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Musings.(FOR OPENERS)
March 1, 2009... While preparing this month's "5-10-20 Years Ago" column I ran across former AgriMarketing columnist Clancy Strock's amusing, and pointed, observations of the agri-marketing profession (see below).
In the spirit of Clancy, who passed away a...
Five years ago (2004).(THIS MONTH IN AgriMarketing)
March 1, 2009... * The U.S. Patent Office rules Monsanto was the first company to invent the Bt gene, ending an eight year dispute with Mycogen Seed.
* IMC Global, Inc., and Cargill's Crop Nutrition create The Mosaic Co.
Ten years ago (1999).(THIS MONTH IN AgriMarketing)
March 1, 2009... * IMC Global, Inc., sells its retail units to Royster-Clark (now part of Crop Production Services).
* Monsanto licenses its glyphosate technology to Nufarm, Dow AgroSciences and Micro Flo.
* The ag industry agrees to plant 20%...
Twenty years ago (1989).(THIS MONTH IN AgriMarketing)
March 1, 2009... * Mycogen Corp. and Shell form a partnership to develop and market biopesticide products.
* The latest tool for agri-marketers: adding an 800 number in their ads.
* American Cyanamid (now BASF) receives a patent for its IMI line.
...
J.R. Simplot Co.(AT CLOSING NEWS)
March 1, 2009... J.R. Simplot Co. names Bill Whitacre as CEO, succeeding Larry Hlobik, who retires after 11 years with the company, the past seven years as CEO.
[ILLUSTRATION OMITTED]
Most recently, Whitacre was Pres of the company's AgriBusiness...
Intrepid Potash, Inc.(AT CLOSING NEWS)(resignation of Patrick L. Avery )(Brief article)
March 1, 2009... Intrepid Potash, Inc. accepts the resignation of its Pres/COO, Patrick L. Avery due to misrepresentation of his academic credentials which is a violation under the company's Code of Business Conduct.
His duties have been assumed by Robert...
Nunhems.(AT CLOSING NEWS)
March 1, 2009... Nunhems announces a new distribution strategy for the U.S., Canada and Mexico.
Currently, dealers and distributors make up the majority of Nunhems customers. Under the new strategy, the company plans to collaborate with selected strategic...
Sumitomo Chemical Company, Ltd.(AT CLOSING NEWS)
March 1, 2009... Sumitomo Chemical Company, Ltd. names Michael Donaldson as Pres/CEO of Valent U.S.A. Corp., Valent BioSciences Corp., and the Region Americas operating entities.
[ILLUSTRATION OMITTED]
He was previously Pres/COO of Valent BioSciences...
Becker Underwood.(AT CLOSING NEWS)
March 1, 2009... Becker Underwood promotes Charlie Hale to Product Mgr for the U.S. inoculant market.
He has been with Pioneer Hi-Bred, Mycogen Seeds, Bayer CropScience and marketing communications agencies.
Adam Wilson is promoted to Key Acc'ts Mgr...
United Egg Producers reports that new research conducted by the National Veterinary Institute in Uppsala, Sweden.(AT CLOSING NEWS)
March 1, 2009... United Egg Producers reports that new research conducted by the National Veterinary Institute in Uppsala, Sweden, shows that hens housed in modern cage systems are at a lesser risk of mortality, cannibalism and disease than hens housed in...
U.S. Food and Drug Administration (FDA).(AT CLOSING NEWS)(Brief article)
March 1, 2009... The U.S. Food and Drug Administration (FDA) announces the first approval of a product derived from a genetically engineered (GE) animal.
ATryn, a recombinant form of human antithrombin developed by GTC Biotherapeutics, was approved by the...
CF Industries Holdings, Inc.(AT CLOSING NEWS)(David J. Pruett left from CF Industries Holdings Inc.,)(W. Anthony Will named as a President)(Philipp P. Koch names as a President)(Brief article)
March 1, 2009... CF Industries Holdings, Inc. announces the restructuring of operations responsibilities to improve the alignment of operations with the company's strategic direction.
As a result, David J. Pruett, who has served as Sr VP, Operations since...
DICKEYjohn Corp.(AT CLOSING NEWS)
March 1, 2009... Harvey Baker joins DICKEYjohn Corp. as COO.
