Agri Marketing articles from May 2001

Agri Marketing archives from May 2001

OBSERVATIONS ...(Brief Article)
May 1, 2001... Largest Agencies. We are pleased to present our annual largest ag communications agency listing. As interesting as it is to see whom ranks where, it is also insightful to view the mix of revenue sources for agencies at the end of the 90's....

GARST PRESENTS CONTRIBUTION TO FARM SAFETY 4 JUST KIDS.(Garst Seed Co.)(Brief Article)
May 1, 2001... Garst Seed Co. officials and a couple of "ghostly" representatives from Left & Center Field of Dreams presented Farm Safety 4 Just Kids a check for $5,000 as a result of the 2000 Millennium Magic Corn Maze that was located behind left and...

NC STATE STUDENT TAPPED FOR MILLENNIUM SCHOLARSHIP.(Meghan Lynn Hedgepeth of North Carolina State University)(Brief Article)
May 1, 2001... Meghan Lynn Hedgepeth, a junior agriculture business management major at North Carolina State University, received the 2001 Cotton Grower Millennium Grant. The scholarship program, supported by a grant to The Cotton Foundation from Cotton...

TEXAS PRODUCER WINS BIG IN EQUIPMENT GIVEAWAY.(Kevin Haralson wins John Deere sweepstakes)(Brief Article)
May 1, 2001... Baling hay will be a lot easier for Kevin Haralson, thanks to a promotion sponsored by John Deere. Haralson, of Saint Jo, Texas, was the grand prize winner in the Haymaker Roundup Sweepstakes and was awarded a new John Deere 567 Round Baler...

COLLE+MCVOY SOWS SEEDS FOR URBAN AG HIGH SCHOOL.(Brief Article)
May 1, 2001... Colle+McVoy and the Agricultural & Food Sciences Academy recently unveiled recruiting materials for Minnesota's first agricultural-based high school. The academy will open in Little Canada, Minn., in fall 2001, to provide an opportunity for...

ROOSTER.COM SENDS GREETINGS FROM SAN ANTONIO.(Brief Article)
May 1, 2001... Visitors at this year's Commodity Classic in San Antonio sent Internet greetings to the folks back home, compliments of Rooster.com. A state-of-the-art kiosk took digital pictures, attached personalized messages and e-mailed them directly from...

AVENTIS CROPSCIENCE POTATO SYMPOSIUM.(Brief Article)
May 1, 2001... Aventis CropScience provided a one-day potato symposium for university researchers and top growers from across the country during the recent National Potato Convention in San Diego. Dr. Udo Klein, marketing director for the Aventis horticulture...

AT CLOSING NEWS.(agriculture news briefs)
May 1, 2001... Farm Journal Corp., Philadelphia, and Landwirtschaftsverlag GmbH, Muenster, Germany, have announced a joint venture in the United States to publish The Tractor Sourcebook, an authoritative resource on farm tractors. The book, which will be...

AT CLOSING PEOPLE.(appointments and selections in agriculture)(Brief Article)
May 1, 2001... Roger Randall joins Miller Meester Advertising, Minneapolis, as executive vice president. Randall is the former president of Farm Journal and former CEO of AgWeb.com. Miller Meester also hires Rebecca Levine as media planner, Jean Eckman as...

AG STOCK INDEX.(Illustration)(Statistical Data Included)
May 1, 2001... [GRAPHS OMITTED] STOCK PRICE AT CLOSE OF MARKET Exchange: Month Ago Ticker 2/28/01 CAPITAL EQUIPMENT, FARM MACHINERY AGCO Corp. ...

NAMA LEADER'S MESSAGE.(National Agri-Marketing Association)(Brief Article)
May 1, 2001... Welcome to Spring! I hope all of you that attended the conference in Denver found it as enjoyable and valuable as I did. The educational sessions were tremendous. The speakers did an excellent job of discussing the current issues concerning...

2001-2002 Slate of Officers and Executive Committee Members.(National Agri-Marketing Association)(Brief Article)
May 1, 2001... NAMA's new officers were elected at the National Board meeting, held April 11 in Denver and two members were elected to fill vacated positions on the Executive Committee. The following continue on the Executive Committee: Marjory Walker,...

