Agri Marketing articles from January 2002

Agri Marketing archives from January 2002

Welcome to the New Year.... (For Openers).(Brief Article)
January 1, 2002... Welcome to the New Year.... we made it through 2001. Quite a year wasn't it! Here's just a few highlights: China's role in the WTO; South American soybean production; natural gas prices; ethanol; livestock diseases; farm bill debate; and the...

This month in Agri Marketing ... (For Openers).(going back in time)(Brief Article)
January 1, 2002... Five Years Ago * Monsanto Co., St. Louis, approved plans to form two separately traded, public companies: a life science company to serve agriculture, food and health care markets, and a chemical company to manufacture and market other...

Agriliance.(personnel)(Brief Article)
January 1, 2002... Agriliance, St. Paul, Minn., hires Robert Hill as strategic marketing manager. He will be responsible for numerous planning and market research functions across all company divisions. Prior to joining Agriliance, Hill was vice president, market...

Data Transmission Network Corporation.(appoints Barry Drayson chief executive officer of DTN Information Services)(Brief Article)
January 1, 2002... Data Transmission Network Corporation (DTN), Omaha, Neb., appoints Barry Drayson chief executive officer of DTN Information Services, its agricultural and real time market data information subsidiary. Drayson will be responsible for providing...

Syngenta Corporation.(personnel)(Brief Article)
January 1, 2002... Bob Woods, chairman of Syngenta Corporation, Greensboro, N.C., will assume responsibility for Syngenta Crop Protection in NAFTA. Having steered Syngenta Crop Protection in NAFTA through the intensive merger and post-merger period, Heiri Gugger,...

E-Markets, Inc.(personnel)
January 1, 2002... Phillip Van Valkenburg has been named director of business development -- inputs for E-Markets, Inc., Ames, Iowa. Before joining E-Markets, Van Valkenburg was the client solutions director for Oracle Corporation, St. Louis. Prior to that, he...

Archer Daniels Midland Co.(names new president)(Brief Article)
January 1, 2002... Archer Daniels Midland Co., Decatur, Ill., names Paul Mulhollem to the post of president, effective immediately, replacing John McNamara, who resigned to pursue personal interests. Mulhollem has been with ADM since 1992 and has served in a...

Phibro Animal Health.(personnel)(Brief Article)
January 1, 2002... Marvin S. Sussman has taken over as president of Philip Brothers Chemical's Phibro Animal Health division, Fairfield, N.J. Former president, Dr. Robert Querido, stepped down but will continue his involvement with Phibro Animal Health, dividing...

FMC Corporation.(personnel)
January 1, 2002... FMC Corporation, Philadelphia, has named Dr. Larry Hatfield as director of North American operations for the Agricultural Products Group, with responsibility for the sales, marketing, development and distribution of FMC crop-protection products...

Pharmacia Animal Health.(personnel)(Brief Article)
January 1, 2002... Pharmacia Animal Health, Kalamazoo, Mich., names Robert W. Jones vice president, international operations and Folkert Kamphius vice president, global marketing. Jones joins Pharmacia Animal Health from Alpharma, where he served as senior vice...

AGCO Corp., Duluth, Ga., will acquire the design, assembly and marketing for a new line of high-tech farm tractors from Caterpillar Inc., Peoria, Ill.(Brief Article)
January 1, 2002... AGCO Corp., Duluth, Ga., will acquire the design, assembly and marketing for a new line of high-tech farm tractors from Caterpillar Inc., Peoria, Ill. Terms of the deal were not disclosed. Under the agreement, AGCO will start assembly of...

Philip Morris Companies Inc., Richmond, Va., will ask shareholders to approve changing its name to Altria Group, Inc. at its annual meeting in April.(Brief Article)
January 1, 2002... Philip Morris Companies Inc., Richmond, Va., will ask shareholders to approve changing its name to Altria Group, Inc. at its annual meeting in April. The operating companies: Philip Morris USA, Philip Morris International, Miller Brewing and...

CNH Global N.V.'s second joint venture in China has received its business license from the Shanghai Industrial & Commercial Administration Management Bureau of the People's Republic of China.(Brief Article)
January 1, 2002... CNH Global N.V.'s second joint venture in China has received its business license from the Shanghai Industrial & Commercial Administration Management Bureau of the People's Republic of China. The license grants Shanghai New Holland Agricultural...

