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A monthly trade magazine for corporate agribusiness executives and their communications agencies, the farm media, and the trade associations that sell products and services to the agricultural industry..
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This month in agri marketing ... (For Openers).
February 1, 2002... Five Years Ago
* Babson Bros. Co., Naperville, Ill., and Coca-Cola Co., Atlanta, Ga., reaches an out-of-the court agreement over the use of the Surge trademark. This cleared the way for Coca-Cola to proceed with scheduled Super Bowl ads....
Illinois team receives farm manager of the year award. (FYI News & Notes).
February 1, 2002... A team of farm managers at Soy Capital Ag Services, Bloomington, Ill., collectively received the Farm Manager of the Year award at the annual meeting of the American Society of Farm Managers and Rural Appraisers (ASFMRA) in Albuquerque, N.M. on...
Retailers selected as cyberdealer award winners. (FYI News & Notes).
February 1, 2002... The CyberDealer Awards program, sponsored by Syngenta and CyberDealer magazine, recognizes farm supply retailers for excellence in the use of e-business practices to better serve their customers, channel partners and own business. Awards were...
Tailgating on company time. (FYI News & Notes).
February 1, 2002... Members of Meyocks & Priebe Advertising, Des Moines, Iowa, celebrated team spirit by showing up for work in their favorite sports teams' regalia, and participating in an indoor tailgate lunch and spirited "name that fight song" competition....
John Deere credit puts FFA member in the driver's seat. (FYI News & Notes).
February 1, 2002... John Deere Credit, Johnston, Iowa, randomly selected Jason Kelsey of Canastota, N.Y., as the winner of a beautifully restored John Deere 4020 tractor at the 74th National FFA Convention in Louisville, Ky. This is the eighth year John Deere...
AGCO Corp.(Brief Article)(Obituary)
February 1, 2002... AGCO Corp., Duluth, Ga., lost two employees after their private jet crashed during take-off in England on January 4. John Shumejda, president and CEO, along with Ed Swingle, senior vice president, sales and marketing, were killed in the crash....
National Cattlemen's Beef Association.
February 1, 2002... Chuck Schroeder, CEO of the National Cattlemen's Beef Association, Denver, has announced his resignation. Effective March 1, Schroeder will take over as executive director of the National Cowboy and Western Heritage Museum in Oklahoma City,...
Kansas City Board of Trade.
February 1, 2002... The members of the Kansas City Board of Trade elect Gregory F. Edelblute to the office of chairman for 2002. Edelblute, vice president, grain, Cereal Food Processors, Inc., has been an exchange member since 1975. He has served as chairman of...
Garst Seed Company.
February 1, 2002... John Cooper, region sales manager for Garst Seed Company, Slater, Iowa, died on January 5 after a battle with cancer. Cooper began his career in agriculture working for Rath Feed Company, Waterloo, Iowa, in 1966. Throughout his career, Cooper...
American Farmland Trust.
February 1, 2002... American Farmland Trust President Ralph Grossi was honored in the January issue of Progressive Farmer as the magazine's 2002 Man of the Year in Service to Agriculture. An original board member of American Farmland Trust, Grossi has led the...
AgWeb.com[TM] Inc.
February 1, 2002... AgWeb.com[TM] Inc., King of Prussia, Pa., has repurchased all its outstanding Series B Preferred Stock from Safeguard Scientifics and Madison Dearborn Partners. Following the repurchase, AgWeb has become a consolidated subsidiary of The Farm...
DTN Ag Services, Omaha, Neb., has reached an agreement with Bock & Associates, to act as its exclusive national advertising sales representative.
February 1, 2002... DTN Ag Services, Omaha, Neb., has reached an agreement with Bock & Associates, to act as its exclusive national advertising sales representative. Bock & Associates, a Minneapolis-based firm, has specialized in selling advertising space for...
Syngenta AG has reached an agreement to pay Bayer AG $120 million to settle a dispute over neonicotinoid chemistry used in insecticides.
February 1, 2002... Syngenta AG has reached an agreement to pay Bayer AG $120 million to settle a dispute over neonicotinoid chemistry used in insecticides. Syngenta said in a statement it will pay Bayer the sum "in return for full access to crop protection and...
Doane Agricultural Services Co.
February 1, 2002... Doane Agricultural Services Co., St. Louis, has developed a nationwide panel of more than 1,000 agriculture retailers. This retailer panel provides excellent representation of the retailer population throughout the U.S. Doane Ag Services'...
AG stock index.(comparison of stock prices at close of market on 11/30/01 and 12/31/01)(Statistical Data Included)(Illustration)
February 1, 2002... [GRAPHICS OMITTED]
STOCK PRICE AT CLOSE OF MARKET
Month This
Ago Month
...
