DVD News articles from March 2003

DVD News archives from March 2003

DVDINSIDER: Sonic MyDVD Wins Best Product of the Year Award.(Sonic Solutions)
March 2, 2003... DVD NEWS-(C)1999-2003 DVD NEWS. Distributed for AM Newswire Inc via M2 Communications Ltd (www.m2.com). Sonic MyDVD from Sonic Solutions, the industry's leading DVD creation software, has received Presentations Magazine's prestigious 2002...

DVDINSIDER: Netflix Surpasses One Million Subscribers.(Brief Article)
March 2, 2003... DVD NEWS-(C)1999-2003 DVD NEWS. Distributed for AM Newswire Inc via M2 Communications Ltd (www.m2.com). Netflix has surpassed one million subscribers. Netflix has nearly doubled its subscriber base each year since shifting to a subscription...

DVDINSIDER: e-DMEC Announces the Return of its President/CO-CEO/CO-Chairman.(Diamond Entertainment Corp., James Lu)(Brief Article)
March 2, 2003... DVD NEWS-(C)1999-2003 DVD NEWS. Distributed for AM Newswire Inc via M2 Communications Ltd (www.m2.com). Diamond Entertainment Corporation, dba e-DMEC, a dealer of videocassette and DVD titles to the budget home video & DVD markets,...

DVDINSIDER: Vital Statistics.(sales of DVD titles and DVD players for the weeks ending 2/23/02 and 2/14/03 respectively, with year-to-date figures)(Brief Article)
March 2, 2003... DVD NEWS-(C)1999-2003 DVD NEWS. Distributed for AM Newswire Inc via M2 Communications Ltd (www.m2.com). According to statistics released by Nielsen VideoScan DVD title sales for the week ending Feb. 23, 2003 were 4,793,000. Year-to-date...

DVDINSIDER: Thomson Acquires Major Los Angeles Audio Facilities.(Pacifica Media Affiliates)
March 2, 2003... DVD NEWS-(C)1999-2003 DVD NEWS. Distributed for AM Newswire Inc via M2 Communications Ltd (www.m2.com). Thomson acquired the assets of Pacifica Media Affiliates (PMA), the parent company of some of the industry's premier Los Angeles-based...

DVDINSIDER: Mitsumi Now Shipping Full-Line of Bluetooth Products.
March 2, 2003... DVD NEWS-(C)1999-2003 DVD NEWS. Distributed for AM Newswire Inc via M2 Communications Ltd (www.m2.com). Mitsumi Electronics Corp. will be shipping the latest line-up of Bluetooth enabled products in March to lead the wireless market with:...

DVDINSIDER: Sonic Solutions to Present at Upcoming Investor Conferences.(Brief Article)
March 3, 2003... DVD NEWS-(C)1999-2003 DVD NEWS. Distributed for AM Newswire Inc via M2 Communications Ltd (www.m2.com). Sonic Solutions' President and Chief Executive Officer Robert J. Doris and Chief Financial Officer Clay Leighton will deliver...

DVDINSIDER: Microlite Announces Linux, UNIX Backup/Recovery Support for Panasonic DVD Multi Drive.(Microlite's BackupEDGE SS supports Panasonic's DVDBurnerII in Linux and UNIX operating environments)
March 3, 2003... DVD NEWS-(C)1999-2003 DVD NEWS. Distributed for AM Newswire Inc via M2 Communications Ltd (www.m2.com). Microlite Corporation and Panasonic Industrial Company today announced that Microlite's newly enhanced version of BackupEDGE SS fully...

DVDINSIDER: DTS Honored for Excellence in Technology.(Digital Theater Systems Inc. wins an Award for Excellence in Technology)
March 3, 2003... DVD NEWS-(C)1999-2003 DVD NEWS. Distributed for AM Newswire Inc via M2 Communications Ltd (www.m2.com). DTS (Digital Theater Systems, Inc.) yesterday received the Award for Excellence in Technology for achievement in cinema access for the...

DVDINSIDER: Deluxe To Add DVD 14/18 Capabilities to Arkansas Facility.
March 5, 2003... DVD NEWS-(C)1999-2003 DVD NEWS. Distributed for AM Newswire Inc via M2 Communications Ltd (www.m2.com). Deluxe has added DVD 14/18 manufacturing capabilities to its flagship facility in Little Rock, Arkansas. The capability of...

