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Agri Marketing articles from March 2007

6,742 total articles

A monthly trade magazine for corporate agribusiness executives and their communications agencies, the farm media, and the trade associations that sell products and services to the agricultural industry..

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Agri Marketing archives from March 2007

Impact of the president's call to action.(FOR OPENERS)
March 1, 2007... The ag industry will truly enter a New Era if President Bush's call for raising the Renewal Fuel Standard (RFS) to 35 billion gallons by 2017 becomes law. To provide the ag industry with pertinent background, statistics and its impact on...

President Bush raises Renewable Fuels Standard (RFS) 5x fold requiring a portion of the nation's energy source come from renewable resources such as ethanol and biodiesel.(AT CLOSING NEWS)
March 1, 2007... President Bush raises Renewable Fuels Standard (RFS) 5x fold requiring a portion of the nation's energy source come from renewable resources such as ethanol and biodiesel. The current RFS requires 7.5 billion gallons by 2012. Bush calls...

DuPont is partnering with Deere & Company, Michigan State University, Diversa and the National Renewable Energy Laboratory to produce cellulosic ethanol from corn plants.(AT CLOSING NEWS)
March 1, 2007... DuPont is partnering with Deere & Company, Michigan State University, Diversa and the National Renewable Energy Laboratory to produce cellulosic ethanol from corn plants. Through a $38 million matching grant partnership with the U.S....

General Motors opens a "Fuel For Thought" display at Walt Disney World Resort's Epcot theme park.(AT CLOSING NEWS)
March 1, 2007... General Motors opens a "Fuel For Thought" display at Walt Disney World Resort's Epcot theme park. The exhibit features fuel cell technology, hybrid vehicles and ethanol-powered cars and trucks providing entertainment for visitors of all ages....

Advanced BioNutrition Corp. (ABN) announces William F. Kirk joins the company as Chmn and CEO.(AT CLOSING NEWS)(Brief article)
March 1, 2007... Advanced BioNutrition Corp. (ABN) announces William F. Kirk joins the company as Chmn and CEO. Prior to joining ABN Kirk was with DuPont as Group VP and was named NAMA's "Agribusiness Leader of the Year" in 1998. David J. Kyle, ABN...

Syngenta announces the United States Environmental Protection Agency (EPA) has approved the stacked combination of its new corn rootworm trait with its European corn borer trait.(AT CLOSING NEWS)
March 1, 2007... Syngenta announces the United States Environmental Protection Agency (EPA) has approved the stacked combination of its new corn rootworm trait with its European corn borer trait. This approval allows Syngenta to launch its triple stacked...

Pat Morrow joins BASF, Research Triangle Park, NC, as Mktg Comms Mgr and spokeswoman for the U.S. crop protection business.(AT CLOSING NEWS)
March 1, 2007... Pat Morrow joins BASF, Research Triangle Park, NC, as Mktg Comms Mgr and spokeswoman for the U.S. crop protection business. She will oversee the group's advertising, communications, and public relations strategies and programs. She has held...

John Deere's Agricultural Division.(AT CLOSING NEWS)
March 1, 2007... John Deere's Agricultural Division's media purchasing will be conducted in-house beginning in March. This change is effective for Deere's Agricultural division that is located in Lenexa, KS.

The International Service for the Acquisition of Agri-biotech Applications (ISAAA).(AT CLOSING NEWS)(Brief article)
March 1, 2007... The International Service for the Acquisition of Agri-biotech Applications (ISAAA) reports Global biotech crops acreage reached 252 million acres in 2006. Global biotech crop acreage increased more than 13% from 2005, when 222 million...

The Cornucopia Institute, a prominent organic watchdog, accuses Wal-Mart Stores Inc. of misrepresenting nonorganic food as "organic.".(AT CLOSING NEWS)
March 1, 2007... The Cornucopia Institute, a prominent organic watchdog, accuses Wal-Mart Stores Inc. of misrepresenting nonorganic food as "organic." New store inspections by the institute found product misrepresentation continued after complaints were...

Farms.com.(AT CLOSING NEWS)
March 1, 2007... Farms.com names Graham Dyer as CEO following the death of its Pres Douglas Mauslast year. Dyer's background includes broad business and consulting experience in the financial, new economy, food and agricultural sectors and he was part of...

