Agri Marketing articles from May 2004

Agri Marketing archives from May 2004

Observations ...(For Openers)(Brief Article)
May 1, 2004... Largest Agencies. We are pleased to present our annual largest ag communications agency listing. As interesting as it is to see who ranks where, it is also insightful to view the mix of revenue sources for agencies. And did you know, that total...

Five years ago.(Brief Article)
May 1, 2004... * Rhea & Kaiser Marketing Communications, Naperville, Ill., has promoted Brian Rund to vice president, management supervisor. * Colle & McVoy, Inc., Minneapolis, has agreed to sell a majority interest of the agency to MDC Communications...

Ten years ago.(Brief Article)
May 1, 2004... * AGCO Corp., Duluth, Ga., enters into an agreement to acquire Massey Ferguson Group Ltd. from Varity Corp. The acquisition more than doubles the size of AGCO, increasing its annual sales to $1.5 billion. * Boards of the American Soybean...

Twenty years ago.(Brief Article)
May 1, 2004... * High Plains Corp., Wichita, Kan., starts up its first 10-million-gallon fuel grade ethanol plant in Colwich, Kan. * The Chicago Board of Trade applies to trade options on soybean futures to the Commodity Futures Trading Commission. *...

Stock price at close of market.(AG Stock Index)(Illustration)
May 1, 2004... [GRAPHICS OMITTED] STOCK PRICE AT CLOSE OF MARKET Month This Year Exchange: Ago Month Ago Ticker ...

Gustafson LLC.(At Closing News)(Rick S. Turner appointed)(Brief Article)
May 1, 2004... Rick S. Turner is named president of Gustafson LLC, Piano, Texas, to replace T. Gilliam Austin, who has served as company president since 1994. Austin previously announced plans to retire in January 2004 but delayed retirement until conclusion...

Monsanto Co., St. Louis, signs a definitive agreement for the sale of assets associated with the company's European wheat and barley business to Rodez, France-based RAGT Genetique S.A.(At Closing News)(Brief Article)
May 1, 2004... Monsanto Co., St. Louis, signs a definitive agreement for the sale of assets associated with the company's European wheat and barley business to Rodez, France-based RAGT Genetique S.A. The agreement is contingent on the usual competition merger...

Tyson Foods Inc.(At Closing News)(federal regulators investigating over payments)(Brief Article)
May 1, 2004... Federal regulators are investigating Tyson Foods Inc., Springdale, Ark., over payments to its chairman and other directors and officers. The Securities and Exchange Commission notified the company that it launched a formal probe seeking...

A U.S. appeals court revives Bayer BioScience's patent claims in a legal dispute with rival Monsanto Co. over technology Monsanto uses in its insect-resistant corn.(At Closing News)(Brief Article)
May 1, 2004... A U.S. appeals court revives Bayer BioScience's patent claims in a legal dispute with rival Monsanto Co. over technology Monsanto uses in its insect-resistant corn. The U.S. Court of Appeals for the Federal Circuit in Washington, D.C.,...

CHS Inc., Inver Grove Heights, Minn., signs an agreement to purchase all of Farmland Industries' ownership share of Agriliance LLC, a leading supplier of agronomic inputs in North America.(At Closing News)(Brief Article)
May 1, 2004... CHS Inc., Inver Grove Heights, Minn., signs an agreement to purchase all of Farmland Industries' ownership share of Agriliance LLC, a leading supplier of agronomic inputs in North America. The purchase consists of Farmland's entire interest in...

The USDA's Natural Resources Conservation Service signs a memorandum of understanding (MOU) with the American Seed Trade Association (ASTA) to promote better exchange of seed technology.(At Closing News)(United States, Department Of Agriculture)(Brief Article)
May 1, 2004... The USDA's Natural Resources Conservation Service signs a memorandum of understanding (MOU) with the American Seed Trade Association (ASTA) to promote better exchange of seed technology. "This partnership will ensure that quality native seed is...

