ABA Bank Marketing articles from September 2008

ABA Bank Marketing archives from September 2008

Which banks have the strongest brands?(Marketing News)
September 1, 2008... Among the nation's largest financial services institutions (with assets of at least $30 billion), Wells Fargo & Co. holds the most powerful brand, followed by U.S. Bank, Northern Trust, Union Bank, and PNC. These findings were released in...

Take me out to the ball game.(Marketing News)(Brief article)
September 1, 2008... Sponsorship of TV broadcasts of professional sports teams is one way that banks can build their brand. An example of a saving and loan that utilizes this type of sponsorship is Sovereign Bank (assets: $85 billion; 750 branches in eight...

A free checking account with high interest; a $10,000 sweepstakes to promote an online banking upgrade.(Marketing News)(Brief article)
September 1, 2008... Here are two recent product and promotion ideas: * The Provident Bank, Jersey City, N.J., is offering a free checking account with high interest and ATM fee refunds. The product is called "Provident Smart Checking." This spring, the bank...

ABA Bank Marketing magazine wins two awards.(Marketing News)
September 1, 2008... ABA Bank Marketing magazine has received two 2008 APEX Awards for Publications Excellence. The first award was for a series of five articles written by Jeff Stephens and dealing with the topic of multisensory marketing. The series began...

How to reassure customers about your bank's financial stability.(Marketing News)
September 1, 2008... These days, some customers are concerned about financial stability of their financial institution and are directing questions at their banker. What is an effective way for banks for reassure their customers? One popular technique is to...

Lowest rate: guaranteed.
September 1, 2008... When you have a good offer, like Third Federal has, shout it! And they do. This equity line of credit solicitation does an excellent job of promoting both their guaranteed low rate and their account-opening gift. [ILLUSTRATION OMITTED] ...

Analytics are needed to target younger generations and fast-growing minorities.(Marketing News)(Brief article)
September 1, 2008... As inevitable demographic shifts unfold in the United States, financial service institutions must become equipped to identify and target their next generation of customers. New research from the TowerGroup, Needham, Mass., finds that bank will...

Guaranty Bank.(Banks)(Thomas R. Goins appointed director of marketing)(Brief article)
September 1, 2008... [ILLUSTRATION OMITTED] Thomas R. Goins has been named director of marketing strategy for Guaranty Bank, Dallas, Texas. Goins will direct Guaranty's strategic marketing activities, including product management. Prior to joining Guaranty, he...

First Place Bank.(Mergers and Acquisitions)(First Place Financial Corp. acquiring OC Financial Inc)(Brief article)
September 1, 2008... First Place Financial Corp. (assets: $3.3 billion), Warren, Ohio, the parent company of First Place Bank has completed its acquisition of OC Financial Inc. of Dublin, Ohio. With the addition of OC Financial's banking facilities in Dublin and...

Small businesses are big to Sutton Bank.(ABAMN 2007 Financial Marketing Awards: Customer Acquisition Marketing, Runner-Up, Asset Size Under $500 Million)(Brief article)
September 1, 2008... Institution: Sutton Bank, Attica, Ohio The goal of the campaign was to remind small-business owners that "small businesses are big" at Sutton Bank. The bank emphasizes personal relationships with small-business owners. For the campaign, the...

Women in business luncheon series.(ABAMN 2007 Financial Marketing Awards: Diversity, Runner-Up, Asset Size Under $500 Million)(Brief article)
September 1, 2008... [ILLUSTRATION OMITTED] Institution: North Middlesex Savings Bank, Ayers, Mass. Recognizing the growth of woman-owned businesses in the market area, the bank launched a Women in Business Luncheon Series, designed to support professional...

Cross-sell campaign.(ABAMN 2007 Financial Marketing Awards: Customer Acquisition, Runner-Up, Asset Size Over $5 Billion)(Brief article)
September 1, 2008... [ILLUSTRATION OMITTED] Institution: HSBC Bank USA, Wilmington, Del. The objective of this multichannel onboarding campaign was to activate, retain and deepen relationships with new customers. The strategy was to welcome new...

Reverse mortgage campaign.(ABAMN 2007 Financial Marketing Awards: Diversity, First Place, Asset Size Under $500 Million)(Brief article)
September 1, 2008... [ILLUSTRATION OMITTED] Institution: The Bank of Elk River, Elk River, Minn. This campaign was designed to promote the fact that the bank was the first in the market to advertise a reverse-mortgage product to the senior citizen...

Desperately seeking one, single, solitary relationship.(Marketing Solutions)
September 1, 2008... Dimension Data surveyed 300 call centers in 36 countries across five continents... From 1997 to 2007 key performance metrics indicated a significant deterioration of quality service in contact centers. Call abandon rates... increased nearly...

When you need a helping hand: as marketers struggle to accomplish more work with fewer resources, some are using volunteer 'coordinators' to assist with campaign demands in the branch or other departments.(Frugal Marketing)(Cover story)
September 1, 2008... [ILLUSTRATION OMITTED] As marketing department budgets are cut and staff size is shrunk, marketers have to devise new strategies to utilize existing manpower to the fullest. One technique involves shifting some marketing...

The two faces of facebook.(Digital Media)
September 1, 2008... The growth in new media has been driven largely through the creation and distribution of consumer-generated content. Businesses looking to capitalize on this trend have begun to create promotions designed to engage consumers by encouraging and...