DVDINSIDER: 20th Century Fox Unveils Industry-Supported Anti-Piracy Public Service Announcement at ShoWest Convention.(public service announcement against digital piracy)
March 5, 2003... DVD NEWS-(C)1999-2003 DVD NEWS. Distributed for AM Newswire Inc via M2 Communications Ltd (www.m2.com). 20th Century Fox Chairman Jim Gianopulos unveiled a public service announcement produced by Fox on behalf of the motion picture industry...

DVDINSIDER: Teradyne Tests Amlogic's Latest DVD Device.
March 5, 2003... DVD NEWS-(C)1999-2003 DVD NEWS. Distributed for AM Newswire Inc via M2 Communications Ltd (www.m2.com). Amlogic has selected Teradyne to test a next-generation DVD decoder. Amlogic's selection of Teradyne, in a competitive design win, was...

DVDINSIDER: Sigma Designs Raises $4.3 Million Through Private Placement.(Brief Article)
March 6, 2003... DVD NEWS-(C)1999-2003 DVD NEWS. Distributed for AM Newswire Inc via M2 Communications Ltd (www.m2.com). Sigma Designs closed the sale of approximately 1.4 million shares of common stock for aggregate proceeds of just over $4.3 million. The...

DVDINSIDER: Discreet Unveils cleaner XL for Microsoft Windows--Next Generation Media Mastering and Streaming Software.
March 6, 2003... DVD NEWS-(C)1999-2003 DVD NEWS. Distributed for AM Newswire Inc via M2 Communications Ltd (www.m2.com). Discreet, a division of Autodesk, introduced cleaner XL for Microsoft Windows. Based on the latest Microsoft .NET technology, cleaner...

DVDINSIDER: InternetStudios Announces Completion of Acquisition and Roll-Out of DVD Titles.
March 6, 2003... DVD NEWS-(C)1999-2003 DVD NEWS. Distributed for AM Newswire Inc via M2 Communications Ltd (www.m2.com). InternetStudios has finalized its agreement to acquire a film library of over 1500 classic movies from Trocadero Films and Dominique...

DVDINSIDER: Warren Miller Entertainment Signs Home Video License And Distribution Agreement With Shout! Factory.(Brief Article)
March 9, 2003... DVD NEWS-(C)1999-2003 DVD NEWS. Distributed for AM Newswire Inc via M2 Communications Ltd (www.m2.com). Warren Miller Entertainment (WME), the Boulder-based division of Time4 Media's Mountain Sports Media, signed a home video license and...

DVDINSIDER: Sonic Solutions Files Shelf Registration Statement.(Brief Article)
March 9, 2003... DVD NEWS-(C)1999-2003 DVD NEWS. Distributed for AM Newswire Inc via M2 Communications Ltd (www.m2.com). Sonic Solutions filed a Form S-3 shelf registration statement with the Securities and Exchange Commission ("SEC"). Once declared...

DVDINSIDER: Micro Solutions Ships Hi-Speed USB 2.0 DVD+RW Backpack Drive.
March 9, 2003... DVD NEWS-(C)1999-2003 DVD NEWS. Distributed for AM Newswire Inc via M2 Communications Ltd (www.m2.com). Micro Solutions has started shipping its new Hi-Speed USB 2.0 DVD+RW backpack drive. The new external backpack DVD+RW gives computer...

DVDINSIDER: Is AOL Time Warner Looking to Exit DVD Manufacturing?(AOL Time Warner)(Brief Article)
March 10, 2003... DVD NEWS-(C)1999-2003 DVD NEWS. Distributed for AM Newswire Inc via M2 Communications Ltd (www.m2.com). Embattled media conglomerate AOL Time Warner is looking for a buyer for its DVD and compact disc operations (WAMO). The company is...

DVDINSIDER: MedioStream Releases New PC-Based Software DVD Player.(Brief Article)
March 10, 2003... DVD NEWS-(C)1999-2003 DVD NEWS. Distributed for AM Newswire Inc via M2 Communications Ltd (www.m2.com). MedioStream announced the release of neoPLAYER, the first fully Microsoft DirectX VA compliant software DVD player that allows consumers...