[ILLUSTRATION OMITTED]
He was Pres of Gillis Associated Industries, a division of Leggett and Platt, Chicago. He Baker was also VP of enterprise systems at Labarge, Inc., St. Louis, where he...
CHS Inc.(AT CLOSING NEWS)(Brief article)
March 1, 2009... CHS Inc. launches its newly updated Web site, chsinc.com, which includes extensive information on each of the company's business operations, corporate facts and financial reports, current news and announcements, and links to career...
In memoriam.(AT CLOSING NEWS)(death of Gary Vermeer)(In memoriam)
March 1, 2009... Gary Vermeer, 90, Founder and Chmn Emeritus of Vermeer Corporation.
He and a cousin started the business in 1948, after inventing a wagon hoist five years earlier, which made it easier to unload corn. Demand for the labor-saving device from...
AMVAC Chemical Corp.(AT CLOSING NEWS)
March 1, 2009... AMVAC Chemical Corp. names James Lehman Reg'l Mgr for the Midwest Region.
[ILLUSTRATION OMITTED]
He has been with BASF, American Cyanamid and Dow Chemical Lehman CO.
He is the current Pres and Exec Committee Chair of the Mid...
Michael Oleykowski joins United Phosphorus, Inc. (UPI).(AT CLOSING NEWS)
March 1, 2009... Michael Oleykowski joins United Phosphorus, Inc. (UPI), as Northern Acc't Mgr responsible for UPI's Turf-Ornamental-PCO markets in the Midwest, Northeast, and Mid-Atlantic regions.
AgCall.(AT CLOSING NEWS)
March 1, 2009... AgCall, Calgary, AB, names Arron Madson as Pres.
[ILLUSTRATION OMITTED]
A partner with the firm for the last three years, he has spent his career working in the agriculture and food industry across Canada and the U.S. with experience...
Pfizer Animal Health.(AT CLOSING NEWS)
March 1, 2009... Pfizer Animal Health announces a new program that provides veterinarians and animal health suppliers an opportunity to support the American Association of Bovine Practitioners (AABP) and FFA. For eligible purchases of Pfizer Animal Health...
The number of farms in the U.S. has grown 4% and the operators of those farms have become more diverse in the past five years, according to results of the "2007 Census of Agriculture" released by USDA's National Agricultural Statistics Service (NASS).(AT CLOSING NEWS)
March 1, 2009... The number of farms in the U.S. has grown 4% and the operators of those farms have become more diverse in the past five years, according to results of the "2007 Census of Agriculture" released by USDA's National Agricultural Statistics Service...
Pioneer's wind machine.(FYI NEWS & NOTES)
March 1, 2009... [ILLUSTRATION OMITTED]
At Pioneer Hi-Bred's annual media event, the company shared the latest information on research and seed technology to the editors and broadcasters in attendance.
One of its new technologies is a fleet of wind...
New IPSA officers, board.(FYI NEWS & NOTES)
March 1, 2009... [ILLUSTRATION OMITTED]
At its annual meeting held last month in Indianapolis, IN, the Independent Professional Seed Association (IPSA) elected its new board members and officers.
Shown front row (L to R) are: Steve KinseU, Silver Lane...
AGCO tractors rock the Dome.(FYI NEWS & NOTES)
March 1, 2009... [ILLUSTRATION OMITTED]
The floor shook and the roof rattled at Atlanta's Georgia Dome last month as Martin Richenhagan, CEO of AGCO Corporation (inset), and Bob Crain, General Manager of AGCO North America, took the stage to introduce the...
NAFB takes a shot.(FYI NEWS & NOTES)(National Association of Farm Broadcasting )(Conference news)
March 1, 2009... [ILLUSTRATION OMITTED]
National Association of Farm Broadcasting (NAFB) representatives participated for the first time at the annual Shooting, Hunting, and Outdoor Trade (SHOT) Show in Orlando, FL, discussing its members' reach in the...
Pfizer and Wyeth announce that they have entered into a definitive merger agreement under which Pfizer will acquire Wyeth in a cash-and-stock transaction currently valued at $50.19 per share, or a total of approximately $68 billion.(MARKETING NEWS)
March 1, 2009... Pfizer and Wyeth announce that they have entered into a definitive merger agreement under which Pfizer will acquire Wyeth in a cash-and-stock transaction currently valued at $50.19 per share, or a total of approximately $68 billion. The boards...