NAMA leader's message.(National Agri-Marketing Association)(Brief Article)(Editorial)
February 1, 2002... What's not to like? The 2002 Agri-Marketing Conference and Trade Show is one Nashville show you don't want to miss!
The 2002 Agri-Marketing Conference and Trade Show promises to be one of the best. I guarantee the opening session will get...
2002 Agri-Marketing Conference. (Catch the Rhythm).(National Agri-Marketing Association's conference)
February 1, 2002... Make your plans now to attend the 2002 Agri-Marketing Conference & Trade Show, April 17-19 in Nashville. Scheduled activities include the Best of NAMA/Golden ARC Awards Ceremony, keynote speaker presentations, professional development track...
New members.(National Agri-Marketing Association)(Brief Article)
February 1, 2002... Many new members joined NAMA, CAM& and our affiliated councils during November 2001. The diverse agribusiness background represented by our members makes NAMA the foremost organization catering to agricultural professionals. Share the Value of...
`Business as usual' may be risky business. (Beyond The Numbers).(outlook for North American agricultural industry)(Brief Article)
February 1, 2002... Given the tumultuous political and economic events that occurred after the terrorist attacks on 9-11, we could use some good news. Here's the news: The North American agricultural market outlook will remain relatively strong over the next 12 to...
Canada's new crop: Canadian communicators nurture sparkling new academic program. (Canadian Update).(University of Guelph offers agricultural communications curriculum)(Brief Article)
February 1, 2002... Canada is nurturing a comprehensive agricultural communications curriculum at the University of Guelph. The program is germinating into what will be a degree specialization incubated in a new academic center by September 2003. Fertilized with a...
Milk gives much more: dairy farmers of Ontario campaign reveals benefits of milk. (Canadian Update).(Dairy Farmers of Ontario launches milk campaign)(Brief Article)
February 1, 2002... Dairy Farmers of Ontario, Mississauga, Ontario, is touting the benefits of milk in a very bold way. The farmer-owned organization launched a multimedia campaign over a year ago that has really made a splash. The campaign, built around the...
Canola technology catching on. (Canadian Update).(Brief Article)
February 1, 2002... The nineties saw the emergence of seed-based technologies that brought new weed control options to growers, such as the development of herbicide-tolerant systems. Canola has been a prime example of where growers have adopted new seed...
The `BOB' challenge: rewarding produces for quality cattle. (Thinking Outside The Box).
February 1, 2002... When you produce a monthly column entitled, "Thinking Outside the Box," sometimes you have to write outside the box. This is the case with this column. Usually I try to analyze and enlighten readers about a completed ag public relations or...
Conservation becomes integral to farm policy. (Washington Perspectives).(Brief Article)
February 1, 2002... No newcomer to farm policy, conservation programs have still managed to assume unprecedented attention in this year's farm bill debate. It has become as integral to farm policy as commodity programs.
Both will have considerably more...
A fresh look for cotton. (Cotton & Rice Marketing).(Cotton Inc.'s "Fabric of Our Lives" campaign)(Brief Article)
February 1, 2002... You know the old saying, "Put on your dancing shoes." Well, the newest additions to Cotton Incorporated's FABRIC OF OUR LIVES[TM] advertising campaign makes you feel like putting on your dancing clothes.
Cotton Incorporated, Cary, N.C.,...
Government payments bolster rice income. (Cotton & Rice Marketing).(overview of rice industry)(Brief Article)(Statistical Data Included)
February 1, 2002... Rice prices have slumped to the west level since 1987, pressured by record U.S. production and shrinking world export demand. Current prices are around $4 per cwt, only about half of the average level of the previous five years. Depressed rice...
Cotton in abundant supply. (Cotton & Rice Marketing).(overview of U.S. cotton industry)(Brief Article)(Statistical Data Included)
February 1, 2002... The cotton industry has been through some rough spots this past year. Prices sunk to 29-year lows and domestic use has fallen off more than some believed possible. Production in the U.S. will reach a record high of over 20 million bales. World...
The Seam: high-tech cotton trading. (Cotton & Rice Marketing).(Brief Article)
February 1, 2002... The Seam may have popped into the e-commerce marketplace at just the right time: A time when record-high cotton production is creating a demand for alternative ways to sell the crop, despite low prices.
The Seam, Memphis, Tenn., is an...
Pharmacia Animal Health.(names Harry Collins senior director of marketing)(Brief Article)
February 1, 2002... Pharmacia Animal Health, Kalamazoo, Mich., names Harry Collins as senior director of marketing for the United States animal health business. He will work with the beef, dairy and pork strategic business units, and is responsible for marketing...
