Agri Marketing articles from April 2002

Agri Marketing archives from April 2002

It's an investment ... (For Openers).(Brief Article)
April 1, 2002... Congratulations to the Best of NAMA winners! Agri Marketing magazine is proud to work closely with the National Agri-Marketing Association (NAMA) to feature the creative work of these great agencies and clients. It's important to emphasize...

This month in Agri Marketing ...(Brief Article)
April 1, 2002... Five Years Ago * A group of senior managers of Farm Journal Inc., along with outside investors, purchase the ag publishing company from Chicago-based Tribune Co. for $17 million. * Best of Show winners at the NAMA convention and trade...

Another shade of green for John Deere; company supports environment through Web site. (Ag Earth Stewards).(Brief Article)
April 1, 2002... John Deere has added another shade of "green" to its lineup of green agricultural implements. The company launched the "Running Green" environmental Web site last fall as a special section within its johndeere.com Web site. "The way we...

Rhea & Kaiser Marketing Communications. (Agency News).(hires Jim Zumwalt and Stewart Reeve)(Brief Article)
April 1, 2002... Rhea & Kaiser Marketing Communications, Naperville, Ill., hires Stewart Reeve in public relations and Jim Zumwalt in account services. Reeve joins as senior account supervisor and will focus on the agricultural markets. Prior to Rhea & Kaiser,...

Osborn & Barr Communications. (Agency News).(Brief Article)
April 1, 2002... Osborn & Barr Communications, St. Louis, promotes Amy Bradstreet to director of human resources. She draws on her Berkeley education and nine years of business and human resources experience to offer strategic human resources solutions to the...

Gardner Hatch Marketing Communications. (Agency News).(opens up shop)(Brief Article)
April 1, 2002... Gardner N. Hatch has launched his own marketing communications consulting business in the Philadelphia metro area. Hatch has 13 years of experience in agricultural communications, both in advertising and public relations. Gardner Hatch...

Penn Garritano Direct Response Marketing. (Agency News).(hires Sally Ann Schmitt)(Brief Article)
April 1, 2002... Penn Garritano Direct Response Marketing, Minneapolis, hires Sally Ann Schmitt to work on several of the agency's clients, including Lawson Software, Pfizer and Deluxe. Schmitt joins Penn Garritano from Minneapolis-based Carlson Marketing...

Charleston/Orwig, Inc. (Agency News).(Charleston-Orwig Inc. hires John Stevens)(Brief Article)
April 1, 2002... John Stevens has joined Charleston | Orwig, Inc., Hartland, Wis., as an associate creative director. Stevens will head one of the creative teams and will also be the lead copywriter on the Arm & Hammer Animal Nutrition, Land O'Lakes Animal Milk...

American Angus Association. (Association News).(promotes John R. Crouch)(Brief Article)
April 1, 2002... The American Angus Association, St. Joseph, Mo., board of directors names John R. Crouch executive vice president. The appointment comes after serving four months as interim executive vice president, following the death of Richard L. Spader....

AgInsight. (Association News).(provides online financial and risk analysis of farms)(Brief Article)
April 1, 2002... AgInsight, the wholly owned subsidiary of the Iowa Soybean Association, Urbandale, Iowa, launches Revenue Navigator, a new financial marketing service. Revenue Navigator assists in performing a financial and risk analysis of farming operations....

American Soybean Association. (Association News).(hires Neil Caskey)(Brief Article)
April 1, 2002... The American Soybean Association, St. Louis, hires Neil Caskey as special assistant to the chief executive officer. Caskey will assist with various projects related to the issues and policy efforts of ASA on behalf of U.S. soybean producers....

National Oilseed Processors Association. (Association News).(elects Charles A. Bussy as chairman for two years)(Brief Article)
April 1, 2002... Charles A. Bussy, senior vice president and general manager of Bunge North America, Inc., Soybean Processing Division, St. Louis, was elected to a two-year term as chairman of the National Oilseed Processors Association at its annual meeting...

Ag stock index.(for the food industry)(Brief Article)(Illustration)(Statistical Data Included)
April 1, 2002... [GRAPHICS OMITTED] STOCK PRICE AT CLOSE OF MARKET Month This Year Exchange: Ago Month Ago Ticker ...