Media minds.
May 1, 2004... For some strange reason, Donna felt reach was more important than frequency. [ILLUSTRATION OMITTED]

Pioneer Hi-Bred International, a DuPont subsidiary, renews its commitment to Farm Safety 4 Just Kids (FS4JK) in 2004 by contributing $100,000 to support the organization's efforts to keep rural kids safe and healthy.(At Closing News)(Brief Article)
May 1, 2004... Pioneer Hi-Bred International, a DuPont subsidiary, renews its commitment to Farm Safety 4 Just Kids (FS4JK) in 2004 by contributing $100,000 to support the organization's efforts to keep rural kids safe and healthy. In addition to financially...

Jean-Pierre Rosso elects to retire from CNH Global N.V., on April 26, 2004.(At Closing News)(Brief Article)
May 1, 2004... Jean-Pierre Rosso elects to retire from CNH Global N.V., on April 26, 2004. Rosso served as director and chairman of the board of CNH since the merger of Case and New Holland in November 1999 and was its CEO in the first year following the...

Pride Seeds, Chatham, Ontario, hires Osborn & Barr Canada, London, Ontario, as its agency of record.(At Closing News)(Brief Article)
May 1, 2004... Pride Seeds, Chatham, Ontario, hires Osborn & Barr Canada, London, Ontario, as its agency of record. "While we had the opportunity to meet with several very good agencies during our review process, we selected Osborn and Barr Canada because of...

Bunge Ltd.(At Closing News)(plans its investments)(Brief Article)
May 1, 2004... Bunge Ltd., White Plains, N.Y., plans to invest $1.3 billion in Brazil over the next four years, Chairman and Chief Executive Alberto Weisser announced. The company plans to spend the money on infrastructure such as ports, warehouses, and...

Valmont Industries Inc., Omaha, Neb., has completed its acquisition of Newmark International Inc., Birmingham, Ala., from Newmark's parent company, Pfleiderer AG of Neumarkt, Germany.(At Closing News)(Brief Article)
May 1, 2004... Valmont Industries Inc., Omaha, Neb., has completed its acquisition of Newmark International Inc., Birmingham, Ala., from Newmark's parent company, Pfleiderer AG of Neumarkt, Germany. The transaction includes all six of Newmark's North American...

Smithfield Foods Inc., Smithfield, Va., closes the sale of its wholly owned Canadian subsidiary.(At Closing News)(Brief Article)
May 1, 2004... Smithfield Foods Inc., Smithfield, Va., closes the sale of its wholly owned Canadian subsidiary, Schneider Corporation, to Maple Leaf Foods Inc. for approximately $378 million, including assumption of the company's outstanding debt.

Mississippi Chemical Corporation.(At Closing News)(Brief Article)
May 1, 2004... Mississippi Chemical Corporation, Yazoo City, Miss., filed its joint plan of reorganization with the U.S. Bankruptcy Court for the Southern District of Mississippi. The plan is subject to review and approval by certain creditors of the company...

Pfizer animal health helps put milk in the hands of students.(FYI News & Notes)(Brief Article)
May 1, 2004... High school students in Iowa can now choose milk over soda in vending machines through the Iowa Milk Vending & Nutrition Program, created by a small group of northwest Iowa dairy producers. The program has gained support from the Iowa State...

'Conservationist of the Year' award goes to Iowa couple.(FYI News & Notes)
May 1, 2004... The "Conservationist of the Year" award was presented to Mark and JoAnn Jackson during the Commodity Classic in Las Vegas. Present at the awards banquet are: (l to r) Ron Heck, ASA president; Mark Jackson, National Conservation Legacy Award...

Gustafson contest is a work of art.(FYI News & Notes)(Brief Article)
May 1, 2004... Rebecca Williams of Cochran, Ga., was the lucky winner of an original Jack DeLoney masterpiece, "Memphis Belle," during the 2004 Beltwide Cotton Conferences held in San Antonio. The original artwork, valued at $12,000, was offered by Gustafson...

