Agri Marketing articles from May 2002

Agri Marketing archives from May 2002

Old school ... (For Openers).
May 1, 2002... Once again we present our annual listing of the top marketing communications agencies with ag clients. First, let me say thanks to those who participated and put forth the effort to pull the numbers together and fill out the forms. It's...

This month in Agri Marketing ... (For Openers).
May 1, 2002... Five Years Ago * Todd Henderson joins BASF, Research Triangle Park, N.C., as communications manager. He was previously with American Cyanamid. * Potash Corp. of Saskatchewan, Inc. (PCS), Saskatoon, Saskatchewan, completes its...

Stock price at close of market. (AG Stock Index).(various companies, products)(Brief Article)(Illustration)(Statistical Data Included)
May 1, 2002... [GRAPHICS OMITTED] STOCK PRICE AT CLOSE OF MARKET This Exchange: Month Ago Month Year Ago Ticker 2/28/02 3/28/02...

AGCO. (At Closing People).(Eric Raby, Steve Reiling, Dean Barnard appointed)(Brief Article)
May 1, 2002... Eric Raby takes over the position of vice president, sales of North America, for AGCO's Massey Ferguson[R] and AGCO[R] products. Raby has been working with AGCO for 11 years in the areas and positions of service; field sales, dealer central;...

DuPont. (At Closing People).(H. Russell Cross appointed at DuPont Food Industry Solutions)(Brief Article)
May 1, 2002... H. Russell Cross, former administrator of the United States Department of Agriculture (USDA) Food Safety Inspection Service, joins DuPont, Wilmington, Del., as vice president for the newly formed DuPont Food Industry Solutions business. Food...

Merial. (At Closing People).(Kevin Carroll appointed)(Brief Article)
May 1, 2002... Ga., appoints Kevin Carroll as global head of human resources and a member of its management committee. Carroll will oversee the development and refinement of the company's global strategic human resource plan. He will also assume...

Agribuys. (At Closing People).(Vijay Yajnik promoted to CEO, president)(Brief Article)
May 1, 2002... Agribuys, Torrance, Calif., promotes Vijay Yajnik to CEO and president. He has also been elected to the board of directors of the company. Yajnik joined Agribuys in January as president and COO. While serving as COO, Yajnik strengthened the...

Nutra-Park Inc. (At Closing People).(Pam Schlotter appointed)(Brief Article)
May 1, 2002... Nutra-Park Inc. named Pam Schlotter business development manager for the West Coast, with duties for expanding opportunities in the California and Arizona agricultural markets. Schlotter has more than 25 years of agricultural product and sales...

Caterpillar. (At Closing News).(Technology Licensing Group formed)(Brief Article)
May 1, 2002... Caterpillar, Peoria, Ill., has formed a Technology Licensing Group to market its intellectual capital, leverage the company's broad portfolio of technology assets, which includes more than 7,000 patents, and generate new revenue streams and...

The European Union cleared Bayer AG's 6.4 billion purchase of Aventis SA's agrochemical unit pending "substantial divestitures" by Bayer. (At Closing News).(Brief Article)
May 1, 2002... The European Union cleared Bayer AG's 6.4 billion purchase of Aventis SA's agrochemical unit pending "substantial divestitures" by Bayer. The commission said the most important concession was Bayer's agreement to sell to a single purchaser a...

CNH Global. (At Closing News).(to supply Samara, Russia with agricultural equipment)(Brief Article)
May 1, 2002... CNH Global, Lake Forest, Ill., will supply the Samara region of Russia with a fleet of agricultural equipment totaling more than $11 million dollars. Under the terms of the agreement, CNH Global will provide 149 pieces of agricultural equipment...

The Agricultural Publishers Association voted to join with American Business Media, the trade association of B-to-B media companies. (At Closing News).(Brief Article)
May 1, 2002... The Agricultural Publishers Association voted to join with American Business Media, the trade association of B-to-B media companies. Chuck Roth, president of APA, said, "By joining with American Business Media we can become an even more...

Farmers Independent Weekly. (At Closing News).(new magazine)(Brief Article)
May 1, 2002... Six former Manitoba Co-operator staff members launch a new provincial farm weekly, Farmers' Independent Weekly. The first issue will be published this summer. Led by Editor / Publisher John Morriss, the staff includes journalists Allan Dawson,...

