Agri Marketing articles from April 2001

Agri Marketing archives from April 2001

Reaching New Heights at NAMA ...
April 1, 2001... Welcome to The Best of NAMA issue. It has become a time-honored tradition to feature the winners in Agri Marketing magazine and hand out the issue at the show. It represents the excellent relationship we have with NAMA. It's a little stressful...

THIS MONTH IN AGRIMARKETING ...
April 1, 2001... Five Years Ago * Harry Cleberg, President, Farmland Industries is named Agri-Marketer of the Year. * Best of Show Advertising was awarded to DuPont Co and Saatchi & Saatchi Business Communications. * Best of Show PR was awarded to...

SAN ANTONIO COMMODITY CLASSIC IS TRULY A "CLASSIC".
April 1, 2001... The 2001 Commodity Classic, the combined convention of the American Soybean Association and the National Corn Growers Association, was held in February in San Antonio, Texas. Attendance at the event set an all-time record, with 3,495 people,...

LEADING WEB SITE SHOWS `HOW CATERPILLAR BACKHOE LOADERS WORK'.(HowStuffWorks.com)(Brief Article)
April 1, 2001... While nothing compares to being in the driver's seat of a Caterpillar backhoe loader, an award-winning Web site now offers the next best thing to being there, with answers and explanations to common questions. HowStuffWorks.com takes an...

2001 ILLINOIS PORK EXPO HELD IN PEORIA.
April 1, 2001... Approximately 2,700 producers, exhibitors and guests attended the 2001 Illinois Pork Expo held in January in Peoria, Ill. The Expo was sponsored by the Illinois Pork Producers Assn. and included a 280-exhibit trade show, educational seminars...

OHIO FRUIT AND VEGETABLE GROWERS CONGRESS A SUCCESS.
April 1, 2001... The Ohio Fruit Growers Society, Ohio Vegetable and Potato Grower Association, Direct Agricultural Marketing Association and The Ohio State University joined forces to host the recent Ohio Fruit and Vegetable Growers Congress and Ohio Roadside...

ARMSTRONG RECEIVES AWARD FROM FARM MANAGERS, APPRAISERS.(Max Armstrong, Illinois Society of Professional Fram Managers and Rural Appraisers service award)(Brief Article)
April 1, 2001... Farm broadcaster Max Armstrong was recently named by the Illinois Society of Professional Farm Managers and Rural Appraisers as the recipient of its annual Outstanding Service to Illinois Agriculture Award. The ISPFMRA presented the honor...

COLORADO STATE PROFESSOR RECEIVES INTERNATIONAL AWARD.(Dr. Gordon Niswender, Hammond Award from Society for the Study of Fertility)(Brief Article)
April 1, 2001... Dr. Gordon Niswender, director of Colorado State University's Animal Reproduction and Biotechnology Laboratory and a University Distinguished Professor, has become the third American to receive the prestigious Hammond Award. The award is...

AT CLOSING PEOPLE.(includes multiple appointments)(Brief Article)
April 1, 2001... The board of directors of American Home Products Corp., Madison, N.J., has elected Robert A. Essner as the next CEO of the company, effective May 1, 2001. Essner will continue as president and as a member of the board. He is currently president...

AT CLOSING NEWS.(includes multiple records)(Brief Article)
April 1, 2001... The Dow Chemical Co., Midland, Mich., and Rohm and Haas Co., Philadelphia, agree that Dow AgroSciences LLC, the Indianapolis-based Dow subsidiary, will purchase Rohm and Haas's Agricultural Chemicals business. The transaction is expected to...

AG STOCK INDEX.
April 1, 2001... [Graph OMITTED]

STOCK PRICE AT CLOSE OF MARKET.(month ago, this month, year ago)(Illustration)(Statistical Data Included)
April 1, 2001... STOCK PRICE AT CLOSE OF MARKET Exchange: Month Ago This Month Year Ago Ticker 1/31/01 2/28/01 2/29/00 CAPITAL EQUIPMENT, FARM MACHINERY AGCO Corp. NYSE:AG...

NAMA LEADER'S MESSAGE.
April 1, 2001... As I begin my year as NAMA president, I can't help but be excited. Looking for creative solutions to the many new challenges facing NAMA as an association, expanding the wide range of opportunities available to each member, an excellent slate...

