Agri Marketing articles from July 2007

Agri Marketing archives from July 2007

Product of the year!(FOR OPENERS)
July 1, 2007... Nominations are now open for AgriMarketing's annual Product of the Year Award. Past honorees include Syngenta's AVICTA Complete Pak, Trimble's AgGPS EZ-Steer and the Roundup Ready soybean trait. A distinguished panel of judges will...

New "Hall of Fame".(FOR OPENERS)
July 1, 2007... This year, we are also introducing the AgriMarketing "Hall of Fame," saluting agricultural products/services from the past that have had a major impact on the ag industry. Since the Product of the Year was introduced in 1998, there are...

Merial announces that Jose Barella will succeed Jerry Belle as Executive Chmn, who has retired.(AT CLOSING NEWS)(appointments)(Brief article)
July 1, 2007... Merial announces that Jose Barella will succeed Jerry Belle as Executive Chmn, who has retired. Barella has been serving Merial as COO since 2005. Before joining Merial, he was the Head of Aventis Environmental Science (AES), where he...

Eli Lilly and Company.(AT CLOSING NEWS)
July 1, 2007... Eli Lilly and Company announces it has signed an agreement to acquire Ivy Animal Health, Inc., Overland Park, KS, and will become an operating unit of Lilly's Elanco Animal Health Division. Richard Shuler will continue to serve as Pres of...

Syngenta announces Mike Mack will become its CEO following the retirement of Michael Pragnell at the end of 2007.(AT CLOSING NEWS)
July 1, 2007... Syngenta announces Mike Mack will become its CEO following the retirement of Michael Pragnell at the end of 2007. Mack is currently COO of the company's Syngenta Seeds unit and joined the company in 2002. He was previously Mack Pres Worldwide...

Nutreco Holding N.V., The Netherlands, announces it has signed an agreement to acquire Canada's leading animal nutrition business from Maple Leaf Foods Inc.(AT CLOSING NEWS)
July 1, 2007... Nutreco Holding N.V., The Netherlands, announces it has signed an agreement to acquire Canada's leading animal nutrition business from Maple Leaf Foods Inc. The purchase price for this acquisition is CAD 500 million (EUR 330 million) and it...

Tractor Supply Co..(AT CLOSING NEWS)
July 1, 2007... Tractor Supply Co. promotes Stan Ruta to Exec VP, Operations; Jerry Brase to Exec VP, Merchandising; Tony Crudele to Exec VP/CFO, Blake Fohl to Sr VP, Mktg; and Kim Vella to Sr VP, HR. Also, the company is named "Retail Partner of the Year"...

Agrium Inc. announces it is expanding its retail operations into the southern U.S. Plains through the acquisition of 32 retail outlets (18 farm centers and 14 satellites), from Archer Daniels Midland (ADM).(AT CLOSING NEWS)
July 1, 2007... Agrium Inc. announces it is expanding its retail operations into the southern U.S. Plains through the acquisition of 32 retail outlets (18 farm centers and 14 satellites), from Archer Daniels Midland (ADM). The retail outlets located in Kansas...

Tpo Producer.(AT CLOSING NEWS)
July 1, 2007... Greg Vincent has been named editor of Tpo Producer magazine. Previously, he had been with Rhea & Kaiser, Assoc Publisher of Dealer & Applicator magazine, as well as other ag communications-related jobs. Charles Johnson has joined the...

Monsanto announces it has completed its acquisition of Delta and Pine Land Company (D&PL) for approximately $1.5 billion.(AT CLOSING NEWS)
July 1, 2007... Monsanto announces it has completed its acquisition of Delta and Pine Land Company (D&PL) for approximately $1.5 billion. Kevin Eblen has been named business Lead for the unit. "Monsanto's entire Southern business will be known as Delta...

Ontario Agricultural College.(AT CLOSING NEWS)(The Office of Open Learning and the Ontario Agricultural College)(Brief article)
July 1, 2007... The Office of Open Learning and the Ontario Agricultural College (OAC) announces it will offer a diploma in ag communications. The 18-month, five-course program consists of online distance learning components. The classes will be amplified by...

Dow AgroSciences.(AT CLOSING NEWS)
July 1, 2007... Dow AgroSciences names Matt Benson as North America Market Sell and U.S. Business Services Leader following the retirement of Jack Mitenbuler. He joined the company in 1982 and will manage its marketing research, marketing communications, and...