Rooster.com.(Brief Article)
January 1, 2002... Rooster.com ceases operations due to lack of funding. Rooster, launched in the Spring of 2000, was founded by Cargill Inc., Cenex Harvest States Cooperative and Dupont Co. Other investors soon followed, including Archer Daniels Midland Co.; The...

Bayer AG.(planning to sell three non-core units)(Brief Article)
January 1, 2002... Bayer AG, Leverkusen, Germany, plans to sell three businesses and will give its four core divisions more freedom to seek alliances under a restructuring plan aimed at improving profits. The planned sale of three businesses is designed to leave...

Pharmacia Corporation's board of directors has authorized the company to spin off its Monsanto agricultural subsidiary in the second half of 2002.(Brief Article)
January 1, 2002... Pharmacia Corporation's board of directors has authorized the company to spin off its Monsanto agricultural subsidiary in the second half of 2002. Under the plan, Pharmacia will distribute its entire ownership of Monsanto stock to Pharmacia...

U.S. antitrust enforcers cleared Nestle S.A.'s purchase of Ralston Purina Co.(Brief Article)(Statistical Data Included)
January 1, 2002... U.S. antitrust enforcers cleared Nestle SA's purchase of Ralston Purina Co. to create the world's largest pet food company after the firms agreed to divest two cat food brands to preserve competition. The U.S. Federal Trade Commission voted...

Deere & Co., Moline, Ill., has pulled the plug on its VantagePoint Network Members Site.(Illinois)(Brief Article)
January 1, 2002... Deere & Co., Moline, Ill., has pulled the plug on its VantagePoint Network Members Site, an Internet-based service that allowed farmers to track crop data collected from their fields, some of it through Global Positioning System equipment....

Doane Agricultural Services, St. Louis, and Farms.com Ltd., London, Ontario, have formed an alliance to market and develop a new agricultural careers Web site, called CareersInAg.com.(Missouri)(Brief Article)
January 1, 2002... Doane Agricultural Services, St. Louis, and Farms.com Ltd., London, Ontario, have formed an alliance to market and develop a new agricultural careers Web site, called CareersInAg.com. Doane Agricultural Services will market CareersInAg.com to...

AG stock index.(agricultural stock index)(Brief Article)(Illustration)(Statistical Data Included)(Industry Overview)
January 1, 2002... [GRAPHICS OMITTED] STOCK PRICE AT CLOSE OF MARKET Month This Year Ago Month Ago ...

NAMA leader's message. (National NAMA News).
January 1, 2002... Happy New Year, everyone! Traditionally, this is the time of year when we reflect upon the events of the previous year and look forward to the events of the next year. It almost goes without saying that last year was a difficult year for many...

2002 Agri-Marketing Conference.
January 1, 2002... This year's agri-marketing conference is set for April 17-19 in Nashville. These pages will give you a glimpse into the keynote sessions. Watch for the next issue of Agri Marketing which will feature more in-depth information or visit...

New members. (New Feature).(NAMA)(CAMA)(Brief Article)(Directory)
January 1, 2002... Many new members joined NAMA, CAMA, and our affiliated councils during November 2001. The diverse agribusiness background represented by our members makes NAMA the foremost organization catering to agricultural professionals. Share the Value of...

Increasing the effectiveness of international database marketing. (Research Reports).(Brief Article)(Illustration)(Statistical Data Included)
January 1, 2002... Direct mail is a marketing technique used around the world. Global companies invest thousands of dollars building their own databases not only in North America, but also in Europe and South America where it is difficult to purchase lists of...

AFA honors AG leaders. (FYI News & Notes).(Agriculture Future of America, Dan Glickman, Orion Samuelson)
January 1, 2002... The Agriculture Future of America (AFA) honored Dan Glickman, former U.S. Secretary of Agriculture, and Orion Samuelson, Agriculture Services Director for WGN Radio, with "Leader in Agriculture" awards during the organization's annual Leaders...

MACPA honors industry leaders. (FYI News & Notes).
January 1, 2002... The Mid America Crop Protection Association (MACPA) honored Dr. David Downey with the Educator of the Year Award for his efforts as executive director of Purdue's Center for Agricultural Business. Neil Strong, past MACPA president and current...

