Agri Marketing articles from March 2003

Agri Marketing archives from March 2003

Product of the Year ... (For Openers).
March 1, 2003... Innovation is still alive and strong in agriculture. New technology has reinvented traditional ways of doing things. Some technology has taken agriculture into new areas altogether, such as bio-based fuels, new methods to ensure food safety...

This month in Agri marketing.(includes multiple news briefs)(Brief Article)
March 1, 2003... * BASF Agricultural Products, Research Triangle Park, N.C., has entered into a supply agreement with DuPont Agricultural Products, Wilmington, Del., in which DuPont will purchase dimethenamid, the active ingredient in BASF's Frontier corn...

ARA recognizes lifetime contributions of board members. (FYI News & Notes).(Agricultural Retailers Association honors Jim Thrift, Lowell Downey)(Brief Article)
March 1, 2003... The Agricultural Retailers Association, Washington, D.C., honored board members Lowell Downey and Jim Thrift during the annual conference in Memphis, Tenn. Downey was presented with the Lifetime Achievement award for his work on the ARA's board...

FMC's new ads hit the airwaves. (FYI News & Notes).(Brief Article)
March 1, 2003... NKH&W, Kansas City, Mo., went all out in developing television advertising for FMC Corp., Philadelphia, by creating the largest sound stage ever built in the Kansas City area. To create the 30-second spot entitled "Museum," the agency devised a...

No-Till Innovator Awards encourage conservation. (FYI News & Notes).(Syngenta Crop Protection and No-Till Farmer magazine awards)(Brief Article)
March 1, 2003... Six organizations and individuals were honored for their contributions to conservation tillage through the No-Till Innovator Awards, co-sponsored by Syngenta Crop Protection and No-Till Farmer magazine. Loudonville Farmers Equity, a locally...

New York FFA member wins a classic from John Deere. (FYI News & Notes).(Future Farmers of America)(Brief Article)
March 1, 2003... For the second consecutive year, a lucky FFA member from the state of New York was awarded a restored John Deere 4020 tractor from John Deere Credit, Johnston, Iowa. Valerie Vaughan, a high school senior at Penn Yan Academy, Penn Yan, N.Y., was...

ChevronTexaco sends farmers back to school. (FYI News & Notes).(Brief Article)
March 1, 2003... ChevronTexaco Global Lubricants, San Ramon, Calif., awarded seven scholarships to farmers and ranchers who vied for the opportunity to attend The Executive Program for Agricultural Producers, an educational program sponsored in part by Texas...

Water stewardship makes Agri-Land Cooperative a winner. (FYI News & Notes).(Brief Article)
March 1, 2003... The Mid America CropLife Association, St. Louis, named Agri-Land Cooperative of Ripon, Wis., the state's 2003 Water Guardian Award winner. MACA sponsors the award and works with state associations to recognize ag businesses that promote...

Nitragin Inc. (At Closing People).
March 1, 2003... Nitragin Inc., Milwaukee, hires Scott Fleetwood, Ph.D., as the new vice president of sales and marketing. Fleetwood most recently served as a business unit manager for the Bayer Corporation's ag division. He previously worked with herbicides...

Agricore United. (At Closing People).(Brief Article)
March 1, 2003... Ted Allen announces his decision to step down as president of Agricore United, Winnipeg, Manitoba. Neil Silver has been selected to replace him until a successor can be found. Allen did not state his reasons for the resignation. Allen was...

ADM Oilseed Processing. (At Closing People).(Brief Article)
March 1, 2003... ADM Oilseed Processing, Decatur, Ill., selects new presidents for the North American and European divisions. Jankees van der Wild is named president of the North American division, replacing Kevin Burgard, who was recently selected as vice...

Valent USA. (At Closing People).(Brief Article)
March 1, 2003... Valent USA, Walnut Creek, Calif., promotes three employees. Anita Dale is promoted to director of marketing and product managment. Robin Demouth is named as vice president, general counsel and secretary. Demouth serves as general counsel and...

Tyson Foods Inc. (At Closing People).(Brief Article)
March 1, 2003... Tyson Foods Inc., Springdale, Ark., appoints Richard L. Bond president and chief operating officer. Bond had been group president of the fresh meats/retail group and co-chief operating officer. Tyson also names Greg W. Lee chief administrative...

