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A monthly trade magazine for corporate agribusiness executives and their communications agencies, the farm media, and the trade associations that sell products and services to the agricultural industry..
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Blazin' your horizons at best of NAMA.(FOR OPENERS)
April 1, 2005... Congratulations to our Best of NAMA winners! Agri Marketing magazine is proud to work closely with the National Agri-Marketing Association (NAMA) to feature the outstanding creative work by some great agencies and clients. It's important to...
Gowan Company.(AT CLOSING PEOPLE)(Gary Gaar)(Brief Article)
April 1, 2005... Gowan Company, Yuma, Ariz., names Gary Gaar as general manager. In this role, he is responsible for operations in the United States and Canada, which includes sales, development and customer service. Gaar brings 30 years of agricultural...
Schering-Plough Corporation.(AT CLOSING PEOPLE)(Guy Fekete)(Brief Article)
April 1, 2005... Schering-Plough Corporation, Kenilworth, N.J., appoints Guy Fekete as general manager, Schering-Plough Animal Health in France, responsible for leading operational activities for the company's Animal Health Division in Levallois-Perret, France....
Arvesta Corporation.(AT CLOSING PEOPLE)(Tom Justmann, Hugh MacGillivray)(Brief Article)
April 1, 2005... Arvesta Corporation names Tom Justmann vice president, Specialty, and Hugh MacGillivray vice president, Cereals and Oilseeds. Justmann joined Arvesta (Tomen Agro) in 1995. In his first position, as director of business operations, Eastern...
BASF, Research Triangle Park, N.C., brings its leading Brazilian-based expert on Plant Health[TM] and Asian soybean rust to the United States to help U.S. soybean producers manage the disease.(AT CLOSING PEOPLE)(Dr. Jose Munhoz-Felippe)(Brief Article)
April 1, 2005... BASF, Research Triangle Park, N.C., brings its leading Brazilian-based expert on Plant Health[TM] and Asian soybean rust to the United States to help U.S. soybean producers manage the disease. Dr. Jose (Zeze) Munhoz-Felippe, currently head of...
KMG Chemicals Inc.(AT CLOSING PEOPLE)(J. Neal Butler)(Brief Article)
April 1, 2005... KMG Chemicals Inc., a Houston-based global provider of specialty chemicals in carefully focused markets, promotes J. Neal Butler to the position of president. Butler joined KMG Chemicals in March 2004 as chief operating officer. He will retain...
Saskatchewan Wheat Pool.(AT CLOSING PEOPLE)(Robert Miller)(Brief Article)
April 1, 2005... Saskatchewan Wheat Pool (SWP) appoints Robert Miller as vice president of merchandizing for the Grain Group. Miller will be responsible for all aspects of SWP's merchandizing and transportation functions including risk management, commodity...
Beck Ag Com Inc. and AgCall Inc. have formed a strategic partnership to offer clients a broader array of marketing strategies, services and sales solutions.(AT CLOSING NEWS)(Brief Article)
April 1, 2005... Beck Ag Com Inc. and AgCall Inc. have formed a strategic partnership to offer clients a broader array of marketing strategies, services and sales solutions. This partnership allows the two companies to provide agrimarketers throughout North...
Bunge DuPont Biotech Alliance.(AT CLOSING NEWS)(Brief Article)
April 1, 2005... Soybean acres available for low-linolenic soybean contracting through Bunge, in connection with the Bunge DuPont Biotech Alliance, will be expanded to include an estimated 200,000 acres in 2006 and 550,000 acres in 2007. In addition, growers...
Land O'Lakes Inc. and The Maschhoffs Inc. have completed the transaction to sell substantially all of Land O'Lakes' swine production assets to Maschhoff West LLC.(AT CLOSING NEWS)(Brief Article)
April 1, 2005... Land O'Lakes Inc. and The Maschhoffs Inc. have completed the transaction to sell substantially all of Land O'Lakes' swine production assets to Maschhoff West LLC. The transaction involves approximately 60,000 sows, associated inventory, related...