California raisins hit the airwaves. (FYI News & Notes).(famous Clio award-winning dancing raisins commercial)(Brief Article)
January 1, 2002... If you watched the Food Network between October and December, you may have been transported to yesteryear with the Clio Award-winning commercial, "Lunch Box," featuring the California Dancing Raisins. The California Raisins Marketing Board,...

FFA members learn about the past. (FYI News & Notes).
January 1, 2002... Chevron Texaco Global Lubricants, San Ramon, Calif., awarded a total of $10,000 in prizes to students who participated in the company's Sixth Annual Tractor Restoration Competition. The prizes were awarded during the National FFA Convention...

ACPA changes name, elects officers. (FYI News & Notes).(American Crop Protection Association (ACPA))(Brief Article)
January 1, 2002... Officers, executive committee and board members were named during the 68th annual meeting of the American Crop Protection Association (ACPA), Washington, D.C., in White Sulphur Springs, W. Va. At the meeting, the ACPA board of directors...

Armstrong named NAFB Farm Broadcaster of the Year. (FYI News & Notes).(National Association of Farm Broadcasters (NAFB))(Brief Article)
January 1, 2002... The National Association of Farm Broadcasters awarded Max Armstrong, farm broadcaster for WGN/Tribune Radio Networks, Chicago, the 2001 Farm Broadcaster of the Year at its November convention in Kansas City, Mo. Armstrong has been with WGN...

Garst Seed Company.(hires Scott Hart)(Brief Article)
January 1, 2002... Garst Seed Company, Slater, Iowa, hires Scott Hart as soybean product manager for the company. Hart will manage the soybean product range for the Garst, AgriPro, Gutwein and PSA brands as well as work with the company's AgriPro Soybean Research...

Alpharma Inc.(appoints Carol Wrenn to head animal health division)
January 1, 2002... Alpharma Inc., Fort Lee, N.J., names Carol Wrenn president of its animal health division. She succeeds Bruce Andrews, who will be retiring from the company. Wrenn joins Alpharma following a seventeen-year tenure at AlliedSignal, which merged...

Cargill Food System Design.(appoints Paul Hillen to vice president of marketing)(Brief Article)
January 1, 2002... Paul Hillen, former marketing director for Procter and Gamble's Juice Products division, has been named vice president of marketing for Cargill Food System Design, Minneapolis. Hillen has 17 years of sales and marketing experience, 15 with...

Kent Feeds, Inc.(Gage A. Kent will replace Jack May as president)(Brief Article)
January 1, 2002... Jack May has stepped down as president of Kent Feeds, Inc. for health reasons. May has been elected president emeritus and will continue with the company in roles befitting his health constraints. Gage A. Kent, grandson of the founder of...

Valent U.S.A.(names Masayo Tada as president)(Brief Article)
January 1, 2002... Masayo Tada returns to Valent U.S.A., Walnut Creek, Calif., to serve as president. Tada replaces Mike Borel, who has served as president of Valent since 1998. Tada was formerly an officer of Valent having served as vice president of marketing...

Archer Daniels Midland Co.(compnay in talks with Agricore United about increasing stake in their company)(Brief Article)
January 1, 2002... Archer Daniels Midland Co., Decatur, Ill., is in talks to increase the company's stake in Canada's largest grain company, Agricore United, Saskatoon, Saskatchewan. Agricore United is the newly consolidated grain handler and crop input retailer...

Farms.com Ltd., London, Ontario, has acquired all of the shares of PigCHAMP, Inc., Minneapolis.(Brief Article)
January 1, 2002... Farms.com Ltd., London, Ontario, has acquired all of the shares of PigCHAMP, Inc., Minneapolis. PigCHAMP Inc. is the leading swine industry software company with over 5,000 producers using the company's knowledge software system to manage the...

Smithfield Foods Inc., Smithfield, Va., and American Foods Group Inc. have terminated discussions regarding the agreement for Smithfield Foods to acquire American Foods Group.(Brief Article)
January 1, 2002... Smithfield Foods Inc., Smithfield, Va., and American Foods Group Inc. have terminated discussions regarding the agreement for Smithfield Foods to acquire American Foods Group. Neither of the companies gave any further details. Had the...

