Camping Magazine articles from September 1997

Camping Magazine archives from September 1997

How to promote effectively to children (promoting camps to children)
September 1, 1997... Children today have more influence on the decision of whether or where to attend camp than in the past. Parents are allowing and encouraging their children to participate in family decisions. According to a 1991 study, nearly half of the children...

Recovering from the stresses of the summer camp season.
September 1, 1997... Dear Bob, Every year after camp, I find myself completely wound up. Coming down from the stress and demands of the summer seems to be more difficult each year. For example, I find myself unable to relax and slow down. What tips do you have for...

Marketing research tells us much. (tips on how to market camps)
September 1, 1997... This month's "Research Notes" presents the results of recent research on marketing. You will find information about the importance of relationships in marketing, about how unique features of competing products or services influence purchasing...

Staff risk management issues. (finding the right camp staff and how to keep them)
September 1, 1997... One of the biggest challenges facing camp directors and risk managers today is finding qualified staff to supervise campers and conduct programs. This is not a new issue. Over the years, camps have developed leadership training programs to...

Tug o' war or hug o' war. (outdoor group games)
September 1, 1997... Great Games for groups I will not play at tug o' war. I'd rather play hug o' war, Where everyone hugs Instead of tugs, Where everyone giggles And rolls on the rug, Where everyone kisses, And everyone grins, And everyone cuddles, And everyone...

Marketing 101. ( new strategies on promoting camps)
September 1, 1997... "Camp gives kids (and adults and staff) a world of good" is the service message of the American Camping Association. For more than 100 years, people have been coming to camp. Historically, the social service model of camp has driven efforts. In...

50 practical promotion ideas. (practical methods to promote camps)
September 1, 1997... Are you looking for efficient, cost-effective methods to promote your camp? Here are fifty proven ways to remind, persuade, and nudge prospective customers. 1 Target doctors' and dentists' offices. Families with camp-aged kids make frequent...

Using the Internet to promote your camp.
September 1, 1997... Everywhere you look these days you seem to see something about the Internet. Television commercials include www.company_name.com and magazine ads prompt you to visit the company's web site. The Internet seems like a good marketing tool. But how...

Out-of-the-box marketing strategies. (new ways to promote camps)
September 1, 1997... To position your camp and conference and retreat center for success in the twenty-first century, you must reaffirm the value of the camp experience, determine the present needs, and then challenge yourself to think "out of the box." By...

Putting your camp on video. (using video as a camp marketing tool)
September 1, 1997... Videos will never replace brochures or a strong personal touch in recruiting new campers. Nevertheless, video marketing is here to stay, and like it or not, consumers have been conditioned to expect it. Without a camp video, you are at a distinct...

Marketing your day camp.
September 1, 1997... Until the early 1980s, Disney Properties believed that returning customers were the key to their continued success. They thought they had a sought-after commodity - wholesome fun - that people would return time and again to experience. The...

In the Trenches: Answers from the Expert to the Toughest Questions You Face.
September 1, 1997... Regular readers of Camping Magazine are familiar with Bob Ditter's "In the Trenches" column, which consists of answers to letters from readers. If you find these helpful, you'll enjoy In the Trenches: Answers from the Expert to the Toughest...

Did I make the right decision? (working as camp director)
September 1, 1997... For seven summers while I was in high school and college, I worked at Louisiana Lions Camp, a camp serving children with physical and cognitive disabilities. This experience shaped my life. I did not realize how much until years later when I made...