Agri Marketing articles from May 2005

Agri Marketing archives from May 2005

Largest agencies mix it up ...(FOR OPENERS)(Brief Article)
May 1, 2005... Once again, we are pleased to present our annual largest ag communications agency listing. As interesting as it is to see the rankings, it is also insightful to view the mix of revenue sources for agencies. The top five agencies generated more...

This month in Agri Marketing.(Brief Article)
May 1, 2005... Five Years Ago * Philip Morris Management Corp., Washington, D.C., promotes Russell Laird to director of agricultural relations. Laird will spearhead the company's Shared Solutions program. Jay Poole is promoted to vice president of...

Farm Credit Services of America.(AT CLOSING PEOPLE)(Farm Credit Services of America promoted Doug stark to President and chief Executive Officer)(Brief Article)
May 1, 2005... Farm Credit Services of America (FCSAmerica)promotes Doug Stark to president and chief executive officer. Stark joined FCSAmerica's senior leader-ship team in 1998 and has served as chief credit officer during his tenure. Previously, he was...

American Feed Industry Association (AFIA).(AT CLOSING PEOPLE)(Appointed Mike Horn as Board of Directors)(Brief Article)
May 1, 2005... Mike Horn, president and CEO of Pennfield Corporation, Lancaster, Pa., is named chair-elect of the Board of Directors of the American Feed Industry Association (AFIA). In May 2006 he will succeed Robert Gallaway, Ridley Inc., as board chairman....

Valmont's North American Irrigation and Tubing.(AT CLOSING PEOPLE)(Promotions)(Brief Article)
May 1, 2005... Leonard M. Adams is promoted to group president for Valmont's North American Irrigation and Tubing businesses. Adams will be responsible for the operation, profitability and growth of these major business units. Since joining Valmont in 1979,...

Terra Industries Inc.(AT CLOSING PEOPLE)(Appointed Daniel D. Greenwell as Vice President and Controller)(Brief Article)
May 1, 2005... Terra Industries Inc., Sioux City, Iowa, appoints Daniel D. Greenwell to vice president and controller. Greenwell's responsibilities include all internal and external financial reporting, budgeting, analysis and internal accounting controls....

Dairyland Seed.(AT CLOSING PEOPLE)(Promoted Hunt Wiley to Executive Management Commitee)(Brief Article)
May 1, 2005... Dairyland Seed, West Bend, Wis., promotes Hunt Wiley, director of research, to a position on Dairlyand's executive management committee. Wiley has been an employee of Dairyland Seed for more than 20 years. He has served in the role of director...

AGROTAIN International LLC, St. Louis, signs a letter of intent to license the AGROTAIN technology to Incitec Pivot Ltd. for urea and UAN incorporation at the manufacturing level for agricultural markets in Australia.(AT CLOSING NEWS)
May 1, 2005... AGROTAIN International LLC, St. Louis, signs a letter of intent to license the AGROTAIN technology to Incitec Pivot Ltd. for urea and UAN incorporation at the manufacturing level for agricultural markets in Australia. Incitec will be the...

Philom Bios Inc. and Saskferco Products Inc. sign an agreement that will see Philom Bios support the marketing of Nitrogain products in western Canada.(AT CLOSING NEWS)(Brief Article)
May 1, 2005... Philom Bios Inc. and Saskferco Products Inc. sign an agreement that will see Philom Bios support the marketing of Nitrogain products in western Canada. Nitrogain is urea or UAN fertilizer pretreated with AGROTAIN "C." In this ready-to-use...

Schillinger Seed Inc.(AT CLOSING NEWS)(High-protein Soy Flours)(Brief Article)
May 1, 2005... Schillinger Seed Inc., Des Moines, Iowa, has developed and is launching sales of naturally developed and processed high-protein soy flours. The company has been involved in the development, production and export of high-protein soybeans for...

