Agri Marketing articles from April 2004

Agri Marketing archives from April 2004

Making your mark at best of NAMA.(For Openers)(National Agri-Marketing Association)(Brief Article)
April 1, 2004... Welcome to the April 2004 Best of NAMA issue. It has become a time-honored tradition to feature the winners in Agri Marketing magazine and hand out the issue at the show. It represents the excellent relationship we have with the National...

This month in agri marketing ...(For Openers)(Brief Article)
April 1, 2004... Five Years Ago * The NAMA Best of Show--Advertising winner was Case Corp., Racine, Wis., with its agency, Cramer-Krasselt. The winner for Best of Show--PR was Dairy Management inc. with agency CMF&Z. * Bruce Thomas is named associate...

Strong attendance for a strong industry.(FYI News & Notes)(Brief Article)
April 1, 2004... The Renewable Fuels Association (RFA), Washington, D.C., held its 9th Annual National Ethanol Conference in February, drawing nearly 800 attendees to Miami Beach. Bob Dinneen, RFA president, told those attending that the ethanol industry is the...

Classic sees 'viva success'.(FYI News & Notes)(Brief Article)
April 1, 2004... The 2004 Commodity Classic, the combined convention and trade show of the National Corn Growers Association (NCGA) and the American Soybean Association (ASA), held in Las Vegas was a big success with a record attendance of more than 4,000...

New Holland and NCBA partner for success.(FYI News & Notes)(National Cattlemen's Beef Association )(Brief Article)
April 1, 2004... New Holland and the National Cattlemen's Beef Association announced the first winners of the "Partnering for Success" program. The program, sponsored by New Holland, is designed to recognize NCBA's state affiliates and their members who do an...

Indian River citrus seminar exceeds expectation.(FYI News & Notes)
April 1, 2004... The two-day Indian River Citrus Seminar, presented by Florida Grower magazine, the Indian River Citrus League and the University of Florida's Institute of Food and Agricultural Sciences, drew more than 1,200 attendees and 80 exhibitors. The...

World Ag Expo draws record numbers.(37th annual World Ag Expo, Tulare, California)
April 1, 2004... The 37th annual World Ag Expo, Tulare, Calif., drew record numbers of visitors and exhibitors, including a visit from California's Governor Arnold Schwarzenegger. In addition to speaking at the Expo, the Governor met in closed-door session with...

DuPont, Wilmington, Del., announces a pledge of $1 million to the Global Crop Diversity Trust (the Trust).(At Closing News)(Brief Article)
April 1, 2004... DuPont, Wilmington, Del., announces a pledge of $1 million to the Global Crop Diversity Trust (the Trust), an international fund charged with securing long-term funding for the support of genebanks--storage facilities for plant germplasm--and...

General Motors Corp. and the National Ethanol Vehicle Coalition (NEVC) announce a new public awareness campaign aimed at increasing the use of E85 fuel.(At Closing News)(Brief Article)
April 1, 2004... General Motors Corp. and the National Ethanol Vehicle Coalition (NEVC) announce a new public awareness campaign aimed at increasing the use of E85 fuel. The campaign is part of a two-year partnership between the nonprofit and GM. Last year the...

Colle+McVoy, Minneapolis, purchases Mobium Creative Group of Chicago, a full-service, integrated business branding and communications firm.(At Closing News)(Colle and McVoy Inc.)(Brief Article)
April 1, 2004... Colle+McVoy, Minneapolis, purchases Mobium Creative Group of Chicago, a full-service, integrated business branding and communications firm. Mobium, last year's Business Marketing Association Agency of the Year, will retain its name, and will...

Cargill Animal Nutrition signs a purchase agreement for the assets of Burris Mill & Feed Inc., Franklinton, La.(At Closing News)(Brief Article)
April 1, 2004... Cargill Animal Nutrition signs a purchase agreement for the assets of Burris Mill & Feed Inc., Franklinton, La. Cargill will continue to use the Burris brand name in the future. David Burris, president, and Bob Burris, vice president and...