DVDINSIDER: InternetStudios Changes Name to IS Media.(Brief Article)
March 10, 2003... DVD NEWS-(C)1999-2003 DVD NEWS. Distributed for AM Newswire Inc via M2 Communications Ltd (www.m2.com). The Board of Directors of InternetStudios.com, Inc. intends to immediately commence the appropriate corporate actions to change the...

DVDINSIDER: Vital Statistics.(Brief Article)
March 12, 2003... DVD NEWS-(C)1999-2003 DVD NEWS. Distributed for AM Newswire Inc via M2 Communications Ltd (www.m2.com). According to DVD sales data compiled from Nielsen VideoScan First Alert Preliminary data, DVD title sales for the week ending Mar. 2,...

DVDINSIDER: ESS Technology Files Motion Against MediaTek for Copyright Infringement.(Brief Article)
March 12, 2003... DVD NEWS-(C)1999-2003 DVD NEWS. Distributed for AM Newswire Inc via M2 Communications Ltd (www.m2.com). ESS Technology has filed a motion for a preliminary injunction, or alternatively an expedited trial, in its lawsuit against Taiwanese...

DVDINSIDER: CenDyne External 4X DVD Recorder Connects Quickly to PCs.(Brief Article)
March 12, 2003... DVD NEWS-(C)1999-2003 DVD NEWS. Distributed for AM Newswire Inc via M2 Communications Ltd (www.m2.com). CenDyne will expand its popular line of 4X DVD-R/RW drives with a new external drive with a USB 2.0/FireWire interface. The...

DVDINSIDER: Ahead Previews New Blockbuster Software DVD Player.(Brief Article)
March 13, 2003... DVD NEWS-(C)1999-2003 DVD NEWS. Distributed for AM Newswire Inc via M2 Communications Ltd (www.m2.com). Ahead Software, the makers of Nero, the technology leader in CD/DVD recording software, are set to preview at the forthcoming CeBIT...

DVDINSIDER: EZQuest Intros Boa Slim DVD-RW Drive at Cebit Germany.(Brief Article)
March 13, 2003... DVD NEWS-(C)1999-2003 DVD NEWS. Distributed for AM Newswire Inc via M2 Communications Ltd (www.m2.com). EZQuest introduced its new external Boa Slim DVD-RW drive at Cebit Germany. The super-small drive measures 6-inches, by 5.5-inches, by...

DVDINSIDER: Pinnacle Systems Raises the Bar on Real-Time Editing and DVD Authoring With Edition 5.
March 13, 2003... DVD NEWS-(C)1999-2003 DVD NEWS. Distributed for AM Newswire Inc via M2 Communications Ltd (www.m2.com). Pinnacle Systems announced Pinnacle Edition 5, the latest version of the company's mid-range video editing and DVD-authoring software...

DVDINSIDER: Genesis Microchip and Pixelworks Agree to Merge.
March 16, 2003... DVD NEWS-(C)1999-2003 DVD NEWS. Distributed for AM Newswire Inc via M2 Communications Ltd (www.m2.com). Genesis Microchip and Pixelworks announced the execution of a definitive merger agreement. The new company, to be called Genesis...

DVDINSIDER: Cinram announces 2002 fourth quarter and year end results.
March 16, 2003... DVD NEWS-(C)1999-2003 DVD NEWS. Distributed for AM Newswire Inc via M2 Communications Ltd (www.m2.com). For the year ending December 31, 2002, the Company achieved record levels of revenue and earnings per share. Consolidated revenue...

DVDINSIDER: Pulse Introduces Gapped Toroid Inductor for DVD Products and Digital Audio Amplifiers.(Brief Article)
March 16, 2003... DVD NEWS-(C)1999-2003 DVD NEWS. Distributed for AM Newswire Inc via M2 Communications Ltd (www.m2.com). Pulse, a Technitrol company, introduces three new through-hole (THT) power inductors for 100 W Class D amplifiers and digital audio...

DVDINSIDER: Vital Statistics.(Brief Article)
March 17, 2003... DVD NEWS-(C)1999-2003 DVD NEWS. Distributed for AM Newswire Inc via M2 Communications Ltd (www.m2.com). According to DVD sales data compiled from Nielsen VideoScan First Alert Preliminary data, DVD title sales for the week ending Mar. 9,...