Monsanto Co. (At Closing News).(seeks approval for genetically reengineered rapeseed)(Brief Article)
May 1, 2002... Monsanto Co., St. Louis, is seeking full U.S. regulatory approval for a gene-altered canola variety that sparked a product recall in Canada last year. The variety, GT200, has already been approved by the U.S. EPA but has not yet received...

National FFA officers explore opportunities at Rhea & Kaiser. (FYI News & Notes).
May 1, 2002... Rhea and Kaiser Marketing Communications, Naperville, Ill., helped two National FFA officers explore career opportunities in the agriculture communications field during a recent trip to the Chicago-land area. Dane White, national president, and...

Farmers take on Ag journalists. (FYI News & Notes).
May 1, 2002... A panel of farmers and journalists from across the country met in Chicago on March 20, 2002, in conjunction with Ag Day, to discuss issues facing the industry. The seminar, "The Growing Gap Between Farmers and the Media," was sponsored by the...

Cargill Dow begins making plastic from corn. (FYI News & Notes).(at new plant in Blair, Nebraska)(Brief Article)
May 1, 2002... Cargill Dow LLC employees, customers and special guests celebrated the official grand opening of the first global-scale manufacturing facility capable of making plastics from corn on April 2, 2002. The facility, located in Blair, Neb., will...

Beef industry gives first leadership award. (FYI News & Notes).
May 1, 2002... William D. Farr of Greeley, Colo. has received the beef industry's first-ever Swan Leadership Award. The award was presented by Libby Swan, wife of the late Bill Swan and mother of the late George Swan, the two gentlemen after whom the award is...

Delta and Pine Land encourages computer literacy. (FYI News & Notes).(at West Bolivar High School, Miss.)(Brief Article)
May 1, 2002... Delta and Pine Land Company, Scott, Miss., donated more than 30 computers to the West Bolivar High School. The donation is the latest in a series of contributions to schools in Bolivar County, Miss., participating in the ExplorNet Computer...

Eating cheese pays off. (FYI News & Notes).(promotion by California Milk Advisory Board)(Brief Article)
May 1, 2002... The California Milk Advisory Board (CMAB), Modesto, Calif., and the state's dairy farmers, held a 31-day promotion in October awarding thousands of prizes to customers at pizza places in California and Nevada that use Real California Cheese....

NAMA leader's message. (National NAMA News).(National Agri-Marketing Association)(Brief Article)
May 1, 2002... Recently, a good friend of mine described me as a kind of `glass-half-full' type of person. You know, always trying to look at the positive side of things. At first, I was pleased that I came across that way to her. Then, I thought about it a...

NAMA Executive Committee.(National Agri-Marketing Association)(Brief Article)
May 1, 2002... 2002-2003 Slate of Officers NAMA's new officers were elected at the National Board meeting, held April 17 in Nashville. Two new members were elected to fill vacated positions on the Executive Committee. The following continue on the...

National Ag Day.
May 1, 2002... Where were you during "National Agriculture Week?" The Agriculture Council of America decided to check out a few of the hundreds of activities that took place March 17-23, 2002, across the United States. The ACA found pizza parties, discussion...

NAMA new members.(National Agri-Marketing Association, Canadian Agri-Marketing Association; new membership)(Brief Article)
May 1, 2002... Many new members joined NAMA, CAMA, and our affiliated councils during February and March 2002. The diverse agribusiness background represented by our members makes NAMA the foremost organization catering to agri-marketing professionals. Share...

Packer ownership ban creating heated discussions. (Washington Perspectives).(meatpackers, livestock; U.S. farm bill amendment)(Brief Article)
May 1, 2002... This year's farm bill debate has been highly charged. Few topics, however, have generated more heat than the amendment that would ban meatpackers from owning livestock for more than 14 days prior to slaughter. The amendment's complexity...

Virtual roundtable gets the message out; Bayer Crop Protection uses virtual event to educate wheat growers. (Thinking Outside The Box).(Bayer Crop Science's wheat fungicide)
May 1, 2002... This is a column about SCAB. I've written about a lot of things in the past six years, but never about SCAB. And this isn't just your garden-variety SCAB, the kind you get when you fall down and scrape your knees or elbows. Nope. This is...

Elanco leader takes top NAMA marketing honor.(National Agri-Marketing Association award for marketer of the year)(Brief Article)
May 1, 2002... Compiled by Agri Marketing editors The National Agri-Marketing Association (NAMA) has honored Donald Hecht, recently retired director of sales and marketing, Elanco Animal Health, Indianapolis, with the NAMA Marketer of the Year Award. This...