Clarification.(Correction Notice)
March 1, 2003... CLARIFICATION: In the 2003 Marketing Services Guide, Neogen Corp.'s company listing was inaccurate. The following is the correct information. 620 Lesher Pl, Lansing, MI 48912; 517/372-9200, 800/234-5333; FAX: 517/372-0108 E-mail:...

Iowa Farmer Today Publications, Cedar Rapids, Iowa, introduces American Acreage, a new monthly magazine aimed at the growing number of people living on small farms and acreage near urban areas. (At Closing News).(Brief Article)
March 1, 2003... Iowa Farmer Today Publications, Cedar Rapids, Iowa, introduces American Acreage, a new monthly magazine aimed at the growing number of people living on small farms and acreage near urban areas. The publication will provide readers with stories...

Monsanto Co., St. Louis, forms a new business unit, Cotton States, to serve as a foundation cottonseed licensing business. (At Closing News).(Brief Article)
March 1, 2003... Monsanto Co., St. Louis, forms a new business unit, Cotton States, to serve as a foundation cottonseed licensing business. Cotton States will develop and license germplasm from various cotton genetic providers that can be used by seed companies...

AgraQuest. (At Closing News).(closes round of financing from private investors)(Brief Article)
March 1, 2003... AgraQuest, Davis, Calif., closes a $9.4 million round of financing from private investors. The financing was led by existing investors Otter Capital LLC, SAM Sustainability Private Equity LP, Sustainable Performance Group, and Swiss Re...

International Agri-Center. (At Closing News).(Brief Article)
March 1, 2003... The International Agri-Center, Tulare, Calif., announces a $1 million expansion of the World Ag Expo. The plan will expand the Tulare Dairy Center from 54,000 square feet to 81,600 square feet, allowing an additional 121 exhibitors. The center...

Saskatchewan Wheat Pool. (At Closing News).(Brief Article)
March 1, 2003... Shareholders of Saskatchewan Wheat Pool, Regina, Saskatchewan, agree to consider new partnerships to ensure the grain handler's future. The shareholders voted to allow the removal of a 10 percent cap on share ownership, a first step towards...

Kubota Tractor Corp. (At Closing News).(Brief Article)
March 1, 2003... Kubota Tractor Corp., Santa Ana, Calif., announces plans to build new facilities in Oakwood, Ga. The company will locate its first separate tractor and equipment assembly plant in the United States there, along with a technical and marketing...

StarLink Logistics, a subsidiary of Aventis, and Advanta USA, owner of Garst Seed Co., agree to pay a combined $110 million to corn farmers in a class action lawsuit. (At Closing News).(Brief Article)
March 1, 2003... StarLink Logistics, a subsidiary of Aventis, and Advanta USA, owner of Garst Seed Co., agree to pay a combined $110 million to corn farmers in a class action lawsuit. Commercial corn farmers alleged that they lost money due to consumer fears...

Stock price at close of market. (AG Stock Index).(Illustration)
March 1, 2003... [GRAPHICS OMITTED] STOCK PRICE AT CLOSE OF MARKET Month Exchange: Ago Ticker 12/31/02 ...

NAMA leader's message. (National NAMA News).(National Agri-Marketing Association)(Editorial)
March 1, 2003... Welcome to 2003! Many of you probably started the New Year out with a resolution or two focused around your career. They might have sounded something like: I will do a better job reconnecting with people; I will not procrastinate; I will...

Best of NAMA.(National Agri-Marketing Association)(Brief Article)
March 1, 2003... This year four regions and several chapters hosted Best of NAMA banquets. Below are some pictures obtained as of press time on February 4. Region III Celebrates in Minneapolis Over 130 people attended the fifth annual Region III...

2003 Agri-Marketing Conference. (keep it fresh).(Calendar)
March 1, 2003... Extended Schedule Monday, April 14, 2003 11:30 a.m.-6:00 p.m. ABEF Golf Outing Join the fun at Eastlake Country Club. All proceeds benefit the Agri-Business Educational ...

Growers maintained steady IRM adherence in 2002. (Research Reports).(Insect Resistance Management)
March 1, 2003... For the third year in a row, a large majority of corn growers responsibly managed Bt hybrids, according to a recent survey required by the U.S. Environmental Protection Agency (EPA). More than 550 growers responded to the survey conducted...

