Agri Marketing articles from June 2008

Agri Marketing archives from June 2008

The current landscape.(FOR OPENERS)
June 1, 2008... Even the most clairvoyant of agri-marketers probably couldn't predict the impact of $6 corn and $14 soybeans. Here's how it looks today: * Unprecedented profitability for most crop producers a 2,000 acre corn producer's net income has...

Five years ago (2003).(THIS MONTH IN AgriMarketing)
June 1, 2008... * Pioneer signs a licensing agreement with Monsanto for the YieldGard Rootworm corn technology. * Case IH moves its cotton picker production to Benson, MN, and its combine plant to Grand Island, NE. Both had been located in E. Moline, IL.

Ten years ago (1998).(THIS MONTH IN AgriMarketing)
June 1, 2008... * Monsanto acquires DeKalb Genetics Corp. for $2.5 billion. * Farm Journal acquires Professional Farmers of America. * Brad Robb is promoted to Ass't Dir of Comms at the Cotton Board. * Harvest States Cooperatives and Cenex merge...

Twenty years ago (1988).(THIS MONTH IN AgriMarketing)
June 1, 2008... * Monsanto names Bartels & Carstens, St. Louis, MO, as its agency for its ag business. Joining the agency are former Monsanto staff members Jim Robertson, Dave Althaus and Steve Barr. Joe Osborn joins the agency from former Monsanto agency...

BASF.(AT CLOSING NEWS)
June 1, 2008... BASF names Nevin McDougall VP/U.S. Business Ops, Crop Protection Division. McDougall had led BASF operations in the Asia Pacific region as Group VP/Ag Products and has been with the company and legacy American Cyanamid for 15 years. ...

Deere & Company acquires T-Systems International, Inc., San Diego, CA, and Plastro Irrigation Systems, Ltd., Israel, and will combine both companies' operations with its John Deere Water Technologies (JDWT) unit, San Marcos, CA.(AT CLOSING NEWS)
June 1, 2008... Deere & Company acquires T-Systems International, Inc., San Diego, CA, and Plastro Irrigation Systems, Ltd., Israel, and will combine both companies' operations with its John Deere Water Technologies (JDWT) unit, San Marcos, CA. The joint...

Curry Seed Company, Elk Point, SD, and Pioneer Hi-Bred reach an agreement regarding the purchase of the "Curry Seed" brand name.(AT CLOSING NEWS)
June 1, 2008... Curry Seed Company, Elk Point, SD, and Pioneer Hi-Bred reach an agreement regarding the purchase of the "Curry Seed" brand name. The terms were not disclosed. The Curry brand will continue to be managed from Elk Point. Exclusive Curry Seed...

Syngenta reaches a definitive agreement with Monsanto which settles all outstanding litigation relating to the two companies' global corn and soybean businesses.(AT CLOSING NEWS)
June 1, 2008... Syngenta reaches a definitive agreement with Monsanto which settles all outstanding litigation relating to the two companies' global corn and soybean businesses. Terms of the agreement include: * Monsanto receives a royalty-bearing...

Limagrain.(AT CLOSING NEWS)
June 1, 2008... [ILLUSTRATION OMITTED] Limagrain announces a new structure for its Vegetable Seed Operations. As part of this new structure, Harris Moran, Modesto, CA, will develop close operational links with Clause, Valence, France, and the...

BASF reports the drought-tolerant corn seed it is developing with Monsanto Co. will be commercialized in 2012 and available for planting the following year.(AT CLOSING NEWS)
June 1, 2008... BASF reports the drought-tolerant corn seed it is developing with Monsanto Co. will be commercialized in 2012 and available for planting the following year. The company says the trait will limit yield reduction from drought by as much as 30%....

DuPont and Rotam enter into a patent non-assertion agreement indicating DuPont will not pursue patent infringement litigation against Rotam with respect to any manufacture, marketing and sale of a monohydrate form of nicosulfuron in the U.S.(AT CLOSING NEWS)
June 1, 2008... DuPont and Rotam enter into a patent non-assertion agreement indicating DuPont will not pursue patent infringement litigation against Rotam with respect to any manufacture, marketing and sale of a monohydrate form of nicosulfuron in the U.S....

Standard & Poor.(AT CLOSING NEWS)
June 1, 2008... Standard & Poor launches the first index to offer exposure to both equities and commodities across the entire agribusiness industry. Named the S&P Global Agribusiness Composite Index, it incorporates the new S&P Global Agribusiness Index...

