Agri Marketing articles from July 2002

Agri Marketing archives from July 2002

Branding ... (For Openers).(Brief Article)
July 1, 2002... The former APA: The Association of Leading Ag Media Companies, now part of American Business Media, sponsored a landmark research study this past winter and spring. The study explores the dynamics of the purchasing process of farmers and...

And the `old-school' winners were ... (For Openers).
July 1, 2002... Oh, these guys sure know their ag agency history, or have kept all the back issues of Agri Marketing. Congratulations to our co-winners, Ron Bader and Shane Smith, for coming the closest in naming the top five ag agencies in 1976! They both...

This month in Agri Marketing ...(Brief Article)
July 1, 2002... Five years ago * Linda Grunberg is named public relations director for Data Transmission Network Corp. (DTN), Omaha, Neb. Kim Dloughy-Lang joins the company as senior communications consultant. * Novartis Corp. combines its four seed...

Valent U.S.A. Corporation. (At Closing People).(new president)(Brief Article)
July 1, 2002... Valent U.S.A. Corporation, Walnut Creek, Calif., appoints Trevor Thorley to the position of president and COO of the company. Thorley comes to Valent from Bayer Corporation where he served as senior vice president, marketing and sales, with the...

Nutra-Park, Inc. (At Closing People).(new chief financial officer)(Brief Article)
July 1, 2002... Nutra-Park, Inc., Madison, Wis., names Larry Kline CFO/vice president of business development. He will focus on equity financing, strategic planning and financial analysis while advancing business development and strategic partnerships. Most...

AGCO Corp. (At Closing People).(management selections)(Brief Article)
July 1, 2002... The board of directors of AGCO Corp., Duluth, Ga., has indefinitely extended the contract of Robert J. Ratfliff as chairman, president and CEO. Along with this decision came several new assignments including: Donald Millard is appointed to...

Pfister Hybrids. (At Closing People).(new vice president)(Brief Article)
July 1, 2002... Pfister Hybrids, El Paso, Ill., names David Pfister to the position of vice president & sales manager. Pfister formerly served as Pfister regional manager for Illinois. His new role represents the third generation of Pfister family leadership...

eMerge Interactive, Inc. (At Closing People).(Reid Johnson retires)(Brief Article)
July 1, 2002... Reid Johnson, CFO of emerge Interactive, Inc., Sebastian, Fla., recently retired. The company has appointed Juris Pagrabs to the position of executive vice president, chief financial officer, to succeed Johnson. Pagrabs has been with emerge...

Grains Foundation. (At Closing People).(William Kirk, new leader)(Brief Article)
July 1, 2002... William "Bill" Kirk will head the Grains Foundation, which was established by the U.S. Grains Council, Washington, D.C., to advance understanding of the importance of international trade to U.S. agriculture. Kirk brings to the foundation 37...

Delta and Pine Land Company. (At Closing People).(executive retirement)(Brief Article)
July 1, 2002... CEO Murray Robinson will retire as president and CEO of Delta and Pine Land Company effective August 31, 2002. W.T. ("Jag") Jagodinski, who was named executive vice president, will succeed Robinson as president and chief executive officer,...

Farmland Industries, Inc. (At Closing News).(bankruptcy filing)(Brief Article)
July 1, 2002... Due to continued adverse market conditions in the nitrogen fertilizer business and recent increases in cash demands, Farmland Industries, Inc., Kansas City, filed a voluntary petition for reorganization under Chapter 11 of the U.S. Bankruptcy...

Delta and Pine Land Co., Scottsdale, Miss., acquires 50 percent of a joint venture venture, D&M International, LLC from its partner Pharmacia Corp. (At Closing News).(Brief Article)
July 1, 2002... Delta and Pine Land Co., Scottsdale, Miss., acquires 50 percent of a joint venture, D&M International, LLC from its partner Pharmacia Corp. D&PL and Pharmacia formed D&M International in 1995 to establish businesses for the production of cotton...

AniGenics, Inc., an animal genomics company, will now be known as Pyxis Genomics, Inc. (At Closing News).(Brief Article)
July 1, 2002... AniGenics, Inc., an animal genomics company, will now be known as Pyxis Genomics, Inc. Privately held AniGenics was launched in 2000 to create more accurate, efficient and cost-effective means of identifying genes that influence animal...