Kikkoman Corp., the world's largest soy sauce brewer, will launch a health food joint venture in the United States with the Consac Industries Inc. Group, a major nutritional supplement manufacturer.(AT CLOSING NEWS)
May 1, 2005... Kikkoman Corp., the world's largest soy sauce brewer, will launch a health food joint venture in the United States with the Consac Industries Inc. Group, a major nutritional supplement manufacturer. Kikkoman will hold a 46.3 percent stake in...

Cargill and Materia Inc. announce the expansion of a development agreement for Cargill's use of Materia's proprietary olefin metathesis technology for converting biobased oils to industrial chemicals, feedstocks and consumer products.(AT CLOSING NEWS)(Brief Article)
May 1, 2005... Cargill and Materia Inc. announce the expansion of a development agreement for Cargill's use of Materia's proprietary olefin metathesis technology for converting biobased oils to industrial chemicals, feedstocks and consumer products. The...

Primedia Business Magazines & Media announces the launch of PrimeAG Marketing Information Solutions, an enhancement to its agriculture publications.(AT CLOSING NEWS)(Brief Article)
May 1, 2005... Primedia Business Magazines & Media announces the launch of PrimeAG Marketing Information Solutions, an enhancement to its agriculture publications. Primedia Business, which has built a deep, demographically specific data sets, known as PrimeAG...

Monsanto Company has signed a non-binding letter of intent to sell its Enviro-Chem unit to the management of this subsidiary in a management buyout.(AT CLOSING NEWS)(Brief Article)
May 1, 2005... Monsanto Company has signed a non-binding letter of intent to sell its Enviro-Chem unit to the management of this subsidiary in a management buyout. Enviro-Chem provides engineering, procurement and construction management services for...

Celebrating Ag in the nation's Capitol.(FYI NEWS & NOTES)(National Ag Day)(Brief Article)
May 1, 2005... National Ag Day returned to the national stage this year with events in Washington, D.C., that included participation by House and Senate leaders and Secretary of Agriculture Mike Johanns. On Thursday, March 17, agriculture leaders met at the...

UPI teams with Texas Collegiate FFA to launch 'Value Revolution'.(FYI NEWS & NOTES)(United Phosphorus Inc)(Brief Article)
May 1, 2005... United Phosphorus Inc. (UPI) gave leaders of the Texas Collegiate FFA Chapter their first experience working a trade show during the 2005 Commodity Classic in Austin, Texas. At the Classic, UPI launched its "Value Revolution" marketing...

Iowa soy feeds African orphans, others in need.(FYI NEWS & NOTES)(Brief Article)
May 1, 2005... After traveling more than 8,700 miles across land and ocean, a shipment of textured soy protein (TSP) from Cedar Rapids, Iowa, has reached its southern Africa destination in Zimbabwe. The 348 bags of TSP will provide 200,000 servings of...

John Deere Buck EXT awarded at World Ag Expo.(FYI NEWS & NOTES)(Brief Article)
May 1, 2005... "Pinch me... I still can't believe it's true!" exclaimed Fidel Sandoval of Santa Maria, Calif., as World Ag Expo personnel and management of Cal-Coast Machinery Company presented him with the keys to his new John Deere Buck EXT (ATV)....

Stock price at close of market.(AG STOCK INDEX)(Illustration)
May 1, 2005... STOCK PRICE AT CLOSE OF MARKET Exchange: Month Ago Ticker 2/28/04 CAPITAL EQUIPMENT, FARM MACHINERY AGCO Corp. ...

NAMA chapters celebrate Ag Day.(National NAMA News: News and information for members and friends of NAMA)(National Agri-Marketing Association)(National Ag Day)
May 1, 2005... This year many NAMA chapters held Ag Day events. Below is a brief description of some of those chapter programs. Iowa NAMA The Iowa Chapter of NAMA hosted a series of four events in Central Iowa with over 500 people in attendance. The...

2005-2006 NAMA Executive Committee.(National Agri-Marketing Association)
May 1, 2005... The 2005-2006 Executive Committee is set to lead the organization into the new program year. Below is information on each member of the committee. President * Tom Smull (Iowa Chapter / Associations, Inc.) Tom Smull is the advertising...