Bush addresses beef industry. (FYI News & Notes).(supports strong U.S. farm bill)(Brief Article)
April 1, 2002... President George W. Bush spoke to more than 5,000 cattle industry members at the 2002 Cattle Industry Annual Convention and Trade Show held Feb. 6-9 in Denver. In his address to cattle industry members, Bush voiced support for a strong U.S....

Soybean checkoff recognizes accomplishments. (FYI News & Notes).
April 1, 2002... The United Soybean Board, St. Louis, presented its Meritorious Service Awards at the 2002 Commodity Classic in Nashville, Tenn., held Feb. 21-23. Barry Mumby, founding USB director, received the international marketing award for domestic...

John Deere Pavilion sets milestone. (FYI News & Notes).
April 1, 2002... Jon Becker of Lynn Center, Ill., became the one-millionth guest of the John Deere Pavilion on Feb. 2. Becker received a new John Deere walk behind mower, and a gift basket filled with a special edition of Genuine Value, a John Deere Pavilion...

Lucky grower wins SUV. (FYI News & Notes).
April 1, 2002... Dan Meier of White Lake, S.D., won the grand prize 2002 Jeep Liberty sports utility vehicle in the Liberty `Drive Your Yields Higher' Sweepstakes held by Aventis CropScience, Research Triangle Park, N.C. The sweepstakes was designed to increase...

Bayer sponsors Biotech Conference. (FYI News & Notes).
April 1, 2002... Bayer Corporation, Pittsburgh, sponsored a two-day conference in Darmstadt, Germany, Jan. 30-31. The conference, Challenges and Benefits of Agricultural Biotechnology, gave more than 50 major oilseed importers, soy processors, and food and...

Bringing space technology to the farm. (FYI News & Notes).
April 1, 2002... The U.S. Space & Rocket Center in Huntsville, Alabama is celebrating the success of its first major precision agriculture workshop for 2002. The workshop was held Jan. 22-23, and introduced 25 farmers and agribusiness professionals to tools...

J.C. Robinson awards top honors. (FYI News & Notes).(Brief Article)
April 1, 2002... The J.C. Robinson Seed Co., Waterloo, Neb., awarded two of its top honors at the company's Leadership Conference in Orlando, Fla., on Jan. 29. Joe Schefers, technical service agronomist for southeast North Dakota, eastern South Dakota and...

Nutra-Park Inc. (At Closing People).(Chris Elliot new president and chief executive officer)(Brief Article)
April 1, 2002... Chris Elliot is appointed president and chief executive officer of Nutra-Park Inc., Madison, Wis. Elliot is responsible for overseeing and leading all components of the company, including finance, operations, research and development, and sales...

Kubota Tractor Corporation. (At Closing People).(Nobuyuki Toshikuni, new president)(Brief Article)
April 1, 2002... Kubota Tractor Corporation, Torrance, Calif., appoints Nobuyuki Toshikuni as president. Toshikuni has served in various engineering and manufacturing capacities and was appointed general manager of tractor engineering in 1999. Toshikuni assumes...

DuPont Qualicon. (At Closing People).(Kevin Huttman, new president)(Brief Article)
April 1, 2002... The DuPont Qualicon business appoints Kevin Huttman to the position of president. He will be based at Qualicon's headquarters in Wilmington, Del. The former vice president and general manager of worldwide operations for the Food Safety and...

Case IH. (At Closing People).(New sales and national accounts director)(Brief Article)
April 1, 2002... Steven M. Koep joins Case IH, Racine, Wis., as the application equipment director of sales and national accounts. In his new position, Koep manages wholesale and retail sales through Case IH application equipment distributors in North America....

J. R. Simplot Company. (At Closing People).(Bill Whitacre, new president)(Brief Article)
April 1, 2002... J. R. Simplot Company, Boise, Idaho, selects Bill Whitacre to lead its newly expanded AgriBusiness Group. Whitacre assumed duties as president of the group in April. In this role, he replaces Larry Hlobik, who in January was named the new chief...

IMC Global Inc. (At Closing People).(John J. Ferguson, new president and chief operating officer)(Brief Article)
April 1, 2002... John J. Ferguson joins IMC Global Inc., Lake Forest, Ill., as president and chief operating officer. Ferguson is responsible for the company's phosphate, potash and animal feed ingredients operations, as well as the distribution, purchasing,...

