Agri Marketing articles from March 2001

Agri Marketing archives from March 2001

The Landscape Keeps Changing ...(Brief Article)
March 1, 2001... Sometimes the most simple things are the hardest to comprehend -- like this formula that defines what is happening in the dot-com industry: BR>AR -- where BR is the burn rate and AR is the adoption rate. It should be just the opposite and it...

AT CLOSING PEOPLE.(Brief Article)
March 1, 2001... Three senior executives have left Aventis CropScience following the turmoil caused by StarLink, the company's controversial genealtered corn. The three employees are Maurice Delage, president and CEO; Ed Makowski, vice president of market...

AT CLOSING NEWS.(Brief Article)
March 1, 2001... Rooster.com, Bloomington, Minn., announced today an agreement in principle to merge Pradium Inc., an online business-to-business agricultural commodities marketplace, with its business operations. Rhem Wooten, current president and CEO of...

FARM BUREAUS CELEBRATE FEB. 7 AS FOOD CHECK-OUT DAY.(Brief Article)
March 1, 2001... The affordability of food in America was celebrated Feb. 7, 2001, designated National Food Check-Out Day. This day, the 38th of the calendar year, marks the day when the typical family has earned enough income to pay its annual food bill. ...

IOWA CHAPTER OF ASFMRA CELEBRATES 60 YEARS.(Brief Article)
March 1, 2001... The Iowa chapter of the American Society of Farm Managers and Rural Appraisers celebrated its 60th anniversary with a program at Iowa State University last month. The celebration included a greeting from the ASFMRA president, chapter and...

CATERPILLAR DEDICATES "BOUNTIFUL VALLEY FARM" AT NEW DISNEY PARK.(Brief Article)
March 1, 2001... Caterpillar Inc. officials dedicated Bountiful Valley Farm at Disney's California Adventure Park, which opened to the public early last month at the Disneyland Resort in Anaheim, Calif. A key attraction at the new 55-acre theme park, Bountiful...

KRAFT EXECS MENTOR STUDENTS FOR NATIONAL JOB SHADOW DAY.(Brief Article)
March 1, 2001... On Groundhog Day, Kraft Foods, Inc., brought 250 Chicago-area high school students to the company's Northfield and Glenview facilities for the area's biggest Job Shadow Day program. Students were paired with executives based on similar...

DES MOINES AREA AG ORGANIZATIONS HOST FFA AWARD WINNERS.(Brief Article)
March 1, 2001... National finalists of the FFA Agricultural Communications Proficiency Award Program participated in a communications workshop Jan. 14-18, 2001. Jason Derington, Lori Peck and Josh St. Peters, all college freshmen, visited area agribusiness...

STOCK PRICE AT CLOSE OF MARKET.(Brief Article)
March 1, 2001... Month This Year Exchange: Ago Month Ago Ticker 12/29/00 1/31/01 1/31/00 CAPITAL EQUIPMENT, FARM MACHINERY ...

NAMA LEADER'S MESSAGE.(Brief Article)
March 1, 2001... Over this past year I have had the opportunity to talk with many NAMA members, both students and professionals, about the value of NAMA. It is amazing how many different answers I received, yet how many are the same. And each of the members I...

KEYNOTESPEAKERS.(Brief Article)
March 1, 2001... The 2001 Agri-Marketing Conference and Trade Show, April 11-13 in Denver features four keynote speakers who will focus on how agri-marketers must adapt to the new marketing landscape shaped by the rapid explosion of technology. Matthew...

ANALYZING THE GENERIC PESTICIDE MARKET WITH RETAIL DEALERS.(Brief Article)(Statistical Data Included)
March 1, 2001... Obtaining accurate market share information on generic pesticide products has always been difficult. Ask farmers what they used on their beans, and many will say Treflan even if they used Tri-4 or Trilin or one of the other trifluralin brands...

