Agri Marketing articles from June 2002

Agri Marketing archives from June 2002

Observations ... (For Openers).
June 1, 2002... 1 Urban perceptions vs. rural realities, farmers and city-folk--that was the subject of an Ag Day event held in Chicago sponsored by DuPont. It was a nicely run event with great discussions. Two panels, one of producers and the other of...

This month in Agri Marketing ...
June 1, 2002... Five Years Ago * American Cyanimid, Parsippany, N.J., names John Rabby as VP of sales, crop protection products. He had been VP of operations, CIS, Middle East and Africa. * John Finegan is named president of Beck Ag Com, Inc, a new...

Kruse receives National 4-H Award. (FYI News & Notes).(editor-in-chief of Success Farming magazine)(Brief Article)
June 1, 2002... Loren Kruse, editor-in-chief of Successful Farming magazine, Des Moines, Iowa, received the 2002 National 4-H Alumni Recognition Award, the highest recognition award for 4-H alumni, at a ceremony in Washington, D.C., on Tuesday, April 9....

Ag Services of America moves to new facility. (FYI News & Notes).(Brief Article)
June 1, 2002... Ag Services of America, Inc. held an open house in March at its new office complex in Cedar Falls, Iowa. Over 600 community business people, general public, and various suppliers, customers, and business partners stopped in to see the new...

Croplife America honored by CSG. (FYI News & Notes).(Council of State Governments)(Brief Article)
June 1, 2002... CropLife America, Washington, D.C., received the Council of State Governments' prestigious Partners in Excellence Award at the CSG's spring meeting in Coral Gables, Fla. This annual award acknowledges exemplary and active participation with the...

Firestone AG Tire Division donates $35,000 to Variety Club of Central Iowa. (FYI News & Notes).(Firestone Agricultural Tire Division)(Brief Article)
June 1, 2002... Firestone Agricultural Tire Division (Firestone), Des Moines, Iowa, contributed $35,000 to the Variety Club of Central Iowa at an annual fundraising telethon in March. Firestone President Ralph Burchfield presented the check at the event, which...

Reinke winners receive new pickup trucks. (FYI News & Notes).(Brief Article)
June 1, 2002... Reinke, Deshler, Neb.-based manufacturer of mechanized irrigation systems, presented Chevrolet pickup truck keys to the winners of the second Win-Win Sales Event. Customer J.J. Griffiths & Sons Inc. of Blackfoot, Idaho, and Norbert Nau, a...

Gustafson awards new planter. (FYI News & Notes).(Verdell Koch wins new planter)(Brief Article)
June 1, 2002... Verdell Koch of De Witt, Neb., was the lucky winner of a new 12-row Kinze planter in the "It's in the Bag" sweepstakes sponsored last fall by Gustafson LLC, Piano, Texas. The contest was held as part of the introduction for two new seed-applied...

Syngenta Crop Protection. (At Closing People).(Brief Article)
June 1, 2002... Syngenta Crop Protection, Greensboro, N.C., made changes in its U.S. management structure. Tony Durham assumes the position of vice president of Southern field crops business. Vern Hawkins is now vice president of the horticulture business...

Makhteshim Agan of North America. (At Closing People).(hires Kathy Bayers)(Brief Article)
June 1, 2002... Makhteshim Agan of North America (MANA), New York, promotes Kathy Bayers to national sales manager. Bayers will have responsibility for managing all sales activity and national accounts throughout the United States. She joined MANA in 1999 with...

AGCO Corp. (At Closing People).(names manager of marketing communications for North America)(Brief Article)
June 1, 2002... AGCO Corp., Duluth, Ga., appoints Lisa Rose to the position of manager of marketing communications for North America. Rose comes to AGCO with extensive advertising agency experience, previously serving as vice president of corporate marketing...

StarBand, McLean, Va., and BASF Agricultural Products North America, Research Triangle Park, N.C., intend to offer high-speed Internet access to U.S. crop and livestock producers nationwide through agricultural retailers and distributors. (At Closing News).(Brief Article)
June 1, 2002... StarBand, McLean, Va., and BASF Agricultural Products North America, Research Triangle Park, N.C., intend to offer high-speed Internet access to U.S. crop and livestock producers nationwide through agricultural retailers and distributors....

