Agri Marketing articles from March 2005

Agri Marketing archives from March 2005

Bye, bye Becky.(For Openers)(Agri Marketing's Becky Rasmussen leaves)(Brief Article)
March 1, 2005... Please help us say good-bye to our Becky Rasmussen who will be moving on. Becky has been a real force in the success of Agri Marketing the past two years. She is staying in the industry so we will get to see her at various industry events....

Chr. Hansen Inc.(At Closing People)(David R. Carpenter appointed, Don Cox promoted)(Brief Article)
March 1, 2005... Chr. Hansen Inc., Milwaukee, appoints David R. Carpenter as president and CEO for North America, following the resignation of Donald Combs. Carpenter was most recently senior vice president of sales and marketing for North America. The company...

CNH Global N.V.(At Closing People)(employees are reorganized)(Brief Article)
March 1, 2005... CNH Global N.V. is reorganizing its Agricultural Equipment Business. Rich Christman, previously responsible for the Agricultural North America and Australia-New Zealand Region, has been named chief of commercial governance and supply chain,...

Archer Daniels Midland Company.(At Closing People)(management changes)(Brief Article)
March 1, 2005... Archer Daniels Midland Company, Decatur, Ill., announces the following senior management changes: William H. Camp is elected executive vice president with responsibility for global processing. John D. Rice is elected executive vice president...

Obituaries.(At Closing People)(Obituary)
March 1, 2005... Gaylin F. Morgan, co-founder of Morgan&Myers, died Jan. 22, 2005. He was 66 and had fought intermittent bouts with cancer since 2001. Morgan was president of Morgan&Myers, Jefferson, Wis., when he retired in 1997. Morgan formed Gaylin F. Morgan...

Swift and Co. Inc.(At Closing News)(production management)(Brief Article)
March 1, 2005... Meatpacker Swift and Co. Inc., Greeley, Colo., aims to put a quarter of its beef output into higher-margin, value-added meat products in the next few years, according to Chief Executive John Simons. Simons described the move as part of shaping...

Cargill agrees to acquire The Dow Chemical Company's interest in Cargill Dow LLC, the 50/50 joint venture formed in 1997 to commercialize polylactic acid biopolymers.(At Closing News)
March 1, 2005... Cargill agrees to acquire The Dow Chemical Company's interest in Cargill Dow LLC, the 50/50 joint venture formed in 1997 to commercialize polylactic acid biopolymers. The transaction is subject to regulatory approval in Europe. Cargill is the...

Seminis enters into a definitive agreement with Monsanto Company under which Monsanto would acquire Seminis for $1.4 billion in cash, plus a performance-based payment of up to $125 million payable by the end of fiscal year 2007.(At Closing News)
March 1, 2005... Seminis enters into a definitive agreement with Monsanto Company under which Monsanto would acquire Seminis for $1.4 billion in cash, plus a performance-based payment of up to $125 million payable by the end of fiscal year 2007. The acquisition...

Dean Foods Co.(At Closing News)(specialty foods group spin off plan)(Brief Article)
March 1, 2005... Dean Foods Co. plans to spin off its specialty foods group to shareholders. The new group would become a $700 million publicly traded private label company specializing in branded, packaged consumer goods. Former Keebler CEO Sam Reed will head...

Cargill and Bayer CropScience form an alliance to produce specialty canola for the supply of high stability oil to Cargill's food industry customers.(At Closing News)(Bayer CropScience AG)(Brief Article)
March 1, 2005... Cargill and Bayer CropScience form an alliance to produce specialty canola for the supply of high stability oil to Cargill's food industry customers. This oil does not require hydrogenation and is used by food processors when there is a need to...

Syngenta enters a licensing agreement with Sumitomo Chemical from Japan for the development and marketing of a new herbicide.(At Closing News)(Sumitomo Chemical Company Ltd.)(Brief Article)
March 1, 2005... Syngenta enters a licensing agreement with Sumitomo Chemical from Japan for the development and marketing of a new herbicide. This agreement provides Syngenta with full, worldwide rights to the herbicide SYN 523, which Syngenta will continue to...