Good as gold. (New Media Marketing).(Pfizer Animal Health Canada's Pfizer Gold program)
March 1, 2003... How do you market a familiar product in a new way? Give it a new name, create new awareness and need for it, and connect key players via communication tools such as the Internet. Pfizer Gold, a program that involves repackaging existing calf...

Radio network turns listeners into surfers. (New Media Marketing).
March 1, 2003... Nearly every radio or broadcast station has a Web site--in today's wired world, it is a necessity. But one radio network has taken its online presence to a new level. AgriAmerica, Indianapolis, is no longer just providing information to...

Effective e-mail marketing. (New Media Marketing).
March 1, 2003... Docu-Management Corp., Champaign, Ill., provides technical service for e-publications by creating, managing and distributing e-mails in a variety of industries, including agriculture. The company also operates eNewsletterMaker.com and...

John Deere Live. (New Media Marketing).(interactive kiosk)
March 1, 2003... John Deere, Moline, Ill., has introduced a new media in dealerships across the country to provide product information and serve as a cutting-edge sales tool. The John Deere Live kiosk is an interactive showcase for the equipment manufacturer's...

Monsanto, St. Louis, announces that its Brazilian division has more than quintupled revenues from chemical exports in 2002. (Marketing News).(Brief Article)
March 1, 2003... Monsanto, St. Louis, announces that its Brazilian division has more than quintupled revenues from chemical exports in 2002. After opening a new plant in the northeast state of Bahia in December 2001, revenues rose from $30 million to $165...

Tyson Foods. (Marketing News).(integrated marketing campaign launched)(Brief Article)
March 1, 2003... Tyson Foods, Springdale, Ark., launches a new $100-million, integrated marketing campaign, offering consumers a broad selection of value-added beef and pork products marketed under the Tyson brand name. The $40-million advertising campaign will...

Reinke. (Marketing News).(three dealerships added)(Brief Article)
March 1, 2003... Reinke, Deshler, Neb., adds three dealerships in Nebraska, South Carolina and Wyoming to its network of more than 160 dealers across the United States and Canada. The new dealerships are Columbus Irrigation Inc., Columbus, Neb.; Tri-State Pump...

Grain corn containing the Herculex I Insect Protection trait receives regulatory approval for import into South Korea and South Africa. (Marketing News).(Brief Article)
March 1, 2003... Grain corn containing the Herculex I Insect Protection trait receives regulatory approval for import into South Korea and South Africa. The trait was developed through a research collaboration between Dow AgroSciences, Indianapolis, and Pioneer...

Philip Morris Companies, New York, changes its name to Altria Group Inc. (Marketing News).(Brief Article)
March 1, 2003... Philip Morris Companies, New York, changes its name to Altria Group Inc. Kraft Foods will retain its name, and Altria's tobacco companies--Philip Morris International and Philip Morris USA--will keep the Philip Morris name. Altria will retain...

NTech Industries, Ukiah, Calif., signs an agreement for Amity Technology, Fargo, N.D., and its sister companies, Concord Environmental Equipment and Wil-Rich LLC, to distribute the new GreenSeeker variable rate fertilizer application system. (Marketing News).(Brief Article)
March 1, 2003... NTech Industries, Ukiah, Calif., signs an agreement for Amity Technology, Fargo, N.D., and its sister companies, Concord Environmental Equipment and Wil-Rich LLC, to distribute the new GreenSeeker variable rate fertilizer application system....

Zinpro Corp. (Marketing People).(Brief Article)
March 1, 2003... Zinpro Corp., Eden Prairie, Minn., promotes Dr. Terry Ward and Don Lewis. Ward is promoted to director of research and nutritional services, after previously serving as research nutritionist. Prior to joining Zinpro, he was senior monogastric...

CGN Inc. (Marketing People).(Brief Article)
March 1, 2003... CGN Inc., Chicago, selects Carter Priess as agribusiness practice director. He will be responsible for leading CGN's business and technology consulting practice to a growing list of agribusiness clients. Priess has more than 25 years of...