Lawrence (Sonny) Beck, Pres/CEO of Beck's Superior Hybrids, Inc., is awarded a Doctor of Agriculture Award from Purdue University.(AT CLOSING NEWS)
July 1, 2007... Lawrence (Sonny) Beck, Pres/CEO of Beck's Superior Hybrids, Inc., is awarded a Doctor of Agriculture Award from Purdue University. In presenting the award, Purdue stated that Beck has distinguished himself as a businessman and a philanthropist...

KMG Chemicals, Inc.(AT CLOSING NEWS)
July 1, 2007... KMG Chemicals, Inc. announces Neal Butler, Pres/COO, has been promoted to CEO, taking over for David Hatcher who has resigned as CEO, but will remain Chmn of the Board and continue to be actively involved in the company. Butler joined KMG...

Paige Bauer joins KFRM, Clay Center, KS, as a member of its sales staff.(AT CLOSING NEWS)
July 1, 2007... Paige Bauer joins KFRM, Clay Center, KS, as a member of its sales staff. She is a graduate of Kansas State University and most recently taught high school in Scott City, KS. She is the daughter of NAMA Executive Bauer Committee member Kyle...

Hubner Seed, West Lebanon, IN, and Lewis Hybrids, Ursa, IL, announce they will sell their seed sales and marketing businesses to American Seeds Inc.(AT CLOSING NEWS)
July 1, 2007... Hubner Seed, West Lebanon, IN, and Lewis Hybrids, Ursa, IL, announce they will sell their seed sales and marketing businesses to American Seeds Inc, a Monsanto business unit.. Bob Hubner will lead Hubner Seed and Scott Lewis will lead Lewis...

In memoriam.(AT CLOSING NEWS)(Obituary)(Brief article)
July 1, 2007... Allen Edward Campbell, 73, died at his home in the Monterey, CA, area. He began his professional sales career with the Chicago Daily News. He also worked for Ojibwa Press, Miller Publishing, Thompson & Assoc., and Successful Farming....

Ag day essay winner.(FYI NEWS & NOTES)(agriculture)(awards won by LaTasha Cote)(Brief article)
July 1, 2007... LaTasha Cote, (r), a 12th-grade student from Couch High School, Myrtle, MO, won the 2007 National Ag Day Essay Contest. The award includes $1,000 plus and expense paid trip to Washington, D.C. Presenting her with a commemorative model tractor...

Largest AG solar plant.(FYI NEWS & NOTES)
July 1, 2007... Paramount Farms, Lost Hills, CA, the world's largest vertically integrated supplier of pistachios and almonds, has begun operation of a 1.1 MW, $7.5 million solar energy plant in California's San Joaquin Valley. Spanning eight acres, it is...

Hoards opens new dairy.(FYI NEWS & NOTES)(Brief article)
July 1, 2007... At 5:55 a.m. on June 21 the final milking was completed in Hoard's Dairyman's old milking barn and its highly prized Guernsey herd was moved into a brand new, state of the art, free stall barn. Shown are (l to r) Steve Larson, Managing Editor;...

Farm bureau: buy locally.(FYI NEWS & NOTES)
July 1, 2007... To remind the public of the critical importance of agriculture to their hometowns, the New York Farm Bureau (NYFB) produced three posters (sample of one is shown). Designed by NYFB's Alan Knight, featuring photos by Grant Heilman...

Golden Harvest Seeds.(MARKETING NEWS)(promotion of Jamie Williamson and Chuck Lee )(Brief article)
July 1, 2007... Jamie Williamson is promoted to head of marketing for Golden Harvest Seeds. He will take over for Chuck Lee who has been promoted to product line head--corn for Syngenta. Williamson has been with Golden Harvest since 1994, starting as a summer...

Monsanto's.(MARKETING NEWS)
July 1, 2007... The EPA announces it has approved a natural refuge option for Monsanto's Bollgard II insect-protected cotton planted from east Texas, excluding some Texas counties. Cotton producers in these eligible regions can take advantage of noncotton...

First National Investment Banking, a full-service investment bank and wholly-owned subsidiary of First National of Nebraska, Inc., announces it has acquired the investment banking firm of Cybus Capital Markets, LLC (Cybus), Des Moines, IA.(MARKETING NEWS)
July 1, 2007... First National Investment Banking, a full-service investment bank and wholly-owned subsidiary of First National of Nebraska, Inc., announces it has acquired the investment banking firm of Cybus Capital Markets, LLC (Cybus), Des Moines, IA....