BASF.(MARKETING NEWS)
March 1, 2009... [ILLUSTRATION OMITTED]
[ILLUSTRATION OMITTED]
Nevin McDougall is appointed Group VP, N.A., Crop Protection Div, for BASF.
He most recently was VP, US Business Operations, Crop Protection and led operations in the Asia Pacific...
Don Guy joins United Phosphorus, Inc. (UPI) as the Dir of Mktg and Field Development.(MARKETING NEWS)
March 1, 2009... Don Guy joins United Phosphorus, Inc. (UPI) as the Dir of Mktg and Field Development.
Neil Phillips joins the company as Ag Account Mgr where he will work with distribution chain customers in the West San Joaquin Valley, CA, area.
AGCO and Caterpillar dealers team up to form Harvest Solutions.(MARKETING NEWS)
March 1, 2009... AGCO and Caterpillar dealers team up to form Harvest Solutions.
The new combine rental company features the AGCO equipment and service of from selected Cat dealers. It will be based in Kansas City, MO, with major staging facilities in each...
Tonutti USA.(MARKETING NEWS)
March 1, 2009... Andy Pace is named Nat'l Sls Mgr at Tonutti USA--S&T Dist.--Memphis, TN.
Headquartered in Italy, Tonutti manufacturers a full line of farm machinery with special emphasis in haying equipment.
Pace was most recently with John Deere.
FMC Corporation acquires the CB Professional Products line of insect control products from Waterbury Companies, Inc.(MARKETING NEWS)
March 1, 2009... FMC Corporation acquires the CB Professional Products line of insect control products from Waterbury Companies, Inc.
The acquired product portfolio includes a complete line of aerosol sprays as well as baits, fly lights, foggers and other...
Georgia-Pacific (G-P) Plant Nutrition.(MARKETING NEWS)
March 1, 2009... Georgia-Pacific (G-P) Plant Nutrition announces the addition of Jon Mixson as Nat'l Sls and Mktg Mgr and Blake Covert as Sls Agronomist for the western U.S.
Mixson had been with Bayer CropScience. Covert had been with Wilbur-Ellis.
AgVenure.(MARKETING NEWS)
March 1, 2009... AgVenure of Michigan is launched by three former Great Lakes Hybrids staff members, including Jeff Oesterreicher, Mitch Ray, and Gary Grigg.
W. R. Berkley Corporation.(MARKETING NEWS)
March 1, 2009... W. R. Berkley Corporation announces the formation of Berkley Agribusiness Risk Specialists, a new division of Continental Western Group, LLC.
Based in Des Moines, IA, the new organization will operate nationally and offer property and...
Novus International.(MARKETING NEWS)
March 1, 2009... Novus International announces the appointment of Dr. Joyce Cacho as Chief Sustainability Officer.
Her primary responsibility will be managing, planning and implementing Novus's global Corporate Social Responsibility Program and...
CHS Inc.(MARKETING NEWS)
March 1, 2009... Cathy Eckman is named Dir, Crop Nutrients Mktg for CHS Inc.
[ILLUSTRATION OMITTED]
She was Dir, Crop Nutrients Supply Chain & Operations, and previously worked for Agriliance LLC and the Cenex/ Land O'Lakes Agronomy Company joint...
American Farm Bureau Federation.(MARKETING NEWS)
March 1, 2009... The American Farm Bureau Federation launches a Web site aimed at educating the non-farming public about agriculture issues, farmers and ranchers and the food, fiber and fuel they grow.
The Your Agriculture site (www.fb.org/yourag) includes:...
John Palmer joins as SW Reg'l Zeba Sales Mgr for CA and AZ.(MARKETING NEWS)(appointment of John Palmer )(Brief article)
March 1, 2009... John Palmer joins as SW Reg'l Zeba Sales Mgr for CA and AZ.
He was most recently with Bayer CropScience, and prior was with Dow AgroSciences and J.G. Boswell Company. He is a former Pres of the California Crop Improvement Association and is...