Cheminova, Inc.(AT CLOSING NEWS)
June 1, 2008... Martin Petersen joins Cheminova, Inc., Wayne, NJ, as Pres/CEO and as Pres of its ANZAC region. [ILLUSTRATION OMITTED] He has previously been with Bayer, American Cyanamid and Gowan.

Burrus Hybrids acquires Hoblit Seed Company, Atlanta, IL.(AT CLOSING NEWS)
June 1, 2008... Burrus Hybrids acquires Hoblit Seed Company, Atlanta, IL. Hoblit will continue to produce seed corn and soybeans. Burrus dealers may distribute Hoblit soybeans in a defined area. Management and most Hoblit sales staff will be retained, and...

Glen Campbell and 4-H.(FYI NEWS & NOTES)(Brief article)
June 1, 2008... [ILLUSTRATION OMITTED] Legendary singer Glen Campbell took five to show his love for 4-H Club reps who attended his recent performance at the Stage Coach Music Festival held in Indio, CA. Shown (l to r) are Desert Sand Blasters 4-H...

Jimmy John's restaurants win T.O.M. Award.(FYI NEWS & NOTES)
June 1, 2008... The National Turkey Federation presented Jimmy John's with its Sixth Annual "Turkey on the Menu" (T.O.M.) Award. The award honors restaurants for their creativity and variety of gourmet sandwiches on its menu. Jimmy John's impressed the judges...

AGCO names Broadhead + Co, Minneapolis, MN, as public relations agency-of-record for its AGCO Application, Challenger and Massey Ferguson brands.(AGENCY NEWS)
June 1, 2008... AGCO names Broadhead + Co, Minneapolis, MN, as public relations agency-of-record for its AGCO Application, Challenger and Massey Ferguson brands. In addition to public relations, Broadhead + Co will provide marketing strategy work for...

AdFarm and Rare Method Interactive collectively are named agency of record for Alberta Beef Producers.(AGENCY NEWS)
June 1, 2008... AdFarm and Rare Method Interactive collectively are named agency of record for Alberta Beef Producers. Nolan Berg, AdFarm CEO says, "This is the first win for the two companies since announcing their strategic alliance earlier this month." ...

Nicholson Kovac, Inc.(AGENCY NEWS)(Sheree Johnson)(Thom Ludtke)(Brief article)
June 1, 2008... [ILLUSTRATIONS OMITTED] Nicholson Kovac, Inc. promotes Sheree Johnson, Sr VP/Dir of Media Services and Thom Ludtke, VP/Acc't Group Dir, to the new position of Managing Director where they will work with agency President Pete Kovac on the...

Pfizer Animal Genetics selects Charleston / Orwig, (C/O) Hartland, WI, as its marketing and communications firm.(AGENCY NEWS)
June 1, 2008... Pfizer Animal Genetics selects Charleston I Orwig, (C/O) Hartland, WI, as its marketing and communications firm. C/O will assist Pfizer Animal Genetics with introducing and establishing its new brand as the global leader in livestock genomics....

Intervet/Schering-Plough Animal Health.(MARKETING NEWS)
June 1, 2008... Intervet/Schering-Plough Animal Health appoints the Heads of Global Species teams for the swine, the poultry and the aquaculture segment as part of its recently combined organization. The following report to Ruurd Stolp, Sr VP/Pres Animal...

KeyBank.(MARKETING NEWS)
June 1, 2008... KeyBank appoints Larry Davis as VP for its Food and Agribusiness team. His territory will include Ohio, Michigan and the Northeast. He had been with Telmark Leasing, Wells Fargo and, most recently, Agri-max Financial Services.

Rabobank International.(MARKETING NEWS)
June 1, 2008... Rabobank International appoints John J. Ryan as Pres/CEO of its U.S. farm lending subsidiary, Rabo AgriFinance, effective October 1, 2008. Ryan will replace current Pres/CEO, Richard E. Henderson, who will be retiring. Ryan was Pres/CEO of...

Agrium Inc. announces the successful completion of its acquisition of UAP Holding Corp.(MARKETING NEWS)
June 1, 2008... Agrium Inc. announces the successful completion of its acquisition of UAP Holding Corp. With the completion of the merger, UAP's shares of common stock have ceased trading on the NASDAQ Global Select Market.

Ag States Group.(MARKETING NEWS)
June 1, 2008... Keith Illa is named Sls Dir for Ag States Group, the agribusiness insurance subsidiary of CHS Inc. Prior he was with Nationwide Agribusiness Insurance/ Farmland Mutual Insurance Company and has been with Mill Mutual Companies. ...