DVDINSIDER: QRS Music Technologies Letter to Shareholders.(from CEO Tom Dolan )
March 17, 2003... DVD NEWS-(C)1999-2003 DVD NEWS. Distributed for AM Newswire Inc via M2 Communications Ltd (www.m2.com). The following letter is from Tom Dolan, President and CEO of QRS Music Technologies, to shareholders: Dear Shareholder: The...

DVDINSIDER: Respondents to 321 Studios Survey Reveal Children and Pets Are the Greatest Threat to DVDs.
March 17, 2003... DVD NEWS-(C)1999-2003 DVD NEWS. Distributed for AM Newswire Inc via M2 Communications Ltd (www.m2.com). Children and pets are the biggest threats to delicate DVDs according to a survey targeting consumers across the United States....

DVDINSIDER: Recordable DVD Council Celebrates market Leadership at CEBIT 2003.(Industry Overview)
March 18, 2003... DVD NEWS-(C)1999-2003 DVD NEWS. Distributed for AM Newswire Inc via M2 Communications Ltd (www.m2.com). The Recordable DVD Council (RDVDC) solidified its leadership position in the recordable DVD industry, as its members introduced hot new...

DVDINSIDER: Plextor Chooses Sonic MyDVD for Its First DVD Recordable DVD+R/RW Optical Drive.
March 18, 2003... DVD NEWS-(C)1999-2003 DVD NEWS. Distributed for AM Newswire Inc via M2 Communications Ltd (www.m2.com). Plextor has selected Sonic Solutions' MyDVD to bring DVD and Video CD creation capabilities to the PX-504A, its first-ever DVD...

DVDINSIDER: Sigma Designs Reports Fourth Quarter and Year-End Results.(Company Profile)
March 18, 2003... DVD NEWS-(C)1999-2003 DVD NEWS. Distributed for AM Newswire Inc via M2 Communications Ltd (www.m2.com). Sigma Designs announced results for its fourth fiscal quarter and the year ended January 31, 2003. Net revenues for the fourth...

DVDINSIDER: Roxio Introduces Easy CD & DVD Creator 6 Platinum.(Brief Article)
March 19, 2003... DVD NEWS-(C)1999-2003 DVD NEWS. Distributed for AM Newswire Inc via M2 Communications Ltd (www.m2.com). Roxio introduced its new Easy CD & DVD Creator 6 Platinum, The Digital Media Suite. Totally redesigned for maximum performance and...

DVDINSIDER: SONICblue Reports Fourth Quarter Results.(Brief Article)
March 19, 2003... DVD NEWS-(C)1999-2003 DVD NEWS. Distributed for AM Newswire Inc via M2 Communications Ltd (www.m2.com). SONICblue Incorporated reported fourth quarter results, achieving net revenue for the quarter of $67.0 million. SONICblue reported...

DVDINSIDER: Raven Moon Receives $250,000 Signing Bonus from Deluxe For Exclusive Manufacturing Agreement.(Raven Moon Entertainment's Raven Moon Home Video Products)
March 19, 2003... DVD NEWS-(C)1999-2003 DVD NEWS. Distributed for AM Newswire Inc via M2 Communications Ltd (www.m2.com). Raven Moon Entertainment announced that its subsidiary Raven Moon Home Video Products has signed an exclusive Manufacturing Agreement...

DVDINSIDER: InterVideo and DivXNetworks Expand Comprehensive Licensing Agreement To Target Global PC OEM Market.(Brief Article)
March 20, 2003... DVD NEWS-(C)1999-2003 DVD NEWS. Distributed for AM Newswire Inc via M2 Communications Ltd (www.m2.com). DivXNetworks and InterVideo announced an expansion of their existing licensing agreement to distribute DivX-powered InterVideo software...

DVDINSIDER: Searing Eminem Starrer '8 Mile' Scorches DVD Shelves.(Universal Studios Home Video reports strong sales for '8 Mile')
March 20, 2003... DVD NEWS-(C)1999-2003 DVD NEWS. Distributed for AM Newswire Inc via M2 Communications Ltd (www.m2.com). Universal Studios Home Video's March 18 release of "8 Mile" -- the studio's $120 million top-grossing film is proving to be one of the...