CropLife Ambassador Network connects with students.(FYI News & Notes)(Mid America CropLife Association)(Brief Article)
May 1, 2004... The CropLife Ambassador Network (CAN), created by the Mid America CropLife Association, continues to recruit new members for its mission of spreading the good word about agriculture. The association also has introduced a new presentation for...

New conference draws Hay producers.(FYI News & Notes)(Hay Business Conference & Expo sponsored by Hay & Forage Grower magazine)(Brief Article)
May 1, 2004... Nearly 200 producers from 25 states and Canada traveled to Overland Park, Kan., for the first Hay Business Conference & Expo sponsored by Hay & Forage Grower magazine. "The business of hay production and marketing often flies under the radar,"...

John Deere displays a piece of history.(FYI News & Notes)(Brief Article)
May 1, 2004... Deere & Company, Moline, Ill., has acquired the oldest known John Deere tractor and placed it on permanent display at the John Deere Collectors Center. The John Deere All-Wheel Drive tractor is the only complete one known to still exist of...

A celebration of ag in Cedar Rapids.(National NAMA news: news and information for members and friends of NAMA)(National Agriculture Day)(Brief Article)
May 1, 2004... National Agriculture Day is celebrated in many. ways across the United States and on March 22, 2004, the Cornbelt NAMA Chapter joined forces with others in the industry, to participate in the "Celebration of Agriculture" in Cedar Rapids, Iowa....

2004 Agri-Marketing Conference & Trade Show.(Press time pictures)(Illustration)
May 1, 2004... This year's Agri-Marketing Conference & Trade Show took place April 14-16 in Kansas City. Here are a few pictures that were available at press time. Watch for next month's issue of Agri Marketing for more coverage of the conference. 1:...

New NAMA members.(National NAMA news: news and information for members and friends of NAMA)(National Agri-Marketing Association)
May 1, 2004... Welcome new NAMA members that joined in March and April 2004. AT LARGE Marie Reid, Rural Press, Ltd. BADGER Jason B. Biddick, Trelay Seed Co. Mark Gale. Charleston/Orwig, Inc. CAMA ALBERTA David Ford, Brown...

Thanks for the leadership.(NAMA Leader's Message)
May 1, 2004... Tom, Smull, Metro Iowa Plus Newspapers, 2004-2005 NAMA President-Elect When Tony Thompson, then Iowa Chapter president-elect, and Kathy Murphy, recruited me to join NAMA eighteen years ago, one of the benefits I remember them saying and...

Hoyum leads fertilizer industry back to the basics.(Ray Hoyum)
May 1, 2004... Editor's note: Ray Hoyum, vice president of market development and communications for IMC Global was selected as the 2004 NAMA Marketer of the Year. Vision. Leadership. Example. Teamwork. These words are used by the colleagues and business...

PR takes the sting out of a nasty little problem.(Thinking Outside The Box)
May 1, 2004... Fire ants. There's not much good to say about fire ants. In fact, Stacey Himes, associate vice president of Tierney Communications, Philadelphia, refers to fire ants like this: "They're nasty, nasty, nasty!" Need I say more? Do a Web...

Farmcraft Service Incorporated, Oxford, Ind., merges its farm management and real estate services with Farmers National Company, Omaha, Neb.(Marketing News)(Brief Article)
May 1, 2004... Farmcraft Service Incorporated, Oxford, Ind., merges its farm management and real estate services with Farmers National Company, Omaha, Neb. Farmcraft was founded in 1934 and manages 170 farms, totaling 44,000 acres, for 300 landowners in...