Vermeer Manufacturing Co., Pella, Iowa, and McCormick International, based in England, have formed an alliance to market McCormick tractors in the United States.(Brief Article)
January 1, 2002... Vermeer Manufacturing Co., Pella, Iowa, and McCormick International, based in England, have formed an alliance to market McCormick tractors in the United States. Vermeer will handle parts and service support, as well as logistics for shipping...

Bayer Advanced LLC, Birmingham, Ala., has signed an agreement with Planalytics Inc., Wayne, Pa., to access Impact LR[TM].(Brief Article)
January 1, 2002... Bayer Advanced LLC, Birmingham, Ala., has signed an agreement with Planalytics Inc., Wayne, Pa., to access Impact LR[TM], an Internet-based application that measures the specific effects of future weather on consumer demand by product,...

EDEN Bioscience Corporation.(Brief Article)
January 1, 2002... EDEN Bioscience Corporation, Bothell, Wash., receives temporary registration from the Ministry of Agriculture in the Peoples Republic of China for the use of Messenger[R] on tomatoes and peppers. This registration is valid through September 29,...

Syngenta Biotechnology Inc., Research Triangle Park, N.C., and Egea Biosciences Inc., San Diego, are collaborating to design and engineer plants that will resist pests through the incorporation of genes for naturally occurring molecules.
January 1, 2002... Syngenta Biotechnology Inc., Research Triangle Park, N.C., and Egea Biosciences Inc., San Diego, are collaborating to design and engineer plants that will resist pests through the incorporation of genes for naturally occurring molecules. When...

eMerge Interactive, Inc.
January 1, 2002... eMerge Interactive, Inc., Sebastian, Fla., appoints Mark S. Fox as executive vice president, information technologies. Fox has been with emerge since March 2000 with responsibility for the architecture and development of CattleLog individual...

AgInfoLink Global Inc.
January 1, 2002... John Deere, Lenexa, Kan., and AgInfoLink Global Inc, a leader in the tracking of livestock and meats, have formed a strategic partnership. Under the agreement, the two companies will collaborate in the development of technologies for...

Caterpillar Agricultural Products Inc., DeKalb, Ill., selects BEELINE Technologies Inc., Brisbane, Australia, as the global supplier of guidance technology.(Brief Article)
January 1, 2002... Caterpillar Agricultural Products Inc., DeKalb, Ill., selects BEELINE Technologies Inc., Brisbane, Australia, as the global supplier of guidance technology for use in the Caterpillar[R] Auto-Guide[TM] Satellite Navigation System for the new...

Learfield Communications, Inc.(names Cyndi Young farm director for Brownfield Network)(Brief Article)
January 1, 2002... Learfield Communications, Inc., Jefferson City, Mo., promotes Cyndi Young to farm director for Brownfield Network. Young joined Learfield in 1998 as regional farm director for Brownfield Network. Her previous duties included farm broadcasting,...

High Plains Journal.(makes several promotions)(Brief Article)
January 1, 2002... The High Plains Journal promotes Holly Martin to managing editor and Larry Dreiling and Doug Rich to senior field editor for the publication. Martin has been with the publication for seven years and formerly served as associate editor. ...

American Society of Farm Managers and Rural Appraisers (ASFMRA) awarded its Meritorious Award in Agricultural Communications to Crop Decisions magazine.(Brief Article)
January 1, 2002... American Society of Farm Managers and Rural Appraisers (ASFMRA) awarded its Meritorious Award in Agricultural Communications to CROP DECISIONS magazine. When presenting the award, Jim Frevert, retired president of Hertz Farm Management, cited...

Midwest DairyBusiness.(DairyBusiness Communications, Monsanto Dairy Business offer dairy management information)(Brief Article)
January 1, 2002... A special, new package of dairy management information for milk producers will debut in this month's issue of Midwest DairyBusiness magazine, Madison, Wis. It is produced in partnership with the dairy management specialists at Monsanto Dairy...

California Pistachio Commission.(names new communications manager)(Brief Article)
January 1, 2002... The California Pistachio Commission promotes Donna Gavello to the position of communications manager. Gavello joined the staff in 1997 as the marketing coordinator. Previously, she worked for State Senator Jim Costa.

Cotton Board.(names new vice president of program development and director of communications)(Brief Article)
January 1, 2002... The Cotton Board, Memphis, Tenn., names David J. Fraser vice president of program development and Brad Robb director of communications. Previously, Fraser served as vice president of communications. Robb formerly was the assistant director of...