Adayana Inc., Indianapolis, acquires Gradepoint, a Detroit-based enterprise learning company.(MARKETING NEWS)(Brief article)
March 1, 2009... Adayana Inc., Indianapolis, acquires Gradepoint, a Detroit-based enterprise learning company.
Gradepoint operations will form the basis of the new Adayana Healthcare Group.
[ILLUSTRATION OMITTED]
Cody Cheetham joins Adayana's...
International Zinc Association.(MARKETING NEWS)
March 1, 2009... The International Zinc Association appoints Dr. Ray Hoyum as Dir, Fertilizer and Crop Nutrition.
He was VP, Int'l Market Development for Mosaic Company.
Boehringer Ingelheim Vetmedica, Inc., (BIVI).(MARKETING NEWS)
March 1, 2009... Boehringer Ingelheim Vetmedica, Inc., (BIVI) adds Brian Payne, DVM, to its swine services team.
He was most recently with the Carthage Veterinary Service.
Renier Pistorius joins BIVI swine division as the Sr Brand Mgr for its...
Farmers National Company (FNC).(MARKETING NEWS)
March 1, 2009... Farmers National Company (FNC) presents the annual "Wes Furrer Conservation Award" for outstanding conservation work completed on managed farmland to Jay VanGorden, AFM, of Marysville, OH. The award was presented at FNC's annual conference in...
Tina VonderHaar purchases Brighton Agency, St. Louis, MO, from its Pres and Founder Roger Yount.(AGENCY NEWS)
March 1, 2009... Tina VonderHaar purchases Brighton Agency, St. Louis, MO, from its Pres and Founder Roger Yount. She has been the agency's COO.
Yount will remain active in the Brighton business, serving as VP.
[ILLUSTRATION OMITTED]
With...
KINZE Manufacturing selects Nicholson Kovac Inc. as its integrated marketing communications agency of record.(AGENCY NEWS)
March 1, 2009... KINZE Manufacturing selects Nicholson Kovac Inc. as its integrated marketing communications agency of record.
Agency team members working on the account include Scott Williams and Sara Newkirk as Acc't Service Leads. Stephanie Purvis is Sr...
Lead Maverick, Inc., releases a new white paper titled "How to Grow Your Agency in the Downturn: SEO Answers the SOS.".(AGENCY NEWS)
March 1, 2009... Lead Maverick, Inc., releases a new white paper titled "How to Grow Your Agency in the Downturn: SEO Answers the SOS."
It addresses the current market conditions for the advertising industry and focuses on search engine optimization and is...
Steve Cushman joins Bader Rutter & Associates as a Team Leader, in the agency's account management group, working on the Dow AgroSciences seed businesses.(AGENCY NEWS)
March 1, 2009... Steve Cushman joins Bader Rutter & Associates as a Team Leader, in the agency's account management group, working on the Dow AgroSciences seed businesses.
He has worked for Hanson Dodge Creative and Nelson Schmidt.
Lessing-Flynn.(AGENCY NEWS)
March 1, 2009... Lessing-Flynn names Jessica Held Exec VP/Client Svcs. She was most recently with Vermeer Corp.
Jordan Bloodsworth joins the agency as Acc't Coordinator/ Graphic Designer.
She interned at Vermeer Corp. and Hatch Creative.
AdFarm.(AGENCY NEWS)
March 1, 2009... AdFarm promotes Lisa A. Adams to Dir/PR--U.S. Operations. In this role, she is responsible for the management, growth and development of the firm's U.S. PR function and team. Adams
[ILLUSTRATION OMITTED]
She has with TBWA/Chiat Day,...
The American Heartworm Society (AHS) names Gibbs & Soell Public Relations as its agency of record.(AGENCY NEWS)
March 1, 2009... The American Heartworm Society (AHS) names Gibbs & Soell Public Relations as its agency of record.
AHS is the leading resource for the prevention, diagnosis and treatment of heartworm disease in cats and dogs.
Broadhead + Co.(AGENCY NEWS)
March 1, 2009... Hugh Whaley joins Broadhead + Co. as Dir of the agency's association and federal government practice.
[ILLUSTRATION OMITTED]
He had been with Osborn & Barr Communications.
Whaley has held numerous leadership positions with a number...