Cargill. (At Closing News).(Launches new brand strategy)(Brief Article)
April 1, 2002... Cargill, Minneapolis, introduces a new brand strategy -- under the theme, "There's a new Cargill taking shape" -- focused on helping farm and food customers succeed. A new corporate identity, or logo, also is launched to symbolize the change....

Bayer CropScience North American. (At Closing News).(New crop science business headquarters)(Brief Article)
April 1, 2002... Bayer's crop protection business group has selected two principal locations for its future Bayer CropScience North American operations. Research Triangle Park, N.C., will be the site for the company's crop science business headquarters, with...

Farm Progress Companies. (At Closing News).(Farm magazines firm consolidates)(Brief Article)
April 1, 2002... Farm Progress Companies, Carol Stream, Ill., will consolidate its state-based farm magazines in the areas of the South, Northeast and Northwest in July 2002. There will be six regional titles where 23 magazines currently exist. The realigned...

Monsanto Co. (At Closing News).(genetically modified corn)(Brief Article)
April 1, 2002... Monsanto Co., St. Louis, asked the U.S. Agriculture Department's Animal and Plant Inspection Service for permission to move ahead with commercializing a new, genetically modified Bt corn that has undergone four years of field tests and...

StarLink. (At Closing News).(lawsuit)(Brief Article)
April 1, 2002... A federal judge approved a $9 million dollar settlement between consumers and food companies that sold products containing StarLink corn. The companies named in the lawsuit were Kraft Foods Inc., Mission Foods, Kellogg Co. and Azteca Foods Inc....

Farm Journal Media and AgWeb.com, Philadelphia, have completed their integration, forming two new business units -- the data services business, managed by Steve Custer, and the AgWeb.com site with its related marketing services, managed by Jeff Pence. (Media News).
April 1, 2002... Farm Journal Media and AgWeb.com, Philadelphia, have completed their integration, forming two new business units -- the data services business, managed by Steve Custer, and the AgWeb.com site with its related marketing services, managed by Jeff...

GVIC Communications Inc. has purchased Western Producer Publications, Saskatoon, Canada. (Media News).(Brief Article)
April 1, 2002... GVIC Communications Inc. has purchased Western Producer Publications, Saskatoon, Canada. The Western Producer is Canada's largest agricultural publisher with news bureaus and advertising offices in seven cities and an international network of...

Dow AgroSciences has developed The Protector newsletter, a new communication tool for its dealer/retailer customers in the Midwest. (Media News).(Brief Article)
April 1, 2002... Dow AgroSciences has developed The Protector newsletter, a new communication tool for its dealer/retailer customers in the Midwest. The newsletter will appear five times annually and features articles from customer agronomists, product and...

Hurst & Associates. (Media News).(Brief Article)
April 1, 2002... Hurst & Associates, formerly of Harwood Heights, Ill., has moved to a new office. The new address is Box 6011, Vernon Hills, IL 60061. The new fax number is 847/918-9568 and the toll free number remains the same at 800/397-8908.

Western DairyBusiness magazine has teamed up with extension dairy specialists throughout the West to publish Western Dairy News each month within the pages of Western DairyBusiness magazine. (Media News).
April 1, 2002... Western DairyBusiness magazine has teamed up with extension dairy specialists throughout the West to publish Western Dairy News each month within the pages of Western DairyBusiness magazine. This monthly newsletter is a collaborative effort of...

Farm Progress. (Media News).(Sandy Creighton gets more California territory responsibilities)(Brief Article)
April 1, 2002... Sandy Creighton, Farm Progress regional sales manager, assumes expanded California territory responsibilities and account coverage. Creighton has been with Farm Progress, Carol Stream, Ill., for the past two years representing its Magazine...

DairyBusiness Communications. (Media News).(Brief Article)
April 1, 2002... DairyBusiness Communications hires Tawnya Aguirre as classified ads sales manager. She will be headquartered in the Corona, Calif. office and will be responsible for classified and special section advertising sales in all four DairyBusiness...

The National Dairy Shrine. (E-Business News).
April 1, 2002... In an effort to continually make its Web site new and an excellent source of dairy history and recognition for dairy leaders, The National Dairy Shrine has made several enhancements to its site at www.dairyshrine.org. The new format makes it...