Chr. Hansen BioSystems. (Marketing People).(Brief Article)
March 1, 2003... Chr. Hansen BioSystems, Milwaukee, appoints Michael P. Randolph as director of sales. His responsibilities will include development of sales strategies and management of the Animal Health and Nutrition sales group and independent sales agents...

Archer Daniels Midland. (Marketing People).(Brief Article)
March 1, 2003... Archer Daniels Midland, Decatur, Ill., announces several changes in senior management. David Smith is elected as executive vice president, secretary and general counsel. Brian Peterson will serve as senior vice president, corporate affairs,...

Prince Agri Products Inc. (Marketing People).(Brief Article)
March 1, 2003... Robin Fugate joins the inside sales team of Prince Agri Products Inc., Quincy, Ill. She was most recently employed by MailDirect of Iowa as the new business development manager. She also worked at United Cities Gas Company for 17 years as a...

Harvest States, the grain and foods division of CHS Cooperatives, Inver Grove Heights, Minn., opens a grain marketing office in Sao Paulo, Brazil. (Marketing News).(Brief Article)
March 1, 2003... Harvest States, the grain and foods division of CHS Cooperatives, Inver Grove Heights, Minn., opens a grain marketing office in Sao Paulo, Brazil. Known as Harvest States do Brasil Ltda., the office originates and markets primarily soybeans for...

Valent BioSciences, Libertyville, Ill., licenses proprietary plant growth regulator (PGR) technology from LOMON Bio Technology Co., Sichuan, China. (Marketing News).(Brief Article)
March 1, 2003... Valent BioSciences, Libertyville, Ill., licenses proprietary plant growth regulator (PGR) technology from LOMON Bio Technology Co., Sichuan, China. The agreement gives Valent exclusive development and marketing rights worldwide except for China...

Bombardier Inc., Valcourt, Quebec, and Deere & Co., Moline, Ill., announce an alliance to develop new all-terrain vehicles. (Marketing News).(Brief Article)
March 1, 2003... Bombardier Inc., Valcourt, Quebec, and Deere & Co., Moline, Ill., announce an alliance to develop new all-terrain vehicles. The first product will be a line of new John Deere-branded utility vehicles based on Bombardier's ATV platform. The...

American Vanguard Corp., Newport Beach, Calif., signs an agreement to acquire the global Pre-Harvest Crop Protection business from Pace International, Seattle. (Marketing News).(Brief Article)
March 1, 2003... American Vanguard Corp., Newport Beach, Calif., signs an agreement to acquire the global Pre-Harvest Crop Protection business from Pace International, Seattle. The business, which historically achieved annual sales of $4 million to $5 million,...

Bringing financing choices back to growers.
March 1, 2003... In the corporate world of consolidation, it's easy to assume that bigger is better. That is the philosophy many seed companies have taken in offering financing to growers. As a result of depressed commodity prices and tight cash flow,...

Global program launch capitalizes on experiential branding. (Marketing to Livestock and Dairy Producers).
March 1, 2003... A well-known saying goes that you never get a second chance to make a first impression. In agri-marketing, the rule doubles for product launches. When the target is your most important global influencers, an introduction must hit the mark. ...

Focusing on herd consistency. (Marketing to Livestock and Dairy Producers).
March 1, 2003... Philosophies concerning swine health and production efficiencies continue to evolve. That's why Pharmacia Animal Health, Kalamazoo, Mich., created the Consistent Pork Program--a system that gives veterinarians and pork producers a new way of...

The antibiotic battle: companies engage to keep antibiotics working for the livestock industry. (Marketing To Livestock And Dairy Producers).
March 1, 2003... When an activist group called Keep Antibiotics Working (KAW) wanted to pressure poultry producers to stop using selected antibiotics, all they had to do was target a few corporations that sell directly to consumers. As the food industry...

Cargill Dow LLC having `fun' with successful PR events. (Thinking Outside The Box).
March 1, 2003... FUN A source of enjoyment or pleasure; amusing diversion. Well, that's one dictionary definition. Those of us living in the world of ag communications in recent years haven't seen a whole lot of "fun," have we? It's mostly been attempts by ag...

Building broadcast relationships. (Farm Broadcast Update).
March 1, 2003... Good marketers understand the value of maintaining relationships with farm broadcasters. Five agrimarketers share their views on the importance of farm broadcasting and how to build strong relationships with broadcasters. How do you and...