NAMA's bright future.(National Agri-Marketing Association`s Leader Message)(Brief Article)
May 1, 2005... OK. This starts out a little boring, but bear with me.... The end is exciting! Your NAMA Board over the last two years has taken an in-depth look at our membership trends over the last several years to gain an understanding of who our...

To market, to market: research serves up much-needed insight into an innovative product's launch.
May 1, 2005... During April, May and June 2003 more than 3,000 U.S. grocery shoppers were interviewed about four areas: * product naming * benefit statements (what consumers value the most) * concept statements (relative to competing product...

Country living lifestyle: worthy of attention.
May 1, 2005... Editor's note: This is the first of two articles focused on understanding the population of individuals who live in the country as a lifestyle choice. Central to developing and growing brands is an intimate knowledge of each unique market...

Borrowing tactics from activists: Food Forethought Foundation creates 'AGtivist' program to counter anti-agriculture movements.
May 1, 2005... This past election year reflected how divided our nation has become. Red and blue served to further alienate rural and urban America, confirming that more of America is generations removed from the family farm. Despite the fact that consumers...

Turner's vision creates new insecticide use category.(RICK TURNER: Marketer of the Year)
May 1, 2005... If you had asked the average corn grower just four short years ago to name a seed-applied insecticide, you might have received a blank stare. But due to the marketing savvy and strategic product positioning of this year's National...

Monsanto Co. purchased genetic assets developed under a six-year agreement with biotech company Icoria Inc. for nearly $6.8 million in cash.(MARKETING NEWS)(Brief Article)
May 1, 2005... Monsanto Co. purchased genetic assets developed under a six-year agreement with biotech company Icoria Inc. for nearly $6.8 million in cash. Monsanto has thus far paid nearly $4.8 million cash for assets developed under an agreement with Icoria...

American Vanguard Corp. announces that its subsidiary, AMVAC Chemical Corp., has entered into an exclusive, multi-year agreement with BASF to develop, register and commercialize topramezone, a new herbicide for post-emergent use in corn in North America.(MARKETING NEWS)(Brief Article)
May 1, 2005... American Vanguard Corp. announces that its subsidiary, AMVAC Chemical Corp., has entered into an exclusive, multi-year agreement with BASF to develop, register and commercialize topramezone, a new herbicide for post-emergent use in corn in...

Metabolix Inc., of Cambridge, Mass., and BP have agreed to a joint program to develop renewable and biodegradable plastics.(MARKETING NEWS)(Brief Article)
May 1, 2005... Metabolix Inc., of Cambridge, Mass., and BP have agreed to a joint program to develop renewable and biodegradable plastics. The two-year collaboration will include BP's newly formed olefins and derivatives (O&D) petrochemical subsidiary. The...

The Scotts Co., Marysville, Ohio, changes its name to The Scotts Miracle-Gro Co., saying it would show off one of its best-known brands and help make investors and others more familiar with its full range of lawn care and gardening products.(MARKETING NEWS)(Brief Article)
May 1, 2005... The Scotts Co., Marysville, Ohio, changes its name to The Scotts Miracle-Gro Co., saying it would show off one of its best-known brands and help make investors and others more familiar with its full range of lawn care and gardening products....

Advanta Netherlands Holdings BV, the parent company of the Advanta Group, has reached an agreement to sell its European field crop business to Limagrain.(MARKETING NEWS)(Brief Article)
May 1, 2005... Advanta Netherlands Holdings BV, the parent company of the Advanta Group, has reached an agreement to sell its European field crop business to Limagrain. Advanta will retain its global sugarbeet business unit and its Australia, Asia and South...