Doane Agricultural Services. (E-Business News).(www.corntrak.com)(Brief Article)
April 1, 2002... Doane Agricultural Services continues to offer corn producers a chance to watch the 2002 corn crop develop with observations by Doane analysts and independent crop consultants from across the Corn Belt. The Web site, www.corntrak.com, will...

AGRIS Corporation. (E-Business News).(introduces eLearning, electronic training tool)(Brief Article)
April 1, 2002... AGRIS Corporation, Roswell, Ga., launches eLearning, a new training tool that enables agricultural merchants to provide their employees software training without the expense of time and traveling to classes or bringing a trainer to the...

FarmSaver.com, LLC. (E-Business News).(Michael Harowitz new sales director)(Brief Article)
April 1, 2002... FarmSaver.com, LLC hires Michael Harowitz as sales director, Eastern region. Harowitz brings over 21 years of ag chemical experience, where he worked closely with both growers and retailers. Harowitz will be based out of Florida and will cover...

NAMA leader's message. (National NAMA News).(National Agri-Marketing Association)(Brief Article)(Editorial)
April 1, 2002... As I start my year as NAMA President, I see challenge. Not to be confused with lack of excitement, anticipation, commitment and vision but with challenge as the key to what lies ahead this year. Part of that is asking you, the PEOPLE of NAMA,...

NAMA honors the best in leadership. (Leader Award Winners).(National Agri-Marketing Association)(Brief Article)
April 1, 2002... NAMA has named the organization's national leadership award recipients. Awards were presented at the Best of NAMA awards ceremony, April 17 in Nashville. Below is a listing of each award and the honoree. R.C. Ferguson Award Kathy Cornett...

2002 Agribusiness Leader of the Year Charles Fischer Dow AgroSciences, LLC. (Award Winners).(from National Agri-Marketing Association)(Brief Article)
April 1, 2002... The National Agri-Marketing Association (NAMA) has honored Charles Fischer, president and CEO of Dow AgroSciences, LLC, with the 2002Agribusiness Leader of the Year Award. The award, presented at the Opening General Session of the annual...

2002 NAMA Marketer of the Year Donald Hecht Elanco Animal Health. (Award Winners).(Brief Article)
April 1, 2002... The National Agri-Marketing Association (NAMA) has honored Donald Hecht, director of sales & marketing, Elanco Animal Health, with the NAMA Marketer of the Year award. The award was presented at the Best of NAMA/ Golden ARC Awards ceremony that...

Incentives add to manufacturers' bottom line. (Research Reports).(Survey of crop protection manufacturers satisfaction levels)(Brief Article)
April 1, 2002... What do ag retailers think of the rebate or incentive programs offered by crop protection product manufacturers? Who utilizes the system the most? Well, retailers seem to be happier with the programs now than in the past and now need them to...

NAMA trade show exhibitors: exhibitors list as of March 20, 2002 (Best of NAMA).(National Agri-Marketing Association)(Brief Article)
April 1, 2002... Ag Alert, Sacramento, Calif., Booth 104 -- California's only weekly farm publicaton. AGDATA/IML, Charlotte, N.C., Booth 201 -- Information-based marketing services. Agri Marketing, St. Louis, Booth 412 -- Ag industry trade magazine....

Competition judges have their work cut out. (Best of NAMA).(National Agri-Marketing Association)(Brief Article)
April 1, 2002... The Best of NAMA/Golden ARC Awards, sponsored by the National Agri-Marketing Association, honor the best in agricultural marketing communications. Companies and agencies submit their work for this competition, which is one of the tools used to...

Best of NAMA.(National Agri-Marketing Association awards)
April 1, 2002... BEST OF SHOW -- ADVERTISING CLIENT: Syngenta Crop Protection, Greensboro, N.C. -- Janet Dinsmore AGENCY: Bader Rutter & Associates, Brookfield, Wis. -- Jon Anderson MESSAGE: There is a new and very different broadleaf...

The secret is out: brand image for Callisto Herbicide has long roots. (Best of show: advertising).
April 1, 2002... Compiled by Agri Marketing Editors What do penicillin, microwave ovens and Callisto herbicide have in common? All were discovered by accident. The serendipitous finding that the Callistemon plant secretes a chemical that inhibits certain...