Ben Church joins the Pfizer cattle marketing team as Mktg Comms Mgr for dairy.(AT CLOSING NEWS)
March 1, 2007... Ben Church joins the Pfizer cattle marketing team as Mktg Comms Mgr for dairy. Church will manage the development and implementation of all customer communication programs targeting the dairy segment. Raegan Weber is named Mktg Comms Mgr...

UAP acquires certain assets of Boettcher Enterprises,' Beloit, KS, retail distribution businesses operating in Kansas and Nebraska.(AT CLOSING NEWS)(acquisitions of Union des Assurances de Paris and Boettcher Enterprises Inc.)(Brief article)
March 1, 2007... UAP acquires certain assets of Boettcher Enterprises,' Beloit, KS, retail distribution businesses operating in Kansas and Nebraska. In addition, UAP Holding Corp. also acquires assets of AGSCO, Inc.'s, GrandForks, ND, retail distribution...

Planalytics, Wayne, PA, expands its business weather intelligence offerings to the Life Sciences field.(AT CLOSING NEWS)(Brief article)
March 1, 2007... Planalytics, Wayne, PA, expands its business weather intelligence offerings to the Life Sciences field. Jed Lafferty will head the Planalytics Life Sciences team as Managing Dir. "With over 25 years experience in agricultural products...

AGCO partners with NBC's "Deal or No Deal," to raise money for the Susan G. Komen Breast Cancer Foundation by auctioning off a special edition, pink Massey Ferguson tractor on eBay.(AT CLOSING NEWS)
March 1, 2007... AGCO partners with NBC's "Deal or No Deal," to raise money for the Susan G. Komen Breast Cancer Foundation by auctioning off a special edition, pink Massey Ferguson tractor on eBay. The successful bidder was Massey Ferguson dealer Joel...

Independent Seed Association.(FYI NEWS & NOTES)
March 1, 2007... Over 300 people representing nearly 60 independently/ family-owned seed companies and those affiliated with the industry met in St. Louis at the annual Independent Professional Seed Association's Annual Conference (IPSA). Shown are 2007...

Traits panel.(FYI NEWS & NOTES)
March 1, 2007... Representatives of trait suppliers gather following their presentations at the Independent Professional Seed Assoc's annual meeting. Shown (1 to r) are: Ron Wulfkuhle, Greenleaf Genetics; Tim Johnson, Seed Genetics, Inc.; Jack Behrens, Syngenta...

President Bush tours DuPont.(FYI NEWS & NOTES)
March 1, 2007... The day after giving the annual State of the Union address, President George W. Bush visited DuPont in Wilmington, DE, to discuss the country's energy policy and learn more about DuPont's leadership in developing and commercializing biofuels...

News from AdFarm.(FYI NEWS & NOTES)
March 1, 2007... AdFarm has retained its place as a requalified member in the "Top 50 Best Managed Companies in Canada" for the second year in a row. Shown are AdFarm CEO Kim McConnell and team members Kathy Blood (1) and Laura Laing. Sponsored by Canadian...

Steven J. Markey joins CF Industries, Inc. as Dir of Sls Strategy.(MARKETING NEWS)
March 1, 2007... Steven J. Markey joins CF Industries, Inc. as Dir of Sis Strategy. Prior to joining CF Industries, Markey was Dir of Crop Nutrients Product Management for Agriliance, LLC.

Smithfield Foods Inc., announces it is in the process of phasing out individual gestation stalls at all of its company-owned sow farms and replacing them with pens.(MARKETING NEWS)
March 1, 2007... Smithfield Foods Inc., announces it is in the process of phasing out individual gestation stalls at all of its company-owned sow farms and replacing them with pens. In making the decision to convert from gestation stalls to group housing,...

The Farm Credit Administration (FCA) Board approves the dissolution of the Farm Credit System Financial Assistance Corporation (FAC).(MARKETING NEWS)(Brief article)
March 1, 2007... The Farm Credit Administration (FCA) Board approves the dissolution of the Farm Credit System Financial Assistance Corporation (FAC). The FAC was chartered to provide capital to Farm Credit System (FCS) institutions experiencing financial...

