Camping Magazine articles from November 1994

Camping Magazine archives from November 1994

Ted Cavins, camp pioneer. (Obituary)
November 1, 1994... Each fall those of us in camp take time to reflect on the summer just completed -- its highs and its lows, the unforgettable campers and staff, the long hours spent doing something we love. Fall allows us to catch up from the summer and to ask,...

Can we learn from past experience?
November 1, 1994... An annual review of incidents, injuries, and insurance claims should be one of the key elements in your risk management plan. Before we begin a new year, and while there is still time to plan and prepare for next summer, let's review some...

Keys to relationship marketing.
November 1, 1994... How do we make camp a vital rather than a discretionary component of children's education and development? How do we open access to the massive and largely untapped middle market that exists between private camps' predominantly affluent consumer...

Camp gives all of us a world of good.
November 1, 1994... The theme of our Public Awareness Campaign -- "CAMP gives kids a world of good" -- is not just some arbitrary saying we've made into a cute logo. Support for it exists everywhere, mostly in your camps! Camp professionals and campers alike know...

An island for misfit toys. (summer camp)
November 1, 1994... Each year at Christmas, I watch the television special called "Rudolph the Red-Nosed Reindeer." Rudolph and his friends go to a place called the Island for Misfit Toys. The island is a sanctuary for toys no one wants because there is something...

Target marketing and direct mail: a smart campaign combination.
November 1, 1994... There are three basic steps to a successful camp marketing campaign: Define what your camp has to offer. Determine who needs or wants your camp's product or service. Get the message to that audience that you have what they need or want. For a...

Evaluation: what to measure and why? (camp programs)
November 1, 1994... * Two parents complained about the same thing. Should you be worried? * Once again, the fifth-week summer slump hit the staff. Is there any way to avoid it? * The campers just don't seem to be as enthused and involved as you would...