Titan Tire Corporation, a subsidiary of Titan International Inc., Quincy, Ill., enters into a definitive agreement to purchase The Goodyear Tire & Rubber Company's North American farm tire business.(AT CLOSING NEWS)(Brief Article)
April 1, 2005... Titan Tire Corporation, a subsidiary of Titan International Inc., Quincy, Ill., enters into a definitive agreement to purchase The Goodyear Tire & Rubber Company's North American farm tire business. Titan will purchase the assets of Goodyear's...
Icoria Inc. has licensed to Syngenta Ltd. the exclusive rights to commercially develop 30 Icoria compounds believed to be active fungal inhibitors.(AT CLOSING NEWS)(Brief Article)
April 1, 2005... Icoria Inc. has licensed to Syngenta Ltd. the exclusive rights to commercially develop 30 Icoria compounds believed to be active fungal inhibitors. Syngenta will evaluate the compounds over the course of 18 months, and Icoria expects that...
Crompton Corporation and Great Lakes Chemical Corporation enter into a merger agreement, which will create the third-largest publicly traded U.S. specialty chemicals company.(AT CLOSING NEWS)
April 1, 2005... Crompton Corporation and Great Lakes Chemical Corporation enter into a merger agreement, which will create the third-largest publicly traded U.S. specialty chemicals company. It will hold leading positions in high-value specialty chemical niche...
Valmont celebrates with world-class tour.(FYI NEWS & NOTES)(Brief Article)
April 1, 2005... Four customers and their guests recently saw the world thanks to the Valley World Tour sweepstakes. The sweepstakes was conducted by Valmont Irrigation, manufacturer of the Valley brand, to celebrate the 50th anniversary of Valmont's founding...
NCGA wraps up successful year.(FYI NEWS & NOTES)(Brief Article)
April 1, 2005... The National Corn Growers Association's (NCGA) membership program enjoyed another strong year in 2004 with 32,743 members. For the sixth year in a row, North Dakota grower Leslie Roach was NCGA's top individual recruiter. Roach, who recruited...
Reinke sets sail with lucky winners.(FYI NEWS & NOTES)(Brief Article)
April 1, 2005... Reinke[R], manufacturer of mechanized irrigation systems, wrapped up its 2004 Set Sales Event this year after awarding a total of 50 Caribbean cruises for two and one grand-prize 2005 Ford F-150 4x4 SuperCrew pickup to selected winners. Winners...
FFA member wins prize tractor.(FYI NEWS & NOTES)
April 1, 2005... Tommy Goyen may seem like an average 16-year-old: a high school junior, lives on a farm, easy-going personality. But look a little closer and you'll find some not-so-ordinary characteristics: five-year member and vice president of the 60-member...
Case IH commemorates 50,000th Steiger tractor.(FYI NEWS & NOTES)(Brief Article)
April 1, 2005... Case IH, Racine, Wis., commemorated the production of the 50,000th Steiger tractor during a celebration at its Fargo, N.D., manufacturing facility on Jan. 20. The highlight of the celebration occurred when Case IH handed over the keys to the...
Secy. Johanns talks trade at cattlemen's convention.(FYI NEWS & NOTES)
April 1, 2005... USDA Secretary Mike Johanns made an appearance at the 2005 Cattle Industry Annual Convention & National Cattlemen's Beef Association (NCBA) Trade Show held Feb. 2-5 in San Antonio, Texas. Johanns addressed more than 6,300 NCBA members and other...
Don't miss out: CAN's ambassadors instill factual information about agriculture in young minds before misconception can take hold.
April 1, 2005... "It was one of the best times of my life, says Ginger Berry of Missouri Ag Industries Council Inc. of her experience at Blue Ridge Elementary School in Columbia, Mo., as an ambassador with the CropLife Ambassador Network (CAN).
Kids have a...
Stock price at close of market.(AG STOCK INDEX)
April 1, 2005... [GRAPHICS OMITTED]
STOCK PRICE AT CLOSE OF MARKET
Month Ago
Exchange:Ticker 1/31/04
CAPITAL EQUIPMENT,FARM MACHINERY
AGCO Corp. ...
NAMA announces award winners.(National NAMA News: News and information for members and friends of NAMA)(James Irwin, Rick Turner)
April 1, 2005... NAMA has named two award winners, the Agribusiness Leader of the Year and the NAMA Marketer of the Year. Both awards will be presented at the 2005 Agri-Marketing Conference, April 20-22 in Phoenix.