QUALISOY, a collaborative effort between farmers and all levels of the soybean industry to develop and commercialize varieties with enhanced compositional traits that add value to U.S. soybeans and soy products, was launched at the 2004 Commodity Classic.(At Closing News)(Brief Article)
April 1, 2004... QUALISOY, a collaborative effort between farmers and all levels of the soybean industry to develop and commercialize varieties with enhanced compositional traits that add value to U.S. soybeans and soy products, was launched at the 2004...

Archer Daniels Midland Company, Decatur, Ill., announces that its wholly owned subsidiary, ADM Agri-Industries Company, has agreed to purchase 1,520,000 limited voting common shares of Agricore United at a price of $9.63 per share on a private placement basis.(At Closing News)(ADM Alliance Nutrition Inc.)(Brief Article)
April 1, 2004... Archer Daniels Midland Company, Decatur, Ill., announces that its wholly owned subsidiary, ADM Agri-Industries Company, has agreed to purchase 1,520,000 limited voting common shares of Agricore United at a price of $9.63 per share on a private...

Bunge Limited announces that its European operating arm, Bunge Europe, has signed a preliminary agreement to acquire Polish edible oil and margarine producer Kama Foods from bankruptcy receivership.(At Closing News)(Bunge Ltd.)(Brief Article)
April 1, 2004... Bunge Limited announces that its European operating arm, Bunge Europe, has signed a preliminary agreement to acquire Polish edible oil and margarine producer Kama Foods from bankruptcy receivership, through EWICO, a limited liability company in...

Cargill Inc.(At Closing News)(cases)(Brief Article)
April 1, 2004... Cargill Inc., Minneapolis, agrees to settle for $24 million a class-action lawsuit that sought billions of dollars and accused the company of fixing prices of a common food sweetener. The company still denies the claims made in the lawsuit,...

Media minds.
April 1, 2004... [ILLUSTRATION OMITTED] In a desperate effort to get his message closer to the farmer, Wayne tried one last idea.

AGCO Corporation.(At Closing News)(Martin Richenhagen appointed)(Brief Article)
April 1, 2004... AGCO Corporation, Duluth, Ga., appoints Martin Richenhagen as its president and CEO. Richenhagen most recently served as group executive vice president of Forbo international SA, a flooring material business located in Zurich, Switzerland....

Monsanto Co., Gowan Company and Margarita announce the signing of a definitive agreement and the sale of certain Monsanto triallate chemistry assets.(At Closing News)(Brief Article)
April 1, 2004... Monsanto Co., Gowan Company and Margarita announce the signing of a definitive agreement and the sale of certain Monsanto triallate chemistry assets. The agreement includes product registrations, registration data, trademarks, business...

Specialty Fertilizer Products (SFP).(At Closing News)(Bill Erickson and Ralph Lunsford appointed)(Brief Article)
April 1, 2004... Specialty Fertilizer Products (SFP), Kansas City, Mo., announces that Bill Erickson and Ralph Lunsford have joined the company's national sales team. Prior to joining SFP, Erickson was with Agrium Inc., where he worked in U.S. market...

AutoFarm.(At Closing News)(Daryl Patten appointed)(Brief Article)
April 1, 2004... AutoFarm, a Menlo Park, Calif.-based provider of GPS precision control systems for agricultural applications, hires Daryl Patten as head of North American sales. Patten brings more than 20 years of sales and marketing experience to AutoFarm....

Jim I. Yancey.(At Closing News)(obituary)(Obituary)
April 1, 2004... Jim I. Yancey, 68, who formerly owned and operated Yancey Agricultural Network, Starkville, Miss., died Feb. 19 at Halifax Medical Center in Daytona Beach, Fla. Yancey, an Air Force veteran, was born in Ripley, Miss., and moved to the Daytona...

Altria seen in different light: openness and flexibility define company's corporate philosophy.(Company Profile)
April 1, 2004... For the Altria Group Inc. and its operating companies--Kraft Foods, Philip Morris USA and Philip Morris International--"look out" doesn't mean to duck. These days, "look out" implies a commitment to openness and flexibility, helping Altria...