Raised in the U.S.A.: the Catfish Institute addresses fishy issue with strategic marketing campaign. (Best of show: public relations).
April 1, 2002... The American farm-raised catfish industry -- the country's first and greatest aquaculture success story -- was invaded by a foreign fish fraud. After The Catfish Institute (TCI), Belzoni, Miss., spent 15 years building a market in the United...

Chef wins contest with a new twist on a southern favorite. (Best of show: public relations).(Brief Article)(Recipe)
April 1, 2002... At the 26th Annual World Catfish Festival in Belzoni, Miss., in April 2001, celebrity chefs from notable restaurants throughout the country gathered for a cook-off contest and demonstrated some unexpected and extraordinarily tasty recipes...

Potash Corp takes offensive in spreading fertilizer message. (Thinking Outside The Box).(Brief Article)
April 1, 2002... Disclaimer: If you don't mind being scared by what the public thinks about agriculture (and fertilizer in general), please read on. If you want to see how one fertilizer company is using public relations to put an end to misinformation in the...

Machinery Link, Inc. (Marketing People).(hires Gary Brummels)(Brief Article)
April 1, 2002... Gary Brummels, who most recently served as director of partner relations and project for the manager Iowa Soybean Association and AgInsight, joins Machinery Link, Inc., Kansas City, Mo., as regional field operations and sales manager. Brummels,...

Buy California Marketing Agreement. (Marketing People).(Brief Article)
April 1, 2002... Scott Horsfall joins the staff of the newly formed Buy California Marketing Agreement as chief operating officer. As COO, Horsfall will develop and manage the marketing and advertising activities of the program. Horsfall was formerly the...

Friesen of Iowa. (Marketing People).(hires Jeff Selner)(Brief Article)
April 1, 2002... Friesen of Iowa has added Jeff Selner to its national sales team. Selner represents Friesen's eastern Midwest sales territory, including eastern Illinois, Indiana, Michigan, Ohio, Pennsylvania, Kentucky and eastern Tennessee. Prior to working...

Pioneer Hi-Bred Int'l. (Marketing People).(Marlin Edwards to retire)(Brief Article)
April 1, 2002... Marlin Edwards, business manager, Wet Milling for Pioneer Hi-Bred Int'l, announces his retirement. Edwards' career has spanned over 31 years at Pioneer in a variety of key leadership roles. He began his career as an area agronomist and served...

Chore-Time Controls. (Marketing People).(promotes Bob Christenson)(Brief Article)
April 1, 2002... Bob Christenson has been promoted to product specialist of Chore-Time Controls, Milford, Ind. In this position, Christenson will be responsible for product design and product testing, as well as helping the sales staff with customer support and...

Agribuys. (Marketing People).(hires Vijay Yajnik)
April 1, 2002... Vijay Yajnik joins Agribuys, Torrance, Calif., as president and chief operating officer. Yajnik joins Agribuys from the World Wide Retail Exchange (WWRE). Prior to that he was Group CIO at the Dairy Farm Group, a major Asian retailer...

EDEN Bioscience[R] Corporation Bothell, Wash., has received unconditional approval from the Federal Biological Research Centre for Agriculture and Forestry in Germany for the use of Messenger[R] as a "plant strengthener.". (Marketing News).(Brief Article)
April 1, 2002... EDEN Bioscience[R] Corporation, Bothell, Wash., has received unconditional approval from the Federal Biological Research Centre for Agriculture and Forestry in Germany for the use of Messenger[R] as a "plant strengthener." Inclusion on...

DTN Ag Companies, Omaha, Neb., has forged a partnership with Businesslink, a division of Marketlink, Inc., where Businesslink will be the primary provider of sales and marketing teleservices. (Marketing News).(Brief Article)
April 1, 2002... DTN Ag Companies, Omaha, Neb., has forged a partnership with Businesslink, a division of Marketlink, Inc., where Businesslink will be the primary provider of sales and marketing teleservices. "Businesslink's telephone-based sales and lead...