Bayer CropScience, the Max Planck Society and their affiliate Garching Innovation GmbH, and Monsanto Company reach an agreement that resolves long-standing patent interference or other proceedings in different countries involving the use of Agrobacterium-mediated transformation to create transgenic crops.(At Closing News)
March 1, 2005... Bayer CropScience, the Max Planck Society and their affiliate Garching Innovation GmbH, and Monsanto Company reach an agreement that resolves long-standing patent interference or other proceedings in different countries involving the use of...

Advertising becomes a work of art.(FYI News & Notes)(California Milk Processor Board and Goodby, Silverstein & Partners exhibition)(Brief Article)
March 1, 2005... One of America's longest-running ad campaigns is now an exhibition at Copia: The American Center for Wine, Food & the Arts. A cultural museum and educational center in Napa Valley, Calif., Copia will feature the "got milk?" ad campaign through...

USMEF program promotes meat consumption in Mexico.(FYI News & Notes)(U.S. Meat Export Federation's "No Manches" or "Come On!" )(Brief Article)
March 1, 2005... An innovative promotional program recently gave the U.S. Meat Export Federation a chance to thank customers in Mexico. The association awarded consumers in select cities who purchased a specific amount of U.S. beef and pork with an evening out...

John Deere honored with Product of the Year Award.(FYI News & Notes)(Brief Article)
March 1, 2005... The John Deere 60 Series Combine was recognized by Agri Marketing magazine as the 2004 Product of the Year. Judged by an independent panel, John Deere's product was selected based on market environment, industry recognition, benefit and value...

Neither wind, nor sleet, nor snow, nor potholes...?(National NAMA News)(National Agri-Marketing Association's banquet)
March 1, 2005... When it comes to creative competition and finding out who the winner is, neither bad weather nor bad driving conditions can keep entrants away. Minneapolis was home to 50 degrees below wind chili temperatures, but that didn't stop 140...

Competitors and collaborators.(NAMA Leader)(National Agri-Marketing Association's Robert Ratliff, ProfitableFarming.com)(Biography)
March 1, 2005... Ask Robert Ratliff, chief executive officer of ProfitableFarming.com and NAMA national membership chair what drives his association involvement and he'll tell you. "My involvement with NAMA, and other industry interactions, is primarily driven...

An Ag Day salute.(NAMA Leader Message)(agriculture)(Directory)
March 1, 2005... As I push my cart through the grocery store, I can't help but marvel at the supply, the variety, and the quality of food products all around me. Potatoes, bananas, apples, beef, pork, chicken, milk, cereals... what an incredible selection! ...

Predicting potential: Merial launches groundbreaking technology with IGENITY tests and services.(Marketing To Livestock/Dairy Producers)(Merial Animal Health)
March 1, 2005... In the past, livestock and dairy producers have had few tools to aid them in sorting complicated herd genetics. More than likely, time and trial-and-error methods have been the primary forces in breeding and management decision-making. Today,...

Marketing beyond the meat case.(Marketing To Livestock/Dairy Producers)(Certified Angus Beef L.L.C.'s advertising)
March 1, 2005... At the advent of fresh beef branding in 1978, when the Certified Angus Beef[R] (CAB) brand began, marketing efforts reached consumers when they shopped the meat case. Today, marketing strategies take beef brands to consumers in their homes,...

Bringing your customers up to speed.(New Media Marketing)(Department of Agriculture's rural telecommunications policy)
March 1, 2005... The convenience of high-speed Internet access is something most businesspeople take for granted--it's in our offices, our homes, even our hotels when we travel. So it's just a natural assumption that our customers have it too, right? For...