McCormick International USA.(MARKETING NEWS)(appointments)
July 1, 2007... McCormick International USA, announces three new members of its Norcross, GA, customer support team, including: Paul Jones, Product Support and Warranty Mgr; Philip Bradshaw, Svc and Dealer Support Mgr, and Garret Hortman, Parts CSR. Jones...

GROWMARK, Inc. and Illinois Farm Bureau (IFB) announce the formation of a joint venture called AgriVisor, LLC.(MARKETING NEWS)
July 1, 2007... GROWMARK, Inc. and Illinois Farm Bureau (IFB) announce the formation of a joint venture called AgriVisor, LLC. The venture brings together the organizations' grain and livestock marketing analysis and contract execution functions to offer...

HM Capital Partners LLC, a Dallas, TX, private equity firm, J&F Participacoes S.A. (J&F), which owns 77% of Brazil's JBS S.A., Latin America's largest beef processor, and Swift & Company, the world's third-largest processor of fresh beef and pork products, announce HM Capital and J&F have signed a definitive agreement.(MARKETING NEWS)
July 1, 2007... HM Capital Partners LLC, a Dallas, TX, private equity firm, J&F Participacoes S.A. (J&F), which owns 77% of Brazil's JBS S.A., Latin America's largest beef processor, and Swift & Company, the world's third-largest processor of fresh beef and...

Boehringer Ingelheim (BIVI) announces Dr. Erin Johnson has joined the BIVI swine division as a field veterinarian providing technical support for its swine team in the eastern Corn Belt.(MARKETING NEWS)
July 1, 2007... Boehringer Ingelheim (BIVI) announces Dr. Erin Johnson has joined the BIVI swine division as a field veterinarian providing technical support for its swine team in the eastern Corn Belt. She had been with The Maschhoffs Inc. Marc White...

Monsanto announces the formation of the International Seed Group, Inc. (ISG), a holding company to invest in vegetable and fruit seed businesses with capital and technology investments.(MARKETING NEWS)
July 1, 2007... Monsanto announces the formation of the International Seed Group, Inc. (ISG), a holding company to invest in vegetable and fruit seed businesses with capital and technology investments. The cornerstone of the venture is Holland-based Western...

AgCareers.com.(MARKETING NEWS)
July 1, 2007... AgCareers.com recently released data from its new "Compensation Benchmark Review" for the swine and crop protection sectors. The Review is an online tool that allows organizations within the agribusiness industry to benchmark compensation...

Cibus LLC, San Diego, CA, a trait development company, names James Radtke, Ph.D., VP of Product Development.(MARKETING NEWS)
July 1, 2007... Cibus LLC, San Diego, CA, a trait development company, names James Radtke, Ph.D., VP of Product Development. Based in St. Paul, MN, Radtke will serve as a link between lab programs, the field and ultimately the customer. Prior to joining...

Mahindra appoints Anirban Ghosh as Pres, Mahindra USA, Inc. (MUSA), a wholly owned subsidiary of Mahindra and Mahindra Ltd., Tomball, TX.(MARKETING NEWS)
July 1, 2007... Mahindra appoints Anirban Ghosh as Pres, Mahindra USA, Inc. (MUSA), a wholly owned subsidiary of Mahindra and Mahindra Ltd., Tomball, TX. Ghosh replaces Derek Johannes, who will assume new responsibilities in the Mahindra Group. Ghosh...

ABG.(MARKETING NEWS)(Brief article)
July 1, 2007... ABG, an Adayana company, opens an office in Washington, D.C. It has been working with government and nonprofit organizations for most of its 28-year history, helping align strategy and improve overall performance, largely through training...

Stuart Birrell, Assoc Professor in Iowa State University's agricultural and biosystems engineering department, has been named to fill a new professorship created by the founders and owners of KINZE Manufacturing Inc.(MARKETING NEWS)
July 1, 2007... Stuart Birrell, Assoc Professor in Iowa State University's agricultural and biosystems engineering department, has been named to fill a new professorship created by the founders and owners of KINZE Manufacturing Inc. in Williamsburg. The...

Hypro, New Brighton, MN, announces the addition of John Lund, Global Sls Dir, and Karl Stoltenberg, Bus Development Mgr, to its Spray Group.(MARKETING NEWS)
July 1, 2007... Hypro, New Brighton, MN, announces the addition of John Lund, Global Sls Dir, and Karl Stoltenberg, Bus Development Mgr, to its Spray Group. Lund had been with Donaldson Company. Stoltenberg had been working as an independent contractor...