Farm Credit Administration (FCA).(MARKETING NEWS)(Brief article)
June 1, 2008... The Board of the Farm Credit Administration (FCA) votes to issue a proposed rule to authorize Farm Credit System (FCS) institutions to purchase and hold investments in rural communities. Since 2005, FCA has approved requests by System...

Babcock Genetics, Inc.(MARKETING NEWS)
June 1, 2008... Babcock Genetics, Inc., Rochester, MN, a supplier of closed herd proprietary pork genetics that stabilize herd health, minimize the risk of disease entry and provide high rates of gain and profitability, names Jim McPeak Jr. as its new Pres....

CME Group announces its trading floor migration is completed, combining all equity, foreign exchange, interest rate and commodity open outcry trading facilities at the Chicago Board of Trade building.(MARKETING NEWS)
June 1, 2008... CME Group announces its trading floor migration is completed, combining all equity, foreign exchange, interest rate and commodity open outcry trading facilities at the Chicago Board of Trade building. Following the July 2007 merger of the...

American Vanguard Corp acquires the Phorate insecticide product line from Aceto Agricultural Chemicals Corp.(MARKETING NEWS)
June 1, 2008... American Vanguard Corp acquires the Phorate insecticide product line from Aceto Agricultural Chemicals Corp. Purchased assets included registrations, data, know-how and certain inventories. The acquisition was made in connection with the...

Alltech.(MARKETING NEWS)
June 1, 2008... Alltech launches the Alltech Dairy Workers Program. The objective of the national program is to increase the efficiency of the dairy industry's labor force through the training and education of farm employees and will address a key concern for...

EMD Crop BioScience Inc.(MARKETING NEWS)
June 1, 2008... [ILLUSTRATIONS OMITTED] EMD Crop BioScience Inc. promotes Chuck Broughton to Mktg Mgr for soybean, peanut, and cotton products. Michael Kereluik is promoted to Canadian Sis Mgr. He previously worked for SW Seed Canada Ltd.

Converted Organics Inc.(MARKETING NEWS)
June 1, 2008... Joseph Haynes joins the eastern sales division of Converted Organics Inc., Boston, MA. He has responsibility for all classes of trade customers, planning promotional activities, trade shows and advertising. Adam Cholakain joins the...

AgVenture Spangler Seed.(MARKETING NEWS)
June 1, 2008... Tom Abraham joins AgVenture Spangler Seed as Sis Mgr and will lead the company's sales team in Wisconsin. Also joining the company as Forage Specialist is Derry Abraham.

Purdue University.(MARKETING NEWS)
June 1, 2008... The Center for Food and Agricultural Business at Purdue University names Megan Sheridan as Mktg Mgr. [ILLUSTRATION OMITTED] Prior to joining the Center, Sheridan served as the Comms Dir at the National Swine Registry and as a Comms...

PureSense.(MARKETING NEWS)
June 1, 2008... PureSense, Oakland, CA, adds Keith Hartley, as the company's VP/Sls & Mktg. He has been with IBM, Red Hat and Novell.

In memoriam.(MARKETING NEWS)(J.R. Simplot)(In memoriam)(Brief article)
June 1, 2008... J.R. Simplot, 99, founder of the J.R. Simplot Company, Boise, ID. Begun in 1938, the company has grown to be one of the largest privately held firms in the country, with annual sales of more than $3 billion. Its activities include...

American Business Media.(MEDIA NEWS)(Gary T. Fitzgerald)(Peggy Walker)(Charles McCurdy)(Brief article)
June 1, 2008... American Business Media announces that the following board members will serve as officers for the 2008/ 2009 Association year, beginning July 1: Executive Committee: Chair, Gary T. Fitzgerald, Chair/CEO, Meister Media Fitzgerald Worldwide; Vice...

Farm Journal Media.(MEDIA NEWS)(Hyler Cooper)(Claudia McCall)(Brief article)
June 1, 2008... Farm Journal Media (FJM) adds to the company's electronic media activities centered around its www.AgWeb.com Web site. Hyler Cooper joins as Sr VP/ eMedia to oversee all operations of AgWeb, plus online strategies and development of all of...

International Agri-Center announces Penton Media and Western Farm Press will be the publisher of the official World Ag Expo magazine and Show Guide in 2009.(MEDIA NEWS)
June 1, 2008... International Agri-Center announces Penton Media and Western Farm Press will be the publisher of the official World Ag Expo magazine and Show Guide in 2009. Western Farm Press Editor Harry Cline will work with the World Ag Expo staff in...