Purnell honored by alma mater. (FYI News & Notes).(Rick Purnell)(Brief Article)
July 1, 2002... The department of agricultural education, communications and 4-H youth development at Oklahoma State University, Stillwater, Kan., awarded Rick Purnell for his outstanding achievement in agricultural communications with the 2002 Agricultural...

Bush meets with NPPC. (FYI News & Notes).(World Prk Expo)(Brief Article)
July 1, 2002... The 14th annual World Pork Expo held June 6-8, 2002, in Des Moines, Iowa, featured a visit from President George W. Bush. During the noon hour address, President Bush addressed key aspects of his plan for ensuring economic security for all...

USA Rice Federation wins 2002 IACP Award. (FYI News & Notes).
July 1, 2002... The USA Rice Federation (USA Rice), Houston, captured the International Association of Culinary Professionals' Award of Excellence for best corporate consumer education and communication materials on April 20 at a gala awards ceremony held in...

Play ball. (FYI News & Notes).
July 1, 2002... Once again, Garst Seed Company, Slater, Iowa, and the Iowa Cubs (AAA team for the Chicago Cubs) have teamed up for some fun programs for the 2002 crop year and baseball season. WHO farm broadcasters, Gary Wergin and Mark Pearson did their May...

Reinke completes dealership service school. (FYI News & Notes).
July 1, 2002... Reinke, a Deshler, Neb.-based manufacturer of mechanized irrigation systems, completed its Service School this March after holding five regional training schools and six in-house training schools at the Reinke headquarters, since November 2001....

Veneman meets with CropLife America. (FYI News & Notes).(Ann Veneman, Secretary of Agriculture)(Brief Article)
July 1, 2002... Secretary of Agriculture Ann Veneman met with CropLife America President Jay Vroom, CropLife America board chairman Jim Borel of DuPont and other CropLife America executive committee members in April to discuss trade, agriculture in developing...

Syngenta Media Fellowship takes journalists, broadcasters to London. (FYI News & Notes).
July 1, 2002... Syngenta provided a group of farm broadcasters and journalists the opportunity to learn more about the company through the Syngenta Media Fellowship. On Feb. 25, 2002, Jennie Bedsworth, Missouri Ruralist; Bill Eftink, Eftink, Inc.; Dave...

Stock price at close of market. (AG Stock Index).(Brief Article)
July 1, 2002... [GRAPHICS OMITTED] STOCK PRICE AT CLOSE OF MARKET Exchange: Month Ago Ticker 4/30/02 CAPITAL EQUIPMENT, FARM MACHINERY AGCO Corp. ...

NAMA leader's message. (National NAMA News).(Brief Article)
July 1, 2002... Both President Teresa Hinrichs and President Elect Mike Gustafson are committed to finding ways to strengthen NAMA's platform over the next two years. I believe that strength is oftentimes found at the very core of your being... and for NAMA,...

2002 Agri-Marketing Conference student activities.
July 1, 2002... This year's Agri-Marketing Conference & Trade Show, held April 17-19 in Nashville, hosted more than 400 students and advisors from 37 schools in attendance, including representatives from two Canadian universities. Many student attendees...

Farm bill: more politics than policy. (Washington Perspectives).(Brief Article)
July 1, 2002... With the president's signature on it and USDA at work implementing he new farm bill, most might conclude we have seen the last of farm politics for the year. Think again. Farm bill politics usually has its own rules and rivalries; the...

MachineryLink, Inc. (Marketing People).(Brief Article)
July 1, 2002... Jeff Lilienthal and Terry Steckler both join MachineryLink, Inc., Kansas City, Mo., as regional field operations & sales managers. Lilienthal is responsible for sales and support in Minnesota, Wisconsin and Iowa. Prior to joining the company he...

Makhteshim Agan of North America (MANA). (Marketing People).(Brief Article)
July 1, 2002... Makhteshim Agan of North America (MANA), New York, N.Y., hires Michael J. Bittner as the sales area manager for the Pacific Northwest. Bittner has responsibility for managing all sales activity, including distributor and retailer relationships...

