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A monthly trade magazine for corporate agribusiness executives and their communications agencies, the farm media, and the trade associations that sell products and services to the agricultural industry..
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Agri Marketing back issues
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Careers and mentors.(FOR OPENERS)(Viewpoint essay)
June 1, 2009... As a brand new college graduate, I was fortunate to find a job in ag communications right away.
My journey started at a NAMA student chapter meeting in the spring of 1974 when a sales representative for Farm Progress Co. offered to drive a carload of the graduating seniors to NAMA's...
Five years ago (2004).(THIS MONTH IN Agri Marketing)
June 1, 2009... * Monsanto discontinues its efforts to introduce Roundup Ready wheat and will concentrate its efforts on corn, soybeans and cotton.
* The ag industry prepares for an all-out infestation of Asian Soybean Rust.
Ten years ago (1999).
June 1, 2009... * CNH is formed with the merger of Case IH and Ford New Holland. Other legacy companies include Sperry, Versatile, Flexicoil, Steiger, International Harvester and Tyler.
* A Cornell University researcher claims pollen from Bt corn can kill monarch butterfly caterpillars setting in motion...
Twenty years ago (1989).(THIS MONTH IN Agri Marketing)
June 1, 2009... * Rhone-Poulenc forms an animal nutrition division.
* Dow Elanco is created as a result of Dow Chemical and Eli Lilly merging their crop protection businesses. Projected first year worldwide combined sales are $1.5 billion and 2,800 employees.
* Ciba-Geigy (legacy company of Syngenta)...
Deere & Company.(AT CLOSING NEWS)
June 1, 2009... Deere & Company names Samuel R. Allen as Pres/CEO and a member of its board effective August 1. He replaces Robert Lane who will serve as Chmn of the Allen Board until Allen's expected succession as Chair.
[ILLUSTRATION OMITTED]
A 34-year Deere veteran, Allen was most recently Pres...