Blogging: coming to your computer now!(New Media Marketing)
March 1, 2005... That definition is already changing as 2005 is predicted to be the year of the corporate blog. According to Media Guerrilla Mike Manuel, more companies and organizations are beginning to use the medium as an easy form of micropublishing to a...

The industry pulse.
March 1, 2005... To keep the pulse of the industry and learn more about our readers, Agri Marketing has developed an interactive online poll. To participate in the poll, go to www.agrimarketing.com and look for the survey box in the right column. Each month a...

New words for a new media.(New Media Marketing)
March 1, 2005... Blogs, streaming, mp3, RSS--new words from the world of new media. What do they mean for "old media"? Most of us understand and are comfortable with our daily newspaper, our favorite magazines, our local TV and radio stations. They've been part...

Agriculture online offers new tools for producers, marketers.(New Media Marketing)(Successful Farming's John Walter and Scott Mortimer)(Interview)
March 1, 2005... Editor's Note: On Jan. 18, 2005, a new version of Successful Farming's Agriculture Online was launched. After 10 years of success, the revamped Web site offers producers and agricultural marketers a host of tools to meet the needs of both...

Fleishman-Hillard Inc.(Agency News)(Jamie Greenheck appointed)(Brief Article)
March 1, 2005... Fleishman-Hillard Inc., St. Louis, appoints Jamie Greenheck as general manager of the Houston office. Greenheck, senior vice president and senior partner, also serves as co chair of Fleishman-Hillard's Food and Agribusiness practice group. She...

Dr. A. Bruce Johnson, an expert in animal nutrition and production as well as technical marketing, launches BioIngenuity LLC, a consulting firm to assist allied companies whose new product development is focused on animal nutrition and health.(Agency News)(Brief Article)
March 1, 2005... Dr. A. Bruce Johnson, an expert in animal nutrition and production as well as technical marketing, launches BioIngenuity LLC, a consulting firm to assist allied companies whose new product development is focused on animal nutrition and health....

Barksdale Agri-Communications.(Agency News)(new location)(Brief Article)
March 1, 2005... Barksdale Agri-Communications, which offers writing and photography services for the agriculture industry, announces a move to Cotter, Ark. The new mailing address is P.O. Box 369, Cotter, AR 72626. William Barksdale may be reached by phone at...

Brighton.(Agency News)(Brighton Agency Inc. appointments)(Brief Article)
March 1, 2005... Brighton, St. Louis, hires Sally Behringer as the managing supervisor in its public relations group. Behringer will oversee public relations activities on the agency's BASF account and public relations efforts for Delta and Pine Land Company....

Rhea & Kaiser Marketing Communications.(Agency News)(Rhea and Kaiser Advertising Inc. promoted David Harding)(Brief Article)
March 1, 2005... Rhea & Kaiser Marketing Communications, Naperville, Ill., promotes David Harding to account supervisor, public relations, working on the Pfizer large animal health account. Harding joined Rhea & Kaiser in December 2000 as account executive. In...

AdFarm.(Agency News)(appointments)(Brief Article)
March 1, 2005... AdFarm hires Katana Ewbank for the agency's Bayer CropScience account team in its Kansas City, Mo., office. She comes to AdFarm from Brighton Agency. Laura Laing joins the agency as a senior program manager, Public Relations Services, for the...

Osborn & Barr Communications.(Agency News)(appointments)(Brief Article)
March 1, 2005... Osborn & Barr Communications, St. Louis, hires Lisa Cassady as public relations account executive for Monsanto's Roundup Ready and YieldGard traits brands and Roundup agricultural herbicides. She formerly worked with Zimmerman Laurent and...

Woodruff Sweitzer.(Agency News)
March 1, 2005... Michael Joyce joins Woodruff Sweitzer, Columbia, Mo., as an account manager for the Arvesta turf and ornamentals product lines. Woodruff Sweitzer serves as agency of record for the Arvesta Corporation's North American operations. Joyce joins...