Agrium Inc. (Marketing People).(Brief Article)
July 1, 2002... Agrium Inc., Calgary, Alberta, hires James M. Grossett as vice president of human resources. He succeeds Michael J. Klein, who recently retired. Grossett was previously senior vice president of human resources for Molson Inc. and prior to that...

Agriliance. (Marketing People).(Brief Article)
July 1, 2002... Steve Hastings joins Agriliance, Inver Grove Heights, Minn., as vice president of northern sales. Hastings will be responsible for sales in the company's northern regions, the Agronomy Production Specialist program, and all Agronomy Technical...

Becker Underwood, Inc. (Marketing News).(rebrands acquisition MicroBio Group Ltd.)(Brief Article)
July 1, 2002... Becker Underwood, Inc., an Ames, Iowa-based manufacturer of specialty colorant and bio-agronomic products, has aligned its recently acquired international facilities and product lines. MicroBio Group Ltd., acquired in 2000, has officially...

Cargill Fertilizer, Inc., Farmland Industries, Inc. and Hydro Agri North America, Inc. have signed a non-binding letter of intent for Cargill's purchase of the operations of Farmland Hydro. (Marketing News).(Brief Article)
July 1, 2002... Cargill Fertilizer, Inc., Farmland Industries, Inc. and Hydro Agri North America, Inc. have signed a non-binding letter of intent for Cargill's purchase of the operations of Farmland Hydro, L.P., a joint venture between Farmland Industries,...

DuPont Protein Technologies. (Marketing News).(expansion in China, joint venture with Henan Louhe Shineway Industry Group Company Ltd.)(Brief Article)
July 1, 2002... DuPont plans to expand its DuPont Protein Technologies business in the People's Republic of China to produce and market soy protein for mainstream consumer foods. DuPont issued a letter of intent to form a joint venture with Henan Louhe...

Delta Max Cotton LLC is formed as a joint venture between Delta and Pine Land Company Scottsdale, Miss., a commercial breeder, producer and marketer of cotton planting seed and MaxyAg, Inc., a wholly owned subsidiary of Maxygen, Inc., Redwood City, Calif. (Marketing News).(Brief Article)
July 1, 2002... Delta Max Cotton LLC is formed as a joint venture between Delta and Pine Land Company Scottsdale, Miss., a commercial breeder, producer and marketer of cotton planting seed and MaxyAg, Inc., a wholly owned subsidiary of Maxygen, Inc., Redwood...

U.S. Food & Agribusiness Exhibition. (Marketing News).
July 1, 2002... The government of Cuba has provided final approval for PWN Exhibicon International LLC to schedule the first U.S. government authorized U.S. Food & Agribusiness Exhibition in Havana, Cuba, on Sept. 26-30, 2002. Products which may be featured at...

HammerBlow Corporation. (Marketing People).(Joel Herring appointed)(Brief Article)
July 1, 2002... Joel Herring is promoted to vice president of sales for all product lines at the HammerBlow Corporation, Wausau, Wis. Herring has been with HammerBlow for four years and has served as director of customer service and sales with major...

National Farmers Union. (Marketing People).(Kristy Berger appointed)(Brief Article)
July 1, 2002... The National Farmers Union, Washington, D.C. appoints Kristy Berger to the position of communications coordinator. As communications coordinator, Berger will focus on assisting state organizations with communication activities, radio production...

Nissan Chemical Industries, Ltd., Tokyo, a Japanese agrochemical company, agreed to buy certain assets from Monsanto Co., St. Louis, for use in the Japanese market. (Marketing News).(Brief Article)
July 1, 2002... Nissan Chemical Industries, Ltd., Tokyo, a Japanese agrochemical company, agreed to buy certain assets from Monsanto Co., St. Louis, for use in the Japanese market. The proposed transaction includes the transfer of Monsanto's trademarks for...

Natural Habitats, Syracuse, Neb., joins Farmers National Company, Omaha, Neb., as a subsidiary. (Marketing News).
July 1, 2002... Natural Habitats, Syracuse, Neb., joins Farmers National Company, Omaha, Neb., as a subsidiary. Natural Habitats serves a variety of clients in 39 states and Mexico, from commercial and recreational property owners to government agencies and...

