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The E-Tactics Letter articles from October - December 2005
A business and finance publication that offers news and analysis about marketing and sales. Articles cover current news and specializes in cost-effective media buying, planning and campaign management.
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The E-Tactics Letter archives from October - December 2005
Here's some research and forecasting info this month.(Brief Article)(Editorial)
October 1, 2005... Dear,
Here's some research and forecasting info this month that should help guide you plan email drops and re-think your search engine consulting choices.
Also, RSS is the new hot horizon so I've linked you through to one of the best...
For e-mail marketing, what's the best day?
October 1, 2005... Monday has been thought to be the optimum day for commercial e-mail messages, but a new study says that might not be so.
Last year, two separate studies found that Monday was probably the best day to send commercial e-mail. Return Path...
Firms lack follow-through on SEO recommendations: study.(search engine optimization)(Brief Article)
October 1, 2005... Marketers may seek outside advice on search engine optimization, but there's a fair chance those suggestions won't be implemented without some kicking and screaming. Nearly two-thirds of organizations that outsource their SEO activities don't...
The unfolding world of RSS advertising.
October 1, 2005... While it may not supplant Web browsing and e-mail newsletters on the majority of desktops, RSS offers significant utility for both Web publishers and end users. In the clearest sign that the service has arrived, Microsoft plans to incorporate...
Useful site: Web free lookups.
October 1, 2005... http://www.melissadata.com/Lookups
This site doesn't promote itself as a market research site, but you could definitely use it that way. This site allows you to look up information about U.S. locations for free from 30 databases. To give...