ABEF Celebrates 10 Years.(Agri-Business Educational Foundation)(Brief Article)
May 1, 2001... Ten years ago a group of agri-marketing professionals started a Foundation to promote careers in agribusiness. Since it began, it has steadily grown due to the support of numerous corporate and individuals. The primary financial function of the...

US Secretary of Agriculture Proclaimed March 18-24, 2001 National Agriculture Week.(Brief Article)
May 1, 2001... Since the beginning, Ag Day has been a chance for the general public to say "thanks" to the hard working men and women of agriculture. This year the new Secretary of Agriculture, Ann Veneman, invited Americans to join her "in saluting America's...

FFA Members Facilitate "Largest Classroom" Traveling Road Show.(National FFA Organization)(Brief Article)
May 1, 2001... The Agriculture Council of America pulled together some of the nation's top ambassadors to share the spirit of American agriculture with students in Washington, DC. Members of the National FFA Organization joined the "America's Largest...

ACA Thanks NAMA for Joining "America's Largest Classroom on Agriculture"!(Agriculture Council of America, National Agri-Marketing Association)(Brief Article)
May 1, 2001... The Agriculture Council of America extends its gratitude to each chapter of the National Agri-Marketing Association for helping extend the impact of "America's Largest Classroom on Agriculture." Without the support of industry leaders in...

GROWERS FINDING INCREASED VALUE ON THE WEB.(Brief Article)
May 1, 2001... From information on markets and weather to usage of e-mail and online commerce, more growers are finding what they need online. This is one of the conclusions offered in the just-released AgWeb2001[TM] study from AgWeb.com Inc., King of...

SEEDS OF CHANGE.(seed companies)(Industry Overview)
May 1, 2001... It's Planting Time. How Are Seed Companies Impacting the Process? What do you love most about spring, professionally speaking? If you're a farmer, you undoubtedly savor the joy of planting seeds with hopeful anticipation of successful...

PLOWING THE SOUL OF A NEW GENERATION.(farmers)
May 1, 2001... Editor's Note: Consolidation, globalization, specialization and modernation continue to reshape the agricultural landscape. In this series of snapshots, we spotlight the newest members of the agricultural community. By harvesting their...

ASSOCIATION CALLS ON AGRIBUSINESS TO HELP EXPAND USES FOR CORN.(Industry Trend or Event)(Brief Article)
May 1, 2001... Editor's Note: Rick Tolman was named executive vice president and chief executive officer of the National Corn Growers Association in September. He previously spent 18 years at the U.S. Grains Council in Washington, D.C., where he was executive...

SOYBEAN ASSOCIATION DIGS INTO DOMESTIC, INTERNATIONAL ISSUES.(Steve Censky interviewed)(Brief Article)(Interview)
May 1, 2001... Editor's Note: Steve Censky grew up on a southwestern Minnesota corn and soybean farm. He worked in Washington, D.C., for 10 years as a legislative assistant, at the Department of Agriculture and eventually as administrator of the Foreign...

AGENCY PEOPLE.(Brief Article)
May 1, 2001... Morgan&Myers, Minneapolis, hires Sara Sturm as a senior associate and Sara Sherlund as an associate. Sturm was previously employed as a senior account executive at Fleishman Hillard, Inc., in Minneapolis. Sherlund was an assistant to the equine...

AGENCY NEWS.(Brief Article)
May 1, 2001... Swanson Russell Associates, Lincoln, Neb., has been named the marketing communications agency of record for Becket Underwood, Inc., an Ames, Iowa-based manufacturer and marketer of specialty colorants and bio-agronomic products. Becker...

MEDIA PEOPLE.(Brief Article)
May 1, 2001... Primedia, New York, has announced new integration initiatives designed to increase efficiencies and streamline its Intertec and IndustryClick business units. Primedia's Business-to-Business Group integration includes the reduction of...

SYMPHONY FOR SUSTAINABLE EARS.(Brief Article)
May 1, 2001... Using biopesticides for natural agricultural pest management is not a new concept. But one contemporary biopesticide development company has found that for its chemical control alternatives to become large-scale successes with organic and...