AGRIBUSINESS INTERNET ADVERTISING COUNCIL SETS STANDARDS.(Brief Article)
March 1, 2001... Ever wondered what is a "hit" or a "click"? Don't worry, so has everyone else. To answer your questions, the Agribusiness Internet Advertising Council (AIAC) -- a group of Web companies, media firms, advertisers and agencies -- is working...

FARMERS ON THE INTERNET.(Internet usage by farmers)(Statistical Data Included)(Brief Article)
March 1, 2001... How many farmers are on the Internet? What sites are farmers using? In 1995, Farm Progress Companies began an annual study on Internet usage to answer these questions. The most recent study of more than 32,000 producers who produce 500+...

STAYING POWER.(Brief Article)
March 1, 2001... Internet-based Ag Companies Reveal What It Takes to Succeed in Cyberspace Editor's Note: Agribusiness is continuing to race into cyberspace. Consider that Internet-based dot-coms and traditional bricks-and mortar companies are investing...

E-BUSINESS: MODEL FOR SUCCESS OR FAILURE?(Brief Article)
March 1, 2001... Like many of you, I spent some time over the recent holidays in an annual evaluation of my investments. Also like many of you, it was not an altogether pleasant experience this time around. The reason, of course, was the technology stock...

AGCHEMICAL.COM -- THE AG CHEM DEALER'S SILENT PARTNER.(Brief Article)
March 1, 2001... AgChemical.com launched its Web site in 1998 to help provide ag chem dealers efficient inventory control and save buyers money, too. At the Web site (www.agchemical.com), dealers, distributors, manufacturers and farmers buy and sell products at...

E-BUSINESS NEWS.(Brief Article)
March 1, 2001... Heartland Capital Funding, Inc., Prior Lake, Minn., has established a new, free service for farmers in need of quick cash. Since 1997, Heartland has been providing immediate cash to farmers in exchange for up to 80 percent of their future CRP...

E-BUSINESS PEOPLE.(Brief Article)
March 1, 2001... The Seam, cotton's neutral business-to-business online exchange, has selected Phillip C. Burnett to become president and CEO. Burnett was previously CEO of the National Cotton Council. The Seam's first online trade was executed on Dec. 8,...

IS MARITAL BLISS LEADING TO PUBLIC DISCORD?(Brief Article)
March 1, 2001... Continued Industry Consolidation Raises Red Flags, But Few See the Trend Reversing Marriages are getting splashier, more ambitious, easier to get in and out of, and, by some accounts, far costlier to society. And we're talking agriculture...

MARKETING PEOPLE.(Brief Article)
March 1, 2001... Kent Feeds, Inc., Muscatine, Iowa, hires Myron Eichelberger as district sales manager for east-central Iowa and David Smith as district sales manager for east-central Indiana and west-central Ohio. Eichelberger previously served as a sales...

MARKETING NEWS.(Brief Article)
March 1, 2001... Tomen Corp. and Nichimen Corp. will spin off their life science businesses and merge them into a new independent company headquartered in Tokyo. The yet-to-be-named entity and its affiliate companies will employ more than 1,500 people...

SHADES OF FLORIDA.(Brief Article)
March 1, 2001... Pork Checkoff Vote Raises Questions and Concerns Had the pork checkoff referendum voting results hinged on Florida the same way the presidential election did, the call to end checkoff collections would have failed, chads or no chads....

THE LAND OF MILK AND MONEY.(Brief Article)
March 1, 2001... Grasp the New Dairy Mindset, and the Industry Can Be a Profit Center Mention pressures on dairy producers and the obvious issues come to mind: operating costs, fluctuating milk prices, cash flow, labor requirements, herd health and...

BEEF CHIEF GETS TO THE MEAT OF INDUSTRY ISSUES.(Brief Article)
March 1, 2001... Editor's Note: Agri Marketing caught up with Chuck Schroeder, chief executive officer of the National Cattlemen's Beef Association since 1996, during the group's annual convention in February in San Antonio. Below, Schroeder addresses issues...

COMMERCIAL PRODUCER INSIGHTS.(Brief Article)
March 1, 2001... EDITOR'S NOTE: Following are highlights from the Commercial Producer Project about large commercial producer market segments. It is the final part of a three-part series. The previous two articles highlighted farm operation descriptions...