National Farm-City Council, Inc.
January 1, 2002... The National Farm-City Council, Inc., has elected its officers and new members to the organization's board of directors with Gene Hemphill, New Holland, Inc., New Holland, Pa., named as 2002 chairman. The council's executive committee consists...

CropLife America.(honors industry representatives with various awards)(Brief Article)
January 1, 2002... CropLife America, formerly known as the American Crop Protection Association, honored many industry representatives with awards during its annual meeting in White Sulphur Springs, W. Va. Cindy Baker, director of regulatory and government...

Howse Implement Co., Inc.(Benjamin T. Howse to lead Farm Equipment Manufacturers Assocation)(Brief Article)
January 1, 2002... Benjamin T. Howse, chairman of the board and president of Howse Implement Co., Inc., Laurel, Miss., will lead the Farm Equipment Manufacturers Association, St. Louis, as president for 2002.

Bader Rutter & Associates.(names Greg Nickerson president)(Brief Article)
January 1, 2002... Bader Rutter & Associates names Greg Nickerson president of the Milwaukee-area marketing communications agency. He succeeds Ron Bader, agency cofounder, who will become chairman of the board. Nickerson joined Bader Rutter in 1985. Throughout...

Allison, Harte & Davis.(established by Bruce Davis)(Brief Article)
January 1, 2002... Bruce Davis has established a new marketing communications consulting company to provide strategic marketing and communications planning and guidance to agricultural clients. The company, Allison, Harte & Davis, is headquartered in Cedar...

CMF&Z Marketing Communications.(names Ann Wilson senior vice president and director of public relations)(Brief Article)
January 1, 2002... CMF&Z Marketing Communications, Des Moines, Iowa, hires Ann Wilson as senior vice president and director of public relations. She will be responsible for the operation and financial performance of the public relations division. Prior to CMF&Z,...

Dekalb Choice Genetics, Inc.(Brief Article)
January 1, 2002... DEKALB CHOICE GENETICS, Inc., a Monsanto Company, has hired CMF&Z Marketing Communications, Des Moines, Iowa, as agency of record for direct marketing.

Osborn & Barr Communications.(moves to new St. Louis location)(Brief Article)
January 1, 2002... Osborn & Barr Communications has moved to a new St. Louis location at One N. Brentwood, 8th Floor, Clayton, MO 63105.

Nutra-Park, Inc.(appoints Bader Rutter and Associates it's public relations agency)(Brief Article)
January 1, 2002... Nutra-Park, Inc., Middleton, Wis., names Bader Rutter & Associates, Milwaukee, as its public relations agency. Nutra-Park is an agricultural research and development firm focused on the development and distribution of products that improve crop...

Pharmacia Animal Health.(appoints Rhea and Kaiser Marketing Communications as its advertising agency of record)(Brief Article)
January 1, 2002... Pharmacia Animal Health, Kalamazoo, Mich., has selected Rhea & Kaiser Marketing Communications, Naperville, Ill., as its advertising agency of record for its U.S. dairy, beef and pork business.

Farms.com, Ltd. has spun off its software and technology business into a newly formed company called FarmsTechnology, Inc.(Brief Article)
January 1, 2002... Farms.com, Ltd. has spun off its software and technology business into a newly formed company called FarmsTechnology, Inc., Chapel Hill, N.C. FarmsTechnology, Inc. will focus on supplying customers in agriculture and related industries with...

U.S. Grains Council.(value-enhanced grain products Virtual Trade Show)(Brief Article)
January 1, 2002... The U.S. Grains Council's Value-Enhanced Grains Solutions Web site, www.VEGrains.org, has added the VEG Virtual Trade Show, providing a platform for buyers and sellers of value-enhanced grain products, goods and services to identify potential...

Syngenta Crop Protection.(releases FarmAssist version 6.0 software program)(Brief Article)
January 1, 2002... Syngenta Crop Protection, Greensboro, N.C., has released its FarmAssist[R] 6.0 crop management software program to accompany the recently launched FarmAssist.com Web site. The new software helps farmers track the cost of chemical and fertilizer...

Bayer Corporation.(launches newly-designed web site)(Brief Article)
January 1, 2002... Bayer Corporation, Pittsburgh, has launched its newly-designed Crop Protection Web site, uscrop.bayer.com. The new U.S. crop site offers up-to-date information about the Bayer portfolio of agricultural product and services. The Product/Crop...