Stock price at close of market.(AG Stock Index)(Illustration)
April 1, 2004... STOCK PRICE AT CLOSE OF MARKET Month Ago Exchange:Ticker 1/30/04 CAPITAL EQUIPMENT, FARM MACHINERY AGCO Corp. ...

A look inside the AG retailer industry.(National NAMA News)(Brief Article)
April 1, 2004... It's not often that we have the opportunity to gain insight from Midwest leaders in the ag chemical retail business. On February 26, 2004, Chicago NAMA pulled top retailers together for a frank discussion about their businesses, their...

NAMA honors the best in leadership.(National Agri-Marketing Association)
April 1, 2004... NAMA has named the organization's national leadership award recipients. Awards were presented at the Best of NAMA Awards Ceremony in Kansas City. Below is listing of each award and the recipient. President's Award The President's award...

There once was a young man ...(NAMA Leader's Message)(National Agri-Marketing Association)
April 1, 2004... There was once a young man who, upon graduating from a state ag college, went to work in the oil industry. His daily tasks included counting grease guns and spark plugs, sticking fuel oil tanks, and auditing river barges, a job that pushed the...

Monsanto Co.(received safety certificates for imports from Chinese government)(Brief Article)
April 1, 2004... Monsanto Co., St. Louis, says it has received final safety certificates from the Chinese government for the import of genetically modified soybeans, corn and cotton. China had been allowing imports of Monsanto's biotech soybeans for the past...

Syngenta strengthens its broad portfolio of corn seeds products with the acquisition of corn-breeding material from CHS Research LLC.(Marketing News)(Brief Article)
April 1, 2004... Syngenta strengthens its broad portfolio of corn seeds products with the acquisition of corn-breeding material from CHS Research LLC. Under the agreement, Syngenta acquires corn germplasm, including breeding materials and inbreds, from the...

Pfizer animal health, New York, expands its commitment to the livestock industry with a $3 million grant to be given over the next three years to the National Cattlemen's Foundation.(Marketing News)(Brief Article)
April 1, 2004... Pfizer Animal Health, New York, expands its commitment to the livestock industry with a $3 million grant to be given over the next three years to the National Cattlemen's Foundation. The grant will be used to enhance educational programming for...

Archer Daniels Midland Company, Decatur Ill., and Lesaffre announce the formation of a joint venture to construct a new yeast plant in Cedar Rapids, Iowa.(Marketing News)(Red Star Yeast LLC)(Brief Article)
April 1, 2004... Archer Daniels Midland Company, Decatur, Ill, and Lesaffre announce the formation of a joint venture to construct a new yeast plant in Cedar Rapids, Iowa. The JV company, to be named Red Star Yeast LLC, will build its new facility adjacent to...

Chr. Hansen Inc., Milwaukee, Wis., and Forage Solutions LLC.(Marketing agreement)(Forage Solutions)(Brief Article)
April 1, 2004... Chr. Hansen Inc., Milwaukee, Wis., and Forage Solutions LLC jointly announce that Forage Solutions is appointed as a working sales partner for Chr. Hansen in North America and will actively promote and support the sales of the company's line of...

Dow AgroSciences.(Chris Robnett appointed)(Brief Article)
April 1, 2004... Chris Robnett is hired by Dow AgroSciences, Indianapolis, as a field sales representative in western Illinois. Robnett will have primary responsibilities for corn and soybean products in several western Illinois counties. Robnett previously...

BASF.(Brad Godwin appointed)(Brief Article)
April 1, 2004... BASF, Research Triangle Park, N.C., announces the addition of Brad Godwin as the newest member of the BASF marketing team, with responsibilities for the cotton and peanut markets. Godwin has been with BASF as a field business representative...

Bob Peterson announces his resignation as president and CEO of the Kansas City Board of Trade.(Jeffrey C. Borchardt appointed)(Brief Article)
April 1, 2004... Bob Petersen announces his resignation as president and CEO of the Kansas City Board of Trade. He had been with the KCBT for nearly four years, after serving for 20 years with the National Grain Trade Council. The Board of Directors has elected...

