.(WORD OF MOUTH MARKETING)
May 1, 2007... This is the second in a series sponsored by Beck Ag on the latest about Word of Mouth Marketing (WOMM). When there's a million dollars on the line, the game show "Who Wants to be a Millionaire" allows contestants to phone a friend or ask...

New fuel standard's impact.(AGRI-MARKETERS UPDATE)
May 1, 2007... by the AgriMarketing Editors The Context Network, Des Moines, IA, and The Windmill Group, Drake, ND, will soon release a new report that examines the feasibility and the impact on the agricultural industry if the new 35 billion gallon...

RFD-TV goes commercial; opens theatre.(AGRIMARKETER'S UPDATE)
May 1, 2007... by the AgriMarketing Editors March was quite a month for RFD-TV. First, the seven-year-old Omaha-based TV channel that broadcasts 24/7 which is dedicated to programming of rural interest announced it was switching from a non-profit,...

News from Saskatchewan.(CAMA UPDATE)
May 1, 2007... All hail Dog River, Saskatchewan! Imagine Dog River--a lazy little prairie town plunked right in the middle of Canada's number one grain-producing province. Life in Dog River is the epitome of what it's like to live in rural Canada. On a...

A new career.(The Scoop on Recruiting)
May 1, 2007... Are you an experienced professional considering a new career? This move can be nerve raking whether forced or voluntary. We asked our professional partner, Rimfire Resources, to provide a few tips for professionals as they consider a transition...

Updates from agency leaders.(AGENCY UPDATE)(Industry overview)
May 1, 2007... ADFARM, FARGO, ND by Roger Reierson, Chairman At AdFarm, we exist to be a catalyst for the advancement of agriculture. We're totally focused on agriculture so we've been able to surround ourselves with the best resources and assets...

Marketers report on their expectations and measures of agency success.(AGENCY UPDATE)
May 1, 2007... JOHN DEERE CREDIT JOHNSTON, IA by Dave Patterson, Manager, Marketing Communications & Direct Marketing At John Deere Credit we utilize three primary agencies. These agencies are: Bader Rutter and Associates, Milwaukee, WI; Two Rivers...

Optimizing agency relationships.(AGENCY UPDATE)
May 1, 2007... Optimizing client-agency relationships begins with a clear vision from the client along with a strong leadership team that provides feedback and helps the agency stay on course at all times. The next critical element is ensuring the company...

Annual listing: largest communications agencies.(AGENCY UPDATE)
May 1, 2007... In AgriMarketing magazine's annual survey of the largest agricultural marketing communications agencies, the 38 agencies reported stated their income from agribusiness and producer-funded clients grew an average of 2% over the prior year. Total...

Ten tips to make life easier.(FOCUS ON: MARKET RESEARCH)
May 1, 2007... Companies are taking a long, hard look at costs, determining where to make investments and where to make cuts. Within some organizations, the market research function has come under scrutiny, and in some cases, directly to the chopping block....

New study offers insights into horse owners.(FOCUS ON: MARKET RESEARCH)
May 1, 2007... The "Equine Market MegaStudy" was conducted by agribusiness specialists Market Directions, Inc. of Kansas City, MO, and Brakke Consulting, Inc., Dallas, TX. The study contains data on 34 different product types across 17 distinct categories,...

Beef producers go to college.(THINKING OUTSIDE THE BOX)
May 1, 2007... Ongoing access to information and educational opportunities are important in helping beef producers stay in touch with new technologies and emerging issues. Being a source for this information is one of the focus areas for the National...

Upcoming meetings for agri marketers.(Calendar)
May 1, 2007... JULY JULY 17-18: Sales Training, Des Moines, IA; www.agcareers.com. JULY 28-AUG. 1: Agricultural Media Summit, Louisville, KY; www.agmediasummit.com. AUGUST AUG. 6-8: HR Roundtable, Des Moines, IA; www.agcareers.com. ...

Changes and opportunities.(VIEW FROM THE TOP: GOLDEN HARVEST SEEDS, INC.)(Interview)
May 1, 2007... Name: Edward T. (Rob) Robinson, III Title: Operating Head of Golden Harvest. Career: Joined J.C. Robinson Seeds, Inc., in 1978 as a trainee. Worked in many areas with in the company. Promoted to current position in March 2006 following...