Vance Publishing Corporation, Lincolnshire, Ill., is consolidating the company's food-related assets into a single business unit, creating a greater focus and synergy among all properties.(Media News)(Brief Article)
March 1, 2005... Vance Publishing Corporation, Lincolnshire, Ill., is consolidating the company's food-related assets into a single business unit, creating a greater focus and synergy among all properties. This new business unit will encompass properties...

Steve Miller, a prize-winning 10-year veteran of daily newspapers, is the new features editor of Top Producer.(Media News)(Brief Article)
March 1, 2005... Steve Miller, a prize-winning 10-year veteran of daily newspapers, is the new features editor of Top Producer. After a short period in Washington, D.C., Miller will be based in Michigan where he will cover money, marketing and management on...

J.L. Farmakis Inc.(Media News)(Bob Brunker appointed)(Brief Article)
March 1, 2005... J.L. Farmakis Inc. hires Bob Brunker as senior account manager for its Midwest Sales. Brunker has held account and media positions at both Valentine Radford and McCormick Advertising, where he was previously the vice president-media director.

DairyLine Radio, America's only dairy news radio network, adds two new radio stations to its list of affiliates.(Media News)(Brief Article)
March 1, 2005... DairyLine Radio, America's only dairy news radio network, adds two new radio stations to its list of affiliates. KSTV-FM 93.1 in Stephenville, Texas, will broadcast "DairyLine" Monday through Saturday at 5:40 a.m. Stephenville is located in...

Correction.(Correction Notice)
March 1, 2005... The headquarters location for Brownfield was listed incorrectly in the January-February issue on page 64. Brownfield is located in Jefferson City, Mo.

Stock price at close of market.(Ag Stock Index)(agricultural industry)(Illustration)
March 1, 2005... STOCK PRICE AT CLOSE OF MARKET Month Ago This Month Year Ago Exchange:Ticker 12/31/04 1/31/05 1/30/04 CAPITAL EQUIPMENT, FARM MACHINERY AGCO Corp. ...

Perceptions of ag retailers.(Research Report)(agriculture)
March 1, 2005... What do farmers really think of agricultural retailers? Are they doing business with Company X because they have an affinity for that brand? Blacksheep Strategy, a Canadian brand and research consultancy, decided to find out by conducting a...

Gauging CRM efforts.(Sales/Marketing Insights)(customer relationship management)
March 1, 2005... Customer Relationship Management, or CRM, continues to get attention and still resonates with agribusiness and agri-marketers. One of the reasons--a successful CRM effort requires mastery of a number of elements, all working together, in a...

Blockbuster marketing campaign puts real tree sales on track.(Thinking Outside The Box)
March 1, 2005... For many, the holidays became a distant memory when the last of the Christmas ornaments were put away. And some of us breathed a sigh of relief. But there is one group, at least, for whom Christmas is never really "over"... and that was...

Merial and Boehringer Ingelheim Vetmedica Inc. announce a co-marketing agreement for the Merial SUREHEALTH calf-preconditioning program.(Marketing News)
March 1, 2005... Merial and Boehringer Ingelheim Vetmedica Inc. announce a co-marketing agreement for the Merial SUREHEALTH calf-preconditioning program. The SUREHEALTH program features best management practices that add value to feeder calves throughout the...

Pfister Hybrid Corn Company.(Marketing News)(Brief Article)
March 1, 2005... Pfister Hybrid Corn Company, El Paso, Ill., recently introduced a new branding platform, including a new corporate identity designed to communicate the company's total commitment to the customer. Among the many changes announced are a new logo...

Cygnus Farm Shows.(Marketing News)(Brief Article)
March 1, 2005... Cygnus Farm Shows announces a new farm show in central Indiana. Indiana Farm Fest, Sept. 13-15, 2005, will be located on the Tipton County Fairgrounds in Tipton, Ind. The show will consist of more than 140 acres of exhibits, livestock and field...