Brownfield Network revamps programming to reflect changes in rural America. (Time For Change).
March 1, 2003... At a time when everyone else seems to be cutting back on farm programming, one network recently rolled out the largest programming overhaul in its 30-year history. The Brownfield Network, Jefferson City, Mo., has added 11 new program choices,...

The National Cattlemen's Beef Association, Washington, D.C., selects Gregg Doud to serve as chief economist. (Association News).(Brief Article)
March 1, 2003... The National Cattlemen's Beef Association, Washington, D.C., selects Gregg Doud to serve as chief economist. Doud was most recently employed by the American Soybean Association as director of trade analysis for international marketing. John...

Dr. Gillian R. Woollett will serve as vice president of the new Science and Regulatory Affairs department for the Biotechnology Industry Organization, Washington, D.C. (Association News).(Brief Article)
March 1, 2003... Dr. Gillian R. Woollett will serve as vice president of the new Science and Regulatory Affairs department for the Biotechnology Industry Organization, Washington, D.C. Woollett's most recent position was associate vice president for biologics...

Cargill, Minneapolis, contributes $75,000 to Farm Safety 4 Just Kids (FS4JK), Earlham, Iowa, the nonprofit organization created to promote safety on the family farm. (Association News).(Brief Article)
March 1, 2003... Cargill, Minneapolis, contributes $75,000 to Farm Safety 4 Just Kids (FS4JK), Earlham, Iowa, the nonprofit organization created to promote safety on the family farm. Cargill has contributed more than $1 million to FS4JK since 1992. FS4JK has a...

The International Dairy Foods Association (IDFA), Washington, D.C., promotes Connie Tipton to executive vice president and announces that she will succeed husband Tip Tipton as president and CEO following his retirement at the end of this year Tipton has been with IDFA for more than 21 years in a variety of positions. (Association News).(Brief Article)
March 1, 2003... The International Dairy Foods Association (IDFA), Washington, D.C., promotes Connie Tipton to executive vice president and announces that she will succeed husband Tip Tipton as president and CEO following his retirement at the end of this year...

The United Fresh Fruit & Vegetable Association, Alexandria, Va., launches a new Internet-based government advocacy program, the United Produce Industry Grassroots Action Network. (Association News).(Brief Article)
March 1, 2003... The United Fresh Fruit & Vegetable Association, Alexandria, Va., launches a new Internet-based government advocacy program, the United Produce Industry Grassroots Action Network. The network allows users to research information on legislative...

Farm Journal Media. (Media News).(personnel changes)(Brief Article)
March 1, 2003... Farm Journal Media, Philadelphia, announces several personnel additions and changes. Sue Lee will relocate from her current office outside of New York City to the Kansas City area to serve as regional sales manager for Beef Today and Dairy...

KFYR. (Media News).(Jason Vance named farm director)(Brief Article)
March 1, 2003... Jason Vance joins KFYR radio in Bismarck, N.D., as farm director KFYR broadcasts to five states and three Canadian provinces. Vance formerly served as the farm director at the Tennessee Agri-Net in Nashville, Tenn., since October of 2000. He...

Soybean Digest. (Media News).(Karen Simon named managing editor)(Brief Article)
March 1, 2003... Soybean Digest, Minneapolis, hires Karen Simon as managing editor. Before joining the magazine, Simon served as managing editor for Ag Retailer for more than five years. She previously worked as a writer and editor of weekly newspapers in rural...

Holstein World, East Syracuse, N.Y., celebrates its 100th anniversary this year, which began with a kickoff event at the New York All Breeds Convention in Utica. (Media News).
March 1, 2003... Holstein World, East Syracuse, N.Y., celebrates its 100th anniversary this year, which began with a kickoff event at the New York All Breeds Convention in Utica. Events will be held throughout the year, including a pre-sale barbecue during the...

Charleston/Orwig. (Agency People).(Brief Article)
March 1, 2003... Charleston|Orwig, Hartland, Wis., announces several personnel changes and additions. Teres Lambert joins the agency as senior sales collateral writer She previously was account manager for Novartis Animal Vaccines at McKinley Communications....