James Irwin, vice president, North...
NAMA honors the best in leadership.(National NAMA News: News and information for members and friends of NAMA)(Beth Burgy, Lee Dueringer, John Finegan, Angel Bendorf Jamison, Sarah Vacek, Sharon Larson, Robert Radcliff )
April 1, 2005... NAMA has named the organization's national leadership award recipients. Awards were presented at the Best of NAMA Awards Ceremony in Phoenix. Below is a listing of each award and the recipient.
President's Award
Beth Burgy, North...
Oh, that dreaded "C" word.(National NAMA News: News and information for members and friends of NAMA)
April 1, 2005... Change.
It's quite fascinating, change... change in how business is conducted, in customer demographics, in the marketplace.
It used to be the concerns of a 6,000 head dairy producer in Kansas centered on cow health or BST. Now he...
Mosaic digs up new information to refresh soil fertility message.(Impact of Fertility on Farmland Prices)(The Mosaic Company)
April 1, 2005... Most people involved in the crop nutrient industry will admit there is rarely new information to use for marketing communications efforts. New products do not come around that often, and price and availability often dominate discussions. So...
MachineryLink Inc.(MARKETING PEOPLE)(Tyron Wallgren)(Brief Article)
April 1, 2005... MachineryLink Inc., Kansas City, Mo., announces that Tyron Wallgren has joined the company as a regional sales manager for eastern Colorado and western Kansas. Wallgren has more than 14 years of agriculture sales and machinery experience with...
Agrimax Ltd.(MARKETING PEOPLE)(Dr Gerry Kutney)(Brief Article)
April 1, 2005... Agrimax Ltd., Calgary, Alberta, names Dr. Gerry Kutney as president and CEO. He replaces Claude St-Martin, the former president of Agrimax, who will continue to support the company in the role of executive vice president and chairman of the...
Merial Limited.(MARKETING PEOPLE)(Robert Verdugo)(Brief Article)
April 1, 2005... Merial Limited, Duluth, Ga., names Robert Verdugo as executive director of marketing, Large Animal Enterprise, North America. In his new role, Verdugo will be responsible for strategic planning and marketing for all pharmaceutical and...
CDMS.(MARKETING PEOPLE)(Suzanne Hearn appointed by CDMS USA)(Brief Article)
April 1, 2005... CDMS, Marysville, Calif., announces that Suzanne Hearn has joined the company as national accounts manager. Hearn will be responsible for account responsibilities and new business with CDMS's 10-plus supporting manufacturers. Prior to joining...
ADM Alliance Nutrition Inc.(MARKETING PEOPLE)(Larry Williams)(Brief Article)
April 1, 2005... Larry Williams has been named vice president of sales and marketing for ADM Alliance Nutrition Inc., Quincy, Ill. Williams has more than 37 years of experience in the feed industry, most recently serving as national director of sales and...
Conklin Company Inc.(MARKETING PEOPLE)(Sarah Clemenson)(Brief Article)
April 1, 2005... Sarah Clemenson joins Conklin Company Inc., Shakopee, Minn., as the communication specialist for the Agronomics and Animal Products divisions. She will be responsible for all communications for the Fastrack[R] and AgroVantage[R] product lines.
Becker Underwood.(MARKETING PEOPLE)(Steve Bergschneider)(Brief Article)
April 1, 2005... Becker Underwood adds Steve Bergschneider to its Seed Enhancement Business Unit. Bergschneider will assume the role of territory manager for Minnesota, North Dakota and South Dakota, marketing inoculant products. He is a graduate of the...
Nutra-Park.(MARKETING PEOPLE)(Tyler Carson)(Brief Article)
April 1, 2005... Nutra-Park, Middleton, Wis., hires Tyler Carson as business development manager for the southeastern United States. Carson has more than 17 years of experience in sales and sales management.
Bayer CropScience LP and a subsidiary of Makhteshim Agan Industries have entered into a multi-year supply agreement for tebuconazole fungicide for the U.S. market.(MARKETING NEWS)(Brief Article)
April 1, 2005... Bayer CropScience LP and a subsidiary of Makhteshim Agan Industries have entered into a multi-year supply agreement for tebuconazole fungicide for the U.S. market. The agreement allows accelerated and comprehensive registration of Orius brand...