Farmetrics introduces the first prediction market tailored for U.S. agribusiness that enables participants to learn more about their local, state and national crop conditions.(MARKETING NEWS)
March 1, 2007... Farmetrics introduces the first prediction market tailored for U.S. agribusiness that enables participants to learn more about their local, state and national crop conditions. Participants submit predictions, which are posted weekly, for...

Quality Technology International, Inc. (QTI).(MARKETING NEWS)
March 1, 2007... Quality Technology International, Inc. (QTI) appoints Steven C. Johnson as Mktg Mgr, Animal Health. In his new position, Johnson will be responsible for the sales and marketing of Calsporin direct fed microbial feed additive. Prior to...

USAgNet.(MARKETING NEWS)(Brief article)
March 1, 2007... USAgNet reports net farm income is forecast to be $58.9 billion in 2006, down from 2005 by $14.9 billion, but above its 10-year average of $57.2 billion. Major factors behind the projected decline in farm income from recent record levels are...

Eli Lilly and Company launches a business group focused on companion animal health.(MARKETING NEWS)
March 1, 2007... Eli Lilly and Company launches a business group focused on companion animal health. The group, evolving at Lilly for more than seven years, will produce innovative medicines for dogs and cats under the Lilly brand name. Also, Lilly...

Losonoco Ltd.(MARKETING NEWS)
March 1, 2007... Losonoco Ltd., a Fort Lauderdalebased energy company, plans to build four plants in Florida to produce 300 million gallons of ethanol annually from agricultural and yard waste.

Alan Banks, CEO Losonoco Ltd., says he thinks it makes more sense to use existing castoff material for ethanol production instead of food crops.(MARKETING NEWS)
March 1, 2007... Alan Banks, CEO Losonoco Ltd., says he thinks it makes more sense to use existing castoff material for ethanol production instead of food crops. Banks says using yard waste as a source for cellulosic ethanol also solves a disposal problem,...

Deere & Co. hires Jack Buzzard as VP of Mkt Development.(MARKETING NEWS)
March 1, 2007... Deere & Co. hires Jack Buzzard as VP of Mkt Development. He will be responsible for developing and implementing business strategies for Deere's Roberts Irrigation Products, a company specifically chosen as a vanguard member of a developing...

Beck's Superior Hybrids breaks ground for its Practical Farm Research Program site.(MARKETING NEWS)(Brief article)
March 1, 2007... Beck's Superior Hybrids breaks ground for its Practical Farm Research Program site. At the Bloomington, IL, site due to open Spring 2007, the company plans to conduct research of interest to Illinois farmers. "This investment expands...

Boehringer Ingelheim Vetmedica, Inc., (BIVI), St. Joseph, MO, swine division announces changes to its sales and professional services staffs.(MARKETING NEWS)
March 1, 2007... Boehringer Ingelheim Vetmedica, Inc., (BIVI), St. Joseph, MO, swine division announces changes to its sales and professional services staffs. Following are the key appointments: Brian Hotze, Reg'l Mgr; Paul Skartvedt, Swine Sls Mgr for...

Cargill subsidiary Emerald Renewable Energy LLC announces plans to develop four 100 million-gallon-per-year ethanol plants in the Midwestern United States.(MARKETING NEWS)
March 1, 2007... Cargill subsidiary Emerald Renewable Energy LLC announces plans to develop four 100 million-gallon-per-year ethanol plants in the Midwestern United States. The company is also considering several sites in the Cornbelt. The plants will use...

Texas A&M University Agriculture and Monsanto Company announce the creation of the Borlaug-Monsanto Chair for Plant Breeding and International Crop Improvement.(MARKETING NEWS)
March 1, 2007... Texas A&M University Agriculture and Monsanto Company announce the creation of the Borlaug-Monsanto Chair for Plant Breeding and International Crop Improvement. The chair is named in honor of Dr. Norman Borlaug, 1970 Nobel Peace Prize winner....

Pioneer Hi-Bred International, Inc.(MARKETING NEWS)
March 1, 2007... Pat Arthur joins Pioneer Hi-Bred International, Inc., as Public Affairs Mgr. He was with Rhea & Kaiser Marketing Communications.

Golden Harvest.(MARKETING NEWS)
March 1, 2007... Golden Harvest names Jim Germscheid as Sls Development Mgr. He is responsible for managing the DSM Trainee program and the sales staff.