Ingen Technologies contracts with hydroponic and aeroponic farming pioneer AgroWorx Inc. to manage the company's Pure Produce[TM] development program in Southern California and Asia.(Marketing News)(Brief Article)
March 1, 2005... Ingen Technologies contracts with hydroponic and aeroponic farming pioneer AgroWorx Inc. to manage the company's Pure Produce[TM] development program in Southern California and Asia. The company intends to build the first of several hydroponic...

US Commodities, a comprehensive merchandiser of food and feed ingredients, announces a new agreement to market JR Simplot Company Dried Potato Product.(Marketing News)(Brief Article)
March 1, 2005... US Commodities, a comprehensive merchandiser of food and feed ingredients, announces a new agreement to market JR Simplot Company Dried Potato Product. This product has proven to be an essential ingredient in pet foods for its beneficial levels...

DSM Nutritional Products Inc., Parsippany, N.J., acquires exclusive marketing rights for MicroSource "S" and "8818," direct-fed microbial products for swine from Agtech Products Inc.(Marketing News)
March 1, 2005... DSM Nutritional Products Inc., Parsippany, N.J., acquires exclusive marketing rights for MicroSource "S" and "8818," direct-fed microbial products for swine from Agtech Products Inc. "We have entered into this agreement to combine the strengths...

Lechler Inc., St. Charles, Ill., and Tecomec S.p.A. have formed a strategic alliance for Lechler's Agricultural Products Division to become the exclusive Master Distributor for North America of the GEOline brand of agricultural sprayer accessories.(Marketing News)
March 1, 2005... Lechler Inc., St. Charles, Ill., and Tecomec S.p.A. have formed a strategic alliance for Lechler's Agricultural Products Division to become the exclusive Master Distributor for North America of the GEOline brand of agricultural sprayer...

Merial introduces the Veterinary Professional Services (VPS) Strategic Husbandry and Research Education (SHARE) program, an educational program designed to communicate the advantages of strategic animal husbandry initiatives with the cattle industry.(Marketing News)(Brief Article)
March 1, 2005... Merial introduces the Veterinary Professional Services (VPS) Strategic Husbandry and Research Education (SHARE) program, an educational program designed to communicate the advantages of strategic animal husbandry initiatives with the cattle...

The Mosaic Company.(Marketing News)(selected a site for new headquarters)(Brief Article)
March 1, 2005... The Mosaic Company selects a site in Plymouth, Minn., as the location for its new global headquarters. The company plans to relocate this April to the Atria Corporate Center, 3033 Campus Drive, in Plymouth. It is expected that approximately 130...

The Solae Company.(Marketing News)(soy protein product prices)(Brief Article)
March 1, 2005... The Solae Company announces that effective in March, the price of its soy protein isolates and nuggets will increase by 5 percent, and the price of its soy protein concentrate, flour and fiber products will increase by 7 percent. "Increased...

Tyson Foods Inc.(Marketing News)(investments)(Brief Article)
March 1, 2005... Tyson Foods Inc. will spend about $100 million to turn a former Oscar Mayer plant in Sherman, Texas, into the company's largest case-ready meat operation, employing as many as 1,600 workers. Initial operations are expected to begin in early...

Monsanto Co.(Marketing News)(Monsanto Co. Agricultural Group's commercial approval)(Brief Article)
March 1, 2005... Roundup Ready corn from Monsanto Co., St. Louis, receives commercial approval from the Philippines Department of Agriculture's Bureau of Plant Industry. The approval comes after a four-year process and makes it Monsanto Philippines' second...

Bayer CropScience LP and a subsidiary of Makhteshim Agan Industries enter into a multi-year supply agreement for tebuconazole fungicide for the U.S. market.(Marketing News)(Brief Article)
March 1, 2005... Bayer CropScience LP and a subsidiary of Makhteshim Agan Industries enter into a multi-year supply agreement for tebuconazole fungicide for the U.S. market. The agreement allows accelerated registration of Orius brand tebuconazole by Makhteshim...