Chr. Hansen Inc.(Linda Sweek appointed)(Brief Article)
April 1, 2004... Linda Sweek joins Chr. Hansen Inc., Milwaukee, Wis., as manager of communications and PR. She will develop and implement public relations, advertising and promotional programs, as well as manage all communication activities for the company in...

Bunge North America.(Larry Clarke appointed)(Brief Article)
April 1, 2004... Bunge North America, the North American operating arm of Bunge Limited, announces that Larry Clarke will serve as senior vice president and general manager of the Oilseed Processing Division. Clarke has been with Bunge for more than 20 years,...

Sipcam Agro USA Inc.(Ron Thomsen appointed)(Brief Article)
April 1, 2004... Sipcam Agro USA Inc., Roswell, Ga., hires Ron Thomsen as Western area manager. Thomsen is responsible for selling and marketing the company's Echo[R] brand of chlorothalonil fungicides and other crop protection products to distributors and pest...

Prince Agri Products.(Marketing People)(Russ Dreikorn appointed)(Brief Article)
April 1, 2004... Prince Agri Products, Quincy, Ill., announces the addition of Russ Dreikorn as account manager for the eastern United States. Previously, Dreikorn served as account manager for CPG Nutrients.

Syngenta drops its lawsuit claiming Monsanto Co. infringed on its patent for a technique to make biotechnology-produced cotton, officials from both companies reported.(Marketing People)(Brief Article)
April 1, 2004... Syngenta drops its lawsuit claiming Monsanto Co. infringed on its patent for a technique to make biotechnology-produced cotton, officials from both companies reported. The lawsuit, filed by Syngenta in July 2002, was pending in federal court in...

Valmont Industries Inc., a leading global manufacturer of engineered support structures, coating services for infrastructure, and mechanized irrigation equipment for agriculture.(Marketing People)(Brief Article)
April 1, 2004... Valmont Industries Inc., a leading global manufacturer of engineered support structures, coating services for infrastructure, and mechanized irrigation equipment for agriculture, announces that it has signed a definitive agreement to acquire...

A family-owned livestock feed business from Fort Collins, Colo., has filed a multimillion dollar federal lawsuit against Land O'Lakes Inc.(Marketing People)(Brief Article)
April 1, 2004... A family-owned livestock feed business from Fort Collins, Colo., has filed a multimillion dollar federal lawsuit against Land O'Lakes Inc., accusing the company of marketing livestock feed under a brand name that the family business has used...

Independence still counts: recent industry changes have caused farmers to re-evaluate their relationships with ag retailers. Canadian strategic marketing firm Blacksheep Strategy Inc. has released the first industry wide brand survey of its kind that measures how farmers perceive the brand strength of various Western Canadian agricultural retailers.(Research Report)
April 1, 2004... Blacksheep Strategy Inc., a Western Canadian strategic marketing consultancy, has completed a first-of-its-kind syndicated study regarding the impact of ag retailer consolidation on farmers' brand perceptions and purchase intentions. This study...

NAMA trade show exhibitors.(National Agri-Marketing Association)
April 1, 2004... Exhibitors list as of March 15, 2004 Ag Technologies International, Owatonna, Minn., Booth 316--Developer of educational marketing and distance learning tools for agriculture. Agri Marketing, St. Louis, Booth 215--Publication serving...

Judges evaluate the best of the best.(Best of NAMA)
April 1, 2004... National Best of NAMA judging took place February 19-20 in Kansas City, Mo., where 26 judges evaluated the top two entries in 71 categories from six regions. More than 450 entries were judged over a two-day period. The Best of NAMA /...

Multiple award first-place winners.(Best of NAMA)(Brief Article)(Illustration)
April 1, 2004... COMPANIES TOTAL AWARDS Bayer CropScience 5 CHS 5 Dow AgroSciences 4 Pioneer Hi-Bred International ...