Kinze Mfg.(MARKETING NEWS)(new facilities of Kinze Manufacturing Inc.)(Brief article)
March 1, 2007... Kinze Mfg., Williamsburg, IA, opens a new 39,000 square foot training center, representing Phase 1 of its planned expansion that will result in a 150 x 260 foot clear-span facility. Phase 2 will add state-of-the-art classrooms and meeting...

Cargill and MMI Genomics, Inc., Davis, CA, announces the launch of two new breeding tools for the cattle industry: Tru-Marbling and Tru-Tenderness.(MARKETING NEWS)
March 1, 2007... Cargill and MMI Genomics, Inc., Davis, CA, announces the launch of two new breeding tools for the cattle industry: Tru-Marbling and Tru-Tenderness. Based on MetaMorphix's Genius-Whole Genome System, the tools are DNA based selection...

Cerexagri-Nisso LLC, King Of Prussia, PA, announces that two of its products, Microthiol Disperss (micronized wettable sulfur) and Firewall (streptomycin) have received organic status.(MARKETING NEWS)
March 1, 2007... Cerexagri-Nisso LLC, King Of Prussia, PA, announces that two of its products, Microthiol Disperss (micronized wettable sulfur) and Firewall (streptomycin) have received organic status. All components of these two formulations are now on the...

Wyeth.(MARKETING NEWS)
March 1, 2007... Wyeth names Bernard Poussot as its Pres/COO and Vice Chmn. In addition, he was elected to the company's board of directors. Poussot continues his current leadership responsibilities for Wyeth Pharmaceuticals and Wyeth R&D, as well as the...

Schering-Plough.(MARKETING NEWS)
March 1, 2007... Schering-Plough announces Raul Kohan has been named Sr VP and Pres, Animal Health. He will continue to serve on the Executive Management Team and the Operating Management Team and will serve as a Strategic Advisor to Consumer Health Care. ...

British Petroleum announces it has selected the University of California, Berkeley, in partnership with Lawrence Berkeley National Laboratory and the University of Illinois to lead an unprecedented $500 million research effort to develop new sources of energy and reduce the impact of energy consumption on the environment.(MARKETING NEWS)
March 1, 2007... British Petroleum announces it has selected the University of California, Berkeley, in partnership with Lawrence Berkeley National Laboratory and the University of Illinois to lead an unprecedented $500 million research effort to develop new...

Engineered Storage Products Company (ESPC) unveils a new logo for its Harvestore brand.(MARKETING NEWS)
March 1, 2007... Engineered Storage Products Company (ESPC) unveils a new logo for its Harvestore brand. The first major change to the logo in more than 20 years, it will appear on corporate and promotional materials and all new and rebuilt Harvestore...

The World Agricultural Forum, St. Louis, MO, receives a $250,000 grant from the Bill and Melinda Gates Foundation.(MARKETING NEWS)
March 1, 2007... The World Agricultural Forum, St. Louis, MO, receives a $250,000 grant from the Bill and Melinda Gates Foundation. In addition, the Forum receives a $100,000 grant in from the W.K. Kellogg Foundation in Battle Creek, MI.

Titan Tire Corporation, Quincy, IL, launches three new Goodyear branded tire lines for agricultural and skid steer equipment at the annual Goodyear Dealer Conference.(MARKETING NEWS)
March 1, 2007... Titan Tire Corporation, Quincy, IL, launches three new Goodyear branded tire lines for agricultural and skid steer equipment at the annual Goodyear Dealer Conference. Included are high flotation and sprayer tires. Maurice Taylor Jr., Titan...

On boarding.(The Scoop on Recruiting)
March 1, 2007... An effective on-boarding program can significantly impact turnover and retention for an organization. There are a number of factors that make a difference to the new hire and lead to engagement, productivity and retention within the first...

Charlie O'Brien joins the Association of Equipment Manufacturers (AEM) as its new VP-Agricultural Services.(ASSOCIATION NEWS)
March 1, 2007... Charlie O'Brien joins the Association of Equipment Manufacturers (AEM) as its new VP-Agricultural Services. O'Brien will oversee AEM's expansion of programs and activities for its agriculture-related members, in areas including technical and...