Jefferson Davis Associates Inc. (Agency People).(Brief Article)
March 1, 2003... Landon Morris joins Jefferson Davis Associates Inc., Cedar Rapids, Iowa, as director of strategic research. He previously worked as marketing director for DuPont, where he focused on market evaluation and strategic planning for new bio-based...

Swanson Russell Associates. (Agency People).(Brief Article)
March 1, 2003... Swanson Russell Associates, Lincoln, Neb., promotes Nathan Odgaard to public relations associate. Odgaard will work with clients in various industries, performing media relations and writing news releases and feature articles. Prior to joining...

Povenmire Agri Marketing. (Agency News).(new firm opens)(Brief Article)
March 1, 2003... Povenmire Agri Marketing, a new marketing communications firm, has opened its doors in Independence, Mo. The mailing address for the firm is 11423 E. 15th Street, Independence, MO 64052. The agency can be reached by phone at 816/252-4353 or by...

McCormick International USA, Pella, Iowa, selects Two Rivers Marketing Group, Des Moines, Iowa, as its agency of record. (Agency News).(Brief Article)
March 1, 2003... McCormick International USA, Pella, Iowa, selects Two Rivers Marketing Group, Des Moines, Iowa, as its agency of record. The firm will plan and execute all advertising, public relations, direct marketing, dealer development, database and...

Holstein Association USA Inc., Brattleboro, Vt., selects Charleston/Orwig, Hartland, Wis., as its marketing communications agency of record. (Agency News).(Brief Article)
March 1, 2003... Holstein Association USA Inc., Brattleboro, Vt., selects Charleston|Orwig, Hartland, Wis., as its marketing communications agency of record. "Given the current market situation in the dairy industry, and with global concerns for animal health,...

Colleen Callahan Communications. (Agency News).(new firm)(Brief Article)
March 1, 2003... Former NAFB president Colleen Callahan forms her own communications firm. She will remain with WMBD radio, Peoria, Ill., as senior agribusiness consultant while leading Colleen Callahan Communications. Throughout her 30 years in the...

Farm Progress Companies, Carol Stream, Ill., introduces www.FarmProgressFinder.com, a used equipment Web site. (E-Business News).(Brief Article)
March 1, 2003... Farm Progress Companies, Carol Stream, Ill., introduces www.FarmProgressFinder.com, a used equipment Web site. The site is powered by www.IronSearch.com. This is the most recent product of the joint marketing venture between Farm Progress...

Mycogen Seeds, Indianapolis, introduces a redesigned Web site at www.mycogen.com. (E-Business News).(Brief Article)
March 1, 2003... Mycogen Seeds, Indianapolis, introduces a redesigned Web site at www.mycogen.com. The site, redesigned by Sapheo, Indianapolis, offers crop-specific categories and a resource center with customized information based on the user's geography....

RESOURCE21 LLC, Denver, Colo., selects Pixxures Inc., Arvada, Colo., to develop and host the company's AgSense Production System and archive of digital imagery. (E-Business News).(Brief Article)
March 1, 2003... RESOURCE21 LLC, Denver, Colo., selects Pixxures Inc., Arvada, Colo., to develop and host the company's AgSense Production System and archive of digital imagery. Using Pixxures' WebPix online delivery system, RESOURCE21's agronomic service...

Monsanto, St. Louis, integrates the FarmSource Web site into the company home page. (E-Business News).(Brief Article)
March 1, 2003... Monsanto, St. Louis, integrates the FarmSource Web site into the company home page. The content will be contained in a new U.S. agriculture area on Monsanto.com. The area will include product and marketing news, information on Monsanto...

Upcoming meetings for agri marketers.(Brief Article)(Calendar)
March 1, 2003... APRIL APRIL 9-12: National Cattlemen's Beef Association Spring Conference, Washington, D.C. Contact 303/694-0305 or visit www.beef.org. APRIL 13-16: International Conference on Agriculture Science and Technology, Houston. Contact 979 /...

Valmont: turing water into profits. (View From The Top).(Valmont Industries)(Interview)(Company Profile)
March 1, 2003... Editor's: Note: Irrigation is becoming increasingly more important to the profitability of production agriculture. Valmont Industries, operating since 1954, is a worldwide leader in mechanical move irrigation systems. To find out more about...