A time for attentive listening: marketing plays an important role in communicating both with employees and customers when your bank purchases another institution. By listening carefully to the needs and concerns of these new people, the marketer can take the steps necessary to retain them.(Acquisitions and Mergers)(Company overview)
September 1, 2008... [ILLUSTRATION OMITTED] As a growth strategy, banks commonly acquire other institutions. What is the role of marketing when your bank makes a purchase? If you wait until the acquisition takes place before developing your marketing and...

Is your bank giving back? The old idea of charity has changed. The modern term is "corporate social responsibility (CSR)." Here's a look at CSR and what banks can do to align with this more integrated approach to community involvement.(Fundamentals: Charitable Giving)
September 1, 2008... [ILLUSTRATION OMITTED] Nearly 50 years ago, President John F. Kennedy asked a new generation to consider not what their country could do for them, but what they could do for their country. He asked citizens to expand their involvement...

CSP offers benchmark measures of customer advocacy, loyalty and satisfaction.(New Products)
September 1, 2008... Wouldn't it be nice to know how your bank ranked with comparable institutions in terms of customer advocacy, loyalty and satisfaction? Now, you can. Customer Service Profiles (CSP) LLC, Omaha, Neb., has announced the compilation of data from...

Mobile banking service offered for community banks by Fiserv ITI.(New Products)
September 1, 2008... An integrated mobile banking service has been launched by Information Technology Inc. (ITI), Brookfield, Wisc., a business unit of Fiserv Inc. The service is called Premier Mobile Banking, and it is designed to allow customers to manage their...

Web portal enables community banks to customize marketing materials quickly.(New Products)(Brief article)
September 1, 2008... A system of customized marketing materials available through a centralized Web portal has been introduced by Dynamic Marketing Systems of Norcross, Ga. The system is called Micro Merchant and it is designed for the unique needs of community...

Full-service mobile banking solution introduced by FIS.(New Products)(Brief article)
September 1, 2008... A comprehensive two-way mobile banking and bill pay product suite has been introduced by Fidelity National Information Service Inc. (FIS) of Jacksonville, Fla. The service is called FIS Mobile Banking and Bill Pay. The product encompasses the...

Sales skills.(Product File)
September 1, 2008... You can assess the sales skills and customer relationship management skills of bank employees with the Selling Skills Assessment Tool (SSAT) from PI Worldwide, Wellesley, Mass. The tool comes in two versions: retail banking and commercial...

Social media platform from.(Product File)
September 1, 2008... Banks can understand, measure and participate in social media with a social media platform from Visible Technologies, Seattle. The company developed the platform by teaming up with Madiacom. www.visibletechnologies.com

Screening service.(Product File)(Brief article)
September 1, 2008... Deluxe Detect is a screening service to help financial institutions combat fraud at the account desk. The service is integrated with four Jack Henry Banking retail delivery platforms. The service (offered in conjunction with Deluxe Financial...

Smart card software on its self-service shredding kiosk.(Product File)
September 1, 2008... RealTime Shredding Inc. is introducing magnetic strip and smart card software on its self-service shredding kiosk, providing additional branding opportunities for banks. A bank can provide "shred cards" with a set number of shredding minutes or...

Market intelligence tool.(Product File)
September 1, 2008... Austin & Williams, Hauppauge, N.Y., is offering financial institutions the ability to effectively enhance the performance of their various marketing initiatives using Pitney Bowes MapInfo's dynamic Financial PSYTE Geodemographic Segmentation...

Direct mail: an effective way to reach the mortgage market.(Direct Mail Essentials)
September 1, 2008... Recent problems in the mortgage industry have taken many lenders out of the market... competition has been cut significantly. But there are millions of homeowners still hoping--and many are able--to refinance at lower rates. Direct mail can...

Can you reward referrals on mortgage loans?(Marketing Compliance)
September 1, 2008... Times are tough in the mortgage business right now. Loans are harder to come by, and you may be thinking of more creative ways to bring new business into your bank. Let's say you want to offer a reward, maybe $50 cash or a girl card to anyone...

Seventy-nine students graduate from 2008 ABA School of Bank Marketing.(MARKETING edge)
September 1, 2008... Seventy-nine students graduated in the 2008 class of the ABA School of Bank Marketing and Management (SOBMM). The school was held May 3-9 at Southern Methodist University, Dallas. [ILLUSTRATION OMITTED] The 2008 graduation took place...

Marketers can help educate teens about the basics of credit.(MARKETING edge)
September 1, 2008... With more than half of teens preferring credit over cash, financial education is needed now more than ever. In response, ABA bankers on Oct. 16 will teach teens the dos and don'ts of credit as part of the ABA Education Foundation's sixth annual...

ABA endorses technology solutions from Fiserv.(MARKETING edge)(Brief article)
September 1, 2008... Fiserv Inc., a provider of information technology services to the financial and insurance industries, and the American Bankers Association have announced ABA's endorsement of a range of Fiserv products and services. Among the endorsed...

Former bank marketer John F. Fisher, 80, passes away in Montana.(MARKETING edge)(Obituary)(Brief article)
September 1, 2008... John F. Fisher, 80, a well-known former bank marketer who served for 33 years as the senior marketing officer at Bank One Corp., Columbus, Ohio, died at his home in Montana on June 27. He was a former member of the Bank Marketing...

Services directory.(Directory)
September 1, 2008... This Services Directory contains listings of firms and organizations that serve the financial services community. ABA Bank Marketing does not endorse or make recommendations in regard to the companies supplying their services. For further...

Continuing education quiz.
September 1, 2008... [ILLUSTRATION OMITTED] ABA Bank Marketing provides continuing education credit to members who hold the CFMP designation. The following quiz reflects the content of this magazine. The quiz has been pre-approved by the ICB for 1.0 hour of...