Vance Publishing. (Media People).(Ron Goble appointed)(Brief Article)
July 1, 2002... Vance Publishing, Kansas City, Mo., hires Ron Goble as editor of Grapes and California Nuts, two new publications serving the Western market. Goble is a veteran agricultural reporter/editor who has operated his own public relations company in...

Top Crop Manager. (Media People).(Bruce Barker appointed)(Brief Article)
July 1, 2002... Top Crop Manager, Exeter, Ontario, appoints Bruce Barker as western field editor. A contributor of technical crop management stories for the magazine since 1993, Barker has extensive experience of farm practices in western Canada. Barker has...

Brighton. (Agency People).(Scott McClure appointed)(Brief Article)
July 1, 2002... Brighton, St. Louis, has hired agricultural communications veteran Scott McClure as an account supervisor. With more than 20 years experience in agricultural and turf communications, McClure will take a lead role in managing Southern and...

Penn Garritano Direct Response Marketing. (Agency People).(Daniel Boone appointed)(Brief Article)
July 1, 2002... Daniel Boone, former Saatchi & Saatchi director of direct marketing, joins Penn Garritano Direct Response Marketing, Minneapolis, as vice president/director of strategic marketing. In his new position, Boone will help the agency manage its...

Kincannon & Reed. (Agency People).(Frederick R. Medero, William F. Kuckuck appointed)(Brief Article)
July 1, 2002... Kincannon & Reed, Vienna, Va., hires Frederick R. Medero to direct its new office in San Francisco and hires William F. Kuckuck. Medero served as CEO from 1991-93 of the Farmers Home Administration during the administration of President George...

LocalWeb4u Inc. enters into a partnership with two Indianapolis-based media properties owned by Emmis Communications Corporation. (Media News).(Brief Article)
July 1, 2002... LocalWeb4U Inc. enters into a partnership with two Indianapolis-based media properties owned by Emmis Communications Corporation. The partnership will create a branded Internet service product for AgriAmerica.com and WIBC. The ISP service will...

Cygnus Business Media acquires Frozen Food Age and Food Logistics magazines from New York-based VNU Business Media. (Media News).(Brief Article)
July 1, 2002... Cygnus Business Media acquires Frozen Food Age and Food Logistics magazines from New York-based VNU Business Media. The transaction also includes FrozenFoodAge.com and Foodlogistics.com, the publications' popular companion Web sites. Both...

AGDATA/IML, Charlotte, N.C., has selected Rhea & Kaiser Marketing Communications, Naperville, Ill., to provide communications support and management for several projects. (Agency News).(Brief Article)
July 1, 2002... AGDATA/IML, Charlotte, N.C., has selected Rhea & Kaiser Marketing Communications, Naperville, Ill., to provide communications support and management for several projects. Rhea & Kaiser will concept and design the company's Web site, as well as...

CNH North America, Lake Forest, Ill., selects five leading marketing communications agencies to support its multi-brand strategy. (Agency News).(Brief Article)
July 1, 2002... CNH North America, Lake Forest, Ill., selects five leading marketing communications agencies to support its multi-brand strategy. Colle+McVoy, Minneapolis, will lead advertising and creative efforts for both Case IH and New Holland brands of...

Big River Zinc Corporation, a wholly owned subsidiary of Korea Zinc Company, Ltd., has chosen Avant Marketing Group, St. Louis, as its new strategic market planning agency. (Agency News).(Brief Article)
July 1, 2002... Big River Zinc Corporation, a wholly owned subsidiary of Korea Zinc Company, Ltd., has chosen Avant Marketing Group, St. Louis, as its new strategic market planning agency. Already one of the largest manufacturers of zinc sulfate in the nation,...

Planting seeds: Kansas seed grain producers take technology marketing to a new level. (Wheat & Small Grains Markets).(Brief Article)
July 1, 2002... What's the best turnkey deal you ever got? A great custom-built home, perhaps? A thriving business? Kansas seed producers are geared to create turnkey deals with "everybody wins" potential, courtesy of a new endeavor they call AGvantage...