Woodruff Sweitzer.(AGENCY NEWS)(appointment of Lindsay Kennedy as Account executives)(Brief article)
March 1, 2009... Lindsay Kennedy joins Woodruff Sweitzer's Calgary office as Acc't Exec on Bayer HealthCare, Animal Health.
She had been with The Executive Committee and has worked for bMod Communications and Pharmacy Wholesale Services. Sara Bradshaw joins...
In memorium.(AGENCY NEWS)(death of Deb (Dedo) Shinabarger and Dick Damrow)(In memoriam)(Brief article)
March 1, 2009... Deb (Dedo) Shinabarger, 61, passed away January 2, 2009 at Rose Arbor Hospice Residence in Kalamazoo, MI.
[ILLUSTRATION OMITTED]
She had been with WKZO Radio, Kalamazoo, and was VP/Media of Biggs Gilmore, retiring in 2002.
Dick...
Farm Journal Media's "AgDay" and "U.S. Farm Report" TV programs will be distributed on RFD-TV.(MEDIA NEWS)(Report)
March 1, 2009... Farm Journal Media's "AgDay" and "U.S. Farm Report" TV programs will be distributed on RFD-TV.
"AgDay" will be broadcast daily in back-to-back airings at 5:00 a.m. and 5:30 a.m. EDT. The program will soon move to a later and permanent...
The Progressive Farmer.(MEDIA NEWS)
March 1, 2009... Jack Odle is named Publisher of The Progressive Farmer.
He has been with the magazine since 1976. In his new role, Odle will continue his responsibilities as Editor-In-Chief and, as Publisher, will also be responsible for sales and business...
Successful Farming announces it is combining forces with AEM's AG CONNECT Expo to promote the new international agricultural event.(MEDIA NEWS)
March 1, 2009... Successful Farming announces it is combining forces with AEM's AG CONNECT Expo to promote the new international agricultural event.
AG CONNECT Expo, slated for Jan. 13-15, 2010, at the Orange County Convention Center in Orlando, FL, will...
Drovers CattleNetwork, an online news service of food360[degrees], Vance Publishing Corp., and Bayer Healthcare launch the Fly Control Center (www.flycontrolcenter.com), an all-encompassing, new consumer-oriented Web site dedicated to fly control.(MEDIA NEWS)
March 1, 2009... Drovers CattleNetwork, an online news service of food360[degrees], Vance Publishing Corp., and Bayer Healthcare launch the Fly Control Center (www.flycontrolcenter.com), an all-encompassing, new consumer-oriented Web site dedicated to fly...
The National Cattlemen's Association expands its "Cattlemen to Cattlemen "TV program, which is broadcast on RFD-TV, to a full hour.(MEDIA NEWS)
March 1, 2009... The National Cattlemen's Association expands its "Cattlemen to Cattlemen "TV program, which is broadcast on RFD-TV, to a full hour.
The program is broadcast Tuesdays at 8:30 a.m. EDT, and repeating Wednesdays at 10:30 a.m. and Saturdays at...
Northwest Ag Information Network.(MEDIA NEWS)
March 1, 2009... Network names David W. Sparks, Ph.D, as their new Idaho farm broadcaster, and the voice for the "Idaho Farm Bureau Report" and host of "Today's Idaho Ag News." He replaces Bill Scott who retires.
He has hosted an ESPN outdoors show, PM...
Harris Publishing.(MEDIA NEWS)
March 1, 2009... Harris Publishing names Dave Alexander as Adv Dir of its Potato Grower, Sugar Producer, Mountain West Golf, Mountain West Turf and Idaho Falls magazines.
He replaces Richard Holley who has retired.
WATT announces the first-ever virtual tradeshow "WATT Online Animal Nutrition & Health Forum," to be held on April 29, 2009, from 8:00 a.m. until 5:00 p.m. CDT.(MEDIA NEWS)
March 1, 2009... WATT announces the first-ever virtual tradeshow "WATT Online Animal Nutrition & Health Forum," to be held on April 29, 2009, from 8:00 a.m. until 5:00 p.m. CDT.
During the virtual event, attendees can:
* Attend the live, feature...