Deere & Company, Moline, Ill., and Woods Equipment Company, Rockford, Ill., will discontinue Alloway Industries, L.L.C. -- a joint venture manufacturing operation in Fargo, N.D. (Marketing News).(Brief Article)
April 1, 2002... Deere & Company, Moline, Ill., and Woods Equipment Company, Rockford, Ill., will discontinue Alloway Industries, L.L.C. -- a joint venture manufacturing operation in Fargo, N.D. Alloway Industries will cease production by July 31, 2002. Alloway...

eMerge Interactive, Inc., Sebastian, Fla., and Excel Corporation, a Wichita, Kan.-based beef processor and a wholly owned subsidiary of Cargill Incorporated, form an agreement to integrate eMerge's VerifEYE[TM] meat inspection system into Excel's beef operations. (Marketing News).(Brief Article)
April 1, 2002... eMerge Interactive, Inc., Sebastian, Fla., and Excel Corporation, a Wichita, Kan.-based beef processor and a wholly owned subsidiary of Cargill Incorporated, form an agreement to integrate eMerge's VerifEYE[TM] meat inspection system into...

Farmland Industries, Kansas City, Mo., will sell its Joplin, Mo., fertilizer production plant to Canada's Potash Corp. (Marketing News).(Brief Article)
April 1, 2002... Farmland Industries, Kansas City, Mo., will sell its Joplin, Mo., fertilizer production plant to Canada's Potash Corp. Farmland operated the Joplin plant for about 50 years. Formerly known as Farmers Chemical Co., it employs 47 people and has...

Certis USA, LLC, a Columbia, Md.-based subsidiary of Mitsui & Co., Ltd., and 3M Canada Company of London, Ontario form a strategic partnership. (Marketing News).(Brief Article)
April 1, 2002... Certis USA, LLC, a Columbia, Md.-based subsidiary of Mitsui & Co., Ltd., and 3M Canada Company of London, Ontario form a strategic partnership. Certis USA will now represent the 3M sprayable pheromone product line in the U.S. and Mexico...

Clawel Specialty Products Division of Brandt Consolidated. (Marketing People).(hires Julian Smith)(Brief Article)
April 1, 2002... Clawel Specialty Products Division of Brandt Consolidated, Pleasant Plains, Ill., appoints Dr. Julian Smith to the position of national accounts and domestic sales manager. Smith is widely published throughout the agricultural industries and...

Merial. (Marketing People).(Cindy Greeno)(Brief Article)
April 1, 2002... Merial, Duluth, Ga., adds Cindy Greeno to its communications team as senior manager of corporate communications. In her new role, Greeno's Greeno primary responsibility is to connect media representatives with Merial's industry experts and...

BEELINE Technologies Inc. (Marketing People).(Brief Article)
April 1, 2002... BEELINE Technologies Inc., Fresno, Calif., appoints Doug Merrill as vice president of American operations. Merrill will take responsibility for all BEELINE's operations in both North and South America. He joins BEELINE from Trimble, where he...

Feeding the employee pipeline: Minnesota agribusinesses help prepare future workforce through Ag high school involvement. (Ag Careers & Universities).(Brief Article)
April 1, 2002... Match energetic, eager-to-learn teenagers with enthusiastic agribusiness professionals and what do you get? The Agricultural & Food Sciences Academy in St. Paul, Minn. This unique ag-focused charter high school, often referred to as Ag Academy,...

Get your agribusiness degree here! (Ag Careers & Universities).(Brief Article)
April 1, 2002... Editor's Note: Time to re-think your career direction? Feel as if it's time to bolster your educational background in order to make yourself more marketable? Agri Marketing magazine has compiled a list of universities offering a master's degree...

Trust is key to positive brand experience. (Brand Building).
April 1, 2002... Nobody was surprised in the summer of 2000 when the retail ground beef market in Canada dropped. In May, an E. coli outbreak in Walker, Ontario killed seven and sent scores more to the hospital. The fact that the outbreak had nothing to do...

Upcoming meetings for Agri marketers.(Calendar of Events)(Brief Article)
April 1, 2002... APRIL APR. 17-19: Agri-Marketing Conference & Trade Show, Nashville, Tenn. Contact 913/491-6500 or visit www.nama.org. APR. 18: Agricultural Relations Council Annual Meeting and Professional Development Conference, Nashville, Tenn....

Dow AgroSciences sees growth in corn, specialty and turf markets through recent acquisitions. (View From The Top).(Stan Howell)(Brief Article)(Interview)
April 1, 2002... Editor's Note: Dow AgroSciences has been an active participant in the changing landscape of the crop protection chemical product market in the past year. The purchase of Rohm and Haas Ag is just one example. To provide an update on how things...