ContiBeef LLC and Smithfield Foods Inc. will merge their cattle feedlots under a joint venture that will become the largest U.S. cattle feeding business.(MARKETING NEWS)
April 1, 2005... ContiBeef LLC and Smithfield Foods Inc. will merge their cattle feedlots under a joint venture that will become the largest U.S. cattle feeding business. Under the 50/50 deal, which should start operations by April 30, Smithfield's four...
Monsanto Company has signed a definitive agreement to acquire Emergent Genetics Inc. for $300 million.(MARKETING NEWS)
April 1, 2005... Monsanto Company has signed a definitive agreement to acquire Emergent Genetics Inc. for $300 million. The addition of the Emergent Genetics brands completes a strategic cotton germplasm and traits platform modeled on the company's leading corn...
Premium Standard Farms Inc. (PSF) has partnered with PIC North America (PIC) to produce a custom sireline specifically targeted to better meet the needs of PSF's discriminating domestic and export customers.(MARKETING NEWS)(Brief Article)
April 1, 2005... Premium Standard Farms Inc. (PSF) has partnered with PIC North America (PIC) to produce a custom sireline specifically targeted to better meet the needs of PSF's discriminating domestic and export customers. The "Premium Legacy" platform...
Wilbur-Ellis Company has completed the purchase of the Woodburn Fertilizer Inc. fertilizer and crop protection business located in Woodburn, Ore.(MARKETING NEWS)(Brief Article)
April 1, 2005... Wilbur-Ellis Company has completed the purchase of the Woodburn Fertilizer Inc. fertilizer and crop protection business located in Woodburn, Ore. The present Woodburn Fertilizer general manager, Scott Roerig, will manage the daily operations,...
NAMA trade show exhibitors.(Best of NAMA)(Calendar)
April 1, 2005... Exhibitors list as of March 24, 2005
Adayana, Owatonna, Minn., Booth 205--Developer of educational marketing and distance-learning tools for agriculture.
Agri Marketing, St. Louis, Mo., Booth 114--Official publication of the National...
Industry peers judge the best of the best.(Best of NAMA)
April 1, 2005... National Best of NAMA judging took place Feb. 22, 2005, in Kansas City, Mo., where 18 judges evaluated the top two entries in 73 categories from six regions. Overall, 492 entries were judged.
The Best of NAMA awards, sponsored by the...
Igenity. Know. Now. Unlocking the code for better beef and dairy opens the door to cutting-edge campaign.(Best of Show: ADVERTISING)
April 1, 2005... Identity. Identify. Genetic. Put these three words together and what do you get? An innovative DNA testing service called IGENITY from Merial, Duluth, Ga. But creating a marketing campaign for the cutting-edge technology--which helps beef and...
West Central co-op's accomplishments, ambition on display.(Best of Show: PUBLIC RELATIONS)
April 1, 2005... West Central isn't your average co-op. For nearly 100 years the company has been adding services, expanding businesses and developing new technologies that have placed it not only at the forefront of its industry, but as an influential figure...
Straight from the worm's mouth.(Best of Show: SPECIALTY)
April 1, 2005... What if parasites could communicate with us? That is the premise behind the National Agri-Marketing Association's (NAMA) Best of Show--Specialty winner from Pfizer Animal Health, New York, N.Y., and Brown + Associates, Chanhassen, Minn.
...
The Meyocks Group.(AGENCY NEWS)(Chad Baker)(Brief Article)
April 1, 2005... Chad Baker joins The Meyocks Group, West Des Moines, Iowa, as a creative team lead. Baker was with Strategic America for the past seven-and-a-half years, most recently serving as an associate creative director.
Bader Rutter & Associates.(AGENCY NEWS)(Vince Kalt)(Brief Article)
April 1, 2005... Vince Kalt joins Bader Rutter & Associates, Milwaukee, as an account executive on the Dow AgroSciences account team. Prior to joining Bader Rutter, Kalt worked at Colle+McVoy in Minneapolis as an account executive working with clients such as...