Rabobank, through its Iowa-based subsidiary Rabo AgServices, and Anderson Clayton Corp., a wholly owned subsidiary of Queensland Cotton Holdings Limited, announce a new financing alliance under which Rabo AgServices and Anderson Clayton will jointly fund loans originated by Anderson Clayton's financial subsidiary, ACCO Finance Co.(Brief Article)
May 1, 2005... Rabobank, through its Iowa-based subsidiary Rabo AgServices, and Anderson Clayton Corp., a wholly owned subsidiary of Queensland Cotton Holdings Limited, announce a new financing alliance under which Rabo AgServices and Anderson Clayton will...

The University of Nebraska-Lincoln (UNL) and Monsanto Co. sign an exclusive licensing agreement to develop crops tolerant to the broadleaf herbicide dicamba.(MARKETING NEWS)
May 1, 2005... The University of Nebraska-Lincoln (UNL) and Monsanto Co. sign an exclusive licensing agreement to develop crops tolerant to the broadleaf herbicide dicamba. Biochemist Don Weeks and colleagues identified a gene that can make dicamba-sensitive...

Cargill Dry Corn Ingredients, Minneapolis, introduces MaizeWise, a new line of whole-grain corn and corn-bran products that will expand food manufacturers' choices in delivering healthful, corn-based products to their customers.(MARKETING NEWS)(Brief Article)
May 1, 2005... Cargill Dry Corn Ingredients, Minneapolis, introduces MaizeWise, a new line of whole-grain corn and corn-bran products that will expand food manufacturers' choices in delivering healthful, corn-based products to their customers. The MaizeWise...

Mycogen Seeds.(MARKETING NEWS)(Brief Article)
May 1, 2005... Mycogen Seeds' grain corn hybrids with the trait combination of Herculex I Insect Protection and Roundup Ready have received regulatory approvals for grain import into Japan and Mexico. Currently one hybrid containing Herculex I combined with...

Merial.(MARKETING PEOPLE)(Brief Article)
May 1, 2005... Merial, Duluth, Ga., adds John Butler to the MERIAL SUREHEALTH calf-preconditioning program leadership team. Butler has experience with the National Cattleman's Association/National Cattlemen's Beef Association and most recently as the...

Monty's Plant Food Company.(MARKETING PEOPLE)(Appointed Steven Ellwood Jr. as Midwest Territory Manager)(Brief Article)
May 1, 2005... Monty's Plant Food Company, Louisville, Ky., names Steven Ellwood, Jr. of Osseo, Wis., upper Midwest territory manager. Ellwood will manage current and developing markets in Wisconsin, Iowa, Minnesota and Illinois. Ellwood previously worked as...

Recently retired Case IH exec Jim Irwin named Agribusiness Leader of the Year.(2005 AGRIBUSINESS LEADER of the YEAR)
May 1, 2005... An All-American at the University of Nebraska at Kearney back in the early 1960s, Jim Irwin learned early that teamwork is critical, whether you're on the field--or plowing it. His 40-year legacy at Case IH reflects the lessons he gained on...

Creating a red legacy since the '60s.(2005 AGRIBUSINESS LEADER of the YEAR)
May 1, 2005... After graduating with a teaching degree from the University of Nebraska--where he was a standout football player--Jim Irwin signed with the "then" Los Angeles Rams. "I made it to the last cut, and was let go in mid-September," he says....

A shared vision.(2005 AGRIBUSINESS LEADER of the YEAR)
May 1, 2005... How do you fill a legend's shoes? It all depends on the legend. "Jim Irwin left me in a great position with a seasoned team of committed professionals," says Frank Anglin III, who replaced the retiring Irwin in February 2005 as vice...

Clearly a leader.(2005 AGRIBUSINESS LEADER of the YEAR)
May 1, 2005... The manner may sometimes be gruff and the stature a bit imposing, but inside that former linebacker's frame lies the heart and soul of a man who brings a unique blend of competition, compassion and grassroots pragmatism to everything he does....

Agribusiness Leader of the Year.(2005 AGRIBUSINESS LEADER of the YEAR)(National Agri-Marketing Association)
May 1, 2005... The Agribusiness Leader of the Year award recognizes leadership achievement in agriculture and the food and fiber industries. This award is the most prestigious recognition that is bestowed by the National AgriMarketing Association (NAMA). The...