Becker Underwood Inc., Ames, Iowa, announces the acquisition of Bio-Care Technology Pty Limited of Australia.(Marketing News)(Brief Article)
May 1, 2004... Becker Underwood Inc., Ames, Iowa, announces the acquisition of Bio-Care Technology Pty Limited of Australia. Bio-Care is a leading Australian biotechnology business whose products are used as seed inoculants and biopesticides in agricultural...

Daily Mail and General Trust plc announces that dmg world media.(Marketing News)(Dawn Morris Productions Inc.)(Brief Article)
May 1, 2004... Daily Mail and General Trust plc announces that dmg world media, its exhibitions division, has acquired the Canadian International Farm Equipment Show through the acquisition of the entire shareholding of Dawn Morris Productions Inc.

Cargill Animal Nutrition, Minneapolis, completes the acquisition of substantially all of the assets of Agway Feed and Nutrition from Agway Inc.(Marketing News)(Brief Article)
May 1, 2004... Cargill Animal Nutrition, Minneapolis, completes the acquisition of substantially all of the assets of Agway Feed and Nutrition from Agway Inc. "Cargill is committed to the continuation of a high level of services and quality products to...

"GOT MILK?", the campaign created by the California Milk Processor Board, has crossed the Atlantic.(Marketing News)(Brief Article)
May 1, 2004... "GOT MILK?", the campaign created by the California Milk Processor Board, has crossed the Atlantic. Beginning in March, Great Britain's Milk Development Council (MDC)--a generic promotional program for dairy farmers in the UK--began offering...

Syngenta and Tanimura & Antle partner to deliver premium quality produce to consumers.(Marketing News)(Dulcinea Farms LLC)(Brief Article)
May 1, 2004... Syngenta and Tanimura & Antle partner to deliver premium quality produce to consumers. The joint venture, Dulcinea Farms LLC, will market Dulcinea[TM] branded produce items, including the PureHeart[TM] miniature seedless watermelon and a new...

Sunseeds Company.(Marketing People)(Clark Huffman appointed)(Brief Article)
May 1, 2004... Sunseeds Company, Parma, Idaho, hires Clark Huffman as director of marketing and sales for the Americas. Prior to joining Sunseeds, Huffman was employed as sales manager of national accounts at John Deere Credit. He previously spent 15 years...

Becker Underwood.(Marketing People)(appointments)
May 1, 2004... Becker Underwood, Ames, Iowa, announces the following additions to its Seed Enhancement business in the United States: Patrick Dodson, based out of Sabinal, Texas, is named regional sales representative for the Southern U.S.; Todd Hansen, based...

Kent Feeds.(Marketing People)(Tom Pletcher appointed)(Brief Article)
May 1, 2004... Kent Feeds, Muscatine, Iowa, announces that Tom Pletcher has joined the marketing and sales department as national accounts manager. He will be responsible for national distribution and sales of Kent pet and specialty feeds and animal care...

Lindsay Manufacturing.(Marketing People)(John Quinn appointed)(Brief Article)
May 1, 2004... Lindsay Manufacturing adds John Quinn as Greenfield Irrigation brand manager. He will be responsible for managing new product development, product line management, promotion and marketing activities for the brand on a global basis. Prior to...

Arvesta Corporation.(Marketing People)(Gary Sabolik appointed)(Brief Article)
May 1, 2004... Arvesta Corporation, San Francisco, announces the hiring of Gary Sabolik as area sales manager for the northern cereals market. Sabolik brings strong sales, marketing and management experience to Arvesta garnered from his years in the...

Bayer CropScience LP in the United States and Bayer CropScience Inc. in Canada purchase Crompton Corporation's 50 percent share of the Gustafson seed treatment business in the United States, Canada and Mexico for the price of $124 million in cash.(Marketing News)(Brief Article)
May 1, 2004... Bayer CropScience LP in the United States and Bayer CropScience Inc. in Canada purchase Crompton Corporation's 50 percent share of the Gustafson seed treatment business in the United States, Canada and Mexico for the price of $124 million in...