Makhteshim Agan of North America Inc.(Marketing People)(Troy Bettner and Thomas A. Stanton are appointed)(Brief Article)
March 1, 2005... Makhteshim Agan of North America Inc. (MANA) hires Troy Bettner as senior product manager for all fungicides and key herbicides and Thomas A. Stanton as business manager for the Midwest. Bettner will be responsible for all aspects of marketing...

Arysta LifeScience Corporation.(Marketing People)(Donna Uchida appointed)(Brief Article)
March 1, 2005... Arysta LifeScience Corporation, Tokyo, Japan, hires Donna Uchida as global communications leader. Based in San Francisco, Uchida will lead Arysta's global branding initiative and internal and external communications worldwide. Uchida brings...

Case IH, North American Agricultural Business.(Marketing People)(Jim Irwin retired, Frank Anglin III promoted)(Brief Article)
March 1, 2005... Jim Irwin, vice president of Case IH, North American Agricultural Business, retired after 40 years with the company. Irwin began his career with International Harvester as an in-store office clerk in their Omaha, Neb., office. He moved into the...

Sipcam Agro USA Inc.(Marketing People)(Mike H. Eager appointed)(Brief Article)
March 1, 2005... Mike H. Eager is the new fungicide business manager for the agricultural products division of Sipcam Agro USA Inc. Eager comes to Sipcam Agro USA from Syngenta Crop Protection Inc. His agricultural chemical career spans more than 25 years and...

AgraQuest.(Marketing People)(appointments)(Brief Article)
March 1, 2005... AgraQuest, Davis, Calif., strengthens its U.S. sales and marketing leadership with the hiring of William Valoff as regional sales manager, Southern California, the promotion of Nevada Smith to group product manager and the appointment of Terry...

The National Pork Board.(Association News)(pilot program to train pork producers)(Brief Article)
March 1, 2005... The National Pork Board in 2005 will be training more than 200 producers to help them communicate with their neighbors and their communities about pork production in the 21st century. "One of the best ways to tell the industry's story is from a...

Association of Equipment Manufacturers.(Association News)(new office)(Brief Article)
March 1, 2005... The Association of Equipment Manufacturers (AEM) announces the opening of the AEM Canada office in Ottawa, Ontario. The association opened the Ottawa office to be close to the Canadian Parliament and the seat of Canada's federal government. "We...

Drake and Company.(Association News)(headquarters new location, partnership with Chesterfield Chamber of Commerce and Sachs Properties Inc.)(Brief Article)
March 1, 2005... Drake and Company, a St. Louis-based association management organization, announces plans to attract national trade associations to Chesterfield Village--Sachs Properties' 1,500-acre mixed-use development in Chesterfield, Mo. Drake and Company...

National Cattlemen's Beef Association.(Association News)(Jay Truitt appointed, Bryan Dierlam promoted)(Brief Article)
March 1, 2005... The National Cattlemen's Beef Association names Jay Truitt vice president of government affairs in its Washington, D.C., office. Truitt has served as NCBA's executive director of legislative affairs since March 2001. He replaces Chandler Keys,...

Upcoming meetings.(Calendar)
March 1, 2005... APRIL APRIL 11-12: AEM High Performance Sales College, Schiller Park, Ill. Contact 414/298-4135 or visit www.aem.org. APRIL 13-15: Petfood Forum 2005, Chicago. Contact 815/734-5633 or visit www.petfoodindustry.com. APRIL 13-15:...

Innovation: that's Trouw Nutrition.(View From The Top)(Trouw Nutrition USA's Bruce Crutcher )(Interview)
March 1, 2005... Editor's Note: Bruce Crutcher is president of Trouw Nutrition USA, Highland, Ill. Prior to joining Trouw Nutrition, he worked for ADM Alliance Nutrition as beef business manager. Crutcher has more than 22 years of experience fir agriculture,...