AGENCY PEOPLE.(Brief Article)
March 1, 2001... Miller Meester Advertising, Minneapolis, hires Bob Ruhland as executive vice president/director of media operations, Randy Boomgaarden as vice president/ director of research and Scott Hoffman as Web systems manager in its Internet group. ...

AGENCY NEWS.(Brief Article)
March 1, 2001... XS, Inc., the parent company of XSAg.com and Nterline, has consolidated its advertising, marketing and public relations accounts under one agency - Rockett, Burkhead & Winslow of Raleigh, N.C., the largest, privately-held advertising, marketing...

BROADCASTERS OFFER INSIGHT INTO PRODUCER NEEDS, CONCERNS.
March 1, 2001... Editor's Note: Whether they're talking to farmers at farm shows, conventions, field days or from their studios, farm broadcasters keep their fingers on the pulse of their listeners. In this month's farm broadcasting section, we're giving...

OHIO'S `AMBASSADOR FOR AGRICULTURE' DIES.(Brief Article)
March 1, 2001... Many Ohioans woke up every weekday morning to the sound of Ed Johnson's voice on their radio. Johnson (G. Edwin) also was well known as the host of Agri Country, his weekly TV show about agriculture and rural life. Johnson, 63, died suddenly at...

MEDIA NEWS.(Brief Article)
March 1, 2001... Prairie States Broadcasting Inc. has decided to offer its York, Neb., radio station KAWL as the prize in a trivia contest that costs $1,000 to enter. If 1,000 people enter the contest by May 31, the winner will get the radio station, if...

MEDIA PEOPLE.(Brief Article)
March 1, 2001... Data Transmission Network Corp., Omaha, Neb., has promoted Darren Siekman to president of DTN Ag Division. Siekman has been with DTN since 1993 and was instrumental in the launch and growth of DTNstant, which provides real-time futures and...

ASSOCIATION NEWS.(Brief Article)
March 1, 2001... U.S. retail sales of farm tractors and self-propelled combines are predicted to be down in 2001 from 2000, according to the recently released Equipment Manufacturers Institute's "2001 State of the Ag Industry Outlook." Total sales of farm...

ASSOCIATION PEOPLE.(Brief Article)
March 1, 2001... Stephen R. Kerr, executive secretary and CEO of the Holstein Association USA, Brattleboro, Vt., has resigned. "Steve has led us well for nearly 10 years, and although we're disappointed, we understand his desire to pursue new opportunities,"...

`IGNORANCE IS THE ENEMY'.
March 1, 2001... The Council for Biotechnology Information's New Chief Explores Issues and Obstacles to Gaining Public Acceptance of Biotech Products Editor's Note: The controversy surrounding the growing of crops produced with seeds containing special...

CALIFORNIA CREAM OF THE CROP.(Government Activity)(Brief Article)
March 1, 2001... Dairy producers know cream always rises to the top, which may be why many in California have gotten involved with the California Dairy Quality Assurance (CDQA) Program. The voluntary effort is designed to help producers promote quality through...

HOW DO YOU TAKE ON A GIANT?(Brief Article)
March 1, 2001... Just ask Syngenta Crop Protection and its agency Bader Rutter & Associates. The two scored a body slam for Touchdown herbicide with IQ Technology in a TV commercial airing across soybean, corn and cotton geographies. The 30-second spot features...

BASF RENEWS ITS COMMITMENT TO AGRICULTURE.(Brief Article)
March 1, 2001... Editor's Note: In July 2000, BASF Corp.'s acquisition of American Cyanamid was completed. The newly formed management team quickly initiated plans for blending the two organizations for the benefit of their customers and to ensure a smooth...

Web Advertising Integration Strategies.
March 1, 2001... With its rising popularity as an information and business source, the Internet has become an attractive medium for advertising and marketing. However, many marketing professionals are struggling to learn how to take full advantage of the Web to...