Indiana Soybean Alliance (ISA), Indiana Corn Marketing Council (ICMC) and Indiana Corn Growers Association (ICGA).(ASSOCIATION NEWS)
March 1, 2009... Mark Henderson is named Exec Dir of the Indiana Soybean Alliance (ISA), Indiana Corn Marketing Council (ICMC) and Indiana Corn Growers Association (ICGA).
[ILLUSTRATION OMITTED]
He was with Dow AgroSciences.
Certified Angus Beef LLC: Mary McMillen.(ASSOCIATION NEWS)
March 1, 2009... Mary McMillen joins Certified Angus Beef LLC as Dir/Consumer Mktg.
She was with Buehler's Fresh Foods.
Certified Angus Beef LLC: Geof Angus.(ASSOCIATION NEWS)
March 1, 2009... Certified Angus Beef LLC promotes Geof Bednar as Dir/Int'l Sls for the Certified Angus Beef brand.
He has also worked for Michigan State University.
The National Cattlemen's Foundation and Fort Dodge Animal Health team together for a second year to provide the Fort Dodge Animal Health Legacy Scholarship for veterinary students and animal science undergrads.(ASSOCIATION NEWS)
March 1, 2009... The National Cattlemen's Foundation and Fort Dodge Animal Health team together for a second year to provide the Fort Dodge Animal Health Legacy Scholarship for veterinary students and animal science undergrads.
Five scholarships of $5,000...
National Association of Wheat Growers.(ASSOCIATION NEWS)
March 1, 2009... Cori Wittman joins the National Association of Wheat Growers as Dir/Gov't Affairs for Farm Policy. She most recently worked for former Sen. Larry Craig (R-ID), and prior was with the U.S. Grains Council and the American Farm Bureau Federation.
Rhea + Kaiser Marketing Communications creates pro bono print advertising to promote the National FFA Foundation's fundraising campaign.(ASSOCIATION NEWS)
March 1, 2009... [ILLUSTRATION OMITTED]
Rhea + Kaiser Marketing Communications creates pro bono print advertising to promote the National FFA Foundation's fundraising campaign.
The ads will be featured in leading agricultural trade publications.
National 4-H Council partners with Nickelodeon's "Big Green Help" to create an online game in support of 4-H's Science, Engineering and Technology communication campaign to spark youth interest in science and prepare one million new young people for America's technology workforce.(ASSOCIATION NEWS)
March 1, 2009... National 4-H Council partners with Nickelodeon's "Big Green Help" to create an online game in support of 4-H's Science, Engineering and Technology communication campaign to spark youth interest in science and prepare one million new young...
National Pork Board.(ASSOCIATION NEWS)
March 1, 2009... [ILLUSTRATION OMITTED]
[ILLUSTRATION OMITTED]
The National Pork Board names five distinguished chefs as spokespersons for the Pork Checkoff and The Other White Meat.
The 2009 Celebrated Chefs are: Chris Lilly of Big Bob Gibson...
MN Corn Growers Assoc. and the MN Corn Research & Promotion Council.(ASSOCIATION NEWS)
March 1, 2009... The MN Corn Growers Assoc. and the MN Corn Research & Promotion Council promotes Tim Gerlach Exec Dir of both organizations.
Agricultural Relations Council (ARC).(ASSOCIATION NEWS)
March 1, 2009... The Agricultural Relations Council (ARC) elects its 2009 board of directors: Deron Johnson, Rhea+Kaiser, Pres; Mace Thornton, American Farm Bureau Federation, First VP; Katana Ewbank, Alpha Scouts, Second VP; and Bob Giblin, Consultant,...
Project EverGreen and the Turf & Ornamental Communicators Assoc. announce the "Buck it Up for Military Families" program, a joint effort designed to raise money to expand Project EverGreen's GreenCare for Troops (GCFT) program and begin offering scholarships to college students of military families.(ASSOCIATION NEWS)
March 1, 2009... Project EverGreen and the Turf & Ornamental Communicators Assoc. announce the "Buck it Up for Military Families" program, a joint effort designed to raise money to expand Project EverGreen's GreenCare for Troops (GCFT) program and begin...
