Agri Marketing articles from February 2001

Agri Marketing archives from February 2001

OBSERVATIONS AND OTHER STUFF ...
February 1, 2001... It's one of the most clever billboards I've seen in a while. An ad for Curacron proclaims the importance of the delta cotton producing area by stating, "Nobody ever wrote a song `oh, I wish I was in the land of polyester." I've had the...

THIS MONTH IN AGRI MARKETING ...
February 1, 2001... Five Years Ago * DowElanco, Indianapolis, Mycogen Corp, San Diego, and Mycogen stockholder Lubrizol Corp, Cleveland, sign agreement for Mycogen to acquire DowElanco's United AgriSeeds seed business and DowElanco to take approximately 46...

AT CLOSING NEWS.
February 1, 2001... The Food and Drug Administration has proposed that food developers be required "to notify FDA at least 120 days in advance of their intent to market a food or animal feed developed through biotechnology and to provide information to demonstrate...

AT CLOSING PEOPLE.(appointments and selections)(Brief Article)
February 1, 2001... Chore-Time Brock, Milford, Ind., has hired Douglas J. Niemeyer as vice president and general manager of its Chore-Time Egg Production Systems production unit. He replaces Mark Lantz, who has been promoted to vice president and general manager...

KIDS "BEEF UP" ON SCIENCE OF AGRICULTURE.
February 1, 2001... The Ohio Soybean Council, Ohio Beef Council, Ohio Corn Marketing Program and American Dairy Association & Dairy Council MidEast partnered to teach nearly 500 fourth-grade students about the interdependence of science and agriculture in "Beef Up...

AGRIBUYS INAUGURATES ITS INDIAN SUBSIDIARY.(Brief Article)
February 1, 2001... Agribuys, Torrance, Calif.-based provider of a global e-procurement solution for the food industry, formally inaugurated is Indian subsidiary in Pune. The ceremony was attended by David Good, Consul General from the U.S. Consulate in Mumbai,...

PROGRESSIVE FARMER RECOGNIZED BY FFA.(Brief Article)
February 1, 2001... Progressive Farmer was recently recognized for its 50 years of support of the National FFA Foundation. Progressive Farmer was the only sponsor this year to be honored for this length of service. Detroit sales representative Bela Kogler...

LEADING FARMERS AND DEALERS "EXPLORE GOLDEN HARVEST".(Brief Article)
February 1, 2001... The J.C. Robinson Seed Co. hosted nearly 1,000 farmers from several states and their Golden Harvest dealers at "Explore Golden Harvest" last November. The event consisted of four separate two-day events divided into two parts, beginning in a...

AGCO BREAKS GROUND FOR NEW TRAINING FACILITY.(Brief Article)
February 1, 2001... AGCO Corp. celebrated ground-breaking ceremonies last month for a new training center at its Hay and Forage Industries facility in Hesston, Kan. The training center, scheduled for completion in May 2001, will consolidate product and service...

AG STOCK INDEX.(Brief Article)
February 1, 2001... [GRAPH OMITTED] STOCK PRICE AT CLOSE OF MARKET Month This Year Ago Ago Month 12/31/99 Exchange: 11/28/00...

NATIONAL NAMA NEWS.(National Agri-Marketing Association)
February 1, 2001... NAMA LEADER'S MESSAGE HEY, THIS IS CONFIDENTIAL, BUT... It's been said that if you can 't get people to listen to you in any other way, tell them it is confidential. This is a "Confidential" to all you NAMA members and...

PICKING CLEAR TARGETS IN A DIVERSE MARKET.(horse owners and breeders)(Brief Article)(Statistical Data Included)
February 1, 2001... Ritchie Industries Inc., Conrad, Iowa, began work on a new automatic watering product for the equine market in 1998. But Ritchie's marketing team and its agency, CMF&Z Marketing Communications, soon found that market studies are few and limited...

CONSUMERS CALL MAGAZINE PERSONAL, RELEVANT.(survey by research firm Erdos & Morgan on behalf of the Magazine Publishers of America)(Brief Article)(Statistical Data Included)
February 1, 2001... I've always loved magazines. Cover headlines call to me. Photos, colors, design and type captivate me. I rarely walk by a newsstand in the airport without buying a magazine, even if I'm already lugging more than I want to carry. I'd rather...