CRM savvy: agencies offer their take on the strategy. (Direct Relationship Marketing).(customer relationship management)(Interview)
January 1, 2002... Editor's Note: Customer relationship management, or CRM, is garnering more attention from ag companies and their agencies, as vying for customers' dollars becomes more competitive. We asked three agency representatives to share their thoughts...

After the anthrax attacks: direct marketing in agriculture. (Direct Relationship Marketing).(Brief Article)
January 1, 2002... As you read these words, four months have passed since the 9-11 attacks changed the way Americans view their pursuit of life, liberty and happiness. Fast on the heels of the devastation in New York and Washington, D.C., came another attack...

Rehearsing the unthinkable: agrimarketers plan for bioterrorism threats. (Cover Story).
January 1, 2002... To get a sense of what an agroterrorism attack might look like, I think back to the spring of 2001 -- a time when black smoke billowed up from the placid English countryside. The source of the smoke was thousands of cattle carcasses burned to...

Agriculture's response: food chain heightens biosecurity measures since 9-11.(Statistical Data Included)
January 1, 2002... Airplanes aimed at landmarks, anthrax in the mail, total disregard for the well being of innocent people... what deadly terrorist surprises might unfold next? If you have concerns about foul play relative to our food supply, take heart....

World Trade or trade-off? (Washington Perspectives).(United States negotiates trading system reforms with World Trade Organization)(Brief Article)
January 1, 2002... U.S. trade negotiators deserve credit for their role in the agreement that launched a new round of WTO negotiations to reform the world trading system. Looking at the November summit of the world's trade ministers in Qatar, most observers were...

Web cast strategies: take them on a case IH-by-Case IH basis: Web-based news conferences can be a unique alternative to hectic travel. (Thinking Outside The Box).
January 1, 2002... When you look at the idea of doing a Web cast news conference, you've got to look at the situation on a Case IH-by-Case IH basis. OK, I said it right away. Now, on with the story. There are some cynics who might argue that doing a new...

Bush rallies leaders at Farm Journal Forum.
January 1, 2002... President Bush recognized the sixth annual Farm Journal Forum for its timing and leadership by making his first major farm speech at the Nov. 27-28 gathering. The president saw the program focus, "Stand Up America: Secure the Heartland," as a...

Glancing back at 2001: this year had more than its fair share of dramatic events. It is interesting to look back at the developments that had important impacts on the business of agriculture. Below is a summary of some of the most noteworthy developments in 2001. (Beyond The Numbers).(Brief Article)
January 1, 2002... 10 USDA revised China's grain use and stocks, cutting use and boosting stocks. For example, China's current rice carry-over went from 20 million tonnes to 95 million tonnes. Similar changes were made to wheat and coarse grains. The higher...

Upcoming meeting for Agri marketers.
January 1, 2002... JANUARY JAN. 15: e-Forum: Sept. 11 Impact on Agriculture 2002 Outlook, Web-based visual presentation. Contact Eldon White at 913/491-6500 or visit www.NAMA.org/forum/e-forum. JAN. 23-27: National Alliance of Independent Crop...

Bayer CropScience: integration of Bayer and Aventis `has to occur seamlessly.' (View From The Top).(Bayer Corp. Agriculture Div.)(Aventis CropScience S.A.)(Brief Article)
January 1, 2002... Editor's Note: Trevor Thorley is senior vice president, sales and marketing for U.S. operations of Bayer Corporation Agriculture Division. He has been with Bayer for 21 years, serving in a variety of sales and marketing positions both in the...

Art Stirling named 2001 CAMA Agri-Marketer of the Year.(Canadian Agri-Marketing Association(CAMA))(Brief Article)
January 1, 2002... The Canadian Agri-Marketing Association (CAMA) has named Art Stirling the 2001 Agri-Marketer of the Year. Stirling is the government and industry relations manager for Pioneer Hi-Bred Limited, Chatham, Ontario. At Pioneer, he serves as the...

Best of CAMA.
January 1, 2002... BEST OF SHOW -- Campaign ADVERTISER: Provel/Elanco Animal Health AGENCY: Quarry Integrated Communications Inc. PRODUCT: Micotil PURPOSE: To increase awareness of Micotil's superior control of Bovine Respiratory Disease. ...