DVDINSIDER: DVS Founder Speaks at Roth Capital Conference.(Digital Video Systems executives Dr. Edmund Y. Sun and Douglas T. Watson)(Brief Article)
March 20, 2003... DVD NEWS-(C)1999-2003 DVD NEWS. Distributed for AM Newswire Inc via M2 Communications Ltd (www.m2.com). Digital Video Systems executives Dr. Edmund Y. Sun and Douglas T. Watson spoke to a targeted audience of institutional investors and...

DVDINSIDER: SONICblue to File for Voluntary Reorganization Under Chapter 11.
March 23, 2003... DVD NEWS-(C)1999-2003 DVD NEWS. Distributed for AM Newswire Inc via M2 Communications Ltd (www.m2.com). SONICblue and three of its subsidiaries will file voluntary petitions for reorganization under Chapter 11 in the United States...

DVDINSIDER: Metatec Results Show Improvement over Prior Year.
March 23, 2003... DVD NEWS-(C)1999-2003 DVD NEWS. Distributed for AM Newswire Inc via M2 Communications Ltd (www.m2.com). Metatec International announced its year-end and fourth quarter 2002 results and reviewed progress made on its strategic transition to a...

DVDINSIDER: Coding Technologies and Ahead Software Co-Operate to Bring aacPlus to the Masses.(Brief Article)
March 23, 2003... DVD NEWS-(C)1999-2003 DVD NEWS. Distributed for AM Newswire Inc via M2 Communications Ltd (www.m2.com). Ahead Software has licensed MPEG-4 aacPlus. Being the most efficient audio codec today, MPEG-4 aacPlus uses Coding Technologies'...

DVDINSIDER: Cinram Surges Ahead According to CFO.(Brief Article)
March 24, 2003... DVD NEWS-(C)1999-2003 DVD NEWS. Distributed for AM Newswire Inc via M2 Communications Ltd (www.m2.com). Lew Ritchie, CFO of Cinram International recently elaborated on the state of the DVD market and future media options. Cinram is one of...

DVDINSIDER: Vital Statistics.(DVDs and DVD players)(Brief Article)
March 24, 2003... DVD NEWS-(C)1999-2003 DVD NEWS. Distributed for AM Newswire Inc via M2 Communications Ltd (www.m2.com). According to DVD sales data compiled from Nielsen VideoScan First Alert Preliminary data, DVD title sales for the week ending Mar. 16,...

DVDINSIDER: Consumer Electronics Manufacturers Shifting Gears to Boost PVR Sales.(personal video recorders)
March 24, 2003... DVD NEWS-(C)1999-2003 DVD NEWS. Distributed for AM Newswire Inc via M2 Communications Ltd (www.m2.com). Although blessed with glowing testimonials from a wide range of users, Personal Video Recorder (PVR) products continue to be a rarity in...

DVDINSIDER: Spatializer Reports Profitable Fiscal 2002.(Brief Article)
March 24, 2003... DVD NEWS-(C)1999-2003 DVD NEWS. Distributed for AM Newswire Inc via M2 Communications Ltd (www.m2.com). Spatializer Audio Laboratories reported revenues for the twelve months ended December 31, 2002 of $1,856,000, compared to $1,604,000 in...

DVDINSIDER: Credence Opens Office in Shanghai, China.(Credence Systems Corporation)(Brief Article)
March 25, 2003... DVD NEWS-(C)1999-2003 DVD NEWS. Distributed for AM Newswire Inc via M2 Communications Ltd (www.m2.com). Credence Systems Corporation has opened a direct sales and marketing office in Shanghai, China. The facility is centrally located in...

DVDINSIDER: Navarre Announces Distribution Deal With One Little Indian Records.(Brief Article)
March 25, 2003... DVD NEWS-(C)1999-2003 DVD NEWS. Distributed for AM Newswire Inc via M2 Communications Ltd (www.m2.com). Navarre Corporation's Entertainment Media division has signed a three year exclusive United States distribution agreement with UK...

DVDINSIDER: Matsushita Establishes New Sales Office and Closes Panasonic Argentina.(Electric Industrial Co. Ltd.)(Brief Article)
March 25, 2003... DVD NEWS-(C)1999-2003 DVD NEWS. Distributed for AM Newswire Inc via M2 Communications Ltd (www.m2.com). Electric Industrial Co., Ltd. plans to discontinue operations at Panasonic Argentina, S.A. (PARSA), a sales subsidiary located in...