Best of show--advertising.(Best of NAMA)(marketing of Nexera crop)(Brief Article)
April 1, 2004... CLIENT: Dow AgroSciences Canada, Calgary, Alberta--Start Audette AGENCY: AdFarm, Calgary, Alberta--Todd Ormann MESSAGE: Nexera is a high value crop. The product delivers a premium to growers because of its unique oil profile that is...

Best of show--public relations.(beef, a fun food)(Brief Article)
April 1, 2004... CLIENT: Cattlemen's Beef Board & National Cattlemen's Beef Association, Centennial, Colo.--Barbara Selover AGENCY: S.R. Brown Marketing Communications, Camp Crook, S.D.--Sharlet Teigen MESSAGE: Youth will develop positive attitudes and...

Best of show--specialty.(marketing of dog food )
April 1, 2004... CLIENT: Nestle Purina, St. Louis--Candy Caciolo AGENCY: Colle+McVoy, Minneapolis--Michelle Frys MESSAGE: Purina dog food builds champions, AUDIENCE: Breeders and enthusiasts who show their dogs at specialty and/or all-breed...

Local multimedia campaign.(marketing)(Brief Article)
April 1, 2004... CLIENT: Bayer CropScience, Research Triangle Park, N.C.--Stephanie Gable AGENCY: AdFarm, Kansas City, Mo.--Colin Clarke MESSAGE: Prevent yield loss due to scab (Fusarium Head Blight). FOLICUR allows a grower to better manage and...

Regional multimedia campaign.(marketing)(Brief Article)
April 1, 2004... CLIENT: Dow AgroSciences Canada, Calgary, Alberta--Start Audette AGENCY: AdFarm, Calgary, Alberta--Todd Ormann MESSAGE: Nexera is a high value crop. The product delivers a premium to growers because of its unique oil profile that is...

National multimedia campaign.(Mackenzie Marketing)(Brief Article)
April 1, 2004... CLIENT: John Deere Credit, Johnston, Iowa--Dave Patterson AGENCY: Mackenzie Marketing, Minneapolis--Tim Naylor MESSAGE: Introduce Input Finance from John Deere Credit and Farm Plan[TM] as an initiative bringing together input...

New product introduction.(FMC Corporation Agricultural Products Group)(Brief Article)
April 1, 2004... CLIENT: FMC Corporation Agricultural Products Group, Philadelphia--Nancy Schwartz AGENCY: NKH&W Inc., Kansas City, Mo, --Michelle Tollefson MESSAGE: Mustang Max delivers maximum performance. AUDIENCE: 500+ acre growers of cotton...

Producer-funded advertising campaigns.(Illinois Soybean Association/ Illinois Soybean Checkoff Board)(E.W. McDaniels Marketing Communications Inc.,)(Brief Article)
April 1, 2004... CLIENT: Illinois Soybean Association/ Illinois Soybean Checkoff Board, Bloomington, Ill. --Judd Hulting AGENCY: E.W. McDaniels Marketing Communications Inc., Pekin, Ill.--Randy McDaniels MESSAGE: Draw attention and interest to a recent...

Company-funded, consumer-directed activities.(marketing)
April 1, 2004... CLIENT: CHS, Inver Grove Heights, Minn.--Ann Mann AGENCY: Colle+McVoy, Minneapolis--Barb Martinson MESSAGE: Cenex is your hometown convenience store where we're always happy to help. AUDIENCE: Adults ages 18 to 49 who utilize a...

Spreads-single.(Pfizer Animal Health marketing its products)(Brief Article)
April 1, 2004... CLIENT: Pfizer Animal Health, New York--Mike Layfield AGENCY: Rhea & Kaiser Marketing Communications, Naperville, Ill.--Jim Zumwalt MESSAGE: Every milk producer who uses antibiotics in his dairy herd has to worry about the risk of...

Spreads-series.(Seeds Producers marketing)(Brief Article)
April 1, 2004... CLIENT: Mycogen Seeds, Indianapolis--Greg Cannon AGENCY: Bader Rutter & Associates Inc., Brookfield, Wis. --Grant Thekan MESSAGE: There is a lot to talk about at Mycogen Seeds and we stay in tune with producers by making them part of...