Lessiter Publications.(MEDIA NEWS)
June 1, 2008... Jean Eske joins Lessiter Publications as Acc't Mgr, Inside Sales & E-Media. [ILLUSTRATION OMITTED] She will be handling all electronic advertising programs, including Web site advertising, sponsored videocasts and electronic...

Multi Ag Media launches ExpoSure ... Your Ag Technology Link, a new publication for 2009 World Ag Expo exhibitors and attendees.(MEDIA NEWS)(Brief article)
June 1, 2008... Multi Ag Media launches ExpoSure... Your Ag Technology Link, a new publication for 2009 World Ag Expo exhibitors and attendees. The direct response publication offers four color advertising along with a direct response postcard....

Nebraska Hall of Agriculture.(MEDIA NEWS)
June 1, 2008... Eric Brown, GM of KRVN, Lexington, NE, is named to the Nebraska Hall of Agriculture Achievement. In 2006, he was inducted into the Nebraska Broadcasters Association Hall of Fame. He has been with KRVN since 1979. Under his leadership, the...

Farm Journal Media.(MEDIA NEWS)
June 1, 2008... Bill Stovell joins Farm Journal Media as a Nat'l Accts Mgr for Farm Journal Database Strategies. [ILLUSTRATION OMITTED] He will be responsible for the company's database (products and services) sales efforts with a focus on the...

IFT Publications.(MEDIA NEWS)
June 1, 2008... Tom Tiedemann joins IFT Publications, publishers of Iowa Farmer Today and Missouri Farmer Today as an Acc't Exec. [ILLUSTRATION OMITTED] Tiedemann has worked for advertising agencies in New York City, Milwaukee and Cedar Rapids, as...

In memoriam.(MEDIA NEWS)(Lee V. McCoy)(In memoriam)(Brief article)
June 1, 2008... Lee V. McCoy, 61, veteran ag communicator lost his 30-month battle with cancer last month. He began his career with the Kansas Livestock Association and had several farm broadcasting positions including the Texas Agri Business Network,...

USDA publishes a final order on the proposed National Sorghum Check-off and will begin collecting assessments on July 1.(ASSOCIATION NEWS)
June 1, 2008... USDA publishes a final order on the proposed National Sorghum Check-off and will begin collecting assessments on July 1. The Sorghum Promotion, Research and Information order will collect 0.6% of net market value for grain sorghum. For...

American Angus Association.(ASSOCIATION NEWS)
June 1, 2008... Bryce Schumann is named CEO for the American Angus Association, replacing John Crouch, who retires. [ILLUSTRATION OMITTED] Schumann has served as the association's Dir of Member Svcs for the past seven years.

American Farmland Trust.(ASSOCIATION NEWS)
June 1, 2008... The Board of Directors of American Farmland Trust names Illinois farmer Jon Scholl as Pres to succeed Ralph Grossi, who steps down after 23 years. Scholl most recently served as the Counselor to the Administrator for Agricultural Policy at...

The Fertilizer Institute.(ASSOCIATION NEWS)
June 1, 2008... The Fertilizer Institute (TFI) promotes Estelle Grasset to Dir of Comms and Sarah Monke joins as its Public Affairs Specialist. Monke was formerly with CropLife America and the Nebraska Agribusiness Association.

The Ethanol Promotion and Information Council.(ASSOCIATION NEWS)
June 1, 2008... The Ethanol Promotion and Information Council (EPIC) promotes Robert White to Deputy Dir. White joined EPIC in 2006 as Dir of Ops and has played a major role in the expansion of E85 across the country. Previously White was the Deputy...

Biopesticide Industry Alliance (BPIA).(ASSOCIATION NEWS)
June 1, 2008... The Biopesticide Industry Alliance (BPIA) appoints Bill Stoneman as Exec Dir. Previously he was with the Minnesota Cooperative Extension.

The National Corn Growers Association (NCGA) creates The Food and Fuel Resource Center.(ASSOCIATION NEWS)
June 1, 2008... The National Corn Growers Association (NCGA) creates The Food and Fuel Resource Center (http://www.ncga.com/FoodandFuel/ FoodAndFuel.asp), an Internet resource center which includes links and information to the latest research on corn ethanol...

Biotechnology Industry Organization (BIO).(ASSOCIATION NEWS)
June 1, 2008... The Biotechnology Industry Organization (BIO) names Karen Batra as Dir of Food and Agriculture Comms. [ILLUSTRATION OMITTED] She was previously with the National Cattlemen's Beef Association.

The "Food Before Fuel Campaign"--a new partnership of more than 20 environmental, retail, hunger, Hispanic and food industry groups--launches a cooperative effort urging Congress to revisit the nation's food-to-fuel policies.(ASSOCIATION NEWS)
June 1, 2008... The "Food Before Fuel Campaign"--a new partnership of more than 20 environmental, retail, hunger, Hispanic and food industry groups--launches a cooperative effort urging Congress to revisit the nation's food-to-fuel policies. According to...

CropLife America (CLA).(ASSOCIATION NEWS)
June 1, 2008... [ILLUSTRATIONS OMITTED] CropLife America (CLA) adds Susan Helmick and Lindsay Clark to its Comms Dept. Helmick was previously with Hill & Knowlton and will lead the external media team. Clark, formerly with Georgetown University,...

American Feed Industry Association (AFIA).(ASSOCIATION NEWS)
June 1, 2008... The American Feed Industry Association (AFIA) appoints Anne Keller as Dir, Comms. Previously she was with the American Farm Bureau Federation and the offices of Congressman Charlie Stenholm of Texas, and Congressman Baron Hill of Indiana.

Nutrients for Life Foundation.(ASSOCIATION NEWS)(Harriet E. Wegmeyer )(Brief article)
June 1, 2008... The Nutrients for Life Foundation names Harriet E. Wegmeyer to serve as its Exec Dir. [ILLUSTRATION OMITTED] The Foundation, formed in 2004, strives to accurately inform policy makers, the press and the public about fertilizer and...

Work/life balance.(The Scoop on Recruiting)
June 1, 2008... Recently, the president of our company took a vacation with his wife for a special wedding anniversary. Jokingly our team made a bet with him to see if he would be able to forget his blackberry and not check e-mail. Surprisingly, he did a great...

2008 agri-marketing conference biggest in a decade!(National NAMA News: News and information for members and friends of NAMA)(National Agri-Marketing Association)
June 1, 2008... [ILLUSTRATION OMITTED] NAMA Conference attendance reached a historic high in Kansas City, Missouri, this year. More than 1,060 agri-marketing professionals came to hear world-renowned speakers, connect with colleagues and recharge for the...

Podcasts add sizzle to media bacon.(TRUFFLE MEDIA NETWORKS SPONSORED CONTENT)
June 1, 2008... Innovative. Efficient. Modern. Today's pork producers, both young and old, are stepping beyond paradigms set by their swine industry predecessors as they adopt new forms of technology--not only to address industry issues such as...

The Massey Ferguson experience.(THINKING OUTSIDE THE BOX)
June 1, 2008... I am the frontier. And the dust bowl. And abundant waves of grain... I am the next chore. The next crop. The next harvest. The next opportunity. I am your tractor... I am Massey Ferguson. The heart of the farm. And the joy in the work....

NAFB "wave study" to offer valued new producer research.(FARM/RURAL BROADCASTING UPDATE)(National Association of Farm Broadcasting)
June 1, 2008... Ten years ago, the National Association of Farm Broadcasting (NAFB) sponsored a then-milestone piece of research that used interview "waves" to explore agri-media usage among producers contacted at different times of the production year. ...

The state of the National Association of Farm Broadcasting.(FARM/RURAL BROADCASTING UPDATE)
June 1, 2008... New Bylaws and Policies approved by members and the National Association of Farm Broadcasting (NAFB) Board of Directors last November came in the same year that the organization adopted its new five-year Strategic Plan. Among key...

Farm broadcasters run for office.(FARM/RURAL BROADCASTING UPDATE)
June 1, 2008... They inform, entertain and serve the public. Their work brings them into the homes and lives of millions of Americans across the country each day. These are a few of the reasons why farm broadcasters are some of the most publicly...

Bringing "local" to marketing.(FARM/RURAL BROADCASTING UPDATE)
June 1, 2008... Mike Parry, a veteran of local radio in Minnesota and Iowa markets, is bringing his motivational and business development passions to the National Association of Farm Broadcasting (NAFB) as the Association's Marketing Consultant and Field...

New Linder Network Web site.(FARM/RURAL BROADCASTING UPDATE)(Website overview)
June 1, 2008... Linder Network announces the launch of www.linderfarmnetwork.com. The new Web site is a result of 12 months of research to identify what Minnesota farmers are looking for on the Internet. "What our listeners have told us is the Internet is...

Traveling internationally.(FARM/RURAL BROADCASTING UPDATE)
June 1, 2008... KEN ROOT, WHO RADIO Des Moines, Iowa I recently reported from China with a trade delegation led by Iowa Secretary of Agriculture, Bill Northey, and underwritten by the Iowa Soybean Association and Ag Processing Inc. (AGP). The trip was...

Celebrating the best of Canadian Agri-Marketing in Quebec City.(QUEBEC NEWS)(Brief article)
June 1, 2008... For the first time ever, the Quebec chapter of CAMA will host the Best of CAMA awards ceremony. The event will be held on November 6, 2008 at Hotel Loews Le Concorde in Quebec City. French conferences will occur during the afternoon on November...

Certificate in Agrimarketing.(QUEBEC NEWS)(Brief article)
June 1, 2008... During the Best of CAMA week the first course of the Certificate in AgriMarketing program will also be offered November 4-7. This first course, entitled "Marketing to Farm Businesses (MFB)," is an introductory marketing course, which focuses on...

New Board of Directors.(QUEBEC NEWS)
June 1, 2008... On April 16th, Quebec CAMA members proudly elected the following individuals to their 2008 Board of Directors: Luc Gagnon, CyberCreation.net, President; Real Loiseau, La Terre de chez-nous, Vice President; Jean-Paul Brenn, Halchemix Canada...

What farmers think of advertising?(QUEBEC NEWS)
June 1, 2008... On April 16th, the Quebec chapter of CAMA invited a panel of three farmers and one advertising expert to evaluate agriculture ads published in Quebec. Many of the CAMA attendees for this event had produced their own ads in-house and appreciated...

New Holland campaigns to own the future.(2008 NAMA'S BEST OF SHOW: ADVERTISING)
June 1, 2008... Modern, innovative and dynamic. Those attributes are elements of the brand personality of New Holland and its tractors, combines and hay tools. The company and its agency, Colle+McVoy, set out to position New Holland as the tractor brand of the...

Removing trans fat from America's menu.(2008 NAMA'S BEST OF SHOW: PUBLIC RELATIONS)
June 1, 2008... Beginning in 2006, the foodservice industry underwent significant changes in an effort to keep up with consumer demand for healthier offerings. This included the battle against trans fats, which escalated from merely a murmur to a...

Merial's Recombitek takes flight.(2008 NAMA'S BEST OF SHOW: SPECIALTY)
June 1, 2008... Before launching a new equine vaccine, Merial Limited, Duluth, GA, and Bader Rutter & Associates, Brookfield, WI, made sure they were on sturdy ground--allowing the entire line to take off. The client-agency team worked together to launch a...

Saving the livestock industry.(Editorial)
June 1, 2008... STATE OF THE CATTLE BUSINESS by Andy Groseta, President, National Cattlemen's Beef Association (NCBA), Cottonwood, AZ There is no question these are challenging times for the nation's cattle producers, who face record-high operating...

Will the good times last?(Sales and Marketing Insights from Purdue University)
June 1, 2008... There's an ongoing debate within production agriculture. Most people agree that the industry is experiencing some of the best times in recent years; however, they question and disagree on whether the current trend is sustainable. Coming to...

Five key elements of a successful direct marketing campaign.(FOCUS ON: DIRECT MARKETING)
June 1, 2008... As most people know, the American Association for Retired People (AARP) is a positive advocacy organization for people age 50 and over. So if you receive a direct mail letter from the AARP asking you to join their selective yet beneficial club,...

Solutions for agri-marketers.(FOCUS ON: DIRECT MARKETING)
June 1, 2008... BECK AG www.beckag.com Purdue University research, spanning ten years, validates that marketers who use facilitated dialogue via Word of Mouth Marketing experience: 1) greater influence on adoption, 2) accelerated customer decision...

Updates for agri-marketers.(Brief article)(Calendar)
June 1, 2008... For a complete list of events, go to www.AgriMarketing.com JULY JULY 26-30: Agricultural Media Summit, Tampa, FL; www.agmediasummit.com. AUGUST AUG. 4-6: U.S. Ag HR Roundtable, St. Louis, MO; www.agcareers.com....

Finding petrochemical replacement.(VIEW FROM THE TOP: Gevo Inc.)(Interview)
June 1, 2008... Name: Patrick Gruber, Ph.D. Title: CEO, Gevo, Inc., Englewood, CO Career: Began his career with Cargill. Prior to joining GEVO, he was with Outlast Technologies, Inc. Education: B.S. in chemistry and biology from the University of...