Bunge Limited.(new managing director of soy, Andrew J. Burke)(Brief Article)
February 1, 2002... Bunge Limited, White Plains, N.Y., appoints Andrew J. Burke to the position of managing director of the company's soy ingredients business and new business development. Burke previously served as U.S. CEO of Degussa, the German chemical...
eMerge Interactive, Inc.(appoints Juris Pagrabs)(Brief Article)
February 1, 2002... eMerge Interactive, Inc., Sebastian, Fla., appoints Juris Pagrabs as executive vice president, investor relations & corporate communications. Prior to joining eMerge, Pagrabs was vice president, investor relations for the Venator Group from...
Chore-Time Brock.(new sales and marketing manager of poultry production systems Bob Krevinghaus)(Brief Article)
February 1, 2002... Bob Krevinghaus has been promoted to the position of sales and marketing manager for the Chore-Time Poultry Production Systems business unit at Chore-Time Brock, Milford, Ind. In his new position, Krevinghaus will be responsible for all sales...
Cargill AgHorizons Marketing Services[TM] (CAMS).(introduces new marketing consulting for corn and soybean farmers)(Brief Article)
February 1, 2002... Cargill AgHorizons Marketing Services[TM] (CAMS), Minneapolis, is launching a consultative marketing service that provides a new level of farm business strategy and support services for corn and soybean farmers. The service will initially be...
Raven Industries, Sioux Falls, S.D., has acquired the GPS technology from StarLink Incorporated, Austin, Texas.(Brief Article)
February 1, 2002... Raven Industries, Sioux Falls, S.D., has acquired the GPS technology from StarLink Incorporated, Austin, Texas. The acquisition expands Raven's commitment to precision agriculture and the initiative to provide new technology-driven products...
United Farmers of Alberta and Nufarm Agriculture Inc. form a new marketing distribution agreement for Western Canada.(Brief Article)
February 1, 2002... United Farmers of Alberta and Nufarm Agriculture Inc. form a new marketing distribution agreement for Western Canada. UFA will begin marketing Nufarm's line of crop protection products. Nufarm produces and markets a wide range of crop...
International Service for the Acquisition of Agri-Biotech Applications.(statistics on global planting of biotech crops)(Brief Article)
February 1, 2002... Global plantings of genetically engineered crops jumped nearly 20 percent last year despite resistance of consumers in Europe and elsewhere, according to the International Service for the Acquisition of Agri-Biotech Applications, a group that...
Dow AgroSciences.(promotes John Gertz and Amy Gwinn)(Brief Article)
February 1, 2002... Dow AgroSciences, Indianapolis, promotes John Gertz to communications manager and Amy Gwinn to market specialist. Gertz served the past two-plus years as a sales rep in eastern Pennsylvania. He will now serve as product communications manager...
Nutra-Park Inc.(new Vice President of Operations Jim Weber)(Brief Article)
February 1, 2002... Nutra-Park Inc., Middleton, Wis., names Jim Weber vice president of operations. Weber will focus on building new opportunities, manufacturing and distribution, along with ordering and credit functions. Weber most recently was responsible for...
AGCO Corporation.(Dennis Heinecke appointed vice president)(Brief Article)
February 1, 2002... AGCO Corporation, Duluth, Ga., appoints Dennis Heinecke to the position of vice president, Challenger Products and AGCO[R] Tractor. Heinecke previously served as the marketing manager for the AGCO Tractor product line. He also served as sales...
SePRO Corporation, Carmel, Ind., completed the purchase of the worldwide rights of flurprimidol plant growth regulator from Dow AgroSciences LLC, Indianapolis.
February 1, 2002... SePRO Corporation, Carmel, Ind., completed the purchase of the worldwide rights of flurprimidol plant growth regulator from Dow AgroSciences LLC, Indianapolis. Flurprimidol is used to reduce unwanted plant growth, while enhancing the quality of...
Ready to rumble: AGCO kicks into high gear to sell its new line of tractors sporting the AGCO name. (Cover Story).
February 1, 2002... "Introducing AGCO brand tractors was a very significant step for us," says Randy Hoffman, vice president, sales and marketing, North America of AGCO Corp., based in Duluth, Ga. "When we decided to put the AGCO name on the side of our product,...
Stewardship earns high marks for Dow AgroSciences. (Earth Stewards).(company takes solutions-oriented approach to focus on environment)(Brief Article)
February 1, 2002... Stewardship strategies work for Dow AgroSciences, Indianapolis. Not only can such strategies yield environmental benefits, they also demonstrate to the Environmental Protection Agency (EPA) and Dow AgroSciences' farmer customers that the...