Single-page Ad--single.(Best of NAMA)(Merial)(Brief Article)
April 1, 2004... CLIENT: Merial, Duluth, Ga.--Rae Powell AGENCY: Bader Rutter & Associates Inc., Lincoln, Neb.--Lori Hallowell MESSAGE: TETRADURE is a single-treatment, powerful antibiotic used to prevent and treat bovine respiratory disease (BRD) in...

Single-page Ad--series.
April 1, 2004... CLIENT: Farm Credit Services of Illinois, Champaign, Ill.--Mike Loyd AGENCY: Chandler Ehrlich, Memphis, Tenn. --Ken Woodmansee MESSAGE: Because Farm Credit Services' only purpose is to serve the financial and credit needs of southern...

Less-than-page Ad--single.(Best of NAMA)(United Phosphorus Inc., The Signature Agency)(Brief Article)
April 1, 2004... CLIENT: United Phosphorus Inc., Trenton, N.J. AGENCY: The Signature Agency, Raleigh, N.C.--R. Frank Timberlake MESSAGE: Up-cyde kills bugs before they can kill your cotton. AUDIENCE: Cotton growers. MERIT: Altria Corporate...

Less-than-page Ad--series.(Best of NAMA)(National Pork Board)(Osborn & Barr Communications)(Brief Article)
April 1, 2004... CLIENT: National Pork Board, Clive, Iowa--Mike Wegner AGENCY: Osborn & Barr Communications, Johnston, Iowa--Cindy Hackmann MESSAGE: To inform pork producers about the accomplishments the Pork Checkoff is making in the foodservice...

Black & white print ad.(Best of NAMA)(Dow AgroSciences LLC)(Bader Rutter & Associates Inc)(Brief Article)
April 1, 2004... CLIENT: Dow AgroSciences LLC, Indianapolis --Robert Stewart AGENCY: Bader Rutter & Associates Inc., Brookfield, Wis. --Tom Posta MESSAGE: The Dow AgroSciences sales representative in your area (photo included in the ad) is a trusted...

Trade ad--single.(Best of NAMA)(CHS Inc.)(Colle and McVoy Inc.)(Brief Article)
April 1, 2004... CLIENT: CHS, Inver Grove Heights, Minn.--Lisa Graham-Peterson AGENCY: Colle+McVoy, Minneapolis--Dave Viertel MESSAGE: Harvest States works harder to add value to your grain. AUDIENCE: Member farmer/producers in the Harvest States...

Trade ad--series.(Best of NAMA)(Wisconsin Milk Marketing Board Inc)(Stephan & Brady Inc)(Brief Article)
April 1, 2004... CLIENT: Wisconsin Milk Marketing Board Inc., Madison, Wis.--Kenn Olson AGENCY: Stephan & Brady Inc., Madison. Wis.--Gail Lobdell MESSAGE: There's only one place the best cheese can come from--Wisconsin. AUDIENCE: Foodservice...

Unique print advertising.(Best of NAMA)(Land O'Lakes Animal Milk Products Co.)(Johnson Krumwiede Roads)(Brief Article)
April 1, 2004... CLIENT: Land O'Lakes Animal Milk Products, Arden Hills, Minn.--Frank Bezdicek AGENCY: Johnson Krumwiede Roads, Minneapolis--Craig Roads MESSAGE: Cow's Match helps calves reach their full genetic potential. AUDIENCE: Dairy...

Radio--single.(Best of NAMA)(Arvesta Corporation)(Woodruff Communications)(Brief Article)
April 1, 2004... CLIENT: Arvesta Corporation, Sanger, Calif.--Hylon Kaufmann AGENCY: Woodruff Communications, Columbia, Mo.--Steve Engle MESSAGE: Elevate fungicide provides unsurpassed control of bunch rot (Botrytis cinerea). AUDIENCE: California...