The World Ag Expo, Tulare, Calif., launches a new magazine entitled World Ag Expo VIP Preview.(Marketing News)(Brief Article)
May 1, 2004... The World Ag Expo, Tulare, Calif., launches a new magazine entitled World Ag Expo VIP Preview. The first edition of the World Ag Expo VIP Preview is anticipated to contain 52 to 56 full-color pages. Gary Schulz, general manager, says this new...

Wilbur-Ellis Company, Walnut Creek, Calif., completes the purchase of the Hughson Chemical Company's agricultural fertilizer and crop protection business located in Hughson, Calif.(Marketing News)(Brief Article)
May 1, 2004... Wilbur-Ellis Company, Walnut Creek, Calif., completes the purchase of the Hughson Chemical Company's agricultural fertilizer and crop protection business located in Hughson, Calif. The operations will continue to be managed by Howard Barnett,...

A career of leadership: Bernie Staller, chief operating officer of the National FFA Organization, has been named the 2004 Agribusiness Leader of the Year. This award honors outstanding leaders in agribusiness, education, government service or other agribusiness-related areas that exemplify excellence in agribusiness by their significant contributions to the industry.(2004 Agribusiness Leader of the Year)
May 1, 2004... Few great gifts eclipse those of providing and demonstrating leadership, especially to America's youth. Bernie Staller has afforded more than a generation of students the chance to realize and embrace their potential through strong and...

Empowering the future.(2004 Agribusiness Leader of the Year)
May 1, 2004... Throughout his career, Bernie Staller has pursued a goal of effective and responsive leadership. He retires this fall after 13 years at the helm of the National FFA Organization and 26 years at the National FFA Foundation. He bids farewell to...

Staller is about involvement.(2004 Agribusiness Leader of the Year)
May 1, 2004... Bernie Staller has devoted his entire adult life to FFA service, launched as an agricultural education teacher and FFA advisor in Janesville, Wis., on through his years with the FFA Foundation before the consolidation of facilities and...

The national FFA organization.(2004 Agribusiness Leader of the Year)(Future Farmers of America)
May 1, 2004... How does one explain FFA? Where does one start? Take half a million kids in blue corduroy jackets, toss in a mix of dedicated advisors, parents (many of whom themselves are advisors), alumni and supporters, blend in 75 years of tradition and...

Agribusiness Leader of the Year.
May 1, 2004... The Agribusiness Leader of the Year award recognizes leadership achievement in agriculture and the food and fiber industries. This award is the most prestigious recognition that is bestowed by the National AgriMarketing Association (NAMA). The...

Charleston/Orwig Inc.(Dan Bernick appointed)(Brief Article)
May 1, 2004... Dan Bernick joins Charleston Orwig Inc., Hartland, Wis., as a senior writer. Bernick will spearhead public relations on the Pfizer Animal Health account. He joins C|O after working nearly 20 years with Dairy Business Communications. Most...

NKH&W Inc.(Agency News)(Brief Article)
May 1, 2004... NKH&W Inc., Kansas City, Mo., hires advertising veteran Gary McKenna as management supervisor for its Minneapolis office. Previously, McKenna was marketing director for Primedia Business Magazines & Media. Prior to that, he was a senior vice...

Gibbs & Soell Public Relations.(Agency News)(Brief Article)
May 1, 2004... Gibbs & Soell Public Relations promotes Kerry Brooks Henderson to vice president. Henderson joined Gibbs & Soell in 1995. She currently serves as group account manager on the agency's Syngenta Crop Protection business.

Rhea & Kaiser Marketing Communications.(Agency News)(Brief Article)
May 1, 2004... Rhea & Kaiser Marketing Communications, Naperville, Ill, hires Kenna Rathai as public relations account supervisor working on the Pfizer Animal Health account. Prior to joining Rhea & Kaiser, she was account supervisor for Colle+McVoy.

