Agri Marketing articles from June 2001

Agri Marketing archives from June 2001

FOR OPENERS.
June 1, 2001... Recognition of NAMA's extraordinary efforts was given by Jill Green, the outgoing NAMA president, at the re-scheduled Best of Show in Denver. Those in attendance prior to the snow certainly know and those who made it in after the cancelled...

THIS MONTH IN AGRIMARKETING ...
June 1, 2001... Five Years Ago * Golden Harvest Seeds, Inc., Bloomington, IL names James R. Shearl exec VP. * Novartis, the company to be formed by the proposed merger of the Ciba-Geigy and Sandoz, is now undergoing regulatory review. Leo Bontempo...

HOARD'S DAIRYMAN CONTEST SENDS WINNER TO VEGAS.(Brief Article)
June 1, 2001... Jon Anderson, account supervisor with Bader Rutter & Associates, won the "Odds-On-Favorite" contest sponsored by Hoard's Dairyman. Held last summer, the contest was part of a postcard promotional campaign that invited people to collect six...

OHIO FARM BUREAU NAMES CHILDREN'S LITERATURE WINNER.(Brief Article)
June 1, 2001... The Ohio Farm Bureau Federation has announced that Hooray for Dairy Farming! by Bobbie Kalman is the winner of its 2001 Award for Children's Literature. Criteria for the award include stipulations that the book must have an agricultural theme...

IOWA GOVERNOR SIGNS ISA BIODIESEL BILL INTO LAW.(Governor Vilsack)(Brief Article)
June 1, 2001... On Thursday, April 19, 2001, leaders of the Iowa Soybean Association joined Govern Vilsack in his office as he signed into law a bill that will increase the use of soy biodiesel in the state. The bill requires the establishment of a soy...

JOHN DEERE PRESENTS LAKE LAND COLLEGE WITH DONATION.(John Deere Co. Foundation)(Brief Article)
June 1, 2001... The John Deere Co. Foundation has donated $100,000 to the Lake Land College Foundation to assist in the construction of its Agriculture Industry Center. The Mattoon, Ill.-based college planned to break ground on the 16,000-square-foot center...

FARMERS CAN WATCH WEEDS WITHER ONLINE.(Monsanto's weed control research can be found online)(Brief Article)
June 1, 2001... Using the same technology as Iowa's popular Corn Cam, Monsanto is displaying its weed control research online at http://roundupweedcam. monsanto.com. Every 15 minutes, the site displays a new picture of a side-by-side greenhouse trial comparing...

KEMIN RECOGNIZED AT IOWA DAVINCI CELEBRATION AND CONFERENCE.(Kemin Industries Inc.)(Brief Article)
June 1, 2001... Kemin Industries, Inc., was honored at the Iowa daVinci Celebration and Conference held in Des Moines last February. More than 120 individuals, teams, companies and universities from across the state were acknowledged for their innovations and...

FLORIDA FOOD PRODUCTS TAKES NAICC `EMERGING TECHNOLOGY' AWARD.(National Alliance of Crop Consultants)(Brief Article)
June 1, 2001... Florida Food Products, Inc., placed first at the Emerging Technologies session at the annual meeting of the National Alliance of Crop Consultants held recently in Orlando, Fla. The featured product was Invite EC, an inert feeding stimulant that...

AT CLOSING NEWS.(multiple topics)(Brief Article)
June 1, 2001... Chr. Hansen BioSystems, Milwaukee, was awarded Frost & Sullivan's 2001 Market Engineering Award for Marketing Strategy. The award is presented to the company demonstrating excellence in marketing strategy design and implementation within its...

LETTER TO THE EDITOR.
June 1, 2001... I read with great interest an article in the April 2001 edition of Agri Marketing on Farmland Industries' trade education program "Support Trade, For Farmers, For Farmland, For You." As the only working family farmer in the United States...

AT CLOSING PEOPLE.(multiple personnel changes)(Brief Article)
June 1, 2001... Douglas Kendrick joins the sales department of Kent Feeds, Muscatine, Iowa, as the district manager for a southwestern Wisconsin district. He is a graduate of the University of Ilinois, Urbana. AgriAmerica. com, an informational Internet...

AG STOCK INDEX.(stock prices broken down into sectors)(Brief Article)(Illustration)(Statistical Data Included)
June 1, 2001... [GRAPHS OMITTED] STOCK PRICE AT CLOSE OF MARKET Month This Year Exchange: Ago Month Ago Ticker ...

NAMA LEADER'S MESSAGE.(NAMA Executive Committee's President Jill Greene)(Brief Article)
June 1, 2001... As I look back over the four years I've served on the NAMA Executive Committee, I've come to better understand and appreciate the importance of this strong organization and the value it brings to all of us. In her initial President's address,...

2001 AGRI-MARKETING CONFERENCE & TRADE SHOW.
June 1, 2001... Conference Attendees Reach New Heights The National Agri-Marketing Association (NAMA) battled blizzards, April 11-13 in Denver, Colorado to hold the annual Agri-Marketing Conference and Trade Show. Participants struggled with Mother Nature...

AFTER THE RECORDER STOPS, THE GEMS OF QUALITATIVE RESEARCH OFTEN APPEAR.(example with Doane Marketing Research Inc.)(Brief Article)
June 1, 2001... Most focus group moderators and clients probably have experienced the following scenario: The group discussion has ended and the tape recorder / camera has been shut off, however, a few participants continue to talk about issues previously...