UNRAVELING THE COTTON INDUSTRY.(market conditions)
February 1, 2001... Last year was a mixed bag for cotton producers, as some areas of the Cotton Belt had great crops and others had disappointing yields. But technology such as Bollgard cotton and hopes for improved commodity prices -- or at least a boost in...

WHAT'S COOKIN' IN THE RICE INDUSTRY.(market conditions)(Statistical Data Included)
February 1, 2001... Although rice production in Arkansas differs drastically from that of California, one fact rings true for rice growers across the board: Times are tough. But there are bright spots in the industry, including new varieties and crop protection...

U.S. COTTON ACREAGE LIKELY TO INCREASE DESPITE POOR PRICES.(Brief Article)(Statistical Data Included)
February 1, 2001... In its January supply-demand projections for cotton, the U.S. Department of Agriculture lowered its estimates of last year's cotton production by 180,000 bales, which put the crop at 17.22 million bales. Unfortunately, USDA also dropped...

U.S. RICE PRODUCERS STRUGGLE AGAINST WORLD MARKET COMPETITION.(Brief Article)(Statistical Data Included)
February 1, 2001... Rice is a minor crop on the national map, but it is of major importance in the South and in parts of the West. U.S. rice producers plant slightly more than 3 million acres annually. The national average yield in 2000 reached a record high of...

MARKETING PEOPLE.(Brief Article)
February 1, 2001... Monsanto Co., St. Louis, has hired Sarah Hull as senior vice president, public affairs. Hull was most recently a senior vice president and partner at Fleishman-Hillard Inc., in Kansas City, Mo. Ralph H. Burchfield has been named president...

MARKETING NEWS.(Brief Article)
February 1, 2001... Monsanto Co., St. Louis, and BASF Corp., Ludwigshafen, Germany, have signed a letter of intent to facilitate continuing negotiations regarding participation in a point-of-sale data collection system. This system utilizes the established data...

2001 WORLD CONGRESS.(World Agricultural Forum )(Brief Article)
February 1, 2001... `A New Age in Agriculture: Feeding the World' is Theme of Biennial Forum The World Agricultural Forum (WAF) will hold its second World Congress on May 20-22, 2001, in St. Louis. WAF is a nonprofit organization that serves as the only...

THE I-GENERATION.(Statistical Data Included)
February 1, 2001... How Managers Can Integrate This New Employee Base's Unique Skills and Work Behavior Into Their organization They have been called the I-Generation, Generation Y, Millennials, Speeders and Generation Next. Regardless of the label, the...

AGENCY PEOPLE.
February 1, 2001... Morgan&Myers, Inc., hires Pat McCord as a senior counselor in its Waterloo, Iowa, office and Mark Pafko as a copywriter in its Minneapolis office. McCord was most recently a management supervisor at NKH&W in Kansas City, Mo. He has also held...

AGENCY NEWS.(Brief Article)
February 1, 2001... Millennium Research, Inc., Apple Valley, Minn., a full-service marketing research firm specializing in qualitative research within agricultural and other markets, announces a strategic cooperative agreement with Kleffmann, Ludinghausen,...

WESTERN CANADIAN GRAIN OUTLOOK.(Brief Article)(Statistical Data Included)
February 1, 2001... Farmers across Canada continue to struggle with low crop prices, and no real relief is in sight. Prices are expected to remain low in 2001, while at the same time production costs are rising. To try to get ahead of the game, growers are...

BIOTECH'S PALACE ON THE PRAIRIE.
February 1, 2001... Remote Canadian City Commits to Commercializing Science On the wind-swept treeless Canadian prairie, originally tamed by tough farm immigrants, sleek university offices and laboratories loom above a rare tree-lined river. This scene...

NEW WAYS TO TARGET DEALERS.
February 1, 2001... Two publishing companies launch magazines and other vehicles to help dealers succeed with new technology such as e-commerce INTERTEC SAYS IT'S TIME TO APPLY At a time when there are fewer ag dealers and distributors, you'd imagine...