Kenna Rathai joins the American Agricultural Editors' Association (AAEA) as Associate Dir.(ASSOCIATION NEWS)
March 1, 2007... Kenna Rathai joins the American Agricultural Editors' Association (AAEA) as Associate Dir. "Kenna's 15 years in ag communications gives her just the type of experience needed to manage her association duties," says Den Gardner, AAEA Exec...

USDA announces the results of the Beef Checkoff Survey, which was conducted by the Gallup Organization among 8,002 beef, dairy, and veal producers nationwide.(ASSOCIATION NEWS)
March 1, 2007... USDA announces the results of the Beef Checkoff Survey, which was conducted by the Gallup Organization among 8,002 beef, dairy, and veal producers nationwide. Seventy-two percent of those surveyed either strongly approved or somewhat...

Farm Foundation.(ASSOCIATION NEWS)
March 1, 2007... The Farm Foundation announces it will host a "Biofuels, Food and Feed Tradeoffs Conference" in April in St. Louis, MO. The conference will examine the rapid growth of the industry generating demand for corn and soybeans. It will also cover the...

U.S. Grains Council.(ASSOCIATION NEWS)
March 1, 2007... The U.S. Grains Council names Dan Keefe as Mgr of International Operations for the Council's Distiller Dried Grains with Solubles (DDGS) Promotion Programs. His background includes specialty grain trading, marketing identity-preserved...

CropLife America Foundation (CLF).(ASSOCIATION NEWS)(appointment of Allan Noe)(Brief article)
March 1, 2007... CropLife America Foundation (CLF) names Allan Noe as VP-Development where he will be pursuing grants and financial support from governments and private sector sources for foundation activities. Noe will also maintain CLF's relationships...

Celebrated Chefs Program.(ASSOCIATION NEWS)
March 1, 2007... The Celebrated Chefs Program names five leading chefs as spokespersons for the Pork Checkoff. The chefs were selected for their culinary excellence, creativity and originality in their menuing of pork. The 2007 celebrated chefs are:...

ASTA.(ASSOCIATION NEWS)
March 1, 2007... ASTA names Nikki Clifford as Assoc Dir-Meetings and Services. She joins ASTA from an association conference management firm and has a wide range of meeting, membership, conference and convention planning experience. Clifford replaces Jason...

American Soybean Association (ASA).(ASSOCIATION NEWS)
March 1, 2007... Wendell Knehans joins the American Soybean Association (ASA), t. Louis, MO, as Exec Dir of Member and Industry Relations. He most recently was with Monsanto.

Board of Directors of the National Institute for Animal Agriculture (NIAA).(ASSOCIATION NEWS)
March 1, 2007... The Board of Directors of the National Institute for Animal Agriculture (NIAA) appoints Michele Vise-Brown to CEO. Vise-Brown has been with NIAA since 2003 serving as Dir of Member Relations and Committee Operations.

Nat'l Corn Growers Assoc.(ASSOCIATION NEWS)
March 1, 2007... Lou Malnassy joins Nat'l Corn Growers Assoc as a Sr Comms Specialist. His previous experience includes agricultural communications including Osborn & Barr and WeberShandwickCommunications.

Twenty students pursuing careers in the beef industry have each been awarded a $1,500 scholarship provided by the Chicago Mercantile Exchange, Inc. and the National Cattlemen's Foundation.(ASSOCIATION NEWS)
March 1, 2007... Twenty students pursuing careers in the beef industry have each been awarded a $1,500 scholarship provided by the Chicago Mercantile Exchange, Inc. and the National Cattlemen's Foundation. Each scholarship winner wrote a 750-word essay...

The National 4-H Council has received a three-year, $525,000 grant from MetLife Foundation to launch a new phase of the 4-H Afterschool Initiative.(ASSOCIATION NEWS)
March 1, 2007... The National 4-H Council has received a three-year, $525,000 grant from MetLife Foundation to launch a new phase of the 4-H Afterschool Initiative. The new phase will expand 4-H's work nationally and locally to improve the quality of the...

Measuring the impact of word of mouth marketing.
March 1, 2007... This is the first in a series of articles sponsored by Beck Ag highlighting the latest results of new research focused on Word of Mouth Marketing (WOMM) That's what I'm talking about!" The excitement, impact and momentum of Word of...