Chemilizer Products, Inc.(MARKETING NEWS)
July 1, 2007... Chemilizer Products, Inc. appoints Mike Buchanan as Gen'l Sis Mgr. Formerly with New Advantage, he will oversee Chemilizer's expansion into the water treatment, fertigation, and swimming pool markets, as well as the company's well-established...

Syngenta announces Merck & Co. Inc. has granted it an exclusive license to use Merck's manufacturing technology for the insecticide abamectin in the field of crop protection.(MARKETING NEWS)
July 1, 2007... Syngenta announces Merck & Co. Inc. has granted it an exclusive license to use Merck's manufacturing technology for the insecticide abamectin in the field of crop protection, seed treatment, turf and ornamentals. "This license enables...

Rotam North America, Inc., the exclusive seller in North America of products produced by Rotam Agrochemical Co., Ltd.(MARKETING NEWS)
July 1, 2007... Rotam North America, Inc., the exclusive seller in North America of products produced by Rotam Agrochemical Co., Ltd., Hong Kong, announces a U.S. expansion with new headquarters in Miami, FL, and two new strategic managers, Thomas Chavez as...

J. R. Simplot Company.(MARKETING NEWS)
July 1, 2007... J. R. Simplot Company, names Dave Dufault as VP/GM for its AgriBusiness Retail Division. He began his career as a crop consultant and joined Simplot Grower Solutions in 1989.

Deere & Company plans to acquire the Ningbo Benye Tractor & Automobile Manufacture Co. Ltd. business, located in Ningbo in southern China and is seeking final review of the transaction by Chinese government.(MARKETING NEWS)
July 1, 2007... Deere & Company plans to acquire the Ningbo Benye Tractor & Automobile Manufacture Co. Ltd. business, located in Ningbo in southern China and is seeking final review of the transaction by Chinese government authorities. Through the...

Iowa State University's College of Agriculture is renamed Iowa State University's College of Agriculture and Life Sciences.(MARKETING NEWS)
July 1, 2007... Iowa State University's College of Agriculture is renamed Iowa State University's College of Agriculture and Life Sciences. The new name Dean Wendy Wintersteen says, "more accurately describes both the long-held and the modern emphasis and...

Agricore United (AU) and Saskatchewan Wheat Pool Inc. announce AU's shareholders approve the continuance of AU under the Canada Business Corporations Act and the plan of arrangement pursuant to which the Pool will acquire all of the outstanding limited voting common shares of AU and AU will redeem all of the outstanding Series A convertible preferred shares not tendered to the Pool's offers.(MARKETING NEWS)
July 1, 2007... Agricore United (AU) and Saskatchewan Wheat Pool Inc. announce AU's shareholders approve the continuance of AU under the Canada Business Corporations Act and the plan of arrangement pursuant to which the Pool will acquire all of the outstanding...

Joe Bubon is promoted to Pres of Westchester Farm Management, Champagne, IL, a division within Westchester Group, Inc.(MARKETING NEWS)
July 1, 2007... Joe Bubon is promoted to Pres of Westchester Farm Management, Champagne, IL, a division within Westchester Group, Inc. Lowell Yager, formerly Pres, will now focus solely on farm management for its Iowa farms. Also, the company auctions off...

The American Bankers Association and America's Community Bankers, the nation's two leading advocates for banks of all charter types and sizes.(MARKETING NEWS)
July 1, 2007... The American Bankers Association and America's Community Bankers, the nation's two leading advocates for banks of all charter types and sizes, announce their respective boards have approved pursuing a merger with the intention of finalizing it...

Wyffels Hybrids, Geneseo, IL, selects The Hondo Group as its agency of record.(AGENCY NEWS)(Brief article)
July 1, 2007... Wyffels Hybrids, Geneseo, IL, selects The Hondo Group as its agency of record. Kim Jones, VP, The Hondo Group's Midwestern office based in Darlington, WI, will direct the account. The media planner/purchaser will be Chris Czeskleba. ...

Intervet Cattle Pharmaceuticals names AdFarm.(AGENCY NEWS)
July 1, 2007... Intervet Cattle Pharmaceuticals names AdFarm its marketing communications agency for its Safeguard brand. AdFarm's Kansas City office is handling the account. Kelly Loganbill will be the account lead. Lisa Adams will handle the Media.