LEADER AWARD WINNERS.(National Agri-Marketing Association awards)(Brief Article)
April 1, 2001... NAMA Honors the Best in Leadership NAMA has named the organization's national leadership award recipients. Awards were presented at the Best of NAMA Awards Ceremony, April 11 in Denver. Below is a listing of each award and the honoree. ...

2001 Agribusiness Leader of the Year Emmett Barker Equipment Manufacturers Institute.(National Agri-Marketing Association)(Brief Article)
April 1, 2001... Emmett Barker, president and chief staff executive (CSE) of the Equipment Manufacturers Institute (EMI), has been named Agribusiness Leader of the Year by the National Agri-Marketing Association (NAMA). Barker was honored at the Opening General...

2001 NAMA Marketer of the Year Wendall Knehans Monsanto-Corn States.(National Agri-Marketing Association)(Brief Article)
April 1, 2001... The National Agri-Marketing Association (NAMA) has honored Wendell A. Knehans, Director of Marketing, Monsanto -- Corn States, with the NAMA Marketer of the Year award. The award was presented at the Best of NAMA/Golden ARC awards Wednesday,...

RECOVERY IN THE HOG FEED MEDICATION/ ADDITIVE MARKET.(Statistical Data Included)(Brief Article)
April 1, 2001... When U.S. hog producers received $8/cwt to $10/cwt for market hogs back in November 1998, many producers made some significant cuts in their use of animal health products. St. Louis-based Doane Marketing Research Inc.'s quarterly Animal Health...

REGIONAL BEST OF NAMA ENJOYS THIRD YEAR OF SUCCESS.(National Agri-Marketing Association)
April 1, 2001... The Best of NAMA/Golden ARC Awards, sponsored by the National Agri-Marketing Association (NAMA), honor the best in agricultural marketing communications. Companies and agencies submit their work for this competition, which is one of the tools...

BEST of NAMA.(Brief Article)
April 1, 2001... INDEX TO LISTING OF AWARD WINNERS INDEX TO LISTING OF AWARD WINNERS Best of Show -- Advertising 26 Best of Show -- Public Relations 26 Local Multimedia Campaign 28 Regional...

BREAKING THROUGH THE ODOR BARRIER.(Agriliance joined up with Colle and McVoy to market Barrier, hog manure odor control)
April 1, 2001... Start with one lingering problem for pork producers. Add an amazing solution from an unexpected source. Throw in local dealers throughout the upper Midwest reaching thousands of producers. What do you have? A breath of fresh air. THE...

FARMERS, FARMLAND & YOU: `SUPPORT TRADE' WITH GLOBAL MARKETS.(Farmland Industry's program)
April 1, 2001... It was the summer of 1999. The U.S. ag economy was struggling. Grain prices were tumbling. For farmers and businesses dependent on the agricultural economy, the threat to the pocketbook was real. At Farmland Industries -- representing 600,000...

ADVERTISING CAN BE SCARY.(tips for brining creative process to successful conclusion)(Brief Article)
April 1, 2001... How Do You Confront a Blank Sheet of Paper and Live To Tell About It? What would be scarier to you -- having dinner with Hannibal Lecter, or being given a blank sheet of paper and asked to create an ad campaign? This question is...

MARKETING PEOPLE.(multiple agricultural industry appointment briefs)(Brief Article)
April 1, 2001... Cerexagri, Inc., Philadelphia, hires Francois Girin as executive vice president, administration and development. Most recently, Girin was senior vice president and CFO of Cerexagri's parent company ATOFINA Chemicals, Inc. Cerexagri is a...

MARKETING NEWS.(multiple agricultural business and industry briefs)(Brief Article)
April 1, 2001... Makhteshim-Agan of North America, Inc., New York, has acquired from Aventis CropScience, Lyon, France, the U.S. rights to clofenzine, sold as Apollo Ovicide/Miticide, as part of a worldwide transfer of the product to Makhteshim-Agan Industries...

COUNCIL FOR BIOTECHNOLOGY INFORMATION: `WE NEED TO REACH THE GATEKEEPER'.(Interview)
April 1, 2001... Editor's Note: Last month, our Thinking Outside the Box column discussed the background of the Council for Biotechnology Information (CBI) and the early efforts by the group to inform consumers about the benefits of biotechnology. This month we...