Have your job and education, too.(Sales and Marketing Insights from Purdue University)(Column)
March 1, 2009... Going back to school to earn an advanced degree isn't an option for many agri-marketers today. Especially since the demands of most traditional programs don't lend themselves to working a full-time job, traveling extensively or having to...
Connecting with the consumer.(FOCUS ON: MARKETING TO THE RURAL LIFESTYLER)
March 1, 2009... In this hour of economic uncertainty, a new and timely market study examines the rural lifestyler and details how related companies can effectively connect to and profit from this market segment. The Market Directions, Inc. study focuses on the...
Serving the market.(FOCUS ON: MARKETING TO THE RURAL LIFESTYLER)
March 1, 2009... Best known to agri-marketers as the leading developer, manufacturer and marketer of large farm equipment, John Deere also has a highly successful business providing products and services to the rural lifestyle consumer.
Created in 1991 and...
Updates from marketers, agencies.(FOCUS ON: MARKETING TO THE RURAL LIFESTYLER)
March 1, 2009... CUB CADET YANMAR
Cleveland, OH
by Ken Paul
Director of Sales & Marketing
Hobby farms make up about half of the 2.1 million U.S. farms, and USDA reports the hobby farmer market is increasing at a rate of 2% per year as more...
Industry update.(ONTARIO NEWS)(Brief article)
March 1, 2009... As it often is, March is being greeted warmly by producers, and stakeholders with Ontario s agri-food industry, especially those anticipating the opportunity to get into their fields.
From a cropping perspective, much of the talk during...
Linda Parry receives 2008 Honour Roll Award.(ONTARIO NEWS)(Canadian Agri-Marketing Association )(Brief article)
March 1, 2009... Each year at Best of CAMA, Chapters recognize a member who has made great contributions to the Association. Linda Parry was pleasantly surprised as her name was called as the 2008 Ontario Chapter Honour Roll recipient at the 2008 Best of CAMA...
Mandy Timmings receives CAMA Ontario scholarship.(ONTARIO NEWS)(Canadian Agri-Marketing Association)(Brief article)
March 1, 2009... Congratulations to Mandy Timmings who was recipient of the $1,500 CAMA Ontario scholarship in November 2008. To qualify for the scholarship, a student must have competed a minimum of 10.0 credits with a minimum cumulative average of 70% and be...
Job outlook.(The Scoop on Recruiting)
March 1, 2009... Recent research conducted by AgCareers.com on employment within the agriculture industry is overall positive, and while no industry is immune to current economic influences, many agriculture industry sectors have a lot offer. With that said,...
New era of equipment dealers.(Cover story)(Company overview)
March 1, 2009... The U.S. has seen an increase in the number of large farms and the consolidation of their suppliers and those organizations that buy their products. Included in the group are ag equipment dealers. Over the past two decades, there has been a...
Rose Parade float salutes ag.(THINKING OUTSIDE THE BOX)
March 1, 2009... On January 1, 2009, RFD-TV made history when it became the first television network to both feature a float in and broadcast the 120th Tournament of Roses Parade Live from Pasadena, CA.
"RFD-TV and The Tournament of Roses Parade is a...
The crop nutrient industry.(OUR WORLD HAS CHANGED: PART TWO IN A SERIES)
March 1, 2009... There is no question people around the world are placing a greater emphasis on a higher standard of living than previous generations.
As incomes rise and middle classes emerge in developed nations, consumers diversify their diets and move...
Alpharma animal health video contest engages ag students.(AGRI-MARKETERS' UPDATE)
March 1, 2009... American agriculture affects every American who eats food. While a majority of those consumers simply buy their food at the store without a second thought, a growing minority is paying closer attention to the origin of the meat, cereals and...
Regional best of NAMA events.(Calendar)
March 1, 2009... REGION II
BEST OF NAMA
Date: January 8, 2009
Location: Boulevard Brewing Company, Kansas City, Mo.
Details: Hosted by the MoKan Chapter of NAMA, the event honored the best work of the Rocky Mountain, Midlands, Gateway, Great...
Regional best of NAMA results.(SPECIAL MEMBER BONUS)
March 1, 2009... Regional Best of NAMA judging took place during November in Kansas City. From the six regions 514 entries were eligible to advance to the national competition, held in February in Kansas City. Those advancing entries won either a first or merit...