AGCO Corp.(AGENCY NEWS)
July 1, 2007... AGCO Corp. announces it has outsourced this year's media planning for its farm equipment business units to the AdFarm/Jordan Group. Leading the planning is St. Louis-based Ted Haller. Insertion orders and ad materials will be supplied by...

The Farm Equipment Manufacturers Association (FEMA).(AGENCY NEWS)
July 1, 2007... The Farm Equipment Manufacturers Association (FEMA), St. Louis, MO, announces Woodruff Sweitzer as its marketing communications agency.

Osborn & Barr (O&B).(AGENCY NEWS)(Osborn and Barr Communications)(appointments)(Brief article)
July 1, 2007... Osborn & Barr (O&B), Kansas City, MO, adds Jason Gerke, Todd Foltz, Keri Geffert-English and Mandy German to its PR team. Gerke was formerly Assoc Editor of Drovers magazine and the Editor/Publications Mgr for the Kansas City-based Dairy...

Carrie Ralfs joins Charleston / Orwig, Inc. as a Sr Acc't Exec for the Diamond V Mills and WestfaliaSurge, Inc. accounts.(AGENCY NEWS)
July 1, 2007... Carrie Ralfs joins Charleston | Orwig, Inc. as a Sr Acc't Exec for the Diamond V Mills and WestfaliaSurge, Inc. accounts. Jennifer Wallace also joins the agency as Assoc Creative Dir. She will work on client accounts including Miller...

Association of Equipment Manufacturers (AEM), names Rick Zettler, as its PR Person of the Year.(AGENCY NEWS)(public relations)(Brief article)
July 1, 2007... The Association of Equipment Manufacturers (AEM), names Rick Zettler, as its PR Person of the Year. Zettler, Pres of Z-Comm, Cedar Rapids, IA, was chosen by senior editors at Publicatons in Construction and Agriculture (PICA), a subgroup...

The Solae Company names Osborn & Barr as communications agency of record for its global branding initiative.(AGENCY NEWS)
July 1, 2007... The Solae Company names Osborn & Barr as communications agency of record for its global branding initiative. Strategies include research to determine the current industry opinion of The Solae Company, and development of a new brand platform....

PKA Marketing.(AGENCY NEWS)(appointment of Vicki Lee )(Brief article)
July 1, 2007... PKA Marketing, Mequon, WI, adds Vicki Lee as VP, Media/Client Services. Lee will supervise all media activities for PKA's business-to-business, consumer and agricultural clients. She will also handle account service duties and be involved in...

Debby Hartke, owner of Hartke Communications, relocates her freelance writing and public relations business from Missouri to Colorado.(AGENCY NEWS)
July 1, 2007... Debby Hartke, owner of Hartke Communications, relocates her freelance writing and public relations business from Missouri to Colorado. New contact information: 6743 Garland St., Arvada, CO 80004, 303/431-0463, e-mail: dhartke@q.com.

Morgan&Myers.(AGENCY NEWS)
July 1, 2007... Morgan&Myers, Waukesah, WI, hires Travis Maier as a PR Assoc. He will serve clients including, Schering-Plough, Case IH and McDonald's.

Rhea & Kaiser Marketing Communications, creates two one-time scholarships at IL State Univ and Univ of IL-Champaign in honor of long-time clients who recently retired.(AGENCY NEWS)
July 1, 2007... Rhea & Kaiser Marketing Communications, creates two one-time scholarships at IL State Univ and Univ of IL-Champaign in honor of long-time clients who recently retired. Both with GROWMARK, Dave Striegel was Director of Corp Comms and Mktg Svs...

Correction.(AGENCY NEWS)(Correction notice)
July 1, 2007... In the May issue, it was mistakenly reported that Scott Whitman, winner of NAMA's "Dilworth Award," is with Idea Outpost. In fact, he is with AgriLife Studios.

Lessiter Publications.(MEDIA NEWS)
July 1, 2007... Lessiter Publications announces it will launch Rural Lifestyle Dealer as a supplement to Farm Equipment magazine. The publication is designed to help equipment dealers better serve the unique needs of the rural lifestyle or "hobby farmer."...

Red River Farm Network.(MEDIA NEWS)
July 1, 2007... The Red River Farm Network announces the addition of Randy Koenen to its farm broadcast team. Koenen currently serves as the president-elect of NAFB and was with the Nebraska Rural Radio Association in West Point, NE. Prior to that, Koenen was...