Modest wheat recovery ahead. (Wheat & Small Grains Markets).(Brief Article)
July 1, 2002... Nostalgia for the 1970s is on the rise in U.S. culture. Oddly, many of wheat's supply and demand statistics have reverted to levels from that era as well. But before you grow sideburns and try to squeeze into your old leisure suit, let's review...

Swaying sales decisions: influencer involvement, support critical to successful marketing.(Brief Article)
July 1, 2002... All business-to-business consumer audiences have individuals or groups of individuals who "influence" purchase decisions. That's especially true in agriculture, where the success or failure of a marketing plan can hinge on an influencer's...

`Unexpected' success in agriculture. (Career Tracks).(Brief Article)
July 1, 2002... Editor's Note: Cheryl Morley is president of the Animal Agricultural Group, Monsanto Company, St. Louis. She is responsible for managing all aspects of three businesses: Monsanto Dairy, Monsanto Choice Genetics and Monsanto Protein...

The World Agricultural Forum (WAF), a St. Louis-based non-profit organization that provides the only neutral and inclusive forum for global dialogue on critical issues involving food, fuel, health and fiber, has been awarded a $200,000 grant from the W.K Kellogg Foundation. (Association News).(Brief Article)
July 1, 2002... The World Agricultural Forum (WAF), a St. Louis-based non-profit organization that provides the only neutral and inclusive forum for global dialogue on critical issues involving food, fuel, health and fiber, has been awarded a $200,000 grant...

Philom Bios Inc., Saskatoon, Saskatchewan, contributes $100,000 to the Saskatchewan Pulse Growers' Capital Campaign. (Association News).(Brief Article)
July 1, 2002... Philom Bios Inc., Saskatoon, Saskatchewan, contributes $100,000 to the Saskatchewan Pulse Growers' Capital Campaign. The money will be used toward capital funding for the establishment of a world-class, multi-user research facility. The SPG...

American Feed Industry Association (AFIA). (Association News).(Brief Article)
July 1, 2002... The American Feed Industry Association (AFIA), Arlington, Va., recognizes member companies that instigate environmentally conscious programs for recycling and waste reductions at their plants. The winners include: Customer / Community...

National Grain Trade Council. (Association News).(Brief Article)
July 1, 2002... The National Grain Trade Council, Washington, D.C., launched its Web site, www.ngtc.org. The site provides access to information about the council, including its mission statement, list of member companies, meeting information and...

Animal Health Institute. (Association People).(Brief Article)
July 1, 2002... The Animal Health Institute elects its 2002-2003 executive committee members at the AHI Annual Meeting in Naples, Fla. The seven-member committee consists of representatives from AHI's licensed member companies. The members of the executive...

Livestock Marketing Association. (Association People).(Brief Article)
July 1, 2002... Billy Perrin, owner of the Southern Oklahoma Livestock Auction in Ada, Okla., is the Livestock Marketing Association's 2002-2003 president. A past chairman of the Oklahoma Beef Industry Council, Perrin is also a former board member of the U.S....

Canadian trade shows tune in: a plateau in attendance means organizers must ensure attendees return. (Farm Show Guide).(Brief Article)
July 1, 2002... Agricultural trade shows are great networking venues and produce a valuable marketplace for exhibitors and attendees. But in these tough times for agriculture, are people beginning to stay away from trade shows? Are trade shows hurting? ...

Teaching the magic: Disney Institute program enlightens farm shows with customer service, creativity training. (Farm Show Guide).(Brief Article)
July 1, 2002... When most think of the Walt Disney World Resort, images giant roller coasters, Mickey Mouse and crowds of entertainment-seekers usually come to mind. But after spending three days in behind-the-scenes training sessions with the Disney Institute...

Dimensional marketing: trade show giveaways that last. (Farm Show Guide).(Brief Article)
July 1, 2002... Ah, the trade show--row after endless row of white draped booths with a variety of products and services for perusal and purchase. Where does a visitor start, and how do they tell one product from the other? Some exhibitors entice visitors with...

Tricks of the trade: Ag media companies draw crowds at 2002 NAMA Trade Show. (Farm Show Guide).(Brief Article)
July 1, 2002... Agrimarketers often ask: "How do we get traffic to our trade show booths?" Although Agri Marketing doesn't have all of the technical answers, we can provide some excellent examples of traffic-makers from the 2002 NAMA Trade Show. Check out how...