Radio--series.(Best of NAMA)(AdFarm)(Bayer CropScience)(Brief Article)
April 1, 2004... CLIENT: Bayer CropScience, Research Triangle Park, N.C.--Stephanie Gable AGENCY: AdFarm, Kansas City, Mo.--Colin Clarke MESSAGE: Prevent yield loss due to scab (Fusarium Head Blight). FOLICUR allows a grower to better manage and...

Television--single.(Best of NAMA)(McCormick Communications Inc.)(Pioneer Hi-Bred International Inc)(Brief Article)
April 1, 2004... CLIENT: Pioneer Hi-Bred International Inc., Johnston, Iowa--Warren Riedesel AGENCY: McCormick Company, Kansas City, Mo. --Steve Fink MESSAGE: Growers can anticipate extremely impressive yields from Pioneer corn hybrids. AUDIENCE:...

Television--series.(Best of NAMA)(Chandler, Ehrlich and Company Inc.)(Farm Credit Services)(Brief Article)
April 1, 2004... CLIENT: Farm Credit Services of Illinois, Champaign, Ill.--Mike Loyd AGENCY: Chandler Ehrlich, Memphis, Tenn. --Ken Woodmansee MESSAGE: Farm Credit Services understands that farming is much more than a career--it's a way of life....

Audio/visual presentation--farmers, ranchers & growers.(Best of NAMA)(Meat Export Federation)(Brief Article)
April 1, 2004... CLIENT: U.S. Meat Export Federation, Denver--Lynn Heinze AGENCY: Baxter Communications Inc., Indianapolis --Brian Baxter MESSAGE: "USMEF: Brazil Market Expo" is a comprehensive look at how Brazilian agriculture is already competing with...

Audio/visual presentation--to dealers, distributors & sales reps.(Best of NAMA)(Trone Public Relations)(Syngenta Seeds Inc.)(Brief Article)
April 1, 2004... CLIENT: Syngenta Professional Products, Greensboro, N.C. --Margaret McLean AGENCY: Trone Public Relations, High Point, N,C. --Sara Freetly MESSAGE: Introduce a revolutionary business service solution from Syngenta Professional Products...

Satellite delivery.(Best of NAMA)(Elanco Animal Health)(5MetaCom)(Brief Article)
April 1, 2004... CLIENT: Elanco Animal Health, Greenfield, Ind.--Allen Boonstra AGENCY: 5MetaCom, Carmel, Ind.--Marty Schmidt MESSAGE: Elanco's new program, Advanced Ileitis Management (AIM), offers producers important disease management techniques to...

Advertising on the web.(Best of NAMA)(Martin-Williams Inc.)(Syngenta Crop Protection Inc.)(Brief Article)
April 1, 2004... CLIENT: Syngenta Crop Protection, Greensboro, N.C. --Alex Moore AGENCY: Martin/Williams, Minneapolis--Kathy Kane MESSAGE: FarmAssist.com understands the nasty nature of the pests that plague growers. In the two executions, a...

Digital presentation.(Best of NAMA)(Croplan Genetics)(Colle and McVoy Inc.)(Brief Article)
April 1, 2004... CLIENT: CROPLAN GENETICS, Shoreview, Minn. --Matt Fanta AGENCY: Colle+McVoy, Minneapolis--Lori Wohletz MESSAGE: CROPLAN GENETICS provides the tools, programs and resources for a dynamic business year. AUDIENCE: CROPLAN GENETICS...

Direct mail--farmer-directed--single.(Best of NAMA)(Syngenta Crop Protection)(Gibbs & Soell Inc)(Brief Article)
April 1, 2004... CLIENT: Syngenta Crop Protection, Greensboro, N.C. --Mary DeMers AGENCY: Gibbs & Soell Inc., San Francisco--Ann Camden MESSAGE: The 2003 Potato Calendar reinforced brand and portfolio awareness throughout the year, as well as captured...

Direct mail--farmer-directed--series.(Best of NAMA)(Brief Article)
April 1, 2004... CLIENT: Pioneer Hi-Bred International Inc., Johnston, Iowa--Warren Riedesel & Dennis Gaukel AGENCY: McCormick Company,Kansas City, Mo. --Steve Fink & Laura Mayfield MESSAGE: Communicate results of Pioneer brand corn hybrid yield...

