The E-Tactics Letter articles from July - September 2005

The E-Tactics Letter archives from July - September 2005

Podcasting--the latest techno razor blade.(Brief Article)
July 1, 2005... If you thought these little apparatuses were predominantly popular for music downloads it seems that Apple has found a killer app for iPods that is turning the industry upside down. Stumbling on the latest invention of a "podcast" has created a...

Internet Yellow Pages and the small advertiser.
July 1, 2005... If you're wondering where to put your advertising dollars online for the coming year you'll be interested in the findings of the Kelsey Group. The company tracks the following media in their Local Commerce Monitor Study -- covering online and...

Research round up stats & insights you can use: how blogs influence purchase decisions.(Brief Article)
July 1, 2005... July 18, 2005 Do consumer blog-reading habits impact shopping and purchasing behavior? BIGresearch has the scoop. The following is from our SIMM VI database of over 14,000 respondents displaying the differences in the influence of...

Research round up stats & insights you can use: still spammin'.(spam mail received by internet users)(Brief Article)
July 1, 2005... July 27, 2005 eMarketer uncovers surprising news on spam's continued prevalence: it works. Though spam is widely reviled, it is still piling up in in-boxes. A recent poll by the Robert H. Smith School of Business at the University of...

Research round up stats & insights you can use: paid search?(Brief Article)
July 1, 2005... July 20, 2005 eMarketer uncovers surprising news on user awareness of the difference between paid and unpaid search listings. A Harris Interactive poll, sponsored by icrossing, found that many internet users are not familiar with the...