PROJECT SOY HELPS GROW MARKETS FOR SOYBEANS IN CANADA.(Brief Article)
February 1, 2001... I woke up this morning (thank goodness!), got in the shower and washed my hair with a shampoo made from soybeans. After I got dressed, I went downstairs and had a heart-healthy bagel made from soybeans. Meanwhile, my significant other tended to...

FARMPAGE.COM DELIVERS WHAT FARMERS WANT.
February 1, 2001... Not only was FarmPage.com (www.farmpage.com) created with farmers' needs in mind, but producers actually had a hand in its development. The resulting Web site provides a broad spectrum of information and database tools to farmers. "Unlike...

E-BUSINESS NEWS.
February 1, 2001... AgriClick, Kansas City, Mo., has formed an alliance with MachineryLink, Kansas City, enabling AgriClick to connect its users directly to MachineryLink's e-commerce resources. The two sites will share strategic data as well as some advertising....

E-BUSINESS PEOPLE.
February 1, 2001... Bill Rouse is named vice president of ag input solutions for Rooster.com, Bloomington, Minn. Rouse was previously president of Cargill Hybrid Seeds and before that was vice president of sales and marketing. Rooster.com has hired a team of...

WHY WORLD TRADE WILL RISE.
February 1, 2001... It is common these days to hear people forecast a positive long-term outlook for U.S. agriculture. Reasons for their optimism include the projected increase in world population and the benefits of rising incomes. However, recent developments...

ASSOCIATION PEOPLE.
February 1, 2001... Lee Rawls is named vice president for government relations of the Biotechnology Industry Organization, Washington, D.C. Rawls previously served as chief of staff to Sen. Bill Frist. The Animal Health Institute, Washington, D.C., has named...

MEDIA NEWS.(Company Business and Marketing)(Brief Article)
February 1, 2001... George Hall of Somerset, Ky., and Clifford Hawkins of Lawrenceville, Ill., can now work and play hard, thanks to Progressive Farmer, Chevrolet, Bombardier and Carhartt clothing. As the grand-prize winner of the "Work Hard Play Hard"...

MEDIA PEOPLE.(Brief Article)
February 1, 2001... Sherry Collins joins Intertec Publishing's Soybean Digest, Minneapolis, as associate editor. Collins previously edited The Today Magazine, Fort Dodge, Iowa. Steve Cornett has been promoted to editor of Beef Today to launch a new design and...

ASSOCIATION NEWS.(Company Business and Marketing)(Brief Article)
February 1, 2001... Farmers have voted to kill the $48 million federally supervised promotion program that advertises pork as the "other white meat." Opponents of the program, which pays for research as well as advertising, say it has done little to stimulate pork...

COMMERCIAL PRODUCER INSIGHTS.
February 1, 2001... EDITOR'S NOTE: Following are highlights from the Commercial Producer Project about producers' buying behaviors. With the support of sponsors (ADA/Moorman's Inc., Deere & Company, Novartis Crop Protection Inc., Pioneer Hi-Bred International Inc....

AG * RETAILERS * FACE the Winds of Change.
February 1, 2001... The winds of change are blowing stronger today than ever before for agribusinesses. Consolidation is one word that seems to be on the mind of many people. Add to that several simultaneous technological revolutions and you get the sense that...

VIRGINIA RECYCLES WASTEWATER INTO VALUABLE AG RESOURCE.
February 1, 2001... Nutrient-rich wastewater no longer flows into the North Fork of the Shenandoah River from Broadway or Timberville, Va., or from two neighboring poultry processing plants. Instead, reclaimed wastewater flows through irrigation equipment as part...

TOMEN AGRO HAS BIG PLANS FOR EXPANSION IN THE U.S.(Interview)
February 1, 2001... Editor's Note: Dennis K. "Denny" Krass, Ph.D., is president of Tomen Agro Inc., a wholly owned subsidiary of Tomen Corp. Based in San Francisco, Tomen Agro markets Elevate[R] and Captan fungicides in the United States, along with Select[R],...