Tri-State Advertising, Warsaw, Ind., is named the agency of record for Tuthill Controls Group of New Haven, Ind.(AGENCY NEWS)(Brief Article)
April 1, 2005... Tri-State Advertising, Warsaw, Ind., is named the agency of record for Tuthill Controls Group of New Haven, Ind. Tuthill Controls Group provides mechanical controls to markets including lawn and garden, construction equipment, farm equipment,...
The University of Illinois College of Agriculture Consumer and Environmental Sciences (ACES) selects Meers Marketing Communications, a Kansas City-based marketing communications agency, as agency of record for publication marketing.(AGENCY NEWS)(Brief Article)
April 1, 2005... The University of Illinois College of Agriculture Consumer and Environmental Sciences (ACES) selects Meers Marketing Communications, a Kansas City-based marketing communications agency, as agency of record for publication marketing. The College...
The industry pulse.(AGENCY NEWS)(Brief Article)
April 1, 2005... To keep the pulse of the industry and learn more about our readers, Agri Marketing has developed an interactive online poll. To participate in the poll, go to www.agrimarketing.com and look for the survey box in the right column. Each month a...
Rhea & Kaiser Marketing Communications.(AGENCY NEWS)(Deron Johnson)(Brief Article)
April 1, 2005... Rhea & Kaiser Marketing Communications, Naperville, Ill., adds Deron Johnson as director of agricultural public relations. In this position, Johnson leads a group of 15 public relations professionals. Most recently, Johnson was director of...
Morgan&Myers.(AGENCY NEWS)(Tricia Falter)(Brief Article)
April 1, 2005... Morgan&Myers, Jefferson, Wis., announces that Tricia Falter has joined the communications agency as a new associate. Falter will work in the Waterloo, Iowa, office, primarily on the Novartis Animal Health account. Falter has been the...
Brighton.(AGENCY NEWS)(Jean Brodshaug Dugan)(Brief Article)
April 1, 2005... Brighton, St. Louis, hires Jean Brodshaug Dugan as account supervisor within its public relations department. Dugan, who has specialized in agricultural communications since 1998, served as a faculty member of the University of Phoenix and a...
Osborn & Barr Communications.(AGENCY NEWS)(Hugh Whaley, Joy Johnson)(Brief Article)
April 1, 2005... Osborn & Barr Communications, St. Louis, promotes Hugh Whaley and Joy Johnson. Whaley is promoted to senior vice president. In the nine years Whaley has been with the company, he has grown the industry-funded organization/association business...
Adculture Group, Minneapolis, is named agency of record for Zymetrics and is assigned to help market the company's line of in-feed enzymes to the animal feed industry.(AGENCY NEWS)(Brief Article)
April 1, 2005... Adculture Group, Minneapolis, is named agency of record for Zymetrics and is assigned to help market the company's line of in-feed enzymes to the animal feed industry. Adculture will work with Zymetrics to launch a new, second-generation...
Monsanto Canada selects Osborn & Barr Canada, London, Ontario, and Heyday Communications, Saskatoon, Saskatchewan, to provide marketing communications services for its canola seed and trait business.(AGENCY NEWS)(Brief Article)
April 1, 2005... Monsanto Canada selects Osborn & Barr Canada, London, Ontario, and Heyday Communications, Saskatoon, Saskatchewan, to provide marketing communications services for its canola seed and trait business. The new account responsibilities will also...
McCormick Company.(AGENCY NEWS)(Zach Tassell, Janell Aust)(Brief Article)
April 1, 2005... McCormick Company will consolidate public relations activities for the entire agency in its Kansas City operation. Janell Aust joins the firm to lead the department. Aust was most recently senior vice president within Fleishman Hillard's food...
DairyBusiness Communications.(MEDIA NEWS)(Glenn F. Schwaller)(Brief Article)
April 1, 2005... Glenn F. Schwaller joins DairyBusiness Communications, Syracuse, N.Y., as vice president of sales and marketing, directing the sales staff and selling in the 11 Midwestern states. He brings to this position experience in ag publication and...
Scissortail Productions LLC, Cedar Falls, Iowa, has acquired Implement & Tractor magazine from Agra USA Inc., a division of TF Informa Inc., headquartered in the United Kingdom.(MEDIA NEWS)(Brief Article)
April 1, 2005... Scissortail Productions LLC, Cedar Falls, Iowa, has acquired Implement & Tractor magazine from Agra USA Inc., a division of TF Informa Inc., headquartered in the United Kingdom. Mary Shepherd, head of Scissortail Productions, has been writing...