Getting away from it all: troubled economy, world situation aren't taking the wind out of incentive travel programs. (Incentive Travel/Sales Promotions).
February 1, 2002... While folks across the Northeast, Midwest and other parts of the country are fed up with the dismal days of winter, flocks of fortunate ag dealers and salespeople have been soaking up sun in alluring locales such as Santa Barbara, Maui and...
The ultimate thank you: harvest partners program creates demand for products, rewards customers. (Incentive Travel/Sales Promotions).(American Cyanamid)(Brief Article)
February 1, 2002... Have you ever wanted a Polaris[R] Indy 700 RMK Snowmobile, a Craftsman[R] 17" drill press, or a KitchenAid[R] Ultra Power[R] stand mixer?
These are just a few items that can be redeemed through the HARVEST PARTNERS[R] preferred customer...
High Plains Journal.(Donald R. Konrad joins as marketing representative)(Brief Article)
February 1, 2002... Donald R. Konrad has joined High Plains Journal as marketing representative. He will be serving customers in western Iowa, eastern Nebraska and eastern South Dakota. Konrad's background includes advertising and communications management with...
National Association of Farm Broadcasters.(inducts Roddy Peeples and Wayne Liles into Farm Broadcasters Hall of Fame)(Brief Article)
February 1, 2002... Roddy Peeples and Wayne Liles were inducted into the National Association of Farm Broadcasters Hall of Fame during the 2001 annual convention in Kansas City, Mo. Peeples is best known as the original Voice of Southwest Agriculture, Midland,...
McCormick Company.(appointments)(Brief Article)
February 1, 2002... McCormick Company, Amarillo, Texas, adds Zita Quade as an account executive and McCormick AIM[TM] consultant, and promotes Korrine Skinner to McCormick AIM[TM] consultant in its Des Moines office. The AIM (anticipatory issues management)...
Avant Marketing Group, established by Osborn & Barr Communications, St. Louis, is a new venture offering a unique form of marketing consultation.(brand-focused business consulting)(Brief Article)
February 1, 2002... Avant Marketing Group, established by Osborn & Barr Communications, St. Louis, is a new venture offering a unique form of marketing consultation. "The goal of Avant is to provide brand-focused business consulting that is not traditionally...
CMF&Z.(hired as agency of record for www.Jobhog.net)(Brief Article)
February 1, 2002... CMF&Z, Des Moines, Iowa, is hired as the agency of record for www.Jobhog.net, an e-recruiting service focused on bringing people together while promoting employment and career opportunities in agriculture and natural science industries.
Porter & Associates.(appointment)(Brief Article)
February 1, 2002... Porter & Associates, West Des Moines, Iowa, names Kris Moorman to the newly created position of vice president of strategic planning. She will oversee me agency's integrated marketing communications and branding initiatives, coordinate the new...
Crop Genetics Award of the Year.(Arnel Hallauer, Iowa State University)(Brief Article)
February 1, 2002... As a result of his discoveries in corn breeding and quantitative genetics, Arnel Hallauer, Ph.D., distinguished professor of agronomy at Iowa State University (ISU) and leader of the university's corn breeding program, was awarded the Crop...
National Association of Wheat Growers Foundation.(names Barry Flinchbaugh and Gale Harding as 2001 Excellence in Extension award winners)(Brief Article)
February 1, 2002... The National Association of Wheat Growers Foundation named Barry Flinchbaugh and Gale Harding as the 2001 Excellence in Extension award winners. Flinchbaugh, who received the NAWG Foundation award at the state level, is a professor and...
Ag Retailer of the Year.(Sims Fertilizer wins award)(Brief Article)
February 1, 2002... The 21-year-old Sims Fertilizer, Osborne, Kan., was named Ag Retailer of the Year by the Agricultural Retailers Association and Ag Retailer magazine. The retailer is owned and operated by Joe and Kathy Sims. It serves customers from western...
Upcoming meeting for agri marketers.
February 1, 2002... FEBRUARY
FEB. 6-9: Cattle Industry Annual Convention & Trade Show, Denver. Contact 303/694-0305 or visit beef.org.
FEB. 7-11: National Cotton Council Annual Meeting, Dallas. Contact Ellen Carpenter at 901/274-9030 or visit cotton.org....
Pioneer: applying technology to make a difference for customers. (View From The Top).(interview with Rick McConnell, president of Pioneer Hi-Bred International Inc.)(Brief Article)
February 1, 2002... AM: Biotechnology and its implication for crop production and consumer concerns is still a huge issue in agriculture. What does this technology mean specifically to Pioneer and its products?
RM: Biotechnology is one of many tools we use to...