Harvest PR & Marketing Inc.(AGENCY PEOPLE)(Brief Article)
May 1, 2005... Heidi H. Nelson recently formed Harvest PR & Marketing Inc., Portland, Ore. For more than a decade, Nelson has cultivated business relationships in the food, agriculture and tourism industries and was recently awarded new contracts that fit the...

Nicholson Kovac Inc.(AGENCY PEOPLE)(Promotions)(Brief Article)
May 1, 2005... Nicholson Kovac Inc., Kansas City, Mo., announces promotions and new hires. Promotions in its Kansas City office include Gina Yoder, promoted to senior media planner from media planner, who has been with the agency since 2001; Kate Davidson,...

Rhea & Kaiser Marketing Communications.(AGENCY PEOPLE)(Brief Article)
May 1, 2005... Rhea & Kaiser Marketing Communications, Naperville, Ill., adds Lane Kaplan as management supervisor. In this position, Kaplan supervises public relations account staff and sets the strategic tone and direction for the Bayer CropScience corn...

Adculture Group Inc., Minneapolis, is named agency of record for Agrisure corn traits, marketed by Syngenta Seeds Inc., Golden Valley, Minn.(AGENCY NEWS)(Brief Article)
May 1, 2005... Adculture Group Inc., Minneapolis, is named agency of record for Agrisure corn traits, marketed by Syngenta Seeds Inc., Golden Valley, Minn. Adculture will work with Syngenta on the launch of Agrisure Advantage, incorporating hybrid corn...

Firestone Agricultural Tire Division names The Meyocks Group, West Des Moines, Iowa, as its agency of record for all marketing communications, which includes the company's agricultural, construction, forestry and ATV tire segments.(AGENCY NEWS)(Brief Article)
May 1, 2005... Firestone Agricultural Tire Division names The Meyocks Group, West Des Moines, Iowa, as its agency of record for all marketing communications, which includes the company's agricultural, construction, forestry and ATV tire segments....

Woodruff Sweitzer, Columbia, Mo., is selected for creative and strategic input into the marketing of Canada's first registered fluoroquinolone for food-producing animals, Baytril[R] 100 (enrofloxacin).(AGENCY NEWS)(Brief Article)
May 1, 2005... Woodruff Sweitzer, Columbia, Mo., is selected for creative and strategic input into the marketing of Canada's first registered fluoroquinolone for food-producing animals, Baytril[R] 100 (enrofloxacin). This antimicrobial, manufactured by Bayer...

The industry pulse.
May 1, 2005... To keep the pulse of the industry and learn more about Our readers, Agri Marketing has developed an interactive online poll. To participate in the poll, go to www.agrimarketing.com and look for the survey box in the right column. Each month a...

Asking the right questions.(SALES/MARKETING INSIGHTS)
May 1, 2005... When sales students first learn about selling, there s an interesting transition as they discover the importance of asking questions. At first selling seems easy. Even if they've never sold anything before, most have bought a car or stereo and...

Numerous issues weigh on minds of agencies, clients.(AGENCY update)(Interview)
May 1, 2005... Editor's Note: Agri Marketing magazine recently spoke with executives from the top five agriculture agencies to discuss the key elements to their success and provide insight into the agencies' relationships with clients. The executives are: ...

The beginning of a client-agency relationship: how three companies chose an agency of record.(AGENCY update)(Cover Story)
May 1, 2005... Searching for the right agency partner is like searching for the right spouse. You want a partner with similar experiences and long-term vision, someone who is smart, has a sense of humor and sparks a chemistry that says, "We will make a good...

2005 North American Ag communications agencies.(AGENCY update)
May 1, 2005... It is time again for Agri Marketing magazine's annual listing of agricultural communications agencies throughout North America. Agencies supplying financial documentation have their figures listed in bold typeface. If an area of a listing is...