Beef Checkoff Program.(ASSOCIATION NEWS)(Brief Article)
April 1, 2005... A newly launched Web site at www.beefmobile.com highlights the Beef Checkoff Program and the travels of its "Beefmobile" to assist state beef councils and auction markets as they plan appearances by the roving information center. The Beefmobile...
U.S. Grains Council.(ASSOCIATION NEWS)(Sarah Novak, Cheri Johnson)(Brief Article)
April 1, 2005... The U.S. Grains Council (USGC) announces that current employees Sarah Novak and Cheri Johnson will fill two new positions, director of membership and director of communications. As director of membership, Novak will direct efforts to maintain...
The United Soybean Board (USB) honored Dr. Phyllis Johnson and Chris Magnuson for their contributions to the soybean industry and soybean checkoff.(ASSOCIATION NEWS)(Brief Article)
April 1, 2005... The United Soybean Board (USB) honored Dr. Phyllis Johnson and Chris Magnuson for their contributions to the soybean industry and soybean checkoff. Dr. Johnson received the Outstanding Achievement Award, the highest recognition by the USB, for...
National Cattlemen's Beef Association.(ASSOCIATION NEWS)
April 1, 2005... Jim McAdams of Adkins, Texas, became the new president of the National Cattlemen's Beef Association (NCBA). He replaces Jan Lyons whose term ended. "We will continue to be a solutions-driven organization that addresses the full spectrum of...
Local focus stands test of time for Lee Agri-Media.(PRINT PERSPECTIVES)
April 1, 2005... Lee Agri-Media (LAM) was formed in 1989 when Lee Enterprises, its parent company, purchased Farm & Ranch Guide. It was the first of what has become a stable of eight agricultural publications.
"Without question our network of agricultural...
Diversity in agriculture: it's nothing more than "change management".(AG CAREERS& UNIVERSITIES)
April 1, 2005... Business issues will always be people issues, and that fact has never been clearer in agriculture. The workforce has changed and it will continue to change, says Tony Jenkins, vice president of diversity strategy and development for Blue...
NAMA offers 'ViVO' experience for UF students.(AG CAREERS & UNIVERSITIES)(Column)
April 1, 2005... It was March 4, 2004, the Thursday afternoon we had been waiting for all semester. In just a few minutes the fruits of countless late nights and weekends in McCarty Hall, tough compromises, and foregone social lives would be decided. It was the...
Mapping successful careers.(AG CAREERS & UNIVERSITIES)(Jerry McLeod)(Interview)
April 1, 2005... Jerry McLeod has worked in the agricultural equipment industry for nearly 30 years. He worked for Case Corporation for nearly 20 years in various field and management positions before joining AGCO Corporation in 1997. He is currently vice...
Branding change: USDA Rural Development battles lack of awareness with new branding initiative.(THINKING OUTSIDE THE BOX)
April 1, 2005... When a company goes through reorganization, communication is one of the keys to success. Management has to communicate the what, when, why and how to its employees and motivate them to embrace the new culture. Employees then have to take those...
Graduate management degrees: deepening perspective, enhancing the tool kit.(SALES/MARKETING INSIGHTS)
April 1, 2005... Anyone who reads the business press has seen articles criticizing graduate education in management, and more specifically Master of Business Administration (MBA) degrees. There are a variety of different arguments raised: you can't build a...
Upcoming meetings.(Calendar)
April 1, 2005... MAY
MAY 1-4: American Business Media Spring Meeting, Boca Raton, Fla. Contact Miriam Tomaselli at 212/661-6360 or visit www.americanbusinessmedia.com.
MAY 11-14: Pacific Seed Association Annual Meeting, Newport Beach, Calif. Contact...
Gowan: serving, defending niche markets.(VIEW FROM THE TOP)(Matt Comer)(Interview)
April 1, 2005... Editor's Note: Matt Comer joined Gowan Company as marketing manager in 2004. Previously, he spent 15 years with ICI, Zeneca and Syngenta in various marketing positions.
AM: Tell us about Gowan Company.
MC: Yuma, Ariz.-based Gowan...