Braes Feed Ingredients. (Marketing People).(new executive appointments)(Brief Article)
May 1, 2002... Braes Feed Ingredients, Wheeling, Ill., a global developer and marketer of palatability products and technical ingredients for nutritional enhancement and animal well being, appoints Rodelo Maglente as chief financial officer. Most recently,...

Mark Stuckel is appointed regional sales manager for the north central and northwestern states. (Marketing People).(Brief Article)
May 1, 2002... Mark Stuckel is appointed regional sales manager for the north central and northwestern states. He managed sales in Iowa for 13 years with Roche Animal Health and most recently Van Beek Scientific. Susan Munsterman is named marketing manager....

Valmont Irrigation. (Marketing People).(new communications manager)(Brief Article)
May 1, 2002... Valmont Irrigation, Valley, Neb., names Kim Lang as communications manager. Lang comes to Valmont from DTN, where she was advertising sales manager. She also worked in agricultural communications with Iowa Select Farms, Iowa Falls, Iowa and WOW...

AGCO Corp. (Marketing People).(new members to marketing team)(Brief Article)
May 1, 2002... AGCO Corp., Duluth, Ga., appoints several new members to the Challenger marketing team. Doug Daws, general marketing manager, harvesting equipment, is responsible for combine products and hay tools. He joins AGCO after 14 years with CAT in...

Monsanto Company, St. Louis, and Ceres, Inc., Los Angeles, form a product discovery and development collaboration focused on applying genomics technologies to provide improvements in certain agricultural crops. (Marketing News).(Brief Article)
May 1, 2002... Monsanto Company, St. Louis, and Ceres, Inc., Los Angeles, form a product discovery and development collaboration focused on applying genomics technologies to provide improvements in certain agricultural crops. As part of the collaboration,...

Merial. (Marketing News).(Merial Animal Health, horse dewormer and parasite control products)(Brief Article)
May 1, 2002... Merial, Duluth, Ga., plans to directly enter the equine over-the-counter market in the U.S. with ZIMECTERIN[R] (ivermectin), a horse dewormer and boticide. Merial will also offer direct OTC distribution of EQUIMECTRIN[R], another...

Cummins Inc., Columbus, Ind., forms a strategic partnership with Kukje Machinery Co., South Korea's largest manufacturer of agricultural machinery. (Marketing News).(Cummins A Series diesel engines)(Brief Article)
May 1, 2002... Cummins Inc., Columbus, Ind., forms a strategic partnership with Kukje Machinery Co., South Korea's largest manufacturer of agricultural machinery. The two companies will collaborate to design, manufacture and market Cummins A Series engines...

Syngeta. (Marketing News).(rice genome analysis)(Brief Article)
May 1, 2002... Syngenta scientists from the company's Torrey Mesa Research Institute published the company's first major analysis of the rice genome, which covers 99 percent of the rice genome. Syngenta, Research Triangle Park, N.C., proposed a new...

Myriad Genetics Inc., Salt Lake City, Utah, and DuPont, Wilmington, Del., have formed a research collaboration to better understand the genetics that drive the proprietary products of Pioneer, a subsidiary of DuPont. (Marketing News).(Pioneer Hi-Bred International Inc.)(Brief Article)
May 1, 2002... Myriad Genetics Inc., Salt Lake City, Utah, and DuPont, Wilmington, Del., have formed a research collaboration to better understand the genetics that drive the proprietary products of Pioneer, a subsidiary of DuPont. During this two-year, $24...

Maharashtra Hybrid Seeds Company Limited. (Marketing News).(wins commercial approval for hybrid cotton seed)(Brief Article)
May 1, 2002... Maharashtra Hybrid Seeds Company Limited (Mahyco), Monsanto Company's seed partner in India, has received commercial approval for its insect-protected hybrid cotton seed from the Indian Genetic Engineering Approval Committee (GEAC). Under the...

Dow AgroSciences. (Marketing People).(new market specialist for Midwestern and Atlantic U.S.)(Brief Article)
May 1, 2002... Mitch Eviston is promoted to market specialist for the Midwest/ Atlantic states business unit of Dow AgroSciences. He will manage the product portfolio of Hornet WDG herbicide, Lorsban 15G insecticide and Lorsban-4E insecticide. Eviston...

CF Industries. (Marketing People).(new board of director chairman)(Brief Article)
May 1, 2002... Bill Davisson, CEO of GROWMARK, Inc., was elected chairman of the CF Industries board of directors at the fertilizer manufacturers' annual meeting in Chicago. Davisson replaces John E. Gherty, president and CEO of Land O'Lakes, whose term as...