MARKETING PEOPLE.
May 1, 2001... David Frye has been named marketing and alliance manager for the Professional Products division of Valent U.S.A., Walnut Creek, Calif. He will oversee the marketing and alliance efforts for the golf course, lawn care, pest control, green house...

MARKETING NEWS.(Brief Article)
May 1, 2001... Wilbur-Ellis Co. has completed the purchase of the Knox McDaniel Co.'s vitamin and premix products business located in Ogden, Utah. Knox McDaniel will continue to be managed by Jeff McDaniel. The Ogden location will be a business unit of the...

BEEF GROUP USES NUTRITION STORY TO INFLUENCE `EVERYDAY HEROES'.
May 1, 2001... Well, they may not be able to leap tall buildings in a single bound or be faster than a speeding bullet. But if you're a woman, once the Council for Women's Nutrition Solutions (CWNS) gets a hold of you, watch out! Why? Because you're an...

BRAND HANDHOLDING.(in agriculture, includes related article)
May 1, 2001... Agencies Play a Crucial Role in Today's Ag Brand Management. A sluggish economy might encourage some industries to pull in the marketing communications reins, but agencies working with agricultural companies say just the opposite is true...

MAKING MEDIA MAGIC.(Panel Discussion)
May 1, 2001... Five Media Directors Discuss Their Role in the Ever-Changing Ag Marketplace Editor's Note: In the quest to gain maximum reach and effective frequency for clients, media departments have a bigger role than ever. Media consumption patterns...

A CREATIVE VISION TEST.
May 1, 2001... Close your eyes. If you're still reading, you don't take directions very well. On the other hand, if your eyes are still closed, you'll never be able to finish this article. As a writer, I've just created a dilemma for myself. I...

2001 NORTH AMERICAN AG COMMUNICATION AGENCIES.
May 1, 2001... It is time for AgriMarketing magazine's annual listing of ag communications throughout North America. As part of the survey, agencies were asked to provide third-party documentation that the dollar amounts supplied were representative of their...

BEHIND-THE-SCENES STRATEGIES.
May 1, 2001... Web-Enabling Case Studies from agribiz.net A year ago many agribusinesses were adopting Internet technology for technology's sake. This was driven by a fear that technology would be adopted so quickly and the new business models would be so...

WHY FARMERS AREN'T USING YOUR WEB SITE -- YET.(Brief Article)
May 1, 2001... Farmers were among the first to begin using personal computers, so you might expect by now that they'd be making frequent use of ag Web sites. But a new Gallup study conducted for APA: The Association of Leading Ag Media Companies shows farmers...

E-BUSINESS NEWS.
May 1, 2001... DAILY UPDATES ON WWW.AGRIMARKETING.COM Farm Credit has partnered with agricultural input exchange XSAg.com, Research Triangle Park, N.C. Growers can now access agricultural chemicals, seed, equipment parts and animal health products being...

DTN EXPANDS INTERPRETIVE CONTENT FOR THE AG INDUSTRY.
May 1, 2001... DTN has a long history of leading the technology and information delivery revolution. Growers are accustomed to utilizing the DTN high-speed satellite terminal at their ag dealership or home to monitor the latest weather, comprehensive market...

ASSOCIATION NEWS.(Brief Article)
May 1, 2001... DAILY UPDATES ON WWW.AGRIMARKETING.COM The American Seed Trade Association's members are removing any corn seed that tests positive for the unintentional presence of StarLink from their sales inventories. ASTA applauds USDA's leadership in...

ASSOCIATION PEOPLE.(Brief Article)
May 1, 2001... DAILY UPDATES ON WWW.AGRIMARKETING.COM The Animal Health Institute, Washington, D.C., has named Ronald B. Phillips vice president, public affairs. Phillips joins the association with nearly 20 years of communications experience, having held...

VERMEER IS `REBEL WITH A CAUSE' WITH NEW BRANDING STRATEGY.(Brief Article)(Interview)
May 1, 2001... Editor's Note: As director of Vermeer's ag division, Mark Core is responsible for all operations and sales worldwide. Core has been with Vermeer for five years and served as agricultural marketing director before assuming responsibility for the...