The Progressive Farmer editorial and sales offices have changed.(MEDIA NEWS)(Editorial)
July 1, 2007... The Progressive Farmer editorial and sales offices have changed. Main editorial contact information is: 2204 Lakeshore Drive, Suite 415, Birmingham, AL 35209; 205/414-4731 Fax: 205/414-4746 ; contact: Jack Odle, Editor in Chief; e-mail:...

USDA Under Secretary for Rural Development Thomas C. Dorr announces the publication of new proposed rules designed to facilitate the further deployment of broadband services.(MEDIA NEWS)
July 1, 2007... USDA Under Secretary for Rural Development Thomas C. Dorr announces the publication of new proposed rules designed to facilitate the further deployment of broadband services to rural communities nationwide. Dorr noted that significant...

Farm Progress announces it has added a country music event to the annual Farm Progress Show to be held this year in Decatur, IL.(MEDIA NEWS)
July 1, 2007... Farm Progress announces it has added a country music event to the annual Farm Progress Show to be held this year in Decatur, IL. Tracy Lawrence and Tracy Byrd will perform August 29. The show is sponsored by Grinnell Mutual.

American Business Media.(MEDIA NEWS)
July 1, 2007... American Business Media has named new board members and selected the 2007-2008 board of directors. Executive Committee members include: Chmn Frank Anton, CEO, Hanley Wood LLC; Vice Chmn Gary Fitzgerald, Chmn/ CEO, Meister Media Worldwide;...

In memoriam.(MEDIA NEWS)(Obituary)(Brief article)
July 1, 2007... Layne Beaty, 93, the third president of NAFB died May 11. His radio career began in 1939 when WKY, Oklahoma City, invited him to write and air a 30-minute weekly program. He later worked in radio and TV in Texas. In 1954, he became...

Sustained sales increases with word of mouth marketing.(WORD OF MOUTH MARKETING)
July 1, 2007... We've all seen the caveman ads. Who would have thought about cavemen as ad executives? But that's how and when the first marketing of any kind began--by word of mouth. Word of Mouth Marketing (WOMM) today is recognized as a solid marketing...

Crop Life America.(ASSOCIATION NEWS)
July 1, 2007... Darren Pittman joins Crop Life America as Government Affairs leader where he will handle federal legislative issues and the Midwest region for the states. He had served as a lobbyist for the National Telecommunications Cooperative Association...

The Fertilizer Institute (TFI) announces a $1 million commitment in the name of the Nutrients for Life Foundation to the Smithsonian Institution for an exhibition about soils at the Smithsonian's National Museum of Natural History in Washington.(ASSOCIATION NEWS)
July 1, 2007... The Fertilizer Institute (TFI) announces a $1 million commitment in the name of the Nutrients for Life Foundation to the Smithsonian Institution for an exhibition about soils at the Smithsonian's National Museum of Natural History in...

The National Frame Builders Association (NFBA), Lawrence, KS, votes to change its name to the National Frame Building Association.(ASSOCIATION NEWS)
July 1, 2007... The National Frame Builders Association (NFBA), Lawrence, KS, votes to change its name to the National Frame Building Association. The name change was recommended by the NFBA Board of Directors to the membership, to reflect the fact that NFBA...

Farm Foundation Pres Dr. Walter J. Armbruster announces his plans to retire early in 2008.(ASSOCIATION NEWS)(Brief article)
July 1, 2007... Farm Foundation Pres Dr. Walter J. Armbruster announces his plans to retire early in 2008. Armbruster joined Farm Foundation as Associate Managing Dir in 1978. He was named managing director in 1991, and became Pres in 1999. Prior to joining...

International Plant Nutrition Institute.(ASSOCIATION NEWS)(appointment of Dr. Steven B. Phillips )(Brief article)
July 1, 2007... Dr. Steven B. Phillips joins the staff of the International Plant Nutrition Institute (formerly the Potash & Phosphate Institute) as Southeast Region Dir. He was previously Associate Professor at Eastern Shore Agricultural Research and...

HR best practices: the scoop on recording.(AGCareers.com)
July 1, 2007... Benchmarking your organization's human resources practices, also known as people management practices, can provide your company a valuable avenue to stay competitive for talent across the agribusiness industry. What does benchmarking human...