Benson Quinn, the Minneapolis-based grain marketing subsidiary of Archer Daniels Midland Co., has changed its corporate structure and has become a division of ADM, conducting business under the name ADM-Benson Quinn. (At Closing News).(Brief Article)
June 1, 2002... Benson Quinn, the Minneapolis-based grain marketing subsidiary of Archer Daniels Midland Co., has changed its corporate structure and has become a division of ADM, conducting business under the name ADM-Benson Quinn. As part of the ADM network,...

Doane Agricultural Services Co., St. Louis, has acquired the commercial market advisory service, formerly part of AgResource Co., Chicago, from the company's former president, Dick Loewy, and former director of research, Dick Smetana. (At Closing News).(Brief Article)
June 1, 2002... Doane Agricultural Services Co., St. Louis, has acquired the commercial market advisory service, formerly part of AgResource Co., Chicago, from the company's former president, Dick Loewy, and former director of research, Dick Smetana. As a part...

Correction.(Correction Notice)
June 1, 2002... In the April issue, the incorrect photo was shown with ProSource One, winner of the Best of NAMA Turf & Ornamental Advertising Campaign, on page 58. The correct photo is shown below: [ILLUSTRATION OMITTED]

Tracking GMO corn adoption. (Research Reports).(Brief Article)
June 1, 2002... For 14 consecutive years, DOANE Marketing Research, Inc. has conducted a U.S. Farm Corn Seed Study. This annual syndicated study tracks corn growers specific hybrids planted, purpose for planting, source of purchase, prices paid per unit and...

Adoption of ag brands in today's tough marketing environment: landmark research from APA: the Association of Leading Ag Media Companies. (Brand Building G).
June 1, 2002... In today's climate of increasing consolidation of companies and producers, where top management is asking marketing departments to get more out of smaller budgets, how is it possible to increase or maintain brand equity or launch a new brand...

NAMA leader's message. (National NAMA News).(Teresa Hinrichs)(Brief Article)
June 1, 2002... At High Plains Publishers we're constantly reevaluating High Plains Journal, seeking ways to make it a better, more viable product for our readers. As associate publisher, I lead a "Vision Team" through which we discuss, review, evaluate,...

Attendees Catch the Rhythm in Nashville. (2002 Agri-Marketing Conference).
June 1, 2002... Music City USA was host to The National Agri-Marketing Association's 2002 Agri-Marketing Conference & Trade Show, April 17-19. The theme of the conference was "Catch the Rhythm" and attendees were able to do just that via keynote speaker...

2002 Agri-Marketing Conference & Trade Show snapshots. (2002 Agri-Marketing Conference).
June 1, 2002... 1 The NAMA Marketer of the Year was presented to Donald Hecht with Elanco Animal Health and was sponsored by John Deere. Pictured here from left to right: Barry Nelson, John Deere; national president Marjory Walker, National Cotton Council;...

Chapter leaders "Catch the Rhythm". (NAMA Leadership).
June 1, 2002... "Catch the Energy and Release the Potential," was the theme of this years Chapter Presidents Workshop in Nashville. Chapter presidents and leaders from five regions, representing 15 professional chapters, came together to see how they could...

NAMA new members.(National Agri-Marketing Association)(Brief Article)
June 1, 2002... Many new members joined NAMA, CAMA, and our affiliated councils during April, 2002. The diverse agribusiness background represented by our members makes NAMA the foremost organization catering to agri-marketing professionals. Share the Value of...

Ag stock index.(Brief Article)(Illustration)(Statistical Data Included)
June 1, 2002... [GRAPHICS OMITTED] STOCK PRICE AT CLOSE OF MARKET Month This Year Exchange- Ago Month Ago Ticker...