FMC Agricultural Products Group. (Marketing People).(new director for North America)(Brief Article)
May 1, 2002... FMC Agricultural Products Group, North America, has completed a major reorganization of people and products to better serve its customers. Dr. Larry Hatfield is appointed director for North America. He was formerly the regulatory and...

Arvesta Corporation. (E-Business News).(corporate Web site)(Brief Article)
May 1, 2002... Arvesta Corporation (formerly Tomen Agro, Inc.), San Francisco, launches a new corporate Web site at www.arvesta.com. The new site follows the company's name change, which occurred in January 2002. The site features corporate content and...

Agronomy Up Front[R]. (E-Business News).(Web site)(Brief Article)
May 1, 2002... Agronomy Up Front[R] information, product specifics, market prices, up-to-date DTN weather and research statistics are now available at www.goldenharvestseeds.com for the Golden Harvest territories serviced by: Garwood Seed Co., Golden Seed...

1stAG, Inc. (E-Business News).(Spanish version of eCustomer)(Brief Article)
May 1, 2002... 1stAG, Inc., Atlanta, releases its Spanish version of eCustomer. This new version allows Latin American trading partners and customers to access their commodity data regarding contracts, pricing, shipments and settlements via the Web in...

Syngeta Crop Protection, Inc. (E-Business News).(Web site)(Brief Article)
May 1, 2002... Syngenta Crop Protection, Inc., Greensboro, N.C., has created a Web site specifically addressing corn rootworm concerns in the Corn Belt. The site, www.rootwormalert.com, warns growers of two specific ways that the pests have evolved to...

CMF&Z Marketing Communications. (Agency News).(hires Doug Jeske)(Brief Article)
May 1, 2002... CMF&Z Marketing Communications, Des Moines, Iowa, hires Doug Jeske as senior vice president in the client services group. Previously, Jeske was senior vice president for Meyocks & Priebe Advertising. The agency also promotes Marianne Rodrigues...

Rhea & Kaiser Marketing Communications. (Agency News).(hires Karen Osmond)(Brief Article)
May 1, 2002... Karen Osmond joins Rhea & Kaiser Marketing Communications, Naperville, Ill., as an account supervisor. With her past experience at Bozell Worldwide and DDB Chicago, Osmond brings several years of account management and new business development...

Brighton USA. (Agency News).(hires Mark Green)(Brief Article)
May 1, 2002... Mark Green joins Brighton USA, St. Louis, as supervisor of e-business. In his new role, Green leads a team of 10 professionals in supervising all e-business activities of Brighton and its subsidiary, Brighton Interactive, LLC. Before joining...

Charleston/Orwig, Inc. (Agency News).(hires Michael Opperman)(Brief Article)
May 1, 2002... Michael Opperman joins Charleston|Orwig, Inc., Hartland, Wis., as an account executive and writer. Opperman is the account executive and lead technical writer on the Arm & Hammer Animal Nutrition account. Prior to joining Charleston|Orwig,...

Monsanto Canada, Inc. appoints Osborn & Barr Communications, St. Louis, as its new agency of record. (Agency News).(Brief Article)
May 1, 2002... Monsanto Canada, Inc. appoints Osborn & Barr Communications, St. Louis, as its new agency of record. The agency has established an office in Winnipeg to handle the new account, and has hired an account supervisor and an account executive in...

The American Seed Trade Association. (Association News).(appoints Richard T. Crowder CEO)(Brief Article)
May 1, 2002... The American Seed Trade Association (ASTA), Alexandria, Va., appoints Richard T. Crowder of Naperville, Ill., as the association's new chief executive officer. He comes to ASTA with more than 30 years of experience in the food, agriculture, and...

National Cattlemen's Beef Association. (Association News).(names Terry Stokes CEO)(Brief Article)
May 1, 2002... Terry Stokes is named CEO of the National Cattlemen's Beef Association. Stokes, who has been executive vice president and chief financial officer, served as interim CEO since the departure of Chuck Schroeder in Feb. Before joining NCBA in 1996,...

North American Equipment Dealers Association. (Association News).(two new board of directors members)(Brief Article)
May 1, 2002... The North American Equipment Dealers Association (NAEDA), Fenton, Mo., announces that James Kryskow and J.W. "Woody" McCartney have been elected to its board of directors. NAEDA's board of directors is made up of dealers who represent 19 North...