Direct mail--dealer, distributor & sales rep-directed--single.(Best of NAMA)(Syngenta Crop Protection)(Martin/Williams)(Brief Article)
April 1, 2004... CLIENT: Syngenta Crop Protection, Greensboro, N.C. --Margaret Mattoon AGENCY: Martin|Williams, Minneapolis--Terri Omdahl MESSAGE: To introduce and educate packers and shippers on the benefits of Scholar fungicide. AUDIENCE: Stone...

Direct mail--dealer, distributor & sales rep-directed--series.(Best of NAMA)(Brief Article)
April 1, 2004... CLIENT: Bayer CropScience, Research Triangle Park, N.C.--Oreg Perrigo AGENCY: Rhea & Kaiser Marketing Communications, Naperville, Ill.--Brian Rund MESSAGE: A series of three direct mails were initiated to maintain communications with...

Multimedia direct/targeted campaign.(Best of NAMA)(Anderson BioSystems)(In-house)(Brief Article)
April 1, 2004... CLIENT: Anderson BioSystems, Wichita, Kan.--Craig Plank AGENCY: In-house MESSAGE: To build awareness of Anderson BioSystems among dairy operators and attract attendance to the Anderson trade show booth at the World Dairy Expo. ...

Billboard or other outdoor ads.(Best of NAMA)(Wisconsin Milk Marketing Board Inc)(Stephan & Brady Inc)(Brief Article)
April 1, 2004... CLIENT: Wisconsin Milk Marketing Board Inc., Madison, Wis.--Patrick Geoghegan AGENCY: Stephan & Brady Inc., Madison, Wis.--Lisa Hartman MESSAGE: Dairy is big business in Wisconsin. AUDIENCE: Wisconsin residents, primarily urbanites...

Customer brochures, catalogs--farmer-directed--single.(Best of NAMA)(Valent U.S.A. Corp.)(Archer/Malmo Advertising Inc.)(Brief Article)
April 1, 2004... CLIENT: Valent U.S.A Corporation, Walnut Creek, Calif.--Loft Theine AGENCY: archer>malmo, Memphis, Tenn. --Amanda Dame MESSAGE: Introduce and educate on the uses and benefits of ProGibb 40%'s unique formulation and new user-friendly...

Customer brochures, catalogs--farmer-directed--series.(Best of NAMA)(Bayer CropScience)(AdFarm)(Brief Article)
April 1, 2004... CLIENT: Bayer CropScience, Research Triangle Park, N.C. --Stephanie Gable AGENCY: AdFarm, Kansas City, Mo.--Colin Clarke MESSAGE: Prevent loss due to scab (Fusarium Head Blight). FOLICUR allows a grower to better manage and effectively...

Customer brochures, catalogs--dealer/sales-directed.(Best of NAMA)(AGRILIANCE L.L.C.)(Colle and McVoy Inc.)(Brief Article)
April 1, 2004... CLIENT: Agriliance LLC, Inver Grove Heights, Minn.--Annette Degnan AGENCY: Colle+McVoy, Minneapolis--Lod Wohletz MESSAGE: As an Agriliance APS, you'll have a cool job that gives you the unique opportunity to work outdoors, connect with...

Point-of-purchase material.(Best of NAMA)(CNH)(Mobium Creative Group)(Brief Article)
April 1, 2004... CLIENT: CNH After Sales, Racine, Wis.--Randy Wood AGENCY: Mobium Creative Group, Chicago--Julia Parisot MESSAGE: Position Case IH brand as an innovator in new products (light-bar and AFX Rotors) designed to boost productivity for...

Exhibits/displays.(Best of NAMA)(Royster-Clark Inc.)(In-house)(Brief Article)
April 1, 2004... CLIENT: Royster-Clark Inc., Norfolk, Va.--Amy Cobb AGENCY: In-house MESSAGE: Vigoro Seeds applies old-fashioned business values of service and loyalty, while still having technologically advanced products suitable for all corn and...