Makhteshim Agan of North America, Inc. (MANA) teams up with Freebairn & Company, Atlanta, GA, for its marketing communications services, including public relations.(AGENCY NEWS)
March 1, 2007... Makhteshim Agan of North America, Inc. (MANA) teams up with Freebairn & Company, Atlanta, GA, for its marketing communications services, including public relations. The agency's Pres John Freebairn will supervise the account. Other team...

Destron Fearing, St. Paul, MN, names AdFarm as its agency of record.(AGENCY NEWS)(Brief article)
March 1, 2007... Destron Fearing, St. Paul, MN, names AdFarm as its agency of record. The agency will be charged with executing all aspects of the Destron Fearing marketing communications plan. "Destron Fearing is the animal application unit of Digital...

Bader Rutter.(AGENCY NEWS)
March 1, 2007... Bader Rutter, Milwaukee, WI, promotes Eileen Crosby to Sr Acc't Exec in the agency's account management group. Crosby will lead and manage the communications efforts for PhytoGen brand cottonseed and Telone Soil Fumigant on the Dow...

Charleston / Orwig, Inc.(AGENCY NEWS)
March 1, 2007... Charleston | Orwig, Inc., Hartland, WI, promotes Elizabeth A. Andersen to Sr VP. Andersen formerly had been VP of Issues Mgmt. She will continue to lead the issues management team, directing all issues accounts. Prior to joining...

Osborn & Barr Communications (O&B), St. Louis, MO, names Steve Kunkel as VP of Client Services.(AGENCY NEWS)
March 1, 2007... Osborn & Barr Communications (O&B), St. Louis, MO, names Steve Kunkel as VP of Client Services. Previously he was Managing Partner and Acc't Dir at Copper Advertising, Kalamazoo, MI.

Rhea & Kaiser Marketing Communications, Naperville, IL, promotes Neil Johnson to Acc't Supvr.(AGENCY NEWS)
March 1, 2007... Rhea & Kaiser Marketing Communications, Naperville, IL, promotes Neil Johnson to Acc't Supvr. In his new role, Johnson will be the primary acc't leader and international team leader for both the DePaul and Hammes Co. accounts. ...

News from Quebec.(CAMA UPDATE)
March 1, 2007... The Quebec chapter joined the ranks of CAMA four years ago and offers a unique environment for Quebec agri-marketers. Throughout the year, members can attend a variety of conferences to enhance their agri-marketing skills, exchange ideas and...

Thinking & winning big.(National NAMA News: News and information for members and friends of NAMA - National Agri-Marketing Association)(awards for agricultural marketing)
March 1, 2007... Tis the season to think big and win big. In January industry professionals gathered in several cities around the country to honor the best in creative agri-marketing communications. The first ceremony to kick off the Best of NAMA Season was...

New NAMA members.(National NAMA News)(Non-Agricultural Market Access)
March 1, 2007... The following are NAMA members that joined from November 15,2006 to February 14, 2007. AT LARGE Jack Johnston, Farm Lifestyles, Rasaq Jamiu BADGER Chris Mier, Insight Marketing, Claire Weslaski, Image Management, Grant Ihrke,...

Improving chapter programs.(NAMA Leader Message)(marketing plan)(National Agri-Marketing Association)(Brief article)
March 1, 2007... Over the past year, the NAMA Executive Committee has developed a marketing plan for NAMA. More details of this plan will be presented at the Agri-Marketing Conference in April. A key objective in the NAMA marketing plan is to "Increase the...

Successes in serving this segment.(FOCUS ON THE RURAL LIFESTYLE MARKET)
March 1, 2007... www.kubota.com by Greg Embury, VP Sls & Mktg Torrence, CA Kubota Tractor Corporation (KTC) was built by providing tractors and equipment that are intentionally designed to meet the unique needs of people in rural areas. This...

An enormous and diverse market.(rural lifestyle market)
March 1, 2007... The National Association of Farm Broadcasting (NAFB) has released results of the first comprehensive national survey of "rural lifestyle residents," identifying that a substantial portion of rural households starting at only three-plus acres...

Dealers change to succeed.(FOCUS ON THE RURAL LIFESTYLE MARKET)
March 1, 2007... by the AgriMarketing editors THE EQUIPMENT DEALER Up until 1990, JD Equipment, Inc., (JD) headquarted in London, OH, was a typical John Deere dealer, successfully serving the crop and livestock producers in its community. But...