Chuck and Cindy Zimmerman, former farm broadcasters, have started their own communications firm called ZimmComm.(Agency News)(Brief Article)
May 1, 2004... Chuck and Cindy Zimmerman, former farm broadcasters, have started their own communications firm called ZimmComm. The new company offers a variety of communication, marketing, promotion and public relations services, specializing in...

Robert "Bob" Morgan, author of a landmark book on irrigation history and former president of the Irrigation Association, died March 18 in Oregon.(Association News)(Obituary)
May 1, 2004... Robert "Bob" Morgan, author of a landmark book on irrigation history and former president of the Irrigation Association, died March 18 in Oregon. He was 91. Morgan served as president of the IA in 1957; he was also the association's historian...

The Angus Foundation.(Association News)(Milford H. Jenkins appointed)(Brief Article)
May 1, 2004... The Angus Foundation, St. Joseph, Mo., appoints Milford H. Jenkins to the newly created position of director of development. Jenkins, an Oklahoma native with 14 years of professional fundraising experience, will be responsible for continuing...

CropLife America and the Agricultural Retailers Association announce the creation of the American Agronomic Stewardship Alliance, a unified industry inspection and accreditation program for crop protection retail facilities.(Association News)(Brief Article)
May 1, 2004... CropLife America and the Agricultural Retailers Association announce the creation of the American Agronomic Stewardship Alliance, a unified industry inspection and accreditation program for crop protection retail facilities. The organization...

Livestock Publications Council.(Association News)(30th anniversary, new logo)(Brief Article)
May 1, 2004... The Livestock Publications Council (LPC) is celebrating its 30th anniversary in 2004 and has introduced a new logo to commemorate the milestone. The logo was designed by Dale Smith of The American Southdown Journal. Any member publication that...

Rubes[R].(Brief Article)
May 1, 2004... [ILLUSTRATION OMITTED] Another example of widespread lactose intolerance.

Creative geniuses at work.(Agency Update)(Editorial)
May 1, 2004... Editor's Note: Agri Marketing broke from its tradition of featuring the presidents and CEOs of the top five agricultural agencies and instead spoke to the creative heads of these agencies about the changing role and importance of...

Agency/client relationships: what's love got to do with it?(Agency Update)
May 1, 2004... A recent survey of National Agri-Marketing Association (NAMA) members has many in the industry feeling their relationships could be on the rocks. No, you don't need to contact your marriage counselor, but after seeing these results, a...

Finding the right size.(Agency Update)
May 1, 2004... In a world of merged ag companies, there's been a lot of pressure on ad agencies to follow suit. These large agencies have a tremendous capacity to meet the needs of their clients, with an extensive array of services and a powerful ability to...

2004 North American ag communications agencies.(Agency Update)
May 1, 2004... It is time again for Agri Marketing magazine's annual listing of agricultural communications agencies throughout North America. Agencies supplying financial documentation have their figures listed in bold typeface. If an area of a listing is...

Customer Relationship Management: organizational elements hold the key.(Sales/Marketing Insights)
May 1, 2004... If you want information on Customer Relationship Management, or CRM, you won't have to look hard. Magazine articles, journals dedicated to CRM, Internet sites, consultants offering advice and counsel, and business systems and software--a...

Upcoming meetings for Agri marketers.(Calendar)
May 1, 2004... JUNE JUNE 6-9: BIO 2004 Annual Convention, San Francisco. Contact 202/962-6655 or visit www.bio.org. JUNE 7-9: Corn Utilization and Technology Conference, Indianapolis. Contact Sandra Wright at 636/733-9004 ext 119 or visit...

TSC has 'the stuff you need'.(View From The Top)(Interview)
May 1, 2004... AM: How has the rural lifestyle movement affected TSC's growth? BF: Tractor Supply Company was founded in 1938 in Minot, N.D., as a mail order catalog business offering tractor parts to America's family farmers. As American agriculture...