Supporting young professionals: Eastern Chapter names first student award recipient.(National NAMA News: News and information for members and friends of NAMA)
July 1, 2007... To support young, aspiring ag professionals, the National Agri-Marketing Association, Eastern Chapter, presented its first annual student award grant at New York City's John Bowne High School graduation awards ceremony on May 31, 2007. Wendy...

NAMA Boot Camp: 2007 NAMA Boot Camp: August 21-23 * Kansas City.(National NAMA News: News and information for members and friends of NAMA)
July 1, 2007... The fourth annual NAMA Boot Camp, slated for August 21-23 in Kansas City will provide the tools you need to more professionally market to the ag industry. Whether you're new to the industry or a seasoned verteran, enlist today to learn more...

New NAMA members.(National NAMA News: News and information for members and friends of NAMA)
July 1, 2007... The following are new members from May 15 to June 15 AT LARGE Stephen Powell, AgDealer CAMA ALBERTA Darrell Komick, Calgary Farmers Market CAMA SASKATCHEWAN Stephen Powell, AgDealer CAROLINAS/VIRGINIA Erin...

Marketing an NBA team.(National NAMA News: News and information for members and friends of NAMA)
July 1, 2007... Badger NAMA traveled to Milwaukee over the winter for a presentation on the marketing of an NBA team. The night was a great success and was capped off with a Buck's victory. The tour started at Bucks Courtside, a nice restaurant and exclusive...

NAMA leader message: cultivating NAMA connections.(National NAMA News: News and information for members and friends of NAMA)(National Agri-Marketing Association)(Brief article)
July 1, 2007... "We can help NAMA grow and keep good young people advancing in agricultural marketing careers by encouraging new co-workers to renew their NAMA membership and urging them to get involved in local NAMA chapter activities." --Monte Reese ...

Segmentation to the farm gate.(Sales and Marketing Insights from Purdue University)
July 1, 2007... There is likely no idea more foundational for marketers than market segmentation. Any marketer worthy of the title can talk at length about slicing markets via demographic, geographic, psychographic, and behavioral criteria. They can equally...

Welcome to the trifecta!(Agri Marketing: SERVING AGRIBUSINESS PROFESSIONALS)
July 1, 2007... Think of historical Churchill Downs and beautiful, powerful Thoroughbreds, Louisville Slugger baseball bats and creative Hadley pottery. The lively town of Louisville will serve as our Kentucky home for this year's Agricultural Media...

Program overview.(Agri Marketing: SERVING AGRIBUSINESS PROFESSIONALS)(Calendar)
July 1, 2007... SATURDAY, JULY 28 8:00 a.m.-4:00 p.m. Tours of the horse country SUNDAY, JULY 29 11:00 a.m.-5:00 p.m. Registration 10:00 a.m.-4:00 p.m. Masters Class: Lights, Camera, Critique 1:00 p.m.-4:00...

Updates by ag communication trade association leaders.(Agricultural Media Summit)
July 1, 2007... AMERICAN BUSINESS MEDIA (ABM) AGRI-COUNClL by Gary Vorpahl, Agri-Council Chairman, Hoard's Dairyman, Ft. Atkinson, WI As chairman of the ABM Agri-Council, I am looking forward to welcoming agri-business professionals to the 2007...

Building the company brand. Build the trust that builds sales.(Agricultural Media Summit)
July 1, 2007... As it happens, brand marketing began in agriculture. The practice of branding livestock to identify the owner goes all the way to the Middle Ages. Fast-forward to the 19th century, when the Industrial Revolution moved production from local...

The key to reaching the AG market is planting many seeds.(Harris Interactive Inc.)
July 1, 2007... You reap what you sow... and research by Harris Interactive confirms that this is especially true when reaching out to the ag market. An integrated business media campaign utilizing a variety of mediums or "seeds" is unequivocally the most...

What media directors want from ag media providers.(Agricultural Media Summit)
July 1, 2007... Laura Henke, Charleston | Orwig Hartland, WI Knowledge and information--two cornerstone words in media and a central part of a media director's vocabulary. We like to see that our media representatives are knowledgeable. Knowledgeable...

AMS InfoExpo guide.(Agricultural Media Summit)
July 1, 2007... Agricultural writers and editors attending the Agricultural Media Summit (AMS) July 29--August 1 in Louisville will find out what's new from these leading agriculture companies and organizations. The list is current as of June 29, 2007. 25...