U.S. Grains Council. (Association News).(appoints Roger Myers to Asia Programs Advisory Team)(Brief Article)
May 1, 2002... Roger Myers, director of international grain management, Kemin Industries, Inc., Des Moines, Iowa, has been appointed to the Asia Programs Advisory Team of the U.S. Grains Council. He will serve a two-year appointment in helping to develop the...

Riding the ups and downs: agency execs weather storms in the Ag industry. (agency update).
May 1, 2002... Compiled by Agri Marketing editors Editor's Note: The agriculture industry, and the marketing communications agencies that serve it, has seen many challenges in the last year. Agri Marketing talked with executives from the top seven...

Personalities all their own: agencies display distinct cultures, expertise. (agency update).(Adfarm, Charleston-0rwig Inc., and 5MetaCom)
May 1, 2002... Editor's Note: Consolidation in the agriculture industry is leading to fewer and fewer opportunities for ag agencies to expand. For this reason, today's agencies must offer their own, unique personalities and skills to attract and maintain...

2002 North American Ag communications agencies. (agency update).(Illustration)(Statistical Data Included)
May 1, 2002... It is time for Agri Marketing magazine's annual listing of agricultural communications agencies throughout North America. As part of the survey, agencies were asked to provide third-party documentation to verify that the amounts supplied are...

Branding in a product world. (Brand Building).(Brief Article)
May 1, 2002... The agricultural industry has become increasingly more competitive, pushing marketers to find a point of differentiation in an eroding margin market. This has led to innovation and technology adoption within many product categories. But even...

Upcoming meetings for Agri Marketers.
May 1, 2002... MAY MAY 15-23: Food and Agribusiness Executive Education Program, Kansas State University, Manhattan, Kan. Contact 785/532-6702. MAY 20-22: American Feed Industry Association Annual Convention, Reno, Nev. Contact 703/524-0810. MAY...

Intervet focuses on facts in European union discussions. (View From The Top).(management at Intervet)(Brief Article)(Interview)
May 1, 2002... Editor's Note: Chris Ragland is vice president of commercial operations, Intervet Inc. Ragland's animal health career began as a field sales representative with American Hoechst Corporation in 1985. Since then, he has held key management...

A global leader, a personal touch. (2002 Agribusines Leader of the Year).(Charlie Fischer of Dow AgroSciences LLC)(Interview)
May 1, 2002... Charlie Fischer, president and CEO of Dow AgroSciences LLC, Indianapolis, remembers his early business career and how he felt when he arrived in Tokyo during his first international trip. "I left the airport with a scribbled sheet of Japanese...

A sustainable leader for sustainable agriculture. (2002 Agribusiness Leader of the Year).(Jay Vroom on Charlie Fischer)(Brief Article)(Interview)
May 1, 2002... In agriculture today, the stakes are very high to succeed, and to do it now. Without an eye to the future, decisions made today could be very detrimental to what the industry must accomplish over the long term. Fischer is a major proponent of...

Leadership at all levels. (2002 Agribusiness Leader of the Year).(Charlie Fischer of Dow AgroSciences)(Brief Article)(Interview)
May 1, 2002... Who is going to lead agribusiness tomorrow? Who is going to serve as the employee base to help the industry grow and prosper? Charlie Fischer knows that the work done with youth in developing leadership today will shape how our world looks in...

Making your mark on agriculture. (2002 Agribusiness Leader of the Year).(Charlie Fischer)(Brief Article)
May 1, 2002... The following excerpts are from the speech given by Charlie Fischer, president/CEO of Dow AgroSciences, when he received the Agribusiness Leader of the Year Award in Nashville, Tenn., in April. Looking at the list of those who have won this...

Agribusiness Leader of the Year. (2002 Agribusiness Leader of the Year).
May 1, 2002... The Agribusiness Leader of the Year award recognizes leadership achievement in agriculture and the food and fiber industry. This award is the most prestigious recognition that is bestowed by the National Agri-Marketing Association (NAMA). The...

NAMA Agribusiness Leader of the Year *. (2002 Agribusiness Leader of the Year).
May 1, 2002... HONOR ROLL 2002 Charlie Fischer, Dow AgroSciences, LLC 2001 Emmett Barker, Equipment Manufacturers Institute 2000 R.W. "Bud" Porter, John Deere 1999 Bruce Bickner, DeKalb Genetics (Monsanto Global Seed...