National Corn Growers Association.(ASSOCIATION NEWS)(Appointments )(Brief Article)
May 1, 2005... The National Corn Growers Association (NCGA), St. Louis, announces that Fred Stemme joins as vice president of marketing, while June Silverberg and Lisa Kelley join the public policy staff in Washington, D.C. Stemme will oversee marketing,...

National Farmers Union.(ASSOCIATION NEWS)(appointed Emily Eisenberg as director of communications)(Brief Article)
May 1, 2005... Emily Eisenberg is named director of communications for the National Farmers Union (NFU). Eisenberg has covered Capitol Hill and federal agencies for WDAY-TV in Fargo, N.D., and has produced and anchored newscasts for WYCC-TV in Chicago. She...

American Society of Farm Managers and Rural Appraisers.(ASSOCIATION NEWS)(appointed Henry Long as executive vice president)(Brief Article)
May 1, 2005... The American Society of Farm Managers and Rural Appraisers (ASFMRA) hires Henry Long, AFM, ARA, as executive vice president. Long has been a member of ASFMRA for many years and has had an integral role in the Society including past president,...

The Fertilizer Institute.(ASSOCIATION NEWS)(appointed Corey Henry as director of public affairs)(Brief Article)
May 1, 2005... The Fertilizer Institute (TFI), Washington, D.C., hires Corey Henry as director of public affairs. Henry joins TFI's communications team, which is responsible for the Institute's internal and external communications efforts on behalf of the...

Drake & Company.(ASSOCIATION NEWS)(Brief Article)
May 1, 2005... DRAKE & COMPANY, a St. Louis-based association management company, announces personnel changes. Alan Krob joins as project manager for the National Christmas Tree Association. Krob comes to Drake & Company from the National Association of...

The National Corn Growers Association (NCGA) announces an agreement with the Financial Planning Association (FPA) that will allow NCGA to incorporate financial literacy into educational programs for NCGA's membership of 33,000.(ASSOCIATION NEWS)
May 1, 2005... The National Corn Growers Association (NCGA) announces an agreement with the Financial Planning Association (FPA) that will allow NCGA to incorporate financial literacy into educational programs for NCGA's membership of 33,000. FPA will provide...

Obituary.(MEDIA NEWS)(Obituary)
May 1, 2005... Joseph "Jack" Kinderwater, age 82, of Roseville, Minn., died on March 12, 2005. Kinderwater received his B.A. from the University of Minnesota in 1948. He was chairman of the board of Webb Publishing Company, the vice president of the Midwest...

Southeast AgNet Publications Inc., a sister company to Southeast AgNet Inc., has purchased 85-year-old Citrus Industry Magazine and Citrus Expo, making Southeast AgNet, Bartow, Fla., the only combination agriculture media enterprise in the state.(Brief Article)
May 1, 2005... Southeast AgNet Publications Inc., a sister company to Southeast AgNet Inc., has purchased 85-year-old Citrus Industry Magazine and Citrus Expo, making Southeast AgNet, Bartow, Fla., the only combination agriculture media enterprise in the...

Upcoming meetings.(Calendar)
May 1, 2005... JUNE JUNE 7-8: Agribusiness Sales Management Forum, West Lafayette, Ind. Contact 765/494-4325 or visit www.agecon.purdue.edu/cab. JUNE 9-11: World Pork Expo, Des Moines, Iowa. Contact 847/838-6772 or visit www.worldpork.org. JUNE...

Rubes[R].(Cartoon)
May 1, 2005... "Sid, Doris, I'd like you to meet Louise, my significant udder." [ILLUSTRATION OMITTED]

Valent sees strong product growth.(VIEW FROM THE TOP)(Interview)
May 1, 2005... Editor's Note: Kevin Hammill joined Valent U.S.A. Corporation, Walnut Creek, Calif., in 2004 as senior director of marketing. Prior to joining Valent, Hammill spent 15 years in various sales and marketing roles in the agriculture chemical...