CAUSES OF SLOWING PRODUCTIVITY GAINS.(report on soil fertility)(Brief Article)
April 1, 2001... World crop yield growth has slowed dramatically during the last decade, which suggests that world food supplies will tighten in the future. A recent report on soil fertility helps explain why yield growth is slowing. Degradation of soils...

ASSOCIATION NEWS.(mandatory pork checkoff will continue; Biotechnology Industry Organization launches advertising campaign)(Brief Article)
April 1, 2001... As a result of a settlement agreement reached by USDA with the National Pork Producers Council, the mandatory pork checkoff will continue. The deal reverses a Clinton administration decision to end the checkoff following a producer vote. ...

ASSOCIATION PEOPLE.(includes multiple assignments, awards)(Brief Article)
April 1, 2001... Ray McAllister is promoted to vice president, science and regulatory affairs at the American Crop Protection Association, Washington, D.C. McAllister joined ACPA in 1989 as director of regulatory affairs. The National Corn Growers...

PRODUCERS STILL PREFER PRINT, GALLUP STUDY SHOWS.(Brief Article)
April 1, 2001... Producers still prefer farm publications when it comes to ag information. Meetings or seminars and farm shows run a fairly distant second and third place. These are some of the findings of the "Trends in Agriculture 2000" survey of producers...

AGENCY PEOPLE.(multiple industry appointment briefs)(Brief Article)
April 1, 2001... Miller Meester Advertising, Minneapolis, has hired Bernie Napolski as the group manager for its direct marketing division, Kurt Zellers as an account supervisor in its public relations division and Jim Melzer as associate creative director. ...

MEDIA PEOPLE.(Cliff Miller retires from Farm Market iD)(Brief Article)
April 1, 2001... After more than 40 years of service to the agricultural publishing and database industry, Cliff Miller retires from Farm Market iD, Mokena, Ill., due in large part to his wife's failing health. During his career, Miller held senior-level...

MEDIA NEWS.(Multi Ag Media L.L.C. acquires Phoenix Data Processing Inc.)(Brief Article)
April 1, 2001... Multi Ag Media LLC has acquired the assets of Phoenix Data Processing, Inc., Westmont, Ill. Phoenix, a direct mail data processor, will continue to operate from its current location with the same name. Bob Grabe, president of Phoenix, will...

E-BUSINESS NEWS.(multiple online business briefs)(Brief Article)
April 1, 2001... Data Transmission Network Corp., Omaha, Neb., introduces DTN Speed. Net to bring high-speed Internet access to rural and under-served markets. DTN and DTN Speed. Net have partnered with Roger Brodersen, the company's founder. DTN Speed.Net...

E-BUSINESS PEOPLE.(Brief Article)
April 1, 2001... AgriAmerica.com, Indianapolis, a division of the AgriAmerica Network, names Gary Truitt director of operations and hires Tim Hoskins as managing editor. AgriAmerica.com is a multimedia information portal serving Indiana agriculture. Truitt...

E-MARKETS -- PROVIDING BUSINESS SOLUTIONS FOR AGRIBUSINESSES.(E-Markets Inc.)(Brief Article)
April 1, 2001... E-Markets Inc. develops and hosts proprietary Internet-based information management tools that enable agribusinesses to improve business processes and enhance customer relationships. Its customer base includes several thousand grain elevators,...

ONE BITE AT A TIME.(acquisition of American Cyanamid by BASF Inc.)
April 1, 2001... That's How Two Conglomerates Tackled a Mind-Boggling Menu How do you normally eat elephants? Consuming a tough-skinned, mega-ton pachyderm can be a seemingly insurmountable challenge. You might get some good advice on the cable TV Food...

SPUD STEWARDS.(potato farmers recognized for environmental stewardship)(Brief Article)
April 1, 2001... Potato grower stewardship is no half-baked idea. In fact, spud supporters have found that promoting environmental stewardship not only draws attention to sound production practices, but it also attracts the support of the crop protection...

SYNGENTA'S FOCUS WILL MAKE IT ACTIVE, DYNAMIC ADVOCATE FOR AG.(interview with Syngenta vice president, Scott Parker)(Brief Article)
April 1, 2001... Editor's Note: Syngenta was created in November 2000 through the merger of Novartis Agribusiness and Zeneca Agrochemicals. The company offers the industry's broadest product portfolio to help growers produce safe, high-quality food and has the...