Targeting the rural lifestylers nets growth since 1961: Cabela.(THINKING OUTSIDE THE BOX)(Company overview)
March 1, 2007... Few, if any, businesses today survive the kitchen-table dreams of their founders, especially in the outdoor industry where businesses come and go with the changing seasons. Yet, the leader in the outdoor equipment business has done just...

Taking the country by storm: Rabobank.(FEATURE STORY)(Cover story)
March 1, 2007... In 1994, veteran Rabobank employee Cor Broekhuyse accepted the assignment of building the bank's agricultural business in Australia. Six years later, he and his team had not only accomplished their goal, but exceeded everyone's...

Lessiter Publications, Inc.(MEDIA NEWS)
March 1, 2007... Lessiter Publications, Inc., Brookfield, WI, announces changes to its management structure. Company Pres and Founder Frank Lessiter becomes Chmn and Editorial Dir. Mike Lessiter, Group Publisher and Exec VP, is promoted to Pres. In...

RFD-TV.(MEDIA NEWS)
March 1, 2007... RFD-TV, Omaha, NE, names Larry Stoller as Sls Mgr for RFD-TV The Magazine. Stoller has more than 20 years experience in advertising and marketing communications. His background includes serving as an acct supvr for several major...

IRON Solutions, Wheel & Deal and The Big Dealer have signed an agreement to work together to bring one step marketing solutions to western Canadian equipment dealers.(MEDIA NEWS)(Brief article)
March 1, 2007... IRON Solutions, Wheel & Deal and The Big Dealer have signed an agreement to work together to bring one step marketing solutions to western Canadian equipment dealers. This new partnership offers to dealers the ability to take control of...

Meredith Corporation acquires Genex, an interactive marketing services firm specializing in online customer relationship marketing, and New Media Strategies, an interactive word-of-mouth marketing company.(MEDIA NEWS)
March 1, 2007... Meredith Corporation acquires Genex, an interactive marketing services firm specializing in online customer relationship marketing, and New Media Strategies, an interactive word-of-mouth marketing company. The acquisitions enhance the...

Hoard's Dairyman.(MEDIA NEWS)
March 1, 2007... Hoard's Dairyman magazine announces the addition of Wendy Clark to its Fort Atkinson-based marketing staff. She will be responsible for sales, marketing support and advertiser contacts in the Twin Cities, Kansas City, Des Moines and...

Annex Publishing & Printing, Inc., Exeter, ON, announces the acquisition of Manure Manager magazine from Vancouver-based Manure Manager partnership.(MEDIA NEWS)
March 1, 2007... Annex Publishing & Printing, Inc., Exeter, ON, announces the acquisition of Manure Manager magazine from Vancouver-based Manure Manager partnership. Manure Manager magazine published six times a year, targets livestock operations in the...

Farm Progress Company's parent company, Australia-based Rural Press Ltd and Fairfax Media announce a proposed merger to be decided by shareholders in April.(MEDIA NEWS)
March 1, 2007... Farm Progress Company's parent company, Australia-based Rural Press Ltd and Fairfax Media announce a proposed merger to be decided by shareholders in April. Following the approved merger, the group will have: * Enterprise value in...

Watt Publishing.(MEDIA NEWS)
March 1, 2007... Jim Watt, Chmn/CEO of Watt Publishing retires after 46 years of service with the company. Greg Watt is named Pres and CEO and Tim Smith, formerly VP and CFO, is promoted to VP and COO. The company also announces it will relocate its...

The 2008 Farm Progress Show, scheduled for August 26-28, will be held on a new, permanent biennial site located between Ames and Boone, IA.(MEDIA NEWS)
March 1, 2007... The 2008 Farm Progress Show, scheduled for August 26-28, will be held on a new, permanent biennial site located between Ames and Boone, IA. Facility construction on the 600-acre site is scheduled to begin this spring. The developed site...

Mike Cady joins Brownfield's Ag News for America team as the Affiliate Relations Mgr.(MEDIA NEWS)
March 1, 2007... Mike Cady joins Brownfield's Ag News for America team as the Affiliate Relations Mgr. Cady's background includes positions served as news director, operating manager and staff engineer.

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