Show calendar. (Farm Show Guide).(Brief Article)
July 1, 2002... 2002 JULY 9-11 Wisconsin Farm Progress Days 16-18 Michigan Agricultural Equipment Expo 19-21 Four State Farm Show 25 Milan No-Till Crop Production Field Day AUGUST 6-8 Farmfest...

It's farm showtime! (Farm Show Guide).(Brief Article)
July 1, 2002... Agri Marketing's annual Farm Show Guide is a handy reference to upcoming farm shows throughout the U.S., Canada, and select international locations. This Guide can be viewed throughout the year under the Special Features button on...

State fair roundup. (Farm Show Guide).(Brief Article)
July 1, 2002... FARM SHOW GUIDE Fair Name City Alabama State Fall Fair & Festival Birmingham Arkansas State Fair Little Rock Arkansas-Oklahoma State Fair Fort Smith Central Washington...

Upcoming meetings for Agri Marketing.(Brief Article)
July 1, 2002... JULY JULY 7-10: Canadian Seed Trade Association Annual Meeting, Kelowna, BC. Contact 613/829-9527. JULY 10-11: American Egg Board Board Meeting, Chicago. Contact Jean Dauer at 847/296-7043. JULY 13-17: Soil and Water Conservation...

Award-winning EnviroQuest tells `good stories' about stewardship efforts. (Thinking Outside The Box).(Brief Article)
July 1, 2002... When the Walkerton Ontario water contamination crisis broke out a couple years ago (the E. coli outbreak that resulted in the death of seven and the serious illness of more than 2,000 people), Pioneer Hi-Bred Limited in Canada decided to do...

75 years of cooperative innovation. (View From The Top).(Brief Article)
July 1, 2002... Editor's Note: Bill Davisson has served GROWMARK, Inc. as chief executive officer since 1998. He began his career at GROWMARK in 1970 with positions including controller, VP of finance and VP of member services. GROWMARK is a federated...

We'll bowl you over. (Agricultural Publications Summit, LLC).(Brief Article)
July 1, 2002... Get your "grip" in top form before heading for the 2002 Agricultural Publications Summit (APS) in Reno, Nev., July 22-25. You'll need it for golf, bowling, handshakes, one-arm bandits, and hauling in a jackpot of fun and contacts you'll make at...

APS overview. (Agricultural Publications Summit, LLC).(Brief Article)
July 1, 2002... MONDAY, JULY 22 9 a.m. Registration Opens 1:30 p.m. Writing and Design Clinics TUESDAY, JULY 23 8 a.m. Registration 8 a.m. Writing and Design Clinics Continue 11:45 a.m. Luncheon --...

Joint effort boosts APS' benefits. (Agricultural Publications Summit, LLC).(Brief Article)
July 1, 2002... Editor's Note: The American Agricultural Editors' Association, Livestock Publications Council and former APA: The Association of Leading Ag Media Companies have worked together to make the 2002 Agricultural Publications Summit a success. The...

Fate of farm magazines: service, new tools rank as keys to success in print media. (Agricultural Publications Summit, LLC).(Brief Article)
July 1, 2002... Editor's Note: The leaders, featured alphabetically, of five national agriculture magazines and media companies offer their viewpoint on the significance of print media in the marketing mix and the future of ag media brands in the changing...

Adoption of AG brands in today's tough marketing environment: landmark research from APA: the Association of Leading Ag Media companies (now ABM). (Agricultural Publications Summit, LLC).(Brief Article)
July 1, 2002... Compiled by Agri Marketing editors In the last issue, results from this study confirmed that farmers and ranchers feel the necessity of knowing and learning about your brand before dealers and sales reps even start making calls. The...

Agricultural publications Summit InfoExpo guide. (Agricultural Publications Summit, LLC).(Brief Article)
July 1, 2002... Agricultural writers and editors attending the Agricultural Publications Summit July 22-25 in Reno, Nev. will find out what's new with leading agriculture companies and organizations. Following is a list of exhibitors attending the Agricultural...