MARKETING PEOPLE.(multiple personnel changes)(Brief Article)
June 1, 2001... George C. Delp, credited with transforming the small New Holland Machine Co. into an international force in the equipment industry, died April 7, 2001, after a brief illness. He served as president of New Holland from 1947 to 1969. Lloyd,...

MARKETING NEWS.(multiple topics)(Brief Article)
June 1, 2001... Shareholders of Ag-Chem Equipment Co., Minnetonka, Minn., have approved an acquisition offer from Duluth, Ga.-based AGCO Corp. Ag-Chem will operate as a division of AGCO. AGCO will move the current production operations of its Willmar, Minn.,...

NEW DIMENSIONS IN THE MAIL.(National Agri-Marketing Association's Best of NAMA direct mail categories)
June 1, 2001... Award-Winning Direct Marketing Programs Come in All Shapes and Sizes The trick to breaking through the clutter of direct mail farmers regularly receive might be interestingly shaped, intriguingly wrapped packages. Just ask the winners of...

STAYING ON TOP.
June 1, 2001... Agency Execs Must Master Mergers, Retain Business and Explore Areas for Growth Editor's Note: Operating in an industry that is frequently in a state of flux requires today's leading ag marketing communications agencies to be flexible....

LOCAL AG SURVIVOR SUCCESS, PENNSYLVANIA STYLE.
June 1, 2001... No, farmers are not on the endangered species list in Pennsylvania. But if many were not getting involved with niche-market, freshfood production, they might be thinking twice about their long-term future in farming. That's where the...

CHARGING AHEAD OF CHANGE.
June 1, 2001... Intellectual Engagement Needed to Enrich Rural America, Leader Says After nearly 30 years at the helm of the Equipment Manufacturers Institute (EMI) and extensive service in voluntary leadership, roles, Emmett Barker was in a position to...

NAMA'S TOP MARKETER MARSHALLS BIOTECH ADOPTION.
June 1, 2001... Amid a seemingly endless series of meetings on the Monsanto "campus," Wendell Knehans pauses for a moment to appraise his role in an industry hot seat but also a throne of opportunity -- expanding the life science kingdom's biotechnology and...

IMPROVE YOUR WRITING AT THE SUMMIT.
June 1, 2001... Anyone who writes sooner or later comes to appreciate Mark Twain's apology for writing a long letter because he didn't have time to write a short one. Writers do sometimes tend to go on and on. It's usually easier than being concise and...

E-BUSINESS NEWS.
June 1, 2001... AgWeb.com, West Des Moines, Iowa, has discontinued its AgCast, FutureLink and Globalink subscription-based satellite information services. AgWeb cites increased rural access to the Internet as the primary reason for its losses with these...

FARM BROADCAST'S BEST FRIEND.
June 1, 2001... `NFBS Live' Expands Reach, Enhances Programming The first thing KFEQ farm broadcaster Tom Brand does at work in the morning -- perhaps short of pouring a cup of coffee -- is check the "NFBS (National Farm Broadcast Service) Live" Web site....

ASSOCIATION PEOPLE.
June 1, 2001... Tom Hall has been hired as stewardship director for the American Crop Protection Association, Washington, D.C. In his new position, Hall will direct stewardship for chemical and biotechnology products for the association at both the national...

MEDIA PEOPLE.
June 1, 2001... Holly Foster has been named managing editor of Farm Journal's Beef Today. Foster recently completed a master's degree in animal science from Colorado State University. As a graduate student, Foster published articles in Beef Today and eight...

TARGETING CONSUMER TARGETS.
June 1, 2001... Measuring Advertising's Effectiveness Is a Really Big Deal Does the number 66 mean anything special to you? Perhaps you were born in '66 or maybe you are 66. You may have traveled along historic U.S. Route 66 or fantasized a golf score of...

INTERNATIONAL AG MARKET RESEARCH.
June 1, 2001... How Marketers Contend with Fewer Farms, Increased Competition Around the Globe Everyone knows that U.S. agriculture has been undergoing rapid consolidation. But is this just an American trend, or is worldwide agriculture in the midst of...

OLD DOGS CAN BE TAUGHT NEW TRICKS.
June 1, 2001... Freckles Proves Agility and Ability to Promote Iams' Senior Plus PR Programs This is a story about a famous dog. Lassie, you say? Rin-Tin-Tin, maybe? Richard Nixon's infamous dog, Checkers? How about Eddie on NBC's hit television show...

AGENCY PEOPLE.
June 1, 2001... The creative services group of CMF&Z Marketing Communications, Cedar Rapids, Iowa, promotes Paul Bettenga to vice president and Jack Zumwalt to vice president, senior copywriter. Both have been with CMF&Z since 1989. The agency promotes Patty...

AGENCY NEWS.
June 1, 2001... Adculture Group, Inc., Milton, Ontario, has been awarded the marketing communications business for Syngenta Crop Protection Canada, Inc., Guelph, Ontario. Adculture Group; which includes services in the Quebec marketplace under the banner Modus...

CASE IH BRANDING STRATEGY BUILT ON 150-YEAR LEGACY.
June 1, 2001... Editor's Note: Case Corp. and New Holland, N. V., merged in late 1999, forming CNH Global At that time, the company announced a multiple-brand, common platform strategy -- a new approach in the ag equipment industry. True to the strategy, the...