DVDINSIDER: Sonic Solutions DVD and CD Creation Software Ships with ViewSonic NextVision M2000 Digital Media Center.(Brief Article)
March 26, 2003... DVD NEWS-(C)1999-2003 DVD NEWS. Distributed for AM Newswire Inc via M2 Communications Ltd (www.m2.com). Sonic Solutions' MyDVD 4 DVD recording software for Windows XP Media Center Edition and RecordNow CD and DVD data mastering application...

DVDINSIDER: Sony To Incorporate G-GUIDE Interactive Program Guide Into First Blu-Ray Disc DVD Recorder.(Gemstar-TV Guide Interntational product integration)(Brief Article)
March 27, 2003... DVD NEWS-(C)1999-2003 DVD NEWS. Distributed for AM Newswire Inc via M2 Communications Ltd (www.m2.com). Sony plans to incorporate Gemstar-TV Guide International's G-GUIDE Interactive Program Guide ("IPG") technology, into its world's first...

DVDINSIDER: Pinnacle Systems Introduces Liquid Purple Version 5 for Networked Professional DV Editing.
March 27, 2003... DVD NEWS-(C)1999-2003 DVD NEWS. Distributed for AM Newswire Inc via M2 Communications Ltd (www.m2.com). Pinnacle Systems announced Liquid purple version 5, a complete software-based networked DV editing and effects solution designed for...

DVDINSIDER: Universal Music Group Announces Its Commitment to Make Music Available on DVD-Audio in Second Half of 2003.(company product introduction )(Brief Article)
March 27, 2003... DVD NEWS-(C)1999-2003 DVD NEWS. Distributed for AM Newswire Inc via M2 Communications Ltd (www.m2.com). Universal Music Group (UMG) announced its commitment to make music available on DVD-Audio (DVD-A). Beginning with twenty U.S. releases...

DVDINSIDER: Adobe Unveils New DVD Authoring Application.(Adobe Systems launches Adobe Encore DVD)
March 30, 2003... DVD NEWS-(C)1999-2003 DVD NEWS. Distributed for AM Newswire Inc via M2 Communications Ltd (www.m2.com). Adobe Systems announced Adobe Encore DVD, a professional DVD authoring application that extends the Adobe digital video product line....

DVDINSIDER: SONICblue Receives Nasdaq Delisting Notice.(Brief Article)
March 30, 2003... DVD NEWS-(C)1999-2003 DVD NEWS. Distributed for AM Newswire Inc via M2 Communications Ltd (www.m2.com). SONICblue Incorporated, Nasdaq: SBLU, received notification from Nasdaq Listing Qualifications Staff on March 24, 2003 that SONICblue's...

DVDINSIDER: MIPS Technologies' Licenses Family of 32-Bit Processor Cores to Cirrus Logic.
March 30, 2003... DVD NEWS-(C)1999-2003 DVD NEWS. Distributed for AM Newswire Inc via M2 Communications Ltd (www.m2.com). Cirrus has taken a license for a range of MIPS Technologies' 32-bit processor cores, including the MIPS32 4KEc, 4KEm, 4KEp and M4K...

DVDINSIDER: Musicland in Search of a New Home.(Best Buy to divest Musicland chain)(Brief Article)
March 31, 2003... DVD NEWS-(C)1999-2003 DVD NEWS. Distributed for AM Newswire Inc via M2 Communications Ltd (www.m2.com). $685 million just doesn't get you as much as it use to. For Best Buy it bought less than two years with the money-losing chain...

DVDINSIDER: ATI's New ALL-IN-WONDER 9000 PRO Now Available In North America.(ATI Technologies introduces video card in North America)(Brief Article)
March 31, 2003... DVD NEWS-(C)1999-2003 DVD NEWS. Distributed for AM Newswire Inc via M2 Communications Ltd (www.m2.com). ATI Technologies announced the North American availability of ALL-IN-WONDER 9000 PRO, a cost-effective multimedia video card that...

DVDINSIDER: Visible Light Brings DVD Video to Microsoft PowerPoint Presentations.(Brief Article)(Advertisement)
March 31, 2003... DVD NEWS-(C)1999-2003 DVD NEWS. Distributed for AM Newswire Inc via M2 Communications Ltd (www.m2.com). Visible Light releases OnStage DVD for PowerPoint. The addition of DVD Video within PowerPoint enhances the effectiveness of sales...