Taking it to the max: competitive marketplace, changing customer needs make market research more valuable than ever. (Market Research Update).
June 1, 2002... While scientific research is credited with discovering how the active ingredient in Callisto controls broadleaf weeds in corn, it was market research that contributed significantly to the herbicide's successful launch. "Callisto is a good...

Hit the jackpot at the Agricultural Publications Summit. (Market Research Update).(Brief Article)
June 1, 2002... Hit the jackpot! The prospect is exciting, isn't it? The organizers of the fourth annual Agricultural Publications Summit (APS) invite agrimarketers and publication professionals alike to hit the jackpot, literally and figuratively, at this...

AGRIS Corporation. (Marketing People).(Brief Article)
June 1, 2002... AGRIS Corporation, Roswell, Ga., names Ron Leiker as president. Previously, Leiker had been serving as AGRIS's chief operating officer. As president, Leiker succeeds Tom Taylor, who is pursuing other opportunities after nearly 10 years of...

J. R. Simplot Company. (Marketing People).(names director of Simplot Marketing Solutions)(Brief Article)
June 1, 2002... J. R. Simplot Company, Boise, Idaho, names M. Vincent (Vince) Restucci to the position of director, Simplot Marketing Solutions. This newly created Simplot Marketing Solutions group will focus on the transition to a customer-centric sales and...

NC+. (Marketing People).(Doug Gloystein, new product manager for corn, soybeans and alfalfa)(Brief Article)
June 1, 2002... Doug Gloystein accepts the newly created position of product manager for corn, soybeans and alfalfa at NC+, Lincoln, Neb. Gloystein has been with the company for 21 years, handling dual roles as west region sales agronomist and soybean research...

The Context Network. (Marketing People).(Brief Article)
June 1, 2002... Feed and livestock veteran Ed McMillan will consult with The Context Network, West Des Moines, Iowa, on business alliance creation, merger, acquisition and divestiture transactions, and change management. McMillan served as president and CEO of...

Shareholders of Philip Morris voted to change the company's name to Altria Group. (Marketing News).(Brief Article)
June 1, 2002... Shareholders of Philip Morris voted to change the company's name to Altria Group. The name change, affecting all but Philip Morris' tobacco operating divisions and "MO" stock symbol, was approved by 95 percent of eligible shareholders. The...

The FMC insecticide endosulfan has been sold to the Makhteshim Agan Group (MANA), Omar, Israel. (Marketing News).(Brief Article)
June 1, 2002... The FMC insecticide endosulfan has been sold to the Makhteshim Agan Group (MANA), Omar, Israel. For over 40 years, FMC sold endosulfan under the brand name Thiodan[R]. The business package includes all current EPA registrations and formulations...

Belarus Tractor International, Inc. (Marketing News).(takes over Belarus Machinery Inc.; planning ad campaign)(Brief Article)
June 1, 2002... Belarus Tractor International, Inc., Milwaukee, Wis., has taken over operations of Belarus Machinery, Inc. The streamlined firm, under new ownership, will begin selling tractors that are currently in production from the Minsk Tractor Plant in...

QuickFarm, Inc., Charleston, S.C., has formed a strategic marketing alliance with eCotton, the nation's largest cotton gin software provider. (Marketing News).(Brief Article)
June 1, 2002... QuickFarm, Inc., Charleston, S.C., has formed a strategic marketing alliance with eCotton, the nation's largest cotton gin software provider. The companies will collaborate to improve the management and distribution of gin records and to...

Hormel Foods, Austin, Minn., and Cargill Incorporated's Excel Corporation, Wichita, Kan., agreed to form a joint venture to market nationally branded fresh case-ready beef and pork under the existing HORMEL[R] ALWAYS TENDER[R] brand name to retailers in the United States. (Marketing News).(Precept Foods L.L.C.)(Brief Article)
June 1, 2002... Hormel Foods, Austin, Minn., and Cargill Incorporated's Excel Corporation, Wichita, Kan., agreed to form a joint venture to market nationally branded fresh case-ready beef and pork under the existing HORMEL[R] ALWAYS TENDER[R] brand name to...

Marketeam Associates/Doane Marketing Research, Inc. (Marketing People).(promotes Dennis Block)(Brief Article)
June 1, 2002... Marketeam Associates/Doane Marketing Research, Inc., St. Louis, promotes Dennis Block to chief operating officer. He will be responsible for the day-to-day operations and general management. Dr. Carl Block remains as president and CEO of the...

Friesen of Iowa. (Marketing People).(names Warren Hinkle)(Brief Article)
June 1, 2002... Friesen of Iowa, Storm Lake, Iowa, names Warren Hinkle as national sales manager. Hinkle has held numerous positions in the seed and crop inputs business over the past 25 years, including positions with Garst, Pioneer and DeKalb. Most recently,...

Monsanto Company. (Marketing News).(new $500 million financing program for key U.S. distributors)(Brief Article)
June 1, 2002... Monsanto Company, St. Louis, announced a new $500 million financing program for its key U.S. distributors, developed in cooperation with Bank One. Under the program, Monsanto will refer its interested U.S. distributors to a lending company...

Direct contact on call: connecting ag businesses with a when-you-need-it sales force. (Direct/Relationship Marketing).
June 1, 2002... Personal face-to-face selling has always been one of the most important elements of a company's marketing mix. In fact, by the end of the 1990s, U.S. companies were spending more than $200 billion annually on personal sales efforts, which is...

`Buzzing' about agriculture. (Direct/Relationship Marketing).
June 1, 2002... It's been going on for years at farm stores and coffee shops in rural communities. Some might dismiss it as gossip, but agrimarketers are finding out that old-fashioned word-of-mouth tactics can be valuable components when used correctly in the...

Finding future common ground: agrimarketers can foster rural/urban relationship. (Ag Earth Stewards).
June 1, 2002... When it comes right down to it, growing plants, managing water drainage and controlling unwanted vegetation in the city isn't much different than on the farm. Yet the Council for Agricultural Science and Technology (CAST) suggests that...

Straddling the great divide: farm broadcasters work to overcome the rural/urban gap. (Farm Broadcast Update).
June 1, 2002... Editor's Note: As society becomes farther removed from traditional agriculture, many farm broadcasters are serving as the `middle man' between rural and urban life. They often face the difficult tasks of educating non-farm audiences about...

Objectivity in the biotech debate. (Farm Broadcast Update).(Brief Article)
June 1, 2002... The Pew Initiative on Food and Biotechnology was established in March 2001 to provide the public, media and policymakers facts on agricultural biotechnology. Funded through a grant from The Pew Charitable Trust to the University of Richmond,...

Spanning the globe: farm radio network connects millions in developing countries. (Farm Broadcast Update).
June 1, 2002... Imagine a radio network with 440 million listeners--more than the combined population of the United States, Canada and Mexico. That network exists in the Developing Countries Farm Radio Network (DCFRN), Toronto, Canada, which has educated radio...

Next steps, new direction. (Farm Broadcast Update).(Brief Article)(Interview)
June 1, 2002... Editor's Note: Ken Root is the newly appointed executive director of the National Association of Farm Broadcasters. He served as the executive for the National AgriChemical Retailers Association from 1989 to 1992. Most recently, Root was the...

The National Association of Farm Broadcasters has selected Ken Root as the new executive director. (Media News).(Brief Article)
June 1, 2002... The National Association of Farm Broadcasters has selected Ken Root as the new executive director. With this selection came the decision to relocate the NAFB headquarters to Kansas City, Mo. To this position, Root brings personal farm broadcast...

Vance Publishing, Lenexa, Kan., promotes Cheri Knoy, national accounts manager to sales director in the crop division. (Media News).(Brief Article)
June 1, 2002... Vance Publishing, Lenexa, Kan., promotes Cheri Knoy, national accounts manager to sales director in the crop division. Since joining Vance Publishing in September 1997, Knoy has been instrumental in the growth of Vance's crop division...

Kansas Ag Network has entered into an exclusive sales representation agreement with Learfield Communications, Inc. (Media News).(Brief Article)
June 1, 2002... Kansas Ag Network has entered into an exclusive sales representation agreement with Learfield Communications, Inc., Jefferson City, Mo. Kansas Ag Network operates an agricultural news and information radio network in Kansas.

Mimi Ricketts joins the National Corn Growers Association, St. Louis, as the director of marketing communications. (Association News).(Brief Article)
June 1, 2002... Mimi Ricketts joins the National Corn Growers Association, St. Louis, as the director of marketing communications. Ricketts comes to the NCGA from Wave Technologies and has served most recently as the marketing director for the company....

The executive committee of The Fertilizer Institute (TFI), Washington, D.C., selects Kraig R. Naasz as president. (Association News).(Brief Article)
June 1, 2002... The executive committee of The Fertilizer Institute (TFI), Washington, D.C., selects Kraig R. Naasz as president. In his role as TFI president, Naasz will direct the association's programs to promote and defend the fertilizer industry. Naasz...

CMF&Z Marketing Communications Des Moines, Iowa, hires Brennan Buckley as an account supervisor in the client services group. (Agency News).(Brief Article)
June 1, 2002... CMF&Z Marketing Communications, Des Moines, Iowa, hires Brennan Buckley as an account supervisor in the client services group. He joins CMF&Z after working as an account supervisor for Integer Group. The agency also hires Erica Weeklund as an...

Garst Seed Company, Slater, Iowa, selects The Integer Group, Des Moines, Iowa, as its public relations agency of record. (Agency News).(Brief Article)
June 1, 2002... Garst Seed Company, Slater, Iowa, selects The Integer Group, Des Moines, Iowa, as its public relations agency of record. The Integer Group will be supporting Garst's current public relations efforts. Additional agency: For a complete...

Swanson Russell Associates.(various financial and company data)(Brief Article)(Illustration)(Statistical Data Included)
June 1, 2002... SWANSON RUSSELL ASSOCIATES Lincoln, Neb. Agency Agribusiness Producer- Total Accounts Funded Gross income * $8,303 $2,374 No. of employees 110 38 Media...

Cerexagri, Inc., King of Prussia, Penn., has appointed Al Paul Lefton Company. (Agency News).(Brief Article)
June 1, 2002... Cerexagri, Inc., King of Prussia, Penn., has appointed Al Paul Lefton Company, Philadelphia, as agency of record for its complete line of agrichemicals.

The work has just begun. (Washington Perspectives).(2002 Farm Bill )(Brief Article)
June 1, 2002... Now the hard part begins, at least for USDA. With final congressional passage and the president's signature, the 2002 Farm Bill makes the short trip down Capitol Hill to USDA headquarters. There, thousands of employees will translate the fine...

Boehringer Ingleheim just wants to have a little `fun' with root for loot. (Thinking Outside The Box).
June 1, 2002... Fun. It's a simple word. One dictionary defines "fun" as "a source of enjoyment or pleasure; amusing diversion." I've contended for years that those of us in agrimarketing don't have enough fun with our promotional programs. With the economic...

Paths to the present. (Career Tracks).(Dennis L. Erpelding interviewed)(Brief Article)(Interview)
June 1, 2002... Editor's Note: Dennis L. Erpelding is the manager of government relations, public affairs and communications for Elanco Animal Health, Indianapolis, a division of Eli Lilly and Company. Erpelding coordinates Elanco's global strategy for...

Upcoming meetings for agri marketers.(Brief Article)
June 1, 2002... JUNE JUNE 17-20: Feed Ingredient Institute, Rosemont, Ill. Contact 703/524-0810 or visit www.afia.org. JUNE 19-21: Western Canada Farm Progress Show, Regina, Saskatchewan, Canada. Contact 888/734-3975 or visit www.wcfps.com. JUNE...

Mycogen seeds: creating value, profit for growers. (View From The Top).(Brief Article)(Interview)
June 1, 2002... Editors Note: Tim Kroenke serves as the local business unit leader and general manager of Mycogen Seeds, the Indianapolis-based affiliate of Dow AgroSciences LLC. Its